Fashion Digital Marketing

Articles and resources for fashion digital marketing professionals and learners

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Fashion Digital Marketing

This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their products and increase e-commerce sales. What is fashion digital marketing? Digital Marketing for Fashion is the management of the digital channels such as Social media, Search Engines, Direct Email Marketing …

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Omnichannel Customer Journey Digital Fashion Academy

Fashion Customer Journey & Customer Experience

Customer journey is rapidly becoming a must-deal-with topic for fashion companies. Brands that have so far focused on their collections and brand positioning, rather than user experience, have created silos within the company by dividing the channels into wholesale, retail and ecommerce. These silos are now the main barrier that separates them from creating a …

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SEO Fashion Gucci

Fashion SEO – Brief guide for fashion professional

Summary The search engine optimisation for fashion brands requires an important effort to create high quality content and to improve the technical aspects of the website that are important to search engines such as site speed and mobile optimisation. However the results of search engine optimisation have important benefits for fashion websites: More traffic to …

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