Fashion knowledge for the digital world
Articles and resources for fashion digital marketing professionals and learners
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their products and increase e-commerce sales. What is fashion digital marketing? Digital Marketing for Fashion is the management of the digital channels such as Social media, Search Engines, Direct Email Marketing …
Customer journey is rapidly becoming a must-deal-with topic for fashion companies. Brands that have so far focused on their collections and brand positioning, rather than user experience, have created silos within the company by dividing the channels into wholesale, retail and ecommerce. These silos are now the main barrier that separates them from creating a …
Summary The search engine optimisation for fashion brands requires an important effort to create high quality content and to improve the technical aspects of the website that are important to search engines such as site speed and mobile optimisation. However the results of search engine optimisation have important benefits for fashion websites: More traffic to …
Fashion SEO – Brief guide for fashion professional Read More »
Whether you are willing to develop your personal brand or you are an entrepreneur striving to get the spotlight on your product, you will need to follow some basic rules to build a strong brand. Here below you find a brand building canvas that will put you on the right track. You should find it …
#Dressing, #style, #fashion This article explains the fashion trends as seen in from a Semiotics perspective. Look at the diagram here below, does it make sense? What is semiotics of fashion? Semiotics of fashion is the analysis of the meaning of signs applied to the fashion industry with the purpose of understanding the implicit meaning …