Certification Courses – Digital Fashion Academy

Shopify ecommerce full course

X2CB4D796ZF — Tue, 10 Mar 2026 06:54:22 +0000

Course Online in Shopify eCommerce

Learn how to build, launch and scale a fashion eCommerce store with the platform used by thousands of global brands.

Course programme

Certification

Course instructors

Request form

Shopify eCommerce Online Course Overview

The Shopify ecommerce course teaches you how to build, run and promote an ecommerce on Shopify from A to Z.
Learn to create and manage product catalogues, visual merchandising, marketing strategies and sell internationally.

Complete training on Shopify for fashion, luxury and beauty sectors
Course Duration: 12 weeks
Commitment: 3 hours per week
Certification included
Language: English with Subtitles in multiple languages
Where: Online live with recorded sessions available for replay
Assignments and practical workshops

next start dates

⇢ Next cohort September 2026
⇢ Early bird 20% off until June 30th (sign up now below to receive the 20% off)

COURSE DURATION

⇢ 12 weeks
⇢ 3 Hours study per week

COMMITMENT

⇢ 3 hours per week

Delivery format

⇢ Live via Zoom and rewatch on-demand
⇢ Live online group workshops (optional)
⇢ Practice on your own Shopify account

fees

⇢ €950 (sign up now for 20% off)
⇢ Includes mentoring sessions with an experienced ecommerce professional.
⇢ Max 15 participants – Limited seats.

CERTIFICATION

Shopify for Fashion Professional Certificate
⇢ Certificate by Digital Fashion Academy – industry validated

LANGUAGE

⇢ English
⇢ Subtitles: English (other languages on-demand)

Why attend the Shopify course online

Why learn Shopify for fashion brands?

Shopify is one of the most widely used ecommerce platforms for fashion brands.
From independent designers to global labels, thousands of fashion companies use Shopify to manage their online stores.
In this Shopify course for fashion, you will learn how to create and manage a professional ecommerce store, optimise product catalogues and merchandising, and grow your online sales.
High converting ecommerce websites use a mix of Technology, User Experience and Commercial strategy to optimise the conversions.

In this Shopify training course, you’ll learn to set-up, configure, customise and market an ecommerce with Shopify. From the creation of an account to the configuration of essential options in Shopify like markets, taxes, shipping, languages, privacy policy, themes. We’ll guide you to make the best decisions for your store and how to configure them to scale up.

During the Shopify course online we’ll set up a fully functioning ecommerce with Shopify using the free Shopify theme and learn how to customise it. Including using of Shopify AI and basic HTML and CSS. We cover the home page design, image optimisation, product listing pages configuration, personalised filters for navigation, we’ll personalise the product pages for your brand and more. Taught by Enrico Fantaguzzi former Ecommerce and Digital Marketing Manager at Global Fashion & Luxury Brands and Daniele Stella former IT Director at LVMH Group with experience in international e-commerce with Shopify.

Shopify Course Benefits & Outcomes

By the end of this course you will be able to design, build and optimise a Shopify online store specifically for fashion, luxury and beauty brands. During the course you will build a real Shopify store step by step. You can use your own brand or create a test brand.

Build a complete Shopify fashion store
Structure product catalogues with variants and metafields
Design high-converting product pages
Implement fashion merchandising strategies online
Launch digital marketing campaigns
Use Shopify tools to optimise UX, SEO and conversion rate
Scale your store internationally
Connect Shopify to social media and other online sales channels like marketplaces
Use analytics to optimise performance

Shopify eCommerce Course Programme

12 weeks part-time online

8 Modules

Module 1 – Fashion eCommerce Fundamentals

Learn ecommerce strategy and business planning to make your ecommerce successful from the start.

Ecommerce business plan and budget
Fashion online consumer behaviour
Traffic analysis and Demand estimation
Fashion eCommerce KPIs
Overview of Shopify ecosystem

Module 2 – Planning a Shopify Store

Learn the strategic decisions you need to make before you start building your Shopify store.

Fashion brand positioning online
Competitor benchmarking
Merchandising strategy
Product categories and collections
Fashion UX principles

Module 3 – Shopify Store Setup

Getting started with Shopify Ecommerce, from account creation to options for selling internationally

Shopify account setup
Domain configuration
Payment systems
Shipping rules
Taxes and international markets
Privacy, Returns, Cookies and Legal aspects

Module 4 – Fashion Product Catalogue

How to create an on-brand and engaging navigation using Shopify personalisation features.

Product management in Shopify: Products and variants
Managing sizes and colours
Product descriptions and storytelling
Fabric composition and sustainability attributes
Shopify Metafields & Product Data
Inventory management
Model measurements and size guides
Displaying metafields in themes

Module 5 – Collections and navigation: visual merchandising with Shopify

How to create an on-brand and engaging navigation using Shopify personalisation features.

Organise and structure Collections and Navigation Menus
How to configure and manage Menus in Shopify
Dynamic (Smart) and manual product collections and galleries
Using Shopify Metafields and Apps to personalise the navigation
Custom metafields for fashion products
Metaobjects and structured content

Module 6 – Shopify Themes & UX

Personalise your store, creating a brand identity with Shopify.

Shopify themes architecture
Theme customization
Blocks, Themes, Sections and other design elements in Shopify
Mobile-first design
Home Page and Product Page design
Custom Landing Pages design
Fashion lookbooks and storytelling
How to create a Magazine in Shopify: blogs and blog posts

Module 7 – Digital Marketing for Shopify

Learn the essential features of Shopify for marketing and how to grow your customer base.

SEO for fashion eCommerce
Social media marketing
Paid advertising
Email marketing and CRM
Influencer marketing
Lead generation and CRM

Module 8 – Analytics, Operations & Growth

The day to day management of an online store with Shopify and how to scale up.

Shopify analytics
Conversion rate optimisation
Logistics and fulfilment
Returns management
International expansion

Certification

Shopify eCommerce for Fashion Certificate

Upon successful completion of the course participants receive the **Shopify eCommerce for Fashion Professional Certificate** issued by Digital Fashion Academy.

This certification validates your skills in fashion eCommerce strategy, Shopify implementation and digital marketing.

Who is the Shopify course for?

Fashion entrepreneurs who need to launch an online store, scale up, restructure or migrate from a different platform
Ecommerce managers working for fashion brands, retailers and e-tailers, beauty and luxury professionals
Fashion marketing professionals managing digital sales channels who need to acquire Shopify ecommerce skills for their job
Digital agencies specialising in fashion eCommerce
Consultants working with fashion brands
Fashion professionals actively looking for career change or growth

Who is the course NOT course for?

Shopify developers looking for advanced Shopify coding
People with no interest in ecommerce

Shopify Course Instructors

The professionals you’ll meet at the Shopify Course Online.

During this course you’ll virtually meet more 20+ senior practitioners and leaders in AI product design, merchandising ecommerce and digital marketing from brands, retailers and agencies.

Enrico Fantaguzzi

Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.

Daniele Stella

Former CIO at LVMH – Now technology Advisor to Luxury Brands. Experienced in Digital Transformation, Omnichannel Strategy, Ecommerce. He teaches AI essentials, AI prompt engineering and AI agent crations.

Career Opportunities

Learning how to use Shopify for fashion opens a wide range of career opportunities in the digital fashion industry. Professionals with Shopify expertise can work as Fashion eCommerce Managers, Shopify Specialists, Digital Marketing Managers, or eCommerce Consultants, helping brands build, manage, and grow their online stores. These skills are also valuable for entrepreneurs and fashion startups looking to launch their own direct-to-consumer brands and scale their online sales globally.

Fashion eCommerce Manager
Shopify Specialist
Digital Marketing Manager
Fashion Digital Consultant
DTC eCommerce Manager

Here below is a chart that shows the growth in online research for the Shopify keyword on Google in the last 10 years 2015-2025.

FAQs — Shopify eCommerce for Fashion Course

Why Shopify is popular with fashion brands?

Many successful fashion brands use Shopify because it is flexible, scalable and easy to integrate with marketing tools.

Brands use Shopify to:
– manage product catalogues
– launch collections quickly
– sell internationally
– connect marketing and ecommerce

When does the Shopify eCommerce for Fashion course start?

The Shopify eCommerce for Fashion course runs two times per year. The next cohort starts in September, and participants can also access the lessons on-demand to study at their own pace.

Is this Shopify Ecommerce Course suitable for my background?

This course is designed for professionals who want to build or grow a fashion eCommerce business using Shopify. It is suitable for fashion entrepreneurs, marketing professionals, eCommerce managers, consultants and digital agencies working with fashion brands. No technical or programming knowledge is required. A working knowledge of English is recommended. At least one year working experience in the fashion industry is required.

Is there a certification at the end of the course?

Yes, upon successful completion of the course you will receive the Shopify eCommerce for Fashion Professional Certificate issued by Digital Fashion Academy.

I’m a busy professional, is attendance flexible?

Yes. The course combines live online sessions with on-demand lessons so you can study flexibly from anywhere. If you cannot attend a live class, you can watch the recording at any time on the learning platform.

Is knowledge of HTML or programming necessary for the Shopify course?

No. The course is suitable for all levels of experience, no programming knowledge is required, the course will cover both basic and advanced features of Shopify.
Shopify doesn’t require you to know HTML or programming to configure an online store. During the course we’ll also explain some basic HTML and CSS concepts that are useful to know.

How long does it take to complete the Shopify course?

The programme runs for approximately 12 weeks, with an expected study commitment of around 3 hours per week including exercises and practice activities.

How do I enrol?

To enrol, complete the online pre-registration form on this page. After submitting your request, our team will contact you with the next steps to confirm your participation. Seats are limited to ensure a high-quality learning experience.

Are there practical exercises in the Shopify Course online?

The course combines expert instruction from fashion eCommerce professionals with real-world case studies, practical workshops and hands-on exercises. During the course we will build a Shopify ecommerce from scratch, you can use your own website to practice or build your own ecommerce during the course. You’ll learn how to build and manage a Shopify store, manage the product catalogue using variants and metafields, implement digital marketing strategies and more.

In which language is the course taught?

The course is taught in English, with subtitles available in English and additional languages on demand.

What are the benefits of taking the Shopify eCommerce for Fashion course?

- Learn how to build and manage a fashion online store using Shopify.
- Understand how to structure fashion product catalogues with variants, collections and metafields.
- Develop practical skills in merchandising, UX and conversion optimisation.
- Learn how to drive traffic and sales through digital marketing strategies.
- Gain practical knowledge used by leading fashion eCommerce teams.

Can I use my own brand or company for the exercises?

Yes. Many participants use their own brand or company as a case study during the course. This allows you to apply what you learn directly to your business and create practical assets you can continue to use after the training.

Shopify eCommerce for Fashion – Pre-registration

Reserve your seat now for the next cohort and get 20% off.

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Price: 200,00 €

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AI for Fashion Short Master

X2CB4D796ZF — Wed, 10 Dec 2025 10:51:28 +0000

Professional Certification in AI for Fashion

Online Course with Certification.

AI for Fashion Course Overview

Designed & created by leading fashion and digital innovation professionals, for forward-thinking fashion brands, retails and entrepreneurs.
AI, automation, data-driven strategy, genAI tools, content creation, customer intelligence & more.
Learn how AI is transforming fashion, directly from senior professionals working at top Fashion and Luxury brands.

Topics covering AI for Fashion end-to-end, from strategy to day-to-day applications
Online Course Duration Live via Zoom and On-Demand: 14 weeks
Commitment: 3.5 hours per week
Certification: Industry Validated Certification
Language: English (subtitles in English and other languages)
Where: Online live and on-demand, study anywhere
When: Introductory Lessons on Friday from April 24th and May 8th, then every Friday from September to November 2026 | On-demand available for Replay
Catch-up: Lessons and Exercises available also on-demand

AI for Fashion Course & Certification

Learn how to leverage AI to transform fashion workflows and drive innovation.

Master the AI strategies, tools and best practices used by industry leaders.

High digital performance today depends on how effectively fashion brands adopt and integrate Artificial Intelligence into content creation, merchandising, marketing, operations, and decision-making.

In this course, you’ll learn to coordinate and implement AI-powered processes that boost productivity, creativity, and business results. From strategic applications to hands-on tools, you’ll learn how AI is reshaping every stage of the fashion value chain.

The course is taught by professionals from global fashion houses and digital consultancies, offering real-world insights, practical frameworks, and actionable case studies.

next start dates

⇢ Next cohort September 2026
⇢ Early bird 20% off until June 30th
⇢ Max 20 participants, limited

COURSE DURATION

⇢ 14 weeks
⇢ 3.5 Hours study per week

COMMITMENT

⇢ 3.5 hours per week

Delivery format

⇢ Live via Zoom and rewatch on-demand
⇢ Live online group workshops (optional)
⇢ Online practice with teacher feedback

fees

⇢ €2,150 (exam fee included)
⇢ Includes 3 mentoring sessions
⇢ Pay €200 deposit to reserve your seat

CERTIFICATION

AI for Fashion Professional Certificate
⇢ Accredited certification included

LANGUAGE

⇢ English
⇢ Subtitles: English (other languages on-demand)

AI for Fashion – Course Outcomes

By the end of this course, you will have a solid understanding of AI applications in fashion, including creative, commercial, operational and strategic use cases.
You will learn how to:

Gain a comprehensive understanding of how AI transforms fashion business processes
Master essential AI tools, workflows and automation techniques
Develop expertise in integrating AI into marketing, merchandising, product development, analytics, operations, logistics, retail and customer experience
Acquire practical knowledge of genAI for content creation, forecasting, CRM, and design
Build a digital portfolio showcasing your AI projects
Earn the AI for Fashion Certificate to accelerate your career
Use AI to enhance fashion business processes with a focus on efficiency and innovation
Develop hands-on experience with AI tools for fashion, design, marketing, merchandising, and customer experience
Leverage the KPIs and methodologies trusted by leading digital teams

Learning Experience & Methodology

The course combines expert teaching, real-world projects and mentoring.
By the end of the course, you will understand how AI impacts fashion and how to apply it effectively in a business context. You’ll also earn a certificate to validate your skills. Each module connects theory with practice using:

Clear learning goals, practical tools, case studies and KPIs
Exercises, quizzes, and workshops to apply what you learn
Digital Portfolio: work on real world AI projects to build practical skills
Feedback and guidance from senior experts
Break out rooms for group work and workshops
One-to-one mentoring sessions

How to participate

Flexible training for Fashion professionals: take this course wherever you are

Reserve your seat now, pay a deposit and benefit of early bird 20% off until December 31st
Fill out the application form at the bottom of this page to start your enrolment
Attend the live lessons via Zoom to be held on Friday afternoon between 1:00 PM and 4 PM GMT
Watch the lessons recordings if you are not availale for the live lesson
Dedicate approximately 3.5 hours per week to complete the master
Complete the assignments individually or work in groups
Create a full portfolio for your business and your career
Engage remotely with teachers and colleagues through our platform

AI for Fashion Executive Programme

14 weeks, part-time online, live + self-paced learning

8 MODULES

Module 1. Foundation of AI and Fashion Business

Introducing AI in Fashion

Understanding AI, without the hype — and why it matters now

Overview of the fashion industry: business models, value chain and digital transformation
Why AI matters in fashion today: megatrends, competitive pressure and expectations
What is AI? History, definitions, myths and real-world fashion examples
AI vs Machine Learning vs Generative AI vs Automation – simplified, non-technical frameworks
Core concepts: Neural Networks, NLP and Computer Vision (face recognition & image analysis)
The role of data: structured vs unstructured data and fashion-specific datasets
Case studies: how luxury, fast fashion and sportswear brands are experimenting with AI

Governance, Ethics & Risk

Talking to AI: prompt design and Natural Language Processing fundamentals
Governance, legal and ethical frameworks (EU AI Act, IP, privacy)
Opportunities and risks: bias, sustainability, IP and brand protection
Case study: AI implementation approach in a leading luxury group

Practice Lab: Creating a job description for an AI-powered virtual assistant

Module 2. Design, Product, and Trend Forecasting

AI in Fashion Design from Trend Forecasting to Product Development

Creativity enhanced by algorithms

AI-powered trend forecasting: data sources, signals and algorithms
Product design with Generative AI: sketches, moodboards, fabrics and concepts
The future of creative direction: fashion shows, campaigns and metaverse experiences
Virtual product development, digital twins and Digital Product Passports (DPP)

Tools & Practice

AI tools for design moodboards (MidJourney, Stable Diffusion – demos)
Practice lab: creating a moodboard using generative AI
Practice lab: generating a product concept with AI and peer discussion

Module 3. Supply Chain, Inventory, and Operations

AI applications for Supply Chain optimisation from demand forecasting to stock management

Efficiency, resilience and sustainability powered by AI

Demand forecasting and inventory optimisation
AI-driven digital content factories (images, photography and video)
AI in sourcing and production: quality control and defect detection
Logistics, distribution and returns management with AI
RFID and Internet of Things
Smart logistics: automated warehouses, packing systems and delivery optimisation
AI for sustainability: materials innovation, waste reduction and circular business models

Case Studies & Labs

Reducing delivery times and logistics costs with predictive sales
Textile recycling and ethical AI in fashion (debate)
Practice lab: redesigning a logistics flow using automation and AI

Module 4 — Merchandising & Distribution (Retail & Ecommerce)

The impacts of AI fashion sales channels: Retail, Wholesale, E-commerce, Marketplaces

From products to personalised experiences

AI-driven merchandising: assortment planning, smart pricing and competitive intelligence
Retail innovation: demand prediction, price monitoring and store automation
E-commerce personalisation: chatbots, recommendations, virtual try-on and dynamic pricing
Conversational commerce and storytelling
Visual search and product discovery
Invisible AI: payments, fraud prevention and transaction security

Case Studies & Labs

Deep dives: Zara, Gucci, Nike, SHEIN, Farfetch
Practice lab: building an AI-supported merchandising plan
Practice lab: competitor monitoring with AI tools
Practice lab: e-commerce automation workflows

Module 5 — Smart Data, from data collection to decisions

How to manage data to enable the introduction of AI in fashion companies.

Turning data into competitive advantage

The data lifecycle: from collection to insight and action
Analytics & Business Intelligence: KPIs, dashboards and predictive intelligence
Finance: AI for budgeting, forecasting and financial analysis
Human Resources: AI and data to improve people performance

Practice Lab: Designing the data flow for a key business process

Module 6 — Branding, Marketing & Communication

How AI transforms brand storytelling, marketing strategy, communication workflows, and customer experience

Marketing for algorithms — and for humans

Marketing strategy and planning in the age of algorithms
AI-powered marketing analytics and marketing mix modelling
Customer experience, loyalty, clienteling and predictive CRM
Content creation with AI and virtual influencers

Tools, Workshops & Labs

Prompt Engineering 101
AI tools for copywriting and product descriptions (ChatGPT, Jasper, Writesonic)
Workshop: optimising website content for LLMs and chatbots
Case study: AI-generated and personalised advertising campaigns
Workshop: from moodboard to campaign with AI
Practice lab: creating an AI-powered Google Ads campaign

Module 7 — AI Technology and Implementation Lab

How AI systems are designed, integrated, and deployed within fashion businesses.

Technical foundations, project management methodologies, vendor selection, and cybersecurity best practices, followed by hands-on implementation exercises.

AI systems explained: platforms, cloud, APIs and integrations
AI project management: Agile, MVPs and pilot projects
Building the business case: ROI, KPIs and performance measurement
Selecting and managing AI vendors
Cybersecurity, governance and AI culture

Workshop: Building an AI Opportunity Map for a fashion business

Hands-on Lab: Prototyping an AI use case with mentor feedback

Module 8 — The Future of AI in Fashion & Final Project

How AI will shape future roles, organisations, and strategies in the fashion industry

Participants explore Human+AI collaboration, learn how to design an AI roadmap, and work on a final project to apply all concepts learned throughout the program.

Human + AI collaboration and future skills
Designing an AI adoption roadmap
Organisational change: roles, skills, governance and culture

Final Assignment – AI Adoption Roadmap

Company context and challenges
2–3 priority AI use cases
Selected tools and technologies
Implementation roadmap (short, medium and long term)
Risks, governance framework and required skills

Are you looking for training for your company? Contact us to find out about training for teams: contact us.

Fashion AI certification

Get your certification AI for Fashion Business

Obtaining a certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This AI for Fashion executive master offers you the opportunity to acquire a certificate to help you stand out and boost your career and your business.

DFA Certificates are an industry validated recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.

You can share it with the world through your social profiles and have the opportunity to showcase your commitment to professional development.

Who is the Executive Master in AI for?

This course is for fashion professionals, managers and entrepreneurs who want to understand and apply Artificial Intelligence in real business contexts.

Mid-to-Senior Fashion & Luxury Managers
Upgrade your strategic skill set by mastering how AI is transforming product creation, merchandising, supply chain, and customer experience. Learn how to lead AI-driven initiatives, improve decision-making with data, and understand the technologies reshaping the future of fashion businesses.
Marketing & Communication Professionals
Strengthen your expertise with advanced AI applications for content creation, performance optimisation, customer segmentation, and predictive CRM. This programme equips you to run data-driven campaigns and collaborate effectively with creative and technical teams.
Digital Agencies, System Integrators & Consultants
Gain an in-depth understanding of how AI creates value for fashion and luxury brands. Learn the operating models, processes, and challenges of fashion companies so you can design better solutions, advise clients effectively, and deliver high-impact AI projects.
Senior Leaders, Heads of Departments & CXOs
Build the strategic vision required to guide AI adoption within your organisation. Develop clarity on AI opportunities, risks, governance, and organisational redesign. This programme supports executives in leading digital and AI transformation across merchandising, operations, marketing, and retail.
Fashion Entrepreneurs & Business Owners
Discover how AI can accelerate product development, improve ecommerce performance, optimise operations, and enhance brand storytelling. Learn how to manage AI tools, select the right partners, and build scalable, data-driven business models for your fashion brand.

Career opportunities after the executive master

AI Fashion Strategist: Shape digital transformation strategies for fashion and luxury brands, integrating AI into design, merchandising, and marketing.
E-commerce & Digital Innovation Manager: Use AI to optimize online retail, personalization, and customer journeys.
CRM & Customer Experience Specialist: Apply AI-driven segmentation, loyalty programs, and predictive analytics to enhance customer relationships.
AI Product Manager in Fashion Tech: Oversee development of AI-powered tools such as virtual try-ons, recommendation engines, and inventory optimization systems.
Luxury Brand Digital Consultant: Advise high-end fashion houses on adopting AI for marketing, operations, and customer engagement.
Innovation & Sustainability Analyst: Leverage AI to reduce waste, improve supply chain transparency, and support sustainable fashion initiatives.

AI for Fashion Executive Master Instructors

The professionals you’ll meet at AI for Fashion Executive Master.

During this course you’ll virtually meet more 20+ senior practitioners and leaders in AI product design, merchandising ecommerce and digital marketing from brands, retailers and agencies.

Enrico Roselli

Former CEO of the iconic luxury sportswear brand La Martina, retail leader with broad experience in fashion operations and strategy.

Enrico Fantaguzzi

Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.

Gianluigi Zarantonello

Gianluigi Zarantonello has been dealing with Digital Strategy and Transformation since the year 2000, combining business logic with a solid knowledge of technology. He worked for leading fashion and luxury brands such as Valentino, OVS and Coin Group.

Marcello Messina

Worldwide Head of Global E-Business – Director at Tod’s
Senior executive with over 20 years of experience in international retail, fashion & luxury. He has held key roles at brands like Furla and OVS, driving digital strategy and customer engagement.

Evelina Kaganovitch

Fashion Marketer, Creative Strategist, and Copywriter.
With over 10 years of experience working with fashion brands across Europe, the United States, Asia, and Australia, Evelina helps fashion brands embracing AI for copywriting and teaches how to customise LLMs to adapt to the brand needs and tone of voice.

Martina Piasentin

Digital Solution Manager at Valentino. She is an experienced Omnichannel Operations Coordinator and Customer Experience manager. She teaches Customer Service with AI.

Craig Crawford

Digital Transformation Strategist / Founder Differently Enabled
Former Vice President IT Strategy at Burberry. Founder and Fashion entrepreneur.

Danilo Blancato

Corporate Online Business Developer at Teddy Group. Danilo has extensive experience in e-commerce, digital business development, and marketplace strategy, focusing on cross-border e-commerce initiatives, direct-to-consumer (D2C) strategies, and marketplace opportunities across global markets. He specialises in Project Management for Fashion.

Daniele Stella

Marco Tombolini

Global Head of Business Analysis at Dolce & Gabbana Beauty. PowerBI Pro expert, he specialises in Market & Business Intelligence, Data Visualization, Pricing analytics. Formerly at LVMH group. He teaches Business Intelligence Technology and Automation.

Emanuele Morelli

Arti Director and AI Media Designer
Creator of products design and advertising campaigns for fashion and luxury brands with AI.

Discover all the teachers

FAQs — AI for Fashion Executive Master

When does the Executive Master start?

The AI for Fashion Executive Master starts in April and finishes in June.

Is this Master suitable for my background?

This executive master is designed for professionals at various stages of their career who want to understand and apply Artificial Intelligence in fashion business contexts. It is suitable for managers, designers, entrepreneurs and consultants who already have experience in the fashion industry. No technical knowledge is required to attend this training program. A working knowledge of English is required.

Is there a certification at the end of the programme?

Yes, upon successful completion, you will receive an **AI for Fashion Professional Certificate**, an internationally recognised accreditation included with the programme.

I’m a busy professional, is attendance flexible?

Absolutely. This training programme is delivered through a mix of live online sessions and on-demand content, so you can study flexibly from anywhere and revisit lessons anytime on the platform. If you miss the live online lessons you can watch them on-demand.

How long does it take to complete the AI Master?

The programme runs over approximately **14 weeks**, with an expected study commitment of around **3.5 hours per week** including practice time.

How do I enrol?

To enrol, you can complete the online pre-registration form, and you’ll be contacted to complete your enrollment. You will be asked to pay a deposit to reserve your seat. Seats are limited, for this edition there is a maximum number of 30 participants.

What is the teaching methodology?

The Master blends expert instruction from industry professionals with real-world case studies, practical workshops, assignments, quizzes, and mentoring. You’ll build a digital portfolio of AI projects connected to fashion business use cases.

In which language is the programme taught?

The Master is taught in **English**, with subtitles available in English and additional languages on demand.

What are the benefits of taking the AI for Fashion Executive Master?

Learn how AI impacts fashion business processes — from design and merchandising to marketing, operations, and customer experience.
Gain practical skills with AI tools, workflows, and automation techniques.
Develop an AI strategy and build a portfolio of real AI-driven projects.
Flexible online format with live sessions and on-demand access.
Interact with senior instructors and peers across the global fashion industry.

Can I use my company / brand for the practice if this course?

Yes you can use your own brand or company case study to carry out exercises and practice lab. You’ll be able to keep and use all the documents produced during the training course for your business.

AF for Fashion – pre-registration

Pre-register and save your seat, only 30 seats available for this Executive Master

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Deposit AI for Fashion Master

Price: 200,00 €

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Visual Merchandising Online Course with Certificate

X2CB4D796ZF — Wed, 26 Feb 2025 10:28:46 +0000

Visual Merchandising Course for Fashion Retail

Online Course with Certification.

Discover visual merchandising strategies and techniques used by top fashion brands and industry experts.

Explore how psychological principles can be applied to increase customer engagement, drive sales, and enhance your brand’s image.

Fashion Visual Merchandising Online Course Overview

The Visual Merchandising Online Course for Fashion Professionals.

This online course will equip you with practical, real-world skills to pursue a career in Visual Merchandising or enhance your existing abilities to boost the performance of your retail store.

Created by Monica Minervini, a leading visual merchandising expert with over 20 years of hands-on experience working with luxury brands such as Dolce & Gabbana, Moschino, and Rinascente.

The visual merchandising course covers essential theory, but also offers numerous practical examples, techniques, original photos and diagrams. Plus, you’ll discover insider secrets that are rarely shared.

Experience the Visual Merchandising course online with Digital Fashion Academy

Visual Merchandising course by Digital Fashion Academy brings you the knowledge and skills for effective visual merchandising in the fashion retail and it also offers the opportunity to be part of a community of fashion professionals.

By studying with DFA, you won’t just watch a static video course — you’ll have the opportunity to ask questions directly to the instructor through our platform. Our expert will personally respond to your queries, ensuring you get the support you need. Plus, you’ll gain access to a network of fashion and retail professionals ready to help you with any questions along the way..

Digital Fashion Academy is a vibrant and creative international community of fashion & luxury professionals, offering exciting opportunity of networking for those passionate about fashion, design, and retail. Whether you’re exploring a career in visual merchandising or seeking to advance your skills, this comprehensive visual merchandising course will equip you with the knowledge and skills needed to excel in visual merchandising, from foundational principles to advanced techniques.

next start date

⇢ Start anytime on-demand

COURSE DURATION

⇢ 5.5 hours

3.5 hours video lessons
2+ hours practice

Delivery format

Online On-demand, Flexible study

Q&A via email

fees

€300

LANGUAGES

Available in English and Italian
Subtitles available in English, Italian, German
Need subtitles in another language? Please contact us

CERTIFICATION

Certificate of Achievement accredited by CPD Standard Office.
CPD Course code 50792\4
CPD Hours recognised: 5.5 CPD Hours

RESOURCES INCLUDED

⇢ Quizzes
⇢ Practice Labs
⇢ Case Studies
⇢ Study Guides
⇢ Templates
⇢ Diagrams
⇢ Special Feature ‘The Shop Experience’

The best visual merchandising course for fashion professionals

Why should you attend this Visual Merchandising course?

Updating and acquiring specific skills for Visual Merchandising is a key factor for building a successful career in fashion as a Visual Merchandiser.

Visual merchandisers play a strategic role in translating brand identity into compelling in-store and digital experiences that drive customer engagement and sales.

A strong foundation in design principles, consumer psychology, spatial planning, and the latest digital tools is crucial to stand out and deliver impactful results. Continuous learning also ensures professionals stay ahead of trends, technologies, and evolving shopper expectations—making formal training not just valuable, but indispensable for long-term success in this success-critical field.

Fashion Visual Merchandising Course Learning Outcomes

By the end of this visual merchandising course, you will have a solid understanding of visual strategies and techniques specifically tailored for the fashion brands and retailers.

Understand core principles of visual merchandising
Explain foundational theories—such as psychology of shopping, color theory, and the Rule of Three—and apply them to create engaging store and window displays.
Design effective physical and digital retail environments
Develop floor plans, window displays, and in-store layouts that reflect brand identity and enhance customer flow and experience.
Utilize visual and sensory elements strategically
Apply lighting, color combinations, props, signage, mannequins, and spatial design to drive visual appeal and support sales objectives.
Integrate data and performance measurement
Analyze KPIs such as foot traffic, conversion rates, sales per square meter, and customer behavior to optimize merchandising strategies.
Maintain brand consistency across channels
Ensure in-store and online touchpoints (e-commerce pages, multimedia catalogs, QR code experiences, social media assets) align visually and narratively with the brand.
Produce engaging, trend-aware displays
Create thematic window and in-store displays that capture seasonal trends and align with cultural or campaign narratives.
Use technology and digital solutions
Apply tools like AR “magic mirrors,” design software (e.g., Adobe Illustrator), and data dashboards to enhance both customer engagement and design precision.
Develop professional practice and communication skills
Create and present professional floor plans, mood boards, portfolio documents, and merchandising proposals; collaborate effectively within teams.
Evaluate merchandising effectiveness and adapt
Critically assess display outcomes through testing, customer behavior, and retail performance; iterate and refine displays accordingly.

How to enrol & attend

Flexible training: take this course wherever you are

Enrol online by completing the checkout
After completing the checkout you’ll receive the user name and password to login
Log in onto our learning plaform and start learning
You can engage remotely with the teacher via the platform

Online visual merchandising course topics:

The course blends theory, original visuals, diagrams, and real-life examples to make sure you learn by doing — not just watching.

The key elements of Visual Merchandising
A brief history of Visual Merchandising
The different roles in Visual Merchandising and related career opportunities
Consumer psychology and strategies to stimulate the five senses effectively; how to use color, shape, and light strategically in merchandising
Layout: How to organize your exhibition space efficiently and effectively
Merchandising: The best techniques for creating displays
Design and realize attractive and high-performance exhibitions
Special Feature: The Shop Expereince
Case Studies
An introduction to window displays

Includes Practice Labs – Learn by Doing

In these guided labs, you’ll step into the role of a Visual Merchandiser and apply the theory directly. You’ll:

Work with color theory and store layout simulations
Create mock displays
Practice organizing real product assortments
Case Study: Analyse the shop experience in Adidas

Download brochure for more information

Who is this course for?

This course is suitable for:

Aspiring Visual Merchandisers Professionals looking for an in-depth study of the subject.
Shopkeepers, sales staff or shop managers who want to master the best display techniques.
Any operator in the Retail world who wants to acquire competences on visual merchandising for fashion retail.

Monica Minervini

Meet your instructor

Created by Monica Minervini. “A recognized expert in Visual Merchandising with nearly 20 years of experience, I’ve worked with top global brands like Dolce & Gabbana and Moschino. My career blends creativity, psychology, and marketing, and I’m passionate about transforming retail spaces and sharing my expertise through training and consultancy.”

Fashion Retail Visual Merchandising certification

Professional certification in Visual Merchandising

Earning a professional certification in Visual Merchandising will help you stand out in the competitive fashion industry and open new career opportunities. This Visual Merchandising course offers you the opportunity to acquire new skills and earn a a certificate to add to your curriculum.

Digital Fashion Academy Certifications are industry-validated and accredited by the CPD Standards Office, ensuring global recognition of your achievement. Upon completion, you’ll receive an official certificate that can be publicly shared on your professional profiles, showcasing your expertise to employers, peers, and the wider fashion community.

CPD Standards Accreditation

Accredited Visual Merchandising Course

This course is accredited with The CPD Standards Office, the UK based, international research-led accreditation body for Continuing Professional Development.

This visual merchandising course has been assessed against rigorous quality standards to ensure relevance, structure, and learning impact. This badge signifies a commitment to delivering structured, high-quality learning experiences that meet CPD best practices.

This Visual Merchandising course is eligible for CPD Certification and it’s valid towards CPD hours calculation.

Why pursuing a career in Visual Merchandising

Creativity. It enables you to showcase your creativity while working within brand guidelines and aligning with business objectives
Dynamic Environment. The fast-paced, ever-changing nature of the fashion industry ensures an engaging and stimulating work atmosphere
Impact on Sales Strong visual merchandising strategies can greatly enhance sales and elevate the customer experience
Career growth. With proper training and experience, there are abundant opportunities for professional growth in this field

What our Visual Merchandising students say

Our students appreciate the hands-on training, the networking opportunities and the experience brought by senior fashion & luxury managers.

★ ★ ★ ★ ★

10/10

It is such an informative course. I’ve taken a few other courses leading up to this and DFA is more than well worth it due to the array of knowledge displayed! The interactive parts also helped all things to stick, for me who is a hands-on person. 10/10!.

Oluwashina,
Retail Manager
USA

★ ★ ★ ★ ★

Wonderful teacher

Monica does not stop at theory, but gets down to practice, without secrets, without filters, happy to share her knowledge, as only a few professionals know how to do.

Claudia,
Sales Assistant
Italy

★ ★ ★ ★ ★

Tangible results

One of the best Visual Merchandisers in the country. In my career I have invested a lot of skills passed on by Monica and the results are more than tangible.

Francesco,
Store Manager
Italy

★ ★ ★ ★ ★

Interesting course

Very interesting course, comprehensively developed. The passion, and positivity shines through from Monica when she talks about her own experience.

Fabiana,
Fashion Designer
CH

FAQs

Can I start anytime?

Yes, you can start at any time. Simply enrol, and you’ll get immediate access to the platform to begin learning.

Why the visual merchandising course by DFA is the best for you?

The DFA Visual Merchandising course provides practical, hands-on knowledge built on years of real-world experience. It’s available online and on-demand, allowing you to study whenever it suits you. The course includes practical examples, exercises, and templates to help you consolidate your knowledge effectively.

Is there a certification at the end of the course?

Yes. Upon successful completion, you will receive a Certificate of Achievement by Digital Fashion Academy accredited by CPD Standards Office.

Is there a quiz at the end of the course?

At the end of the course, you will be required to complete a final online quiz. To obtain the CPD certificate, you’ll need to answer correctly at least 60% of the questions. The quiz is designed to assess your understanding of the main topics covered and can be completed independently once you finish the lessons.

Are there practice exercises in the course?

Yes, this course contains two practice labs, one for colours and one for merchandise layouts, and a case study.

What CPD Standards Office?

The CPD Standards Office is a UK-based organization that provides accreditation for Continuing Professional Development (CPD) activities to ensure their quality and relevance. It works with training providers, coaches, and other educators to assess and certify their courses, events, and learning resources to meet specific standards. Its mission is to improve the quality and accessibility of CPD, helping professionals find trustworthy and effective learning opportunities to enhance their skills and knowledge.

What are Continuous Professional Development Hours – CPD Hours?

CPD hours are the time a professional spends in active learning to develop and maintain their skills, knowledge, and experience throughout their career. One CPD hour is typically equal to one hour of learning, which can include attending a training course, online workshop, or other structured learning activities, and is logged to meet a profession’s or institution’s continuing professional development requirements.

How can I pay for the course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

I’m a professional with a busy schedule, is the attendance to lesson flexible?

Yes, attendance is completely flexible. You can complete the training at your own pace, on your own schedule.

In which languages are the lessons available?

The lessons are available in English and Italian. The subtitles are currently available in English, German and Italian but we can add a language upon request, please reach out to us via the contact us form if you need a specific language to be added.

Download the Visual Merchandising course brochure

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Digital Marketing for Fashion

X2CB4D796ZF — Sun, 16 Feb 2025 16:19:09 +0000

Fashion Digital Marketing Course & Certification

Designed & created by leading fashion professionals.

Acquire the latest fashion marketing skills

Digital Marketing and AI for Fashion.

AI-driven tools, automation, and brand-led strategies are reshaping how fashion brands attract, convert, and retain customers. For this reason, we’re currently renovating our Fashion Digital Marketing online course with two new modules:

• AI Digital Marketing for Fashion (launching in June)
• Brand Marketing for Fashion & Luxury (launching in September)
Enrol now and enjoy these two complimentary lessons.

Fashion Marketing Course Overview

Learn Marketing proven strategies and techniques from leading professionals

Flexible, hands-on, industry facing. This fashion digital marketing course is designed and delivered by leading Digital Marketing professionals who work in fashion companies and international digital marketing agencies. In this online course you’ll learn in-depth fashion digital marketing management strategies, techniques and best practices.

You’ll learn how to structure a digital marketing budget that aims at delivering specific targets of website traffic, conversion rate and cost per acquisition. During the course you’ll create digital marketing campaigns such as Search Engine Advertising using Google ads platform and Social Media campaigns with Meta Business Suite.

Learn Content Marketing techniques to improve Search Engine Optimisation and organic traffic acquisition, strategies and techniques for content marketing, keywords analysis and tracking marketing campaigns results.
The lessons are structured according to the Digital Fashion Academy methodology, using a results driven approach which entails describing what are the outputs of the role or function, how to measure the performance through KPIs and metrics and how to ensure the highest quality in the results.

Key Facts

Next start date

⇢ Start any time: immediate access, enrol and start learning

COURSE DURATION

⇢ 15 weeks

30 Hours Lessons
15 Hours Practice

Delivery format

⇢ Online on-demand
⇢ Monthly live online Q&A
⇢ Practice exercises with teachers feedback

LANGUAGE

⇢ Language: English
⇢ Subtitles: English and Italian

Course Price

$720 (exam fee included)
⇢ Promotional price
⇢ Included 2 hours of mentoring live online
⇢ Included access to live masterclasses for 6 months

Certification

Accredited Professional Certification in Digital Marketing for Fashion
CPD Accredited
Valid for 28 CPD hours

COMMITMENT

⇢ 3-4 hours per week
⇢ Fast track available

Digital Marketing Course Learning Outcomes

Learn Digital Marketing for Fashion and Luxury brands theory and practice.
By the end of marketing course, you will have a solid understanding of digital marketing strategies and techniques specifically tailored for the fashion brands and e-tailers. You’ll be able to envisage a tailored digital marketing strategy for your own brand or ecommerce channel. You’ll be able to evaluate and discuss proposals from digital agencies and marketing consultants.

Understand the fundamentals of digital marketing and its applications to the fashion & luxury industries
Learn digital marketing strategy with focus on traffic generation and customer acquisition
Understand how to structure a digital marketing budget for a fashion brand and how the fashion marketing budget is connected to the P&L of ecommerce
Develop an effective digital marketing strategy and content marketing plan tailored to the fashion industry
Acquire the techniques and strategies used by performance marketing professionals to drive qualified traffic to your website through Search Engine Advertising (SEA) and Social Media Marketing
Coordinate and create consistent communication across various digital marketing channels and their applications in the fashion context
Explore the best practices of Search Engine Optimisation (SEO) for fashion, measure the results of SEO with specific KPIs, explore the synergies between SEO and SEM
Create engaging content suitable for both humans and search engines following SEO agency processes
Analyse a real fashion brand case study and develop advertising messages for them
Discover the power of social media marketing through best practices in content creation with a specialising media agency
Leverage email marketing and email marketing automations to maximise ecommerce revenue and convert leads into customers
Understand the importance of data analytics and how to measure the success of digital marketing campaigns using metrics and KPIs specific to fashion industry

How to enrol and start learning

Flexible training: buy the course and start your course

Purchase the course online and you’ll receive the user name and password to access the learning platform
Dedicate around 3.5 hours per week to this course
Join optional live sessions or re-watch them on-demand
You can engage remotely with teachers and colleagues through our platform
Complete interactive exercises and answer online quizzes, partecipate in optional workshops
Work on your own Digital Portfolio with real-world projects to build job-ready skills
Expert feedback and guidance available throughout the course
Access complimentary live sessions and workshops
Access One-to-one mentoring sessions for personalised support

Who is the fashion digital marketing course for?

This fashion marketing online course aims to train the role of Marketing Director and Digital Marketing Manager for Fashion & Luxury brands. Discover the latest and most innovative digital marketing strategies used in the fashion & luxury industry. You will learn how to create successful campaigns that reach a specific audience, drive revenue and positioning the brand within a target market. You’ll learn a data-driven approach to marketing by using analytics insights and artificial intelligence to reach your company goals.

This fashion marketing course online is for fashion professionals who want to acquire a deep understanding of the digital marketing principles and best practices, learning from leading digital marketing professionals:

Junior professionals working in fashion companies who want to specialise and grow their career in Digital Marketing
Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge
Fashion entrepreneurs and designers who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns
Professionals in the fashion and luxury industries who want to transition into digital in order to leverage the digital marketing opportunities to grow their company business
Graduates who want to deepen their knowledge of the fashion and luxury industries

Fashion Digital Marketing Course Program

15 weeks, 3-4 hours per week, 9 modules, deep dives

Fashion Industry: Business Models & Brand Strategy

Learn the essential notions of Fashion Management including essential processes, timelines, and the key revenue drivers of successful fashion brands. You’ll cover business models, market positioning, sales channels, product lifecycle, digital transformation and pricing strategies.
Topics include: Fashion business models, market structure, sales channels, brand positioning and product lifecycle

Customer Relationship Management (CRM)

Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. You will learn key CRM concepts in the fashion & luxury industry, develop a customer-focused approach, and uncover practical methods to enhance customer interactions across multiple touchpoints.

By examining real-world scenarios, engaging in data analysis, and strategic planning, this module provides professionals with the insights and tools needed to boost customer loyalty and achieve business success.

Digital Marketing Strategy

Gain a foundational understanding of digital marketing strategy with a focus on traffic generation and customer acquisition.

✔ Digital Marketing definition: scope and goals of digital marketing for fashion;
✔ Marketing technology landscape and trends;
✔ Digital Marketing Strategy: Paid Media, Owned Media, Earned Media concepts;
✔ Digital Marketing funnel: traditional funnel and the “messy middle”;
✔ Multi level marketing campaigns planning: Performance, Editorial, Activation
✔ Consumer behaviour: Mobile, Desktop and other digital devices, Social Media, Marketplaces and Brand websites;
✔ Media Mix Strategies by Region, Age Groups and Generations
✔ Adv Market Worth Digital vs Traditional
✔ Platforms: Google, Meta, Amazon, Tik Tok
✔ Digital marketing budget with aim to delivering specific targets of website traffic, conversion rate and cost per acquisition.

LLM (AI) and Search Engine Optimisation

This module covers the fundamentals of SEO tailored for the fashion industry, providing the strategies and tools needed to build sustainable online visibility and long-term digital success.

You’ll explore key areas including on-page and technical SEO, off-page strategies, local SEO, and the relationship between SEO and SEM. Learn how to track performance with essential KPIs and reporting tools.

The module concludes with a hands-on practice lab, where you’ll apply your knowledge by developing an SEO strategy and editorial plan for a high-end fashion brand.

Performance Marketing

This module unlocks the power of Performance Marketing, focusing on Search Engine Advertising (SEA) and Meta advertising to help you reach the right audience at the right time.

✔ Performance Media-Mix: Search, Shopping, Retargeting, Social, Affiliation, Prospecting Budget and Forecast
✔ SEM (Search Engine Marketing) Definitions and Principles SERP (Search Engine Results Page), SEA (Search Engine Advertising), Functioning of auctions and Targeting Types of Campaigns (Search, Shopping) Ads & Extensions
✔ RETARGETING Strategy, players, campaigns, and formats
✔ SOCIAL Strategy, players, campaigns, and formats
✔ AFFILIATION What is it, formats, and remuneration
✔ PROSPECTING Display in the service of performances
✔ TOOLS: Working Tools Google Ads, Bing, Microsoft Editor, Google Editor, Keyword Planner, Excel, Sem Rush, Google Search Console, Meta Libraries.

Email Marketing: Newsletter Design and Contact Planning

In this module you’ll work on the creation of a contact plan and the planning of newsletters. We’ll analyse best practices and examples of strategies from leading fashion and luxury brands. You’ll learn how to design effective newsletters for both desktop and mobile devices, you’ll learn about email automation processes such as welcome cycles, data enrichment and automated campaigns, and how to track key email marketing KPIs.

Inside a Fashion Brand: Strategy, Storytelling

This module offers a unique and exciting opportunity to gain an exclusive, behind-the-scenes look at what it’s like to run a small business in the fashion industry.

Through this case study, you will conduct a SWOT analysis and develop strategic communication approaches. Ultimately, you’ll apply your insights to create marketing messages that align with the brand’s vision, gaining hands-on experience in fashion business strategy.

Content Marketing

Learn the essentials of content marketing for Fashion and Luxury, where clarity meets creativity. This module covers key principles behind successful campaigns, including content goals, strategies, and the role of brand personas. You’ll discover how to use data effectively, mastering measurement techniques and practical tools to enhance your content. Real-world ad examples will help you see these strategies brought to life in action..

Marketing for digital marketplaces

Learn how to maximise marketing effort on marketplaces, focusing on platforms like Amazon and Zalando that now offer sophisticated ad solutions similar to Google Ads. You’ll learn the strategic importance of marketing on these platforms, how to tailor campaigns for different marketplace partners, and the key tactics for maximising visibility and sales. The session combines theory with real-world examples to show how effective marketplace advertising can elevate your brand and drive growth.

Are you looking for training for your brand or your company? The digital marketing course can be tailored to your needs. For more information please contact us.

Fashion Digital Marketing Certification

Professional Certification in Digital Marketing

Earning a professional certification in digital marketing will help you stand out in the competitive fashion industry and open new career opportunities. This comprehensive course is designed to enhance your strategic and practical skills in fashion digital marketing, empowering you to build impactful campaigns and drive brand growth.

Certificate and Accreditation

Certificate accredited with CPD Standards

This Digital Marketing course is officially accredited with The CPD Standards Office, UK based, international accreditation body for Continuing Professional Development.

The Fashion Digital Marketing course has been assessed against rigorous quality standards to ensure relevance, structure, and learning impact. This badge signifies a commitment to delivering structured, high-quality learning experiences that meet CPD best practices.

Individuals who complete this CPD-accredited course can request an official CPDSO Certificate of Attendance. This certificate can then be included in a formal CPD record for
submission to professional institutes, regulators, or employers. Completing this course you’ll obtain a total of 28 CPD Hours.

Meet your instructors

During this course you’ll virtually meet more 20+ senior practitioners and leaders in ecommerce, digital marketing and fashion, from brands, retailers and agencies. Here are some of the professionals that contributed to this comprehensive course.

Enrico Roselli

Former CEO of the iconic luxury sportswear brand La Martina, retail leader with broad experience in fashion operations and strategy.

Enrico Fantaguzzi

Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.

Andrea di Nicolo

Marketing and Omnichannel Director at Luisa Spagnoli. Andrea is a senior director with experience in international fashion and luxury brands such as Tod’s, Versace, Iceberg. He teaches digital marketing strategy and omnichannel in this course.

Marcello Messina

Giulia Rosetti

Marketing & Digital Director at EssilorLuxottica
Giulia is Marketing and Digital Director for GrandVision in Benelux (EssilorLuxottica) and comes with 12 years of experience in the field..

Andrea Tombesi

Digital Marketing Leader at Dentsu Agency
Andrea specialises in performance marketing, he teaches Google Ads creation and campaigns management in this course.

Bianca Maria Ambrogio

Senior Digital Marketing Consultant at Dentsu
Bianca has been working in the Digital Marketing sector for almost 8 years, with experience gained in two of the largest Italian media centres. She teaches Media Planning for performance marketing.

Maddalena Beltrami

Former CRM Director at Golden Goose
Maddalena Beltrami Global CRM and Client Service Director at Golden Goose.
Extensive professional experience in marketing and communication focused in fashion/luxury, TLC, furniture & design fields.

Discover all the teachers

FAQs

Can I start anytime?

Yes, you can start at any time. This course is available online on-demand, allowing you to study whenever it suits you. Simply enrol, and you’ll get immediate access to the platform to start the course. The course includes practical examples, exercises with teachers feedback, and templates to build your digital portfolio.

Will the Digital Marketing Course help improve my career?

The Digital Marketing course certification will help you upgrade your skills and acquire a certification that will make you stand out from the crowd. Whether your are seeking to change career path or to grow in your current job, this Digital Marketing course will provide you with knowledge and vision to boost your career.

Is there a certification at the end of the course?

Yes. Upon successful completion, you will receive a Professional Certificate of Achievement by Digital Fashion Academy accredited by CPD Standards Office.

What CPD Standards Office?

What are Continuous Professional Development Hours – CPD Hours?

How can I pay for the course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

Is there a career service associated with the course?

Yes, when you enrol on the Digital Marketing course, if you desire, you can have access to complimentary career services:

30 minutes with our career advisor
Added to CV database (upon request)
Access to LinkedIn private group
Complimentary CV review

In which languages are the lessons available?

The lessons are available in English and Italian.

Download the Digital Marketing course brochure

Name

Last Name

Country

What best describes your current occupation?

What’s your main reason to enrol?

What are your goals for this course?

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By sending this form, I confirm I have read and consent to the privacy policy of Digital Institute SAGL.

Fashion eCommerce Finance: From P&L to Profitability

X2CB4D796ZF — Tue, 27 Aug 2024 16:23:04 +0000

Fashion eCommerce Finance: From P&L to Profitability

Specifically designed and created for leading fashion professionals.

Course programme

Certification

Course teachers

Download the brochure

The essential financial course for managers with responsibilities for P&L of a sales channel, Budget and Forecasting, Strategic and Financial Planning.

Fashion Finance Course Overview

Boost your e-commerce growth and profitability with expert budgeting and financial planning strategies.

This course is your gateway to mastering the fashion finance principles that shape the e-commerce industry. You’ll acquire the best practices adopted by CFOs of international brands for e-commerce financial strategy, including financial planning, budgeting, and performance optimization.

The Fashion Ecommerce P&L course is designed for e-commerce managers and fashion professionals who have responsibility for the sales channel financial performance. It equips you with essential fashion finance concepts to accurately manage and optimise e-commerce financial planning.

The course focuses on financial KPIs and standard best practices in e-commerce for fashion & luxury management. Includes the essential steps of budgeting, forecasting and reporting process in fashion brands and deep dives into revenue streams for ecommerce and cost control to ensure profitability.

next start date

⇢ Start anytime. Enrol and start the course immediately.

COURSE DURATION

⇢ 8 Hours (time to complete the course)

Delivery format

Online On-demand, Flexible study
5 Lessons
5 Practice labs
Online Practice with teacher feedback
Language: English
Subtitles: English and Italian
You can request subtitles in other languages after enrolling.

fees

€450

⇢ Included 1 live mentoring session of 30′

CERTIFICATION

Accredited Certificate of successful completion.
CPD Standards Certification

COMMITMENT

You need to complete this course within 6 months from enrolment

Why take this e-commerce financial course?

Imagine having the skills to not only grow a strong e-commerce business and optimise it for maximum profitability through effective financial strategy and planning. After taking this course, you’ll be able to confidently interpret financial statements and making strategic decisions that align with your financial goals, leading to continuous improvement and sustainable growth. This course will equip you with experts knowledge, techniques and success cases to make these visions a reality.

You will learn the essential financial metrics such as Gross and Net revenue, Gross Margin, Operating Margin, EBIT and EBITDA.
You will understand the budget process and the logic behind the financial targets and the company evaluation based on profitability.
You’ll learn essential strategies to ensure a profitable ecommerce and managing cost of stock and investments.

Fashion Finance Course Structure & Methodology

Discover a hands-on approach to professional training. DFA’s methodology is designed to keep professional training practical and results oriented. This course consists of five key lessons, delivered by industry experts who bring a wealth of practical experience and insights into fashion business, financial strategies and processes.

For each topic covered in the program we focus on meeting practical needs of the participants:

Goals: Case studies: Explore real-world case studies and pragmatic exercises on e-commerce financial planning from leaders in international fashion companies
Tools & KPIs: Acquire the tools and best practices for ecommerce financial planning ecommerce financial strategy
Subject Experts: The point of view from both Fashion Finance experts and CFOs on ecommerce P&L management
Network: Gain access to a global community of like-minded fashion professionals

Course details & enrolment

Flexible training: study wherever you are

Course duration: Estimated 8.5 hours to complete the course, including 2 exercises
Language: English. English and Italian subtitles available
Learning Materials: video lessons, downloadable presentations, Google Sheets templates for exercises.
Where & When: Online On-demand, start immediately
Teachers: Enrico Fantaguzzi, Gilles Gaucher-Cazalis, Leonardo Pecchioli.

Fashion Finance Course Learning Goals

This course is designed to give you a comprehensive understanding of the financial aspects of the e-commerce fashion industry.
Not al P&L management courses are alike! Each lesson of this fashion finance course is crafted to offer valuable insights and practical knowledge, helping you master ecommerce financial planning and make strategic decisions that drive profitability.
The course offers an insights on general financial processes of fashion & luxury companies
Be at ease discussing financial KPIs and Goals with CFOs, CEOs
Acquire practice in handling spreadsheet to manage Profit and Loss statements and analyse KPIs

Fashion E-commerce Finance certification

Professional certification in Fashion Finance for E-commerce

Earning a professional certification in Finance for E-commerce will help you stand out in the competitive fashion industry and open new career opportunities. This Fashion Finance course offers you the opportunity to acquire new skills, consolidate and expand your current knowledge and earn a certificate to prove your commitment to excellence.

Digital Fashion Academy Certifications are industry-validated and accredited by the CPD Standards Office, ensuring global recognition of your achievement. Upon completion, you’ll receive an official certificate that can be publicly shared on your professional profiles, showcasing your expertise to employers, peers, and the wider fashion community.

CPD Standards Accreditation

Accredited Fashion E-commerce Finance Course

This course is accredited with The CPD Standards Office, the UK based, international research-led accreditation body for Continuing Professional Development.

The Fashion eCommerce Finance: From P&L to Profitability course has been assessed against rigorous quality standards to ensure relevance, structure, and learning impact. This accredited certificate signifies a commitment to delivering structured, high-quality learning experiences that meet CPD best practices.

This Fashion Finance course is eligible for CPD Certification and it’s valid towards CPD hours calculation.

Who is this course for?

This fashion finance course aims to train the role of E-commerce Director and Digital Sales Managers for Fashion & Luxury brands. Discover the processes, techniques and best practices used by managers and directors . You will learn how to create a Profit & Loss statement for fashion Ecommerce, drive revenue and strengthen the financial performance of your ecommerce. You’ll learn a KPIs driven approach to e-commerce management.

This fashion finance course online is for fashion professionals who want to acquire a deep understanding of the financial principles and best practices that make ecommerce and digital sales profitable

Junior professionals working in fashion companies who want to specialise and grow their career in E-commerce, Digital retail, Marketplaces Management and Digital Wholesale.
Mid-to-senior marketing professionals who want to upgrade their skills with a strong financial knowledge.
Fashion entrepreneurs who need to integrate their expertise with specific e-commerce financials knowledge.
Professionals from agencies, software providers and consultants who need to work with fashion ecommerce brands and digital retailers

Fashion Finance Course Programme

Each lesson is crafted to provide real fashion companies insights and practical knowledge that you can immediately apply to your work. At the beginning of each lesson you will find precise learning outcomes. Here’s an overview of what each lesson covers and why they are important.

What You’ll Learn in the Fashion Finance course:

Learn what top executives look for in e-commerce performance, review financial mechanisms, and understand what makes an e-commerce strategy successful
Learn the international standards for financial planning: budgeting, forecasting, cost control, financial reporting
Gain insights into the e-commerce expectations within the fashion and luxury industry from a CFO’s perspective

Lesson 1: Driving Ecommerce Growth: The Ecommerce Manager’s Perspective

By the end of the lesson you will know how to interpret ecommerce profit and loss KPIs and apply forecasting and planning techniques for continuous development. Instructor: Enrico Fantaguzzi.What You’ll Learn:
By the end, you’ll be able to interpret e-commerce profit and loss KPIs and apply forecasting and planning techniques for continuous development.
Why It’s Important: Understanding these core principles will help you boost your e-commerce performance and drive sustainable growth.

Discover the key revenue drivers and costs that determine profitability in the online fashion industry, with a focus on fashion finance principles.
Understand demand generation strategies and how to construct an effective e-commerce budget.
Review methods to optimise online channels, focusing on increasing total traffic and improving conversion rates.

Topics include: Fashion business models, market structure, sales channels, brand positioning and product lifecycle

Lesson 2: Making Ecommerce Efficient: A Lesson in Profitability

You will learn how to streamline your ecommerce business to enhance profitability while gaining a deep understanding of your competitive landscape. You’ll also master financial strategies to optimise costs and develop a solid grasp of key Ecommerce Profit and Loss cost items. Instructor: Enrico Fantaguzzi.

What You’ll Learn:

Learn how to streamline your e-commerce business to enhance profitability.
Gain a thorough understanding of your financial landscape and implement e-commerce financial strategy techniques to optimize costs.
Get to grips with e-commerce financial planning and key E-commerce Profit and Loss cost items.

By the end, you’ll be able to interpret e-commerce profit and loss KPIs and apply forecasting and planning techniques for continuous development.
Why It’s Important: Efficient management of financial and physical resources and the ability to control costs is crucial for maintaining a profitable ecommerce business in an increasingly competitive industry.

Lesson 3 & 4: Essential Financial Processes and Financial KPIs and Metrics Explained

AZ Fashion E-commerce profit and loss analysis and explanation of P&L terminology and meaning of reporting terms. Instructor: Leonardo Pecchioli.

What You’ll Learn:

An overview of the financial operations of fashion companies, with a focus on e-commerce financial planning and cost control.
Understand how companies allocate funds, track expenses, and plan for the future using effective e-commerce financial strategy techniques.
Explore the key financial performance indicators (KPIs) specific to fashion e-commerce companies.

By the end, you’ll master each item in the E-commerce P&L and know why it’s important.
Why It’s Important: A deep understanding of financial planning processes and cost control best practices will enable you to make better financial decisions and play a pivotal role in your company’s digital business team.

Lesson 5: Driving Ecommerce Growth: A CFO’s Perspective

Learn directly from a Chief Financial Officer as he shares his proven methods for developing ecommerce financial strategies and planning. Discover what top executives prioritise in e-commerce performance, gain insights into the financial budgeting process, and understand the key factors that drive a successful e-commerce strategy.
What You’ll Learn:
By the end of this Ecommerce Financial Management and P&L course, you’ll be equipped to make data-driven decisions that propel your e-commerce business forward.

An overview of the financial operations of fashion companies, with a focus on e-commerce financial planning and cost control.
Understand how companies allocate funds, track expenses, and plan for the future using effective e-commerce financial strategy techniques.
Explore the key financial performance indicators (KPIs) specific to fashion e-commerce companies.

Are you looking for training for your brand or your company? The digital marketing course can be tailored to your needs. For more information please contact us.

What Does Fashion Finance Mean?

Fashion finance is all about managing the money behind fashion businesses—especially in e-commerce and retail. It helps brands stay profitable, competitive, and financially healthy by focusing on budgeting, cost control, revenue, and financial planning. Here’s a simple breakdown of what fashion finance includes:

Understanding Profit & Loss (P&L) : Tracks all money coming in (sales) and going out (expenses) while using key financial metrics like Gross Revenue, Net Revenue, Gross Margin, Operating Margin, EBIT, and EBITDA to assess profitability.
Budgeting and Financial Planning: Setting budgets for marketing, stock, and operations while forecasting demand to avoid overstocking or understocking. Budgets are adjusted seasonally to align with fashion trends.
Understanding Revenue Streams: Covers different ways to generate income, including direct online sales, wholesale partnerships, subscription services, influencer collaborations, and selling through digital marketplaces.
Controlling Costs for Profitability: Focuses on reducing production and operational costs, ensuring efficient marketing spend, and managing return-related expenses to protect profit margins.
Key Performance Indicators (KPIs): Measures financial success through metrics like Gross Margin, Net Profit Margin, Customer Acquisition Cost (CAC), Average Order Value (AOV), Conversion Rate, and Return on Ad Spend (ROAS)..
The Role of the CFO (Chief Financial Officer): Ensures financial strategies align with business goals by deciding where to invest, controlling costs, and making adjustments to drive profitability while keeping the company financially competitive.

Meet your instructors

Meet the Managers who contributed to this Fashion Ecommerce Course. Learn from senior fashion & luxury professionals actively working in top brands. Gain expert insights remotely from industry leaders, agencies, and tech innovators.

Enrico Fantaguzzi

Co-founder at DFA
Formerly manager at Gucci, Tod’s, Yoox, Walt Disney.

Gilles Gaucher-Cazalis

MD of SpectR Consulting,
Former CFO at Philipp Plein and Finance Director at Michael Kors.

Leonardo Pecchioli

Former CFO at Guess Europe.
Chairman Keros Digital SA.
Former CFO at Guess Europe. Ex KPMG.

What our students say

Our students appreciate the hands-on training, the networking opportunities and the experience brought by senior fashion & luxury managers.

Laly

Fractional Growth Partner for DTC Brands

★ ★ ★ ★ ★

A must for anyone working in (or around) fashion e-commerce

“I absolutely loved this course: it was clear, complete, and genuinely filled the gaps in my knowledge. I’ve worked in e-commerce and comms for years, but I never studied business itself. I really needed someone to explain complex financial topics in a way that made sense, without skipping concepts or overcomplicating things, and this course nailed it.

It’s totally worth the investment. Whether you’re directly managing financials or working in a different department, understanding the P&L mindset is crucial to making smarter, more profitable decisions. This course gives you that mindset. 100% recommended.”

Martina

Ecommerce Merchandising Specialist at Gucci

★ ★ ★ ★ ★

Rich and Complete

“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”

FAQs

Can I start anytime?

The attendance is flexible, you can attend anytime and anywhere within 6 months from enrolment.

I’m a fashion entrepreneur is this course suitable me?

This course is recommended for fashion entrepreneurs, business owners, e-commerce managers and other professionals who need to acquire a deep understanding of fashion brands budgeting processes and financial KPIs.

Is there a certification at the end of the course?

Yes. Upon successful completion, you will receive a Certificate of Achievement by Digital Fashion Academy accredited by CPD Standards Office.

What CPD Standards Office?

What are Continuous Professional Development Hours – CPD Hours?

How can I pay for the course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

I’m a professional with a busy schedule, is the attendance to lesson flexible?

Yes, attendance is completely flexible. You can complete the training at your own pace, on your own schedule.

In which languages are the lessons available?

The lessons are available in English. The subtitles are currently available in English and Italian but we can add a language upon request, please reach out to us via the contact us form if you need a specific language to be added.

How can I enrol in the fashion finance online course?

To enrol in this course you need to buy the course online and you’ll receive the user name and password to access the course shortly after completing the purchase of the course.

Is there live coaching or mentoring included in the course?

Yes, there is a complimentary session of mentoring included in the price of the course. The mentoring session duration is 30 minutes and you can choose the mentor you to talk to from our mentors page.

Download the E-commerce Finance course brochure

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Fashion eCommerce Course & Certification

X2CB4D796ZF — Tue, 13 Feb 2024 14:16:09 +0000

Fashion Ecommerce Course & Certification

Professional Certification in Fashion Ecommerce Management Online Course with Certification.

Acquire the latest fashion marketing skills

Fashion Ecommerce Management Course

Designed & created by leading fashion professionals, for fashion professionals.
Ecommerce, financial planning & controlling, ecommerce store management, operations & more. Learn ecommerce for fashion directly from senior professionals at top Fashion and Luxury brands.

Online Course Duration: 26 weeks
Commitment: 2.5 hours per week (fast-track available)
Certification: Certification included
Language: English (subtitles in English and Italian)
Where: Online on-demand / Hybrid – study anywhere
When: Online on-demand, available 24/7. Live sessions are optional

Learn how to create a powerful online presence and drive sustainable growth.

Master the ecommerce strategies, tools and best practices used by industry leaders.

High ecommerce performance is the result of a combination of a multitude of activities and functions working together simultaneously, efficiently and synergically (the ecommerce value chain).

In this ecommerce course you’ll learn to coordinate and organise all the activities involved in highly performant ecommerce to drive growth and generate profits. From strategy to day-to-day activities in logistics operations, you’ll learn from top fashion professionals how to successfully manage an ecommerce business.

The course is taught by professionals from global fashion houses and digital consultancies, offering real-world insights, practical frameworks, and actionable case studies.

A course with a holistic view of Fashion Ecommerce

Fashion Ecommerce Skills

Our Competence Model defines the complete skill set for today’s Digital Fashion professionals.
At the centre are four key knowledge areas, the outer circle highlights the business functions where these skills are applied:

Fashion Industry Expertise – specific knowledge, rules, and trends
Business & Management – general organization and leadership skills
E-commerce Management – strategy, performance, and innovation
Digital Marketing – brand communication and performance marketing

E-commerce Course & Certification

What’s inside the ecommerce course

Topics covering the e-commerce value generation A to Z, from strategic planning to day-to-day store operations
Clear learning goals, practical tools, case studies and KPIs
Exercises, quizzes, and workshops to apply what you learn
Digital Portfolio: work on real world projects to build practical skills
Feedback and guidance from senior experts
Monthly live sessions and workshops (optional)
One-to-one mentoring sessions

This is an on-demand, cohort-based course. You can study at your own pace, from anywhere in the world. While the course is entirely on-demand, you have the option to join monthly sessions and still be part of a group.

By the end of the course, you will have a full understanding of how fashion e-commerce works and how to grow a digital brand successfully. You’ll also earn a certificate to show your skills.

Start dates

⇢ Flexible start – start now

COURSE DURATION

⇢ 26 weeks
⇢ Fast track available

COMMITMENT

⇢ 2.5 hours per week commitment

Delivery format

⇢ Online on-demand
⇢ Complimentary live online sessions
⇢ Online Practice with teacher feedback

fees

⇢ €1,750 (exam fee included)
⇢ Included x3 mentoring sessions

CERTIFICATION

Fashion Ecommerce Management Certificate
⇢ Exam fee included

LANGUAGE

⇢ Language: English
⇢ Subtitles: English and Italian

Ecommerce Management Course Outcomes

By the end of this Fashion Ecommerce course online, you will have a solid understanding of all ecommerce management processes, strategy and tools utilised fashion brands and retailers. You will learn how to:

Manage a successful fashion e-commerce business with a focus on sustainable growth
Develop hands-on experience with essential tools and workflows in fashion e-commerce
Leverage the KPIs trusted by leading professionals and luxury companies
Gain a comprehensive understanding of fashion ecommerce sales drivers with a focus on strategy, organisation and financial performance
Build a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
Develop expertise in organising, leading ecommerce teams
Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics management, and customer relationship management (CRM)
Attain knowledge and understanding of the up-to-date digital tools used by fashion professionals for ecommerce management
Apply your skills in practical exercises and create a digital portfolio to showcase your work
Obtain the Ecommerce Certification for Fashion & Luxury to fast-track your career

How to participate

Flexible ecommerce training: take this course wherever you are

Self-paced on-demand lessons with live online touch base events via Zoom
Dedicate around 2.5 hours per week to this course
Join optional live sessions
Live sessions will be recorded and always available on-demand for reviewing even outside of class hours
You can engage remotely with teachers and colleagues through our platform

Who is this course for?

This course is for fashion professionals who need to acquire hands-on ecommerce skills to manage the ecommerce business in fashion brands and retail companies.
Benefits of the ecommerce training:

Gain the knowledge and skills that will enable you to work in fashion e-commerce, direct-to-consumer, e-wholesale and fashion digital marketing divisions at the highest level.
Learn in-depth fashion e-commerce management skills. (e.g. how to structure a business plan for e-commerce, how to organise E-commerce and how to manage an e-commerce team)
Study and work on creating and managing digital marketing strategies, campaigns and SEO projects.
Gain a thorough understanding of fashion e-commerce store management, merchandising, finance, e-commerce platforms, payments, logistics and legal

Mid-to-Senior Fashion & Luxury Managers Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion. Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.
Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge.
Digital Agencies Professionals / System Integrators / Consultants.Learn the essential drivers of value for fashion companies, this will allow digital agency professionals like you to provider a better service and higher value to your clients. Understanding your clients business in detail is the first step to provide an effective service. In this course you’ll learn the characteristics of fashion companies, their goals, financial processes and how they generate value through ecommerce.
Senior Professionals, Head of Departments, CXOs. Whether you are Head of a department or managing a whole company as CEO, you need to understand the business logic and value drivers of Digital Marketing and Ecommerce. Yours is the responsibility to lead the digital transformation process of your company. In this course you’ll learn the strategies and processes implemented by leading fashion companies including E-commerce Strategy, Financial Planning, Merchandising and Store Management, Logistics and Operations, Digital Marketing. Senior professionals from experience in the bricks and mortar fashion industry will find the opportunity to acquire a deep understanding of the processes that make online sales successful and profitable
Fashion Entrepreneurs, business owners. If you are an entrepreneur in the fashion industry and you need to implement and drive sales online, this course will provide you with specific fashion e-commerce and digital marketing competences that will allow you to steer the wheel of your business, coordinate a team and manage external suppliers such as third party logistics (3PLs), Digital Marketing Agencies, ecommerce platforms and payment services providers.

Career in fashion Ecommerce.

Acquire the most in-demand skills for fashion jobs.

By attending the Fashion E-commerce Management Course and obtaining the Ecommerce Certificate for Fashion & Luxury you’ll gain the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management.

Here below some examples of roles & profiles that are in line for this course of studies:

– Head of Ecommerce: This individual oversees the entire eCommerce strategy, including product development, marketing, customer service, and operations. They ensure the brand’s online presence is consistent with its overall brand identity and drives sales growth.
– Ecommerce Store Manager: Responsible for managing and executing the day-to-day operations of the eCommerce platform, including product listings, pricing, promotions, and customer support. This person ensures the website is user-friendly and optimized for conversions.
– Ecommerce Operations Specialist and Coordinator: manages the logistics of eCommerce orders, including fulfilment, shipping, and returns. They ensure orders are processed efficiently and delivered to customers on time. Oversees and Coordinate Customer Services. Manages the payments providers.
Find fashion ecommerce jobs at

Meet your instructors

Enrico Roselli

Former CEO of the iconic luxury sportswear brand La Martina, retail leader with broad experience in fashion operations and strategy.

Enrico Fantaguzzi

Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.

Gilles Gaucher-Cazalis

Finance and operations specialist with experience in luxury brand performance and planning. Worked as CFO and Finance Director for Michael Kors and Philipp Plein.

Marcello Messina

Giulia Rosetti

Marketing & Digital Director at EssilorLuxottica
Giulia is Marketing and Digital Director for GrandVision in Benelux (EssilorLuxottica) and comes with 12 years of experience in the field..

Alexandra Carvalho

Ecommerce Operations Expert at Hugo Boss Campus
As E-Commerce Operations Expert at the Hugo Boss Digital Campus in Porto, Alexandra oversees various activities such as order management, marketplaces order processing, payments and customer service.

Ilaria Sartorato

Digital Retail Manager at Filoblu
With a degree in Languages and a specialisation in International Relations at Ca’ Foscari University in Venice, Ilaria began her professional career in the commercial area of fashion companies.

Alexandra Carvalho

CRM Director at Golden Goose
Maddalena Beltrami Global CRM and Client Service Director at Golden Goose.
Extensive professional experience in marketing and communication focused in fashion/luxury, TLC, furniture & design fields.

Discover all the teachers

Course programme

26 weeks, 2.5 hours per week commitment, 15 modules

MODULES 1-15

Fashion Industry: Business Models & Brand Strategy

E-commerce Processes

Explore the Ecommerce processes specific to the fashion industry, understanding the entire lifecycle of an Ecommerce transaction.Study the organisational aspects, uncover how companies structure their Ecommerce teams and why a strong organisational framework is essential for the success of an online fashion business.

E-commerce Operations & Logistics

Understand the full scope of eCommerce operations covering everything from content creation to the challenges posed by shifting consumer behaviours.

The logistics section takes us behind-the-scenes, to understand the “magic” that ensures every online purchase runs smoothly.

Customer Service

Explore the essentials of customer service for fashion e-commerce. Discover strategies and tools to handle customer enquiries efficiently and turn support into a sales opportunity. Learn how to measure performance, evaluate insourcing vs. outsourcing, and manage Service Level Agreements (SLAs).We’ll also look at AI digital solutions that enhance the customer experience and support online selling.

Customer Relationship Management (CRM)

Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. You will learn key CRM concepts in the fashion & luxury industry, develop a customer-focused approach, and uncover practical methods to enhance customer interactions across multiple touchpoints.By examining real-world scenarios, engaging in data analysis, and strategic planning, this module provides professionals with the insights and tools needed to boost customer loyalty and achieve business success.

Email Marketing: Newsletter Design and Contact Planning

Inside a Fashion Brand: Strategy, Storytelling

This module offers a unique and exciting opportunity to gain an exclusive, behind-the-scenes look at what it’s like to run a small business in the fashion industry.

Fashion E-commerce Strategy & Planning

This is a key module for understanding and managing the challenges of Fashion Ecommerce. It will help you develop essential strategic skills to make sound business decisions in a fast-moving industry. You’ll learn how to apply strategy in Fashion Ecommerce and you’ll also get hands-on practice with strategic tools in real-life situations.We’ll look at real-world projects to show how strategic decisions work in practice. You’ll see how to turn ideas into actions and make smart choices.

We’ll also explore useful management methods, like bottom-up planning and tools for tracking issues. You’ll learn how to organize tasks, plan projects, and use tools such as roadmaps.

Online Store Management & eMerchandising

We start this module with a focus on the operational aspects of managing a fashion ecommerce store, distinct from broader ecommerce strategy and financial planning.

It covers the day-to-day activities involved in running an online store, such as content creation, uploading, organizing, and visual merchandising. The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts. You’ll also learn how to implement a Commercial Plan for your e-commerce.

In the eMerchandising lesson you’ll discover how to optimize your product assortment and boost e-commerce sales, learning;
• key strategies & tools used by top ecommerce merchandisers
• how to integrate AI at digital touchpoints: homepages, PLPs & PDPs
• Balancing editorial storytelling with sales goals using hybrid merchandising methods
• Essential metrics to track and optimize your merchandising efforts

UX Design Fundamentals for Ecommerce

The success of fashion e-commerce depends on the right balance of content, technology, and user experience. While many UX patterns are standardised, the best results come from tailoring the experience to the brand, product, and customer.In this lesson, you’ll learn how to design and optimise key pages—Home, PLP, PDP, Landing Pages, and Checkout—for a seamless and effective user journey. You’ll also explore benchmarking, conversion rate optimisation (CRO), analytics, and A/B testing.

Whether you manage your own store or work with designers, this module gives you the tools to evaluate and improve your website’s performance with confidence.

E-commerce Growth and Cost Management

This module focuses on the financial strategies essential for scaling a fashion e-commerce business. You’ll explore the key financial drivers behind online growth—from demand generation and budgeting to cost control and margin management. Learn how to optimise performance by tracking core KPIs such as traffic, conversion rate, and average order value.
The module also breaks down the eCommerce Profit and Loss statement, equipping you with the tools to drive revenue while maintaining profitability for sustainable success.

Finance for Fashion Ecommerce

Explore the financial operations of fashion companies, with a focus on planning, budgeting, and reporting. You’ll learn industry-standard practices for building financial plans and forecasts, along with key timelines for budget proposals and approvals. Discover how fashion brands allocate resources, monitor performance, and track essential financial KPIs. In the hands-on practice lab, you’ll manage an eCommerce Profit and Loss statement, adjusting metrics to achieve target profitability (EBIT). The module concludes with a webinar featuring a CFO’s perspective on e-commerce in fashion and luxury, offering executive-level insights into what drives sustainable, profitable growth.

Web analytics and Business Intelligence

This module introduces the key metrics and tools used by international fashion companies to measure online performance. You’ll gain an overview of the KPIs used to track digital channel effectiveness and learn how to use analytics tools to evaluate campaign performance. The module also explores the latest AI-powered platforms for predictive analytics, offering insights into future trends and data-driven decision-making.

Technology for Fashion Ecommerce

This module provides an overview of the key technology solutions commonly adopted by fashion companies and how to harness their capabilities effectively. You’ll explore major e-commerce platforms like Adobe Commerce, Shopify, and Salesforce, as well as supporting applications such as marketing technology tools, product information and asset management systems, order management systems, and AI solutions.The module also delves into omnichannel processes, including digital in-store technologies and integrated customer care strategies.

Marketplaces & Internationalisation

This module explores strategic approaches to maximise e-commerce sales by activating new digital channels, such as fashion marketplaces, and expanding into international markets. You’ll learn how to leverage various sales platforms across different regions, understand the key success factors for managing cross-border e-commerce, and develop strategies for digital trading in markets like the Far East, Middle East, and Africa. The module also covers localisation techniques and website optimisation to meet the expectations of diverse customer bases around the world.

Are you looking for training for your brand or your company? The digital marketing course can be tailored to your needs. For more information please contact us.

Fashion E-commerce Certification

Professional Certification in Fashion Ecommerce Management

Earning a professional certification in Fashion E-commerce Management will help you being recognised as an expert in an increasingly important sector of fashion business. This certification will allow you to access a wider range of career opportunities. This comprehensive course is designed to enhance your strategic and practical skills in fashion e-commerce, empowering you to build strategic roadmaps, financial plans and e-business initiatives.

Digital Fashion Academy Certifications are industry-validated and accredited by the CPD Standards Office, ensuring global recognition of your achievement. Upon completion, you’ll receive an official certificate that can be publicly shared on your professional profiles, showcasing your expertise to employers, peers, and the wider fashion community..

CPD Standards Accreditation

Accredited Ecommerce Management Course

This E-commerce Management course is officially accredited (n° 50792\1) with The CPD Standards Office, UK based, international accreditation body for Continuing Professional Development.

The Fashion E-commerce Certification program has been assessed against rigorous quality standards to ensure relevance, structure, and learning impact. This badge signifies a commitment to delivering structured, high-quality learning experiences that meet CPD best practices.

Ecommerce Course Participants’ Opinions and Stats

95%

of students found this course practical and relevant for their job.

90%

of students found that gaining a full view of eCommerce processes helped advance their careers.

98%

of students would recommend this course to their colleagues.

What our students say

“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”

Benedetto L.C.

Digital Marketing Manager at North Sails

Martina P.

Fashion Luxury Digital Merchandiser

Gabriella

Ecommerce Manager at Kocca

Course FAQs

Can I start anytime?

Yes, you can start at any time. This course is available online on-demand, allowing you to study in your own time. Simply enrol, and you’ll get immediate access to the platform to start the course. If you like the interaction with fellow students and instructors you can join the monthly live sessions that you can join live online via Zoom.

Is there a certification at the end of the course?

Yes. Upon successful completion of the course, you’ll obtain the Professional Certificate of the course. You can share your certificate on your LinkedIn profile and add it to your CV. The certification is internationally accredited by CPD Standards and it’s industry validated by DFA’s networks of fashion professionals worldwide.

I’m a professional with a busy schedule, is the attendance to the course flexible?

Yes. the course material is on-demand and you can study at anytime from anywhere.

I’m a designer starting my own brand is this ecommerce course suitable for me?

Yes. This ecommerce course is suitable for designers, retailers and fashion entrepreneur as it provides both theoretical and practical knowledge to run your own business.

How can I enrol in the ecommerce online course?

To enrol in this online course simply click the Enrol button and complete the checkout. After you completed the checkout you’ll receive all the the credentials to login on our e-learning platform and start the course on-demand immediately.

What is the teaching methodology used in the fashion ecommerce course? Will I learn practical skills from this course?

The teaching methodology is based on the work of industry professionals, working in fashion companies, e-tailers and agencies, who share their best practices and work experiences. Therefore you’ll acquire practical skills you can apply in your work immediately. The typical lessons consists of:
– Objectives of the professional roles or functions;
– Performance control: monitoring of results and KPIs;
– Toolbox: learn about the tools and software used by the professionals;
– Analysis of best practices and case studies of Fashion & Luxury Brands;
– Processes and guidelines implemented in fashion companies;
– Consolidation: exercises, reflection activities and/or quizzes.

In which languages are the ecommerce lessons available.

All content, is delivered in English. English and Italian subtitles are available on video lessons.
A good working knowledge of English is required to benefit fully from this course.
Recommended level is B2 CEFR

What are the benefits of taking the fashion ecommerce course?

Taking this fashion ecommerce course will help you acquire the most in-demand skills and stand out from the crowd with a fashion ecommerce certification. Having the ecommerce certification from Digital Fashion Academy will prove your commitment to professional development and you will be able to use the certification in your CV and professional profiles.
If you are a business owner or you have the responsibility for the P&L of your company this course will provide you with strategic insights, tools and technique that you’ll be able to effectively use at work to reach your goals.

Will the Ecommerce Course help improve my career?

Where can I find Fashion Ecommerce jobs

You can find fashion ecommerce jobs openings on the following websites, click on the links below to open the ecommerce job opening results:
BoF Ecommerce Job Openings

Fashion United Ecommerce Job Openings

Is there a certification at the end of the course?

Yes. Upon successful completion, you will receive a Professional Certificate in Fashion Ecommerce Management accredited by CPD Standards Office.

What is CPD Standards Office?

What are Continuous Professional Development Hours – CPD Hours?

How can I pay for the fashion ecommerce course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions. If you want to pay by bank transfer please contact us

Is there a career service associated with the course?

Yes, when you enrol on the E-commerce Management course, you have access to complimentary career services:

30 minutes with our career advisor
Access to LinkedIn private group
Complimentary CV review

In which languages are the lessons available?

The lessons are available in English and Italian.

I still have some questions, can I talk to someone?

Yes! You can book a call with a senior staff member who’ll be able to answer all your questions.

Download the E-commerce Management Course Brochure

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Ecommerce & Digital Marketing: A to Z training on Digital Business

X2CB4D796ZF — Tue, 13 Feb 2024 07:00:38 +0000

Professional Certification in Ecommerce & Digital Marketing for Fashion (FEMDM)

Specifically designed and created for leading fashion professionals.

Course programme

Certification

Course instructors

Download brochure

The #1 Online Digital Marketing & Ecommerce Certification for Fashion Professionals

Accredited, industry-approved training designed and delivered by experts from leading fashion and luxury companies.

Digital Marketing and Ecommerce Course Overview

Advance your fashion career with practical skills in ecommerce strategy, online marketing and operations tailored for the fashion industry.
The Professional Certification in Ecommerce & Digital Marketing for Fashion is an industry-focused online programme that combines expert-led lessons with real-world projects, mentoring and assessment.

Through structured modules you will develop competence in ecommerce management, digital marketing strategies, fashion-specific practices and portfolio development — preparing you for senior and specialist roles across fashion retail and digital commerce.

Course Key facts

Start date

⇢ Enrol today, instant access to the platform. New cohorts start the first Monday of each month.

Course Duration

⇢ ~58 hours total
⇢ Average completion: 20–30 weeks
⇢ Finish in 35 weeks with 2.5 hours/week
⇢ 12 months full access

Delivery format

⇢ Online on-demand, study at your own pace
⇢ Monthly live sessions (optional)
⇢ Online practice with teacher feedback
⇢ Language: English

Fees

⇢ €2,150
⇢ Includes x3 mentoring sessions
⇢ Personal 1:1 onboarding call
⇢ Exam and certification included

Certification

Professional Certificate in Ecommerce & Digital Marketing for Fashion
⇢ Industry approved
⇢ CPD accredited

Learning Outcomes

By completing this professional certification, participants will be able to:

Plan and manage ecommerce and digital marketing activities for fashion businesses.
Design and implement campaigns across search, paid media and social platforms.
Use data and KPIs to measure marketing performance and guide growth.
Apply SEO, content and performance marketing to the fashion ecommerce context.
Work effectively with teams, agencies and partners on ecommerce & marketing projects.
Build a professional portfolio demonstrating digital marketing and ecommerce skills.

Who this course is for

Fashion and Retail Professionals

Professionals working in fashion brands, retail or DTC businesses who manage ecommerce operations. You will gain practical skills in building and managing online stores, planning ecommerce strategies and managing teams, budgets and KPIs.

Mid- to Senior-Level Managers

Marketing and retail managers who want to lead digital transformation. Learn best practices from leading fashion companies, analyse channel performance and develop leadership skills for digital projects.

Senior Executives & Department Heads

CEOs, CMOs and Heads of Ecommerce responsible for strategy or transformation. Gain clarity on financial, operational and marketing drivers and learn to evaluate and lead digital initiatives.

Fashion Entrepreneurs & Business Owners

Founders who need to grow online sales. Learn to implement ecommerce & digital marketing, coordinate teams and suppliers, and manage digital operations with confidence.

Summary: This certification suits professionals at different career stages such as managers, senior leaders and entrepreneurs, aiming to master ecommerce management, digital marketing and fashion-specific online business practices.

Course programme

35 weeks, 2.5 hours per week commitment, 20 modules

MODULES 1-10

Fashion Industry: Business Models & Brand Strategy

E-commerce Processes

E-commerce Operations & Logistics

Understand the full scope of eCommerce operations covering everything from content creation to the challenges posed by shifting consumer behaviours.

The logistics section takes us behind-the-scenes, to understand the “magic” that ensures every online purchase runs smoothly.

Customer Service

Customer Relationship Management (CRM)

Email Marketing: Newsletter Design and Contact Planning

Inside a Fashion Brand: Strategy, Storytelling

This module offers a unique and exciting opportunity to gain an exclusive, behind-the-scenes look at what it’s like to run a small business in the fashion industry.

Fashion E-commerce Strategy & Planning

We’ll also explore useful management methods, like bottom-up planning and tools for tracking issues. You’ll learn how to organize tasks, plan projects, and use tools such as roadmaps.

Online Store Management & eMerchandising

We start this module with a focus on the operational aspects of managing a fashion ecommerce store, distinct from broader ecommerce strategy and financial planning.

UX Design Fundamentals for Ecommerce

Whether you manage your own store or work with designers, this module gives you the tools to evaluate and improve your website’s performance with confidence.

MODULES 11-20

E-commerce Growth and Cost Management

Finance for Fashion Ecommerce

Web analytics and Business Intelligence

Technology for Fashion Ecommerce

Marketplaces & Internationalisation

Marketing for Marketplaces

Digital Marketing Strategy

This module offers a foundational understanding of digital marketing strategy with a focus on traffic generation and customer acquisition. You’ll explore how key players like Google, Meta, Amazon, and social platforms fit into a fashion brand’s marketing ecosystem. Learn to navigate essential concepts such as the marketing funnel, customer lifecycle, and the “messy middle,” and how they shape effective media planning. The module also covers the role of data and audience insights in evaluating campaign performance—while addressing the challenges and side effects of digital advertising.

Search Engine Optimisation (SEO)

This module covers the fundamentals of SEO tailored for the fashion industry, providing the strategies and tools needed to build sustainable online visibility and long-term digital success. You’ll explore key areas including on-page and technical SEO, off-page strategies, local SEO, and the relationship between SEO and SEM. Learn how to track performance with essential KPIs and reporting tools. The module concludes with a hands-on practice lab, where you’ll apply your knowledge by developing an SEO strategy and editorial plan for a high-end fashion brand.

Performance Marketing

This module unlocks the power of Performance Marketing, focusing on Search Engine Advertising (SEA) and Meta advertising to help you reach the right audience at the right time. You’ll gain practical tools and confidence to elevate your digital marketing skills, learning both the theory and hands-on application of these strategies. By the end, you’ll build a complete SEA toolkit and create a real-world ad campaign to showcase in your digital portfolio.

Content Marketing

Are you looking for training for your brand or your company? The digital marketing course can be tailored to your needs. For more information please contact us.

Learning Experience & Methodology

The course combines expert teaching, real-world projects and mentoring. Each module connects theory with practice using:

Video lessons led by experienced ecommerce and marketing professionals.
Case studies from leading fashion brands and retailers.
Interactive quizzes, exercises and practical assignments.
Optional live sessions for discussion and feedback.

This ensures participants understand key concepts and can apply them in real business situations.

Course benefits

Mentoring & Support

1:1 personalised onboarding call to map goals and learning journey
X3 mentoring sessions with industry experts
Personal feedback on selected assignments
Community access to connect with peers

Flexibility & Accessibility

Fully online through the DFA platform
Part-time study alongside work with recorded lectures
Downloadable resources and self-paced progress

Applied Learning & Portfolio

Each participant develops a personal project (digital portfolio) that demonstrates applied skills and can be shared with employers or clients.

Assessment & Certification

Assessment includes short quizzes and a digital portfolio assessed by DFA instructors. Successful participants receive the Professional Certificate in Ecommerce & Digital Marketing for Fashion (CPD-accredited).

E-commerce and Digital Marketing Certification

Professional Certification in Fashion Ecommerce and Digital Marketing

Earning a professional certification in E-commerce and Digital Marketing Management will help you being recognised as an expert in an increasingly important sector of fashion business. This certification will allow you to access a wider range of career opportunities. This comprehensive course is designed to enhance your strategic and practical skills in fashion e-commerce and digital marketing, empowering you to build marketing plans, roadmaps and e-business strategies.

Certificate and Accreditation

Certificate accredited with CPD Standards

This E-commerce and Digital Marketing course is officially accredited (n° 50792\5) with The CPD Standards Office, UK based, international accreditation body for Continuing Professional Development.

The Fashion E-commerce & Digital Marketing Certification program has been assessed against rigorous quality standards to ensure relevance, structure, and learning impact. This badge signifies a commitment to delivering structured, high-quality learning experiences that meet CPD best practices.

Meet your instructors

Enrico Roselli

Former CEO of the iconic luxury sportswear brand La Martina, retail leader with broad experience in fashion operations and strategy.

Enrico Fantaguzzi

Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.

Gilles Gaucher-Cazalis

Finance and operations specialist with experience in luxury brand performance and planning. Worked as CFO and Finance Director for Michael Kors and Philipp Plein.

Marcello Messina

Giulia Rosetti

Marketing & Digital Director at EssilorLuxottica
Giulia is Marketing and Digital Director for GrandVision in Benelux (EssilorLuxottica) and comes with 12 years of experience in the field..

Alexandra Carvalho

Ilaria Sartorato

Maddalena Beltrami

Discover all the instructors

What our students say

Our students appreciate the hands-on training, the networking opportunities and the experience brought by senior fashion & luxury managers.

Benedetto

Digital Marketing Manager at fashion brand

★ ★ ★ ★ ★

Great Course

Martina

Ecommerce Merchandising Specialist at Luxury brand

★ ★ ★ ★ ★

Rich and Complete

FAQs — Professional Certification in Ecommerce & Digital Marketing for Fashion

How long does the course take?

~58 hours of content. Average completion 20–30 weeks. Complete in 35 weeks with ~2.5 hours/week. Access for 12 months.

What is included in the fee?

Course content, x3 mentoring sessions, 1:1 onboarding call, assessment, exam and certification.

Is the programme accredited?

Yes — industry approved and CPD accredited.

How are participants assessed?

Through short quizzes and a digital portfolio with practical assignments reviewed by DFA instructors.

Who should enrol?

Professionals across fashion brands, retail, agencies, and entrepreneurs who want to lead digital commerce and marketing in fashion.

How do I enrol?

Purchase online and receive login details immediately. For team or bespoke training contact us.

Can I start anytime?

Will the Digital Marketing Course help improve my career?

Is there a certification at the end of the course?

Yes. Upon successful completion, you will receive a Professional Certificate of Achievement by Digital Fashion Academy accredited by CPD Standards Office.

What CPD Standards Office?

What are Continuous Professional Development Hours – CPD Hours?

How can I pay for the course?

You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.

Is there a career service associated with the course?

Yes, when you enrol on this course, if you desire, you can have access to complimentary career services:

30 minutes with our career advisor
Added to CV database (upon request)
Access to LinkedIn private group
Complimentary CV review

In which languages are the lessons available?

The lessons are available in English and Italian.

Download the E-commerce and Digital Marketing Course Brochure

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