Lesson 1, Topic 1
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Introduction: how to plan a successful ecommerce business

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Welcome to “Plan a successful ecommerce business” in this lesson you will learn the essential notions that you need to plan a successful ecommerce business.

The first thing you need to create a successful ecommerce business is a product to sell, a product that has a specific value for your target customer, you need this product to be “desired” and therefore researched online by your target audience; This is not just a rule for ecommerce, it’s a rule that applies to all business, but it’s also relevant for an online business. If the product you want to sell, or your brand, are not researched on Google there may not be demand for that specific product or brand, which will make being successful more challenging.

If you have a product to sell, then you need an ecommerce website that is well designed and easy to use. It also needs to be optimised for mobile. There are several software solutions you can choose from to build your ecommerce website, some of them don’t require particular skills to configure, a really popular one is Shopify. But for corporate solutions there are also some ecommerce platforms that can be heavily customised to meet the requirements specific to your brand. Some of these are Salesforce Commerce Cloud, Adobe Magento and others.

Within your website you will need your products to be fully transformed into digital assets, since you will be essentially selling photos, descriptions and services. Since your customer will not be able to touch your products or to try them, you will need to convert as much as possible the characteristics of your product into digital information.

Some customers will still need to ask questions before they actually purchase the product online, they may enquire about shipping costs, returns conditions, payment methods and many other questions, therefore you need also an effective customer service team and perhaps a chatbot that can handle the basic questions without impacting too much on your customer service costs