Fashion knowledge for the digital world
The most complete guide to fashion ecommerce platforms. So if you want to: Understand what is an ecommerce platform Choose an ecommerce platform that is suitable for your business. Implement a high converting ecommerce Set up a scalable infrastructure Have a positive ROI and Ecommerce P&L Compare platforms features and capabilities Understand what an ecommerce …
Before the Covid-19 pandemic, digital and ecommerce already represented the most important driver of growth for fashion and luxury brands. The pandemia has than accelerated the growth rate of fashion e-commerce which is now a vital revenue driver for fashion companies. With the pandemia fashion e-commerce has accelerated its growth rate and at the end …
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their products and increase e-commerce sales. What is fashion digital marketing? Digital Marketing for Fashion is the management of the digital channels such as Social media, Search Engines, Direct Email Marketing …
In this article we cover the end to end web development process, from the collection of requirements to the quality assurance of the live web site or application
Customer journey is rapidly becoming a must-deal-with topic for fashion companies. Brands that have so far focused on their collections and brand positioning, rather than user experience, have created silos within the company by dividing the channels into wholesale, retail and ecommerce. These silos are now the main barrier that separates them from creating a …
Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. Some apparel, fashion, and luxury companies won’t survive the current crisis; others will emerge better positioned for the …
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online business. At the end of the post you find also a template of Fashion Marketing calendar. What are the main traffic channels used by fashion companies? Which are the key activities we need to include …
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …
Planning the implementation a Fashion eCommerce site Read More »
Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is able to deliver profitability at this moment: the e-commerce. A further step in this direction is also been taken to push fashion companies towards becoming more competitive in the Digital …
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all the activities that generates value for a fashion ecommerce and the potential pitfalls that fashion companies need to be aware of before the start setting up their ecommerce. What is the fashion ecommerce value chain …