Shopify eCommerce Online Course Overview

The Shopify ecommerce course teaches you how to build, run and promote an ecommerce on Shopify from A to Z.
Learn to create and manage product catalogues, visual merchandising, marketing strategies and sell internationally.

• Complete training on Shopify for fashion, luxury and beauty sectors
• Course Duration: 12 weeks
• Commitment: 3 hours per week
• Certification included
• Language: English with Subtitles in multiple languages
• Where: Online live with recorded sessions available for replay
• Assignments and practical workshops

Why attend the Shopify course online

Why learn Shopify for fashion brands?

Shopify is one of the most widely used ecommerce platforms for fashion brands.
From independent designers to global labels, thousands of fashion companies use Shopify to manage their online stores.
In this Shopify course for fashion, you will learn how to create and manage a professional ecommerce store, optimise product catalogues and merchandising, and grow your online sales.
High converting ecommerce websites use a mix of Technology, User Experience and Commercial strategy to optimise the conversions.

In this Shopify training course, you’ll learn to set-up, configure, customise and market an ecommerce with Shopify. From the creation of an account to the configuration of essential options in Shopify like markets, taxes, shipping, languages, privacy policy, themes. We’ll guide you to make the best decisions for your store and how to configure them to scale up.

During the Shopify course online we’ll set up a fully functioning ecommerce with Shopify using the free Shopify theme and learn how to customise it. Including using of Shopify AI and basic HTML and CSS. We cover the home page design, image optimisation, product listing pages configuration, personalised filters for navigation, we’ll personalise the product pages for your brand and more. Taught by Enrico Fantaguzzi former Ecommerce and Digital Marketing Manager at Global Fashion & Luxury Brands and Daniele Stella former IT Director at LVMH Group with experience in international e-commerce with Shopify.

Certification

Shopify eCommerce for Fashion Certificate

Upon successful completion of the course participants receive the **Shopify eCommerce for Fashion Professional Certificate** issued by Digital Fashion Academy.

This certification validates your skills in fashion eCommerce strategy, Shopify implementation and digital marketing.

AI for Fashion Executives Overview

A fast-track program designed for fashion executives who want to understand the opportunities of AI along the whole value chain and apply Artificial Intelligence immediately in their business.

In two focused sessions, participants explore the most impactful AI use cases across design, merchandising, marketing, eCommerce, and operations — with a clear emphasis on real ROI and practical implementation.

• Format: 2 live sessions (3 hours each)
• Total duration: 6 hours
• Focus: Strategy, tools, real use cases
• Outcome: Define your AI roadmap and quick wins
• Language: English
• Where: Live online

Executive AI Program for Fashion Leaders

Move from AI curiosity to actionable strategy in just 6 hours.

This AI for Fashion Executives combines strategic insights, concrete tools, and industry case studies to help leaders identify quick wins, define an AI roadmap, and lead digital transformation with confidence.

Participants will understand where AI creates real business value across the fashion value chain — from product creation to customer experience — and how to implement it effectively.

Learning Experience

This executive program is designed for senior decision-makers and focuses on clarity, practicality, and immediate business impact.

• Strategic frameworks tailored to fashion companies
• Real case studies from fashion and luxury brands
• Interactive discussions and exercises
• Executive-level implementation guidance

Who is the AI for Fashion Executives for?

This executive course is designed for fashion industry leaders and decision-makers who want to understand the real business impact of Artificial Intelligence and identify opportunities and feasibility. It is ideal for senior leaders, entrepreneurs, CXOs who want a strategic overview and practical understanding of AI for fashion.

• Senior Leaders, Heads of Departments & CXOs
  Gain a strategic understanding of how AI impacts the fashion value chain and learn how to lead AI-driven transformation across departments.
• Fashion Entrepreneurs & Business Owners
  Discover how AI can accelerate product development, optimize operations, enhance marketing effectiveness, and scale the business.
• Mid-to-Senior Fashion & Luxury Managers
  Develop practical knowledge of AI applications and a broader vision of AI for Fashion .
• Marketing & Communication Professionals
  Explore how AI transforms content creation, campaign performance, customer segmentation, CRM and brand storytelling.

AI is now regulated. Is your fashion company ready?

The EU AI Act introduces mandatory obligations for companies using artificial intelligence. Fashion and luxury brands are directly affected due to their extensive use of AI in personalization, marketing, HR, supply chain, and customer analytics.

This essential AI training provides a clear, practical introduction to AI fundamentals, regulatory requirements, and risk management under the EU AI Act — specifically tailored to the fashion industry.

By the end of the course, your teams will understand how to use AI responsibly, mitigate legal and reputational risks, and comply with upcoming regulations.

Why this AI training is essential for fashion companies

The EU AI Act is not just another regulation — it fundamentally changes how companies can develop, deploy, and use AI systems.

• Understand your legal obligations under the EU AI Act
• Identify AI-related risks across marketing, HR, CRM, and supply chain
• Protect your brand from fines, sanctions, and reputational damage
• Enable teams to use AI responsibly and transparently

Essential AI Training Certificate of Attendance

Get certified in Responsible AI for Fashion

This certificate confirms participation in mandatory AI training aligned with the EU AI Act.

It can be shared internally, added to HR training records, and used as evidence of compliance and workforce readiness.

AI for Fashion Course Overview

Designed & created by leading fashion and digital innovation professionals, for forward-thinking fashion brands, retails and entrepreneurs.
AI, automation, data-driven strategy, genAI tools, content creation, customer intelligence & more.
Learn how AI is transforming fashion, directly from senior professionals working at top Fashion and Luxury brands.

• Topics covering AI for Fashion end-to-end, from strategy to day-to-day applications
• Online Course Duration Live via Zoom and On-Demand: 14 weeks
• Commitment: 3.5 hours per week
• Certification: Industry Validated Certification
• Language: English (subtitles in English and other languages)
• Where: Online live and on-demand, study anywhere
• When: Introductory Lessons on Friday from April 24th and May 8th, then every Friday from September to November 2026 | On-demand available for Replay
• Catch-up: Lessons and Exercises available also on-demand

AI for Fashion Course & Certification

Learn how to leverage AI to transform fashion workflows and drive innovation.

Master the AI strategies, tools and best practices used by industry leaders.

High digital performance today depends on how effectively fashion brands adopt and integrate Artificial Intelligence into content creation, merchandising, marketing, operations, and decision-making.

In this course, you’ll learn to coordinate and implement AI-powered processes that boost productivity, creativity, and business results. From strategic applications to hands-on tools, you’ll learn how AI is reshaping every stage of the fashion value chain.

The course is taught by professionals from global fashion houses and digital consultancies, offering real-world insights, practical frameworks, and actionable case studies.

Learning Experience & Methodology

The course combines expert teaching, real-world projects and mentoring.
By the end of the course, you will understand how AI impacts fashion and how to apply it effectively in a business context. You’ll also earn a certificate to validate your skills. Each module connects theory with practice using:

• Clear learning goals, practical tools, case studies and KPIs
• Exercises, quizzes, and workshops to apply what you learn
• Digital Portfolio: work on real world AI projects to build practical skills
• Feedback and guidance from senior experts
• Break out rooms for group work and workshops
• One-to-one mentoring sessions

How to participate

Flexible training for Fashion professionals: take this course wherever you are

• Reserve your seat now, pay a deposit and benefit of early bird 20% off until December 31st
• Fill out the application form at the bottom of this page to start your enrolment
• Attend the live lessons via Zoom to be held on Friday afternoon between 1:00 PM and 4 PM GMT
• Watch the lessons recordings if you are not availale for the live lesson
• Dedicate approximately 3.5 hours per week to complete the master
• Complete the assignments individually or work in groups
• Create a full portfolio for your business and your career
• Engage remotely with teachers and colleagues through our platform

Fashion AI certification

Get your certification AI for Fashion Business

Obtaining a certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This AI for Fashion executive master offers you the opportunity to acquire a certificate to help you stand out and boost your career and your business.

DFA Certificates are an industry validated recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.

You can share it with the world through your social profiles and have the opportunity to showcase your commitment to professional development.

Career opportunities after the executive master

• AI Fashion Strategist: Shape digital transformation strategies for fashion and luxury brands, integrating AI into design, merchandising, and marketing.
• E-commerce & Digital Innovation Manager: Use AI to optimize online retail, personalization, and customer journeys.
• CRM & Customer Experience Specialist: Apply AI-driven segmentation, loyalty programs, and predictive analytics to enhance customer relationships.
• AI Product Manager in Fashion Tech: Oversee development of AI-powered tools such as virtual try-ons, recommendation engines, and inventory optimization systems.
• Luxury Brand Digital Consultant: Advise high-end fashion houses on adopting AI for marketing, operations, and customer engagement.
• Innovation & Sustainability Analyst: Leverage AI to reduce waste, improve supply chain transparency, and support sustainable fashion initiatives.

Build a recognisable personal brand and digital authority using AI-powered copy that sounds unmistakably like you.

Live online course (2 hours) for fashion founders, creatives and professionals who want to grow visibility, credibility and influence.
You’ll learn how to define your personal brand, translate it into a clear voice, and use ChatGPT to communicate consistently across platforms — without diluting authenticity.

This course introduces a proprietary Voice Print System that captures how you think, speak and express value.
You’ll turn that voice into a custom GPT that helps you write posts, emails, bios, thought leadership content and long-form narratives — all aligned with your personal positioning in the fashion industry.

From one strong idea, you’ll learn how to create 30+ pieces of on-brand content while protecting trust, tone and reputation.
This is personal branding for the AI era: strategic, intentional and human.

Outcome: A clear personal brand, a scalable voice system, and practical AI skills to show up consistently — so your presence grows with purpose and your name becomes associated with expertise.

Why take this course on personal branding with ChatGPT

In fashion, people follow people — not logos. Your personal brand shapes how you are perceived, trusted and remembered.
This course shows you how to use AI strategically to strengthen authority, not replace it.

• Clarify your positioning, values and narrative so your personal brand is intentional and coherent.
• Create a Voice Print that reflects your thinking style, tone and worldview — then translate it into a custom GPT.
• Show up consistently across LinkedIn, Instagram, newsletters, websites and talks without burning out.