Digital Fashion Academy

Fashion ecommerce platforms

The most complete guide to fashion ecommerce platforms. So if you want to: Understand what is an ecommerce platform Choose an ecommerce platform that is suitable for your business. Implement a high converting ecommerce Set up a scalable infrastructure Have a positive ROI and Ecommerce P&L Compare platforms features and capabilities Understand what an ecommerce …

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Digital Marketing cover

Fashion Digital Marketing

This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their products and increase e-commerce sales. What is fashion digital marketing? Digital Marketing for Fashion is the management of the digital channels such as Social media, Search Engines, Direct Email Marketing …

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Omnichannel Customer Journey Digital Fashion Academy

Fashion Customer Journey & Customer Experience

Customer journey is rapidly becoming a must-deal-with topic for fashion companies. Brands that have so far focused on their collections and brand positioning, rather than user experience, have created silos within the company by dividing the channels into wholesale, retail and ecommerce. These silos are now the main barrier that separates them from creating a …

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Fashion Digital Transformation

Digital Transformation in the fashion industry

Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. Some apparel, fashion, and luxury companies won’t survive the current crisis; others will emerge better positioned for the …

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Planning the implementation a Fashion eCommerce site

What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …

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Fashion Ecommerce Value Chain

Ecommerce Fashion Strategy

Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is able to deliver profitability at this moment: the e-commerce. A further step in this direction is also been taken to push fashion companies towards becoming more competitive in the Digital …

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