Ecommerce jobs you can get with Digital Fashion Academy

Fashion ecommerce jobs fall into a few clear groups: e-commerce support, e-store management, merchandising, CRM, marketing, analytics, and broader commercial or operations roles.

Job types

• E-commerce Assistant: supports website upkeep, product descriptions, inventory checks, and coordination with marketing and merchandising teams.
• E-Store Management Senior Specialist: oversees the online store operation at a more senior level.
• CRM roles: such as CRM Manager or IT CRM B2C Lead, focused on customer retention, lifecycle messaging, and client data.
• Merchandising roles: Assistant Merchandiser and Merchandiser roles appear across fashion ecommerce listings, linking product selection with online sales performance.
• Marketing and performance roles: examples include performance marketing, junior marketing, and digital marketing positions tied to ecommerce growth.
• Operations and commercial roles: including business analysis, supply chain, logistics, and trading-related jobs that keep the site profitable and stocked.

What these roles do

These jobs typically cover running the online storefront, uploading and maintaining products, planning promotions, improving conversion, and coordinating stock and fulfilment. They also connect with content, analytics, and customer experience, so the work is not just “selling online” but managing the whole digital retail flow.

Typical career levels

The ecommerce job market is still thriving and the job listings available suggest opportunities from entry-level internships and assistants up to senior specialist and manager roles. So the field includes both hands-on execution roles and higher-level strategy roles, depending on experience.

Good keywords to search

If you are looking for a job now, useful search terms are: e-commerce assistant, e-store manager, ecommerce merchandiser, CRM manager, performance marketing, digital trading, and ecommerce operations.

Or simply search for “ecommerce” on job search websites like FashionJobs or FashionUnited or Business of Fashion Career to obtain a wide range of options

What is the average salary for the different ecommerce job roles?

Here’s a practical UK salary picture for common fashion ecommerce roles, using current ecommerce salary sources and role benchmarks.

Typical salary ranges

Other ecommerce roles

• Ecommerce developer roles can run from about £28,000 to £40,000 at junior level, £45,000 to £65,000 at mid level, and £65,000 to £90,000+ at senior level.
• Performance marketing roles commonly sit around £25,000 to £36,000 entry level, £45,000 to £80,000 mid level, and £75,000 to £115,000 senior level.
• SEO/content roles are often around £23,000 to £32,000 entry level, £38,000 to £68,000 mid level, and £70,000 to £95,000 senior level.
• CRO and UX roles are often around £28,000 to £38,000 entry level, £40,000 to £80,000 mid level, and £70,000 to £105,000 senior level.

What to expect by level

The biggest pay jump usually comes from moving from assistant/executive level into manager level, then again into head or director roles. Fashion ecommerce salaries also vary a lot by London versus regional location, company size, and whether the role is trading, marketing, merchandising, or technical. For example, one source shows an average ecommerce executive salary around £36,625 in London.

Best use of these figures

If you are applying for fashion ecommerce jobs, a sensible rule is to treat assistant/executive roles as roughly low- to mid-£20k to low-£30k, manager roles as roughly low-£40k to mid-£50k, and senior leadership as £70k+. The exact figure depends heavily on whether the job is in trading, CRM, merchandising, or technical ecommerce.

How Digital Fashion Academy training helps with getting hired for these jobs

Digital Fashion Academy can help candidates get hired by giving them job-ready skills, a portfolio, and fashion-specific certifications that match what employers look for in ecommerce roles. The best course depends on the role, so I mapped the main positions to the most relevant DFA option below.

Role to course map

DFA hard skills and hands-on experience

DFA’s strongest hiring advantage is that it combines practical exercises, case studies, KPIs, and a digital portfolio, so candidates can show evidence of skills rather than only listing theory on a CV. It also emphasizes certification and training from senior industry professionals, which can improve credibility in interviews. For career switchers and junior candidates, the “interview-ready” framing is especially useful because it targets the skills employers expect in fashion ecommerce teams.

Best course choices by goal

• For entry-level ecommerce roles, choose Ecommerce & Digital Marketing for Fashion.
• For broader ecommerce management and progression into manager roles, choose Fashion Ecommerce Management.
• For retention, customer experience, and lifecycle marketing roles, choose Customer Relationship Management and User Experience.

Practical recommendation

If the goal is to apply for multiple fashion ecommerce jobs, the safest single choice is Fashion Ecommerce Management because it covers the widest range of commercial, operational, and strategic topics. If the goal is a junior marketing or coordinator role, Ecommerce \& Digital Marketing for Fashion is the most direct fit.

1. AI Literacy and Tech Fluency Understanding AI tools for design (e.g., generative AI for concepts), trend forecasting, customer service, content creation, and supply chain optimization is the top opportunity cited by executives. Brands are scaling AI deeply, requiring professionals who can adapt workflows without losing creative essence.
2. Digital Marketing and E-commerce Expertise Proficiency in platforms like Shopify, Google Analytics, Meta Ads, CRM systems (e.g., Salesforce, Klaviyo), and social media strategies remains critical as brands operate as digital-first entities. Omnichannel thinking, blending online and offline experiences, is essential.
3. Sustainability Knowledge Skills in ethical sourcing, circular economy practices, eco-friendly materials, supply chain transparency, and regulatory compliance (e.g., upcoming laws on unsold stock) are increasingly mandatory, driven by consumer demand and legislation.
4. Data Analysis and Analytics Advanced use of Excel, data tools for merchandising, inventory planning, consumer insights, and performance metrics. Quantitative skills help in trend forecasting and personalized marketing.
5. 3D Design and Digital Tools Mastery of software like CLO 3D, Browzwear, Adobe Suite, or PLM systems for virtual prototyping, reducing waste and accelerating production.
6. Soft Skills: Adaptability, Communication, and Teamwork Critical thinking, curiosity, cross-cultural collaboration, and agility in volatile environments (e.g., tariffs, economic shifts) are valued over purely technical proficiencies.
7. Customer Understanding and Experience Design Insights into consumer behavior, personalization, and omnichannel retail to drive engagement amid value-conscious spending.

To stand out in 2026, focus on building a portfolio showcasing these hybrid skills, e.g., projects using AI for design or data for merchandising. Upskilling via online courses (e.g., in AI tools or sustainability certifications) and a strong LinkedIn presence will be key in a competitive market.

The industry rewards multi-skilled, adaptable professionals who connect creativity with efficiency and ethics

Discover our new Executive Master in AI for Fashion

Sources and further readings

Article written with the help of grok.com

• Fashion industry challenges in 2026: How brands can overcome sustainability, supply chain, and innovation hurdles – Heuritech
• The State of Fashion 2026: When the rules change

Here are some of the most in-demand jobs currently, based on industry reports, recruiter insights, and job market trends:

1. E-commerce Managers/Specialists
   With online sales dominating fashion retail, professionals who manage platforms (e.g., Shopify), optimize user experience, and drive digital sales are highly sought after. Skills in analytics, digital marketing, and tools like Google Analytics or Meta Ads are key.
2. Digital Marketing & Social Media Managers/Content Creators
   Roles focused on TikTok, Instagram, and influencer strategies are booming. Brands need experts to create engaging content, analyze performance, and boost direct-to-consumer engagement.
3. Sustainability Specialists/Experts
   As consumers prioritize eco-friendly practices, jobs involving ethical sourcing, circular economy initiatives, sustainable materials, and supply chain transparency are rising fast.
4. Data Analysts & Merchandising Analysts
   Fashion merchandisers and buyers who use data for trend forecasting, inventory planning, and sales analysis are critical. Proficiency in Excel, AI tools, and quantitative insights is essential.
5. Technical & 3D Fashion Designers
   Beyond traditional design, demand grows for designers skilled in 3D software (e.g., CLO, Browzwear) for digital prototyping, reducing waste and speeding production.
6. Fashion Tech Roles (e.g., Digital Fashion Designers, Tech Innovators)
   Emerging positions in wearable tech, virtual fashion (for metaverses/NFTs), and AI integration are gaining traction as brands blend technology with style.
7. Retail & Customer Experience Roles (e.g., Visual Merchandisers, Stylists)
   With a focus on omnichannel experiences, skills in customer service, merchandising, and personalized styling remain strong, especially in luxury and hybrid retail.

The job market is competitive and somewhat stagnant in traditional areas due to economic factors, but opportunities are strong in digital, sustainable, and tech-driven roles. Key skills recruiters want include digital fluency (e.g., analytics tools), adaptability, soft skills (communication, teamwork), and sustainability knowledge. Building a strong portfolio, LinkedIn presence, and upskilling in these areas can help stand out.

To access the in-demand fashion jobs in the USA (such as e-commerce managers, digital marketing specialists, sustainability experts, data/merchandising analysts, 3D designers, and fashion tech roles), focus on online courses that build practical, industry-recognized skills. Platforms like Coursera, FutureLearn, Udemy, and specialized fashion sites (e.g., Digital Fashion Academy) offer flexible, certification-bearing options. Many are self-paced and taught by experts from top brands.

1. E-commerce Managers/Specialists

Build skills in platforms, operations, logistics, and digital sales.

• Fashion E-commerce Management Certification (Digital Fashion Academy): Comprehensive course on strategy, operations, profitability, and tools used by global brands. Highly practical with real-world case studies.
• E-commerce & Digital Marketing (Digital Fashion Academy): Covers the full value chain, including budgeting, logistics, and partnerships.
• General options: Coursera’s e-commerce courses or Udemy’s “Fashion Brand Launch: E-Commerce & Drop Ship” for startups.

2. Digital Marketing & Social Media Managers/Content Creators

Master social media, SEO, paid ads, content, and influencer strategies tailored to fashion.

• Digital Marketing for Fashion Certification (Digital Fashion Academy): Focuses on campaigns, social media, performance marketing, and KPIs from luxury brands.
• Vogue Fashion Marketing & Social Media (Vogue College of Fashion): Hands-on with masterclasses on TikTok/Instagram strategies and content creation.
• Other strong picks: Coursera’s “Digital Marketing” specializations or Istituto Marangoni’s Fashion Business & Digital Marketing intensive.

3. Sustainability Specialists/Experts

Learn ethical sourcing, circular economy, traceability, and eco-strategies.

• Fashion and Sustainability: Understanding Luxury Fashion in a Changing World (FutureLearn, by London College of Fashion/Kering): Free/introductory MOOC on impacts and solutions.
• Sustainable Fashion (Coursera, by Copenhagen Business School): Explores business models for sustainability.
• Advanced/free options: Centre for Sustainable Fashion’s “Fashion Values” series (e.g., Nature, Society) or Redress’s circular design courses.

4. Data Analysts & Merchandising Analysts

Gain proficiency in analytics tools, forecasting, inventory, and trend data.

• Predictive Analytics for Inventory and Marketing (Fashion Institute of Technology – FIT): Certificate focused on retail/fashion data, seasonality, and demand forecasting.
• Data Analytics and Applications in the Fashion Industry (Udemy): Practical intro to analytics, AI, and fashion-specific applications.
• Fashion Analytics with Tableau (365 Data Science): Hands-on with real fashion datasets for merchandising insights.

5. Technical & 3D Fashion Designers

Focus on software like CLO 3D or Browzwear for digital prototyping.

• CLO 3D Courses (Official CLO platform or The Cut Fashion Academy): Beginner to advanced levels, including garment simulation and pattern making.
• Learn CLO3D Fashion Masterclass (Udemy): Intermediate-advanced with Blender integration for rendering.
• Alternatives: Browzwear-specific training or Learn 3D Fashion’s comprehensive CLO/Marvelous Designer bundles.

6. Fashion Tech Roles (Digital Fashion, Wearables, AI)

Blend tech with creativity for virtual fashion and innovation.

• Digital Fashion Courses (Digital Fashion Academy): Overlaps with e-commerce/marketing but includes AI and tech tools.
• Introduction to CLO’s 3D Garment Visualization (FIT): Entry to digital prototyping.
• Broader platforms: Domestika or University of Fashion for digital design; emerging courses on Style3D or Learn 3D Fashion for virtual/metaverse fashion.

Many of these (e.g., Digital Fashion Academy, FIT certificates) are valued by recruiters for their industry focus and CPD accreditation. Start with free options on FutureLearn/Coursera to test interests, then invest in certifications. Pair with a strong portfolio (e.g., via Behance) and LinkedIn networking. In 2025, hybrid skills (e.g., digital + sustainability) are key—consider bundling courses from one platform for depth. Check current availability and reviews on the sites, as offerings evolve.

Subtitle:
Insights from Anna Maria Tushes Villi, Global Head Hunter and Career Consultant at Digital Fashion Academy

Anamaria Tushishvili

Anamaria Tushishvili is an international recuiter and headhunter for marketing roles in fashion and advertising industry

The fashion industry is undergoing a constant change, your CV is more than just a list of experiences, it’s your ticket to an interview. During our recent Digital Fashion Academy webinar, international recruiter and career consultant Annamaria Tushesvilli shared her best strategies for creating a CV that stands out in the global fashion employment market.

According to Anna Maria, the first rule is simplicity and focus. Your CV should be no longer than two pages, even if you have a long career. “If I can fit 20 years of experience into two pages,” joked DFA’s Enrico Fantaguzzi during the session, “you can too!”

1. Tailor your CV to each position and to each company

Generic CVs rarely work. Taylor each application to the specific role, especially since many fashion companies now use Applicant Tracking Systems (ATS) that scan documents for keywords.

💡 Tip: Read the job ad carefully and include key terms such as “digital marketing,” “CRM,” or “eCommerce operations” directly in your CV.

Anna Maria emphasized that sending the same CV to every company is one of the biggest mistakes job seekers make.

“Every role requires a different approach,” she explained. “Fashion companies use Applicant Tracking Systems (ATS), which scan your CV for specific keywords. If your CV doesn’t contain them, a human might never even see it.”

💡 Tip: Carefully read the job posting and repeat relevant terms in your CV, for example eCommerce operations, digital marketing, or customer engagement.

2. Keep the design professional

While creative layouts can look appealing, Anna Maria warned against overdesigning your CV. Recruiters value readability and clear structure over fancy graphics.
Tools like Canva, Google Docs, or Microsoft Word are great for creating clean, professional templates.

“Your CV is your business card,” said Anna Maria. “It needs to be clear, focused, and relevant to the position you’re applying for. Recruiters don’t have time to read five pages, two pages are more than enough.”

If you need support with polishing your CV you can ask our experts to support you with a dedicated online meeting.

3. Use action verbs and measurable results

Recruiters love numbers. Instead of listing responsibilities, describe achievements using dynamic verbs such as led, launched, optimized, or increased.

“Don’t just say what you did. Show what impact you had, for example: ‘Improved conversion rate by 15% through a new email strategy.’ That tells the recruiter you can deliver results.”

Instead of describing tasks, highlight achievements:
✅ “Launched a global eCommerce campaign increasing sales by 25%.”
✅ “Led a team of 5 to deliver digital marketing projects for luxury brands.”

Be consistent with the use of tenses throughout the CV. If you start using the past tense, keep it that way throughout the document.

4. Differentiate your CV and LinkedIn

Your LinkedIn profile can be longer and more detailed, it’s your digital portfolio. The CV, on the other hand, should be concise and targeted. Recruiters often search LinkedIn using keywords, so make sure your profile includes your job title, skills, and certifications.

The fashion job market values precision, results, and authenticity. Whether you’re a graduate or a senior manager, applying these rules will increase your visibility, both to recruiters and head hunters.

Although both serve as professional profiles, they play different roles.

“Your LinkedIn profile can be long and detailed,” Anna Maria explained. “It’s your online portfolio, you can write your full career story there. The CV, instead, should be short and adapted for each position.”

Enrico added:

“Think of your LinkedIn as your long-form professional narrative, and your CV as your pitch. The recruiter will often find you on LinkedIn first, then ask for your CV if you’re a good fit.”

Final advice: quality over quantity

Anna Maria closed the session with a reminder that job searching is not about volume but precision.

“Don’t apply to fifty roles with the same CV,” she said. “Apply to five, but make each one count.”

At Digital Fashion Academy, we believe the same rule applies to your career development: focused, strategic moves create lasting success.

💬 Ready to take your next step?
Explore DFA’s online courses in E-commerce, Digital Marketing, and CRM to strengthen your skills and build a CV that stands out in the global fashion industry.

👉 Do you need support to polish your CV or prepare for an Interview? Book a live mentoring session with us!

Add a comment or any questions below!

From digital marketing to soft skills, here’s what fashion employers want today

Fashion is evolving faster than ever, and so are the skills recruiters seek. In our latest Digital Fashion Academy webinar, head hunter Annamaria Tushesvilli outlined the most in-demand competencies for 2025, both technical and human.

“Fashion is no longer just about creativity or product,” said Annamaria. “Today, brands are looking for professionals who can combine creativity, business understanding, and digital skills. That’s the new luxury.”

🧠 1. Digital-First Expertise

Every fashion brand — from luxury houses to emerging labels — now operates as a digital company. That means professionals who understand eCommerce, digital marketing, data analytics, and CRM systems are in particularly high demand.

“Even creative professionals need to speak the language of digital,” Anna Maria explained. “If you’re a merchandiser, stylist, or PR manager, you should understand online customer journeys, campaign metrics, and conversion rates. These are part of your job now.”

Technical tools and platforms such as Shopify, Google Analytics, Meta Ads, Klaviyo, and Salesforce are now standard across the industry. Enrico Fantaguzzi added:

“When I started in digital fashion 20 years ago, these roles didn’t exist. Today, they’re essential. Every department interacts with eCommerce in some way, from marketing to logistics to retail.”

💡 Tip: You don’t need to become a data scientist — but learning to interpret digital performance and collaborate with tech or marketing teams makes you much more valuable to employers.

🌀 2. Adaptability and Hybrid Roles

The boundaries between fashion roles are disappearing. Recruiters now seek multifunctional professionals who can operate across areas like digital marketing, merchandising, or communication.

“We see a lot of hybrid roles emerging,” said Anna Maria. “For example, a ‘Digital Merchandiser’ who not only manages the assortment but also analyses online customer data and collaborates with marketing on conversion strategy.”

Adaptability means being open to change — and learning fast when the company introduces new tools or priorities.

“Fashion is a dynamic environment,” Enrico noted. “Your job description today may look different six months from now. Those who thrive are the ones who stay curious and flexible.”

💡 Tip: When describing your work experience, highlight moments when you took on new responsibilities or helped bridge departments — this demonstrates versatility and resilience.

💬 3. Communication and Soft Skills

While digital knowledge is essential, soft skills are what often make the difference in hiring decisions. Recruiters consistently rank communication, teamwork, and empathy among the top attributes they seek in candidates.

“Recruiters don’t just hire skills — they hire personalities,” said Anna Maria. “You can teach software, but you can’t teach attitude. People who are collaborative, positive, and curious always stand out.”

In global fashion companies, collaboration happens across cultures, time zones, and languages. Professionals who can navigate diverse teams with empathy are highly valued.

Giuseppe Muriel added an interesting insight:

“Soft skills are becoming the new hard skills. In fashion, where everything is fast and emotional, being able to manage people, stress, and priorities is what makes a true professional.”

💡 Tip: Highlight your communication and problem-solving skills in your CV and during interviews — through examples, not adjectives. Instead of writing “team player,” describe a situation where your collaboration achieved a tangible result.

🌱 4. Sustainability Awareness

Fashion companies are under growing pressure to operate responsibly — and that’s changing the kind of talent they hire.

“Sustainability is no longer a niche,” said Anna Maria. “Even if you work in eCommerce or marketing, you need to understand the brand’s environmental and social values.”

Knowledge of sustainable materials, ethical sourcing, and the circular economy can be a decisive factor, especially for young professionals entering the industry.

“Many brands are now looking for people who can combine creativity with awareness — professionals who can communicate sustainability authentically,” Enrico noted.

💡 Tip: Stay informed about sustainability trends, and if you’ve worked on relevant projects — like a campaign highlighting traceable supply chains or a second-hand initiative — make sure to include them in your portfolio.

🔁 5. Continuous Learning

The fashion industry is reinventing itself every six months. New tools, technologies, and strategies appear constantly — making lifelong learning one of the most valuable professional habits.

“The most successful professionals I’ve met never stop learning,” said Anna Maria. “They take short courses, attend webinars, and stay curious. Even five hours a month of learning can change your career.”

Enrico concluded the session with a clear message:

“Continuous education is the bridge between where you are and where you want to be. That’s exactly why we created Digital Fashion Academy — to give fashion professionals the tools to evolve with the industry.”

💡 Tip: Consider upskilling in areas like Fashion E-commerce, CRM, Digital Marketing, or Data Analytics — courses that directly impact employability and open doors to new roles.

✨ Final Thoughts

The fashion industry of 2025 is defined by digital fluency, adaptability, soft skills, and sustainability. Recruiters are looking for professionals who combine technical competence with a human touch — people who can understand both business and culture.

“Fashion is still about people,” Anna Maria reminded attendees. “Technology is important, but empathy, curiosity, and communication are what build great careers.”

At Digital Fashion Academy, we help professionals gain the skills that matter — from eCommerce and CRM to digital strategy and leadership.

🚀 Ready to future-proof your fashion career?
Discover DFA’s courses on Digital Marketing, E-commerce, and CRM — and start building the skillset that fashion recruiters are looking for in 2025.

WORK EXPERIENCE

DIGITAL MARKETING CHALLENGE with Nosetta

Create and present a digital marketing plan to support the global expansion of the Italian fashion brand Nosetta and get the opportunity to work with the brand on on their digital marketing campaigns.

SEPTEMBER 17, 2021

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The Fashion Digital Academy aims to share the best practises of digital communication in Fashion.

Get hands on experience on your CV

The Communication Fashion Contest is an international competition, open to Communication students or non-professional from all over the world.

The mission of this contest is to offer the opportunity of a hands-on case study and experience to create and apply a real strategy for a brand.

You’ll be working on a real digital marketing plan and the winner will have the opportunity to work directly with the founders of Nosetta to implement the plan. The collaboration will be done remotely.

Nosetta: a sustainable Italian fashion brand

NOSETTA is a new Italian Company offering luxury accessory responsibly made. Nosetta design minimalist and highly functional women bags. It sources all the fabrics from local mills in the traditional Lake Como district and only vegetable tanned leathers. The production is handmade by a third generation family run laboratory.

Submission requirements:

➜ Please suggest the digital strategy for the international growth of Nosetta. A one page highlighting channels, suggested content, and key parameters to track.

➜ It is possible to download the brand bible of the company.

➜ you can also submit a portfolio summarizing visual concepts.

➜ Please prepare the application documents in English and send it to info@digitalfashionacademy.com.

What are we looking for?

We are looking for talented students and people who are confident with the digital media.

As a participant in the contest you will need to propose a digital communication strategy to make the brand Nosetta stand out from the crowd.

The purpose is to make a difference with creativity in marketing communication without large budgets.

Once you application is received and confirmed you will be granted access to the brand book of Nosetta, you will receive a briefing from the founders of the brand and you will be allowed to ask questions directly to the founders.

Please include a curriculum vitae in your application via email.

Who can participate? ⇣

This competition is open to communication students or non-professionals over the world. Group applications are also possible.

Prize ⇣

The creator of the best project will present the strategy to the founders of Nosetta.

No Entry Fee!. There is no entry fee to participate!

Send an email to info@digitalfashionacademy.com to apply.