SEO for Fashion E-commerce

Enrico · October 19, 2022

Search Engine Optimisation it’s an essential part of Digital Marketing for Fashion. People who work in SEO are responsible to drive non-paid traffic to the brand website through search engines like Google. For fashion and luxury brands the percentage of SEO traffic, also called Organic traffic can reach the 70% of all website traffic. You understand why SEO is so important to the P&L of fashion brands.

Who is this course for

This course is for students and professional who want to obtain a working knowledge of SEO for Fashion. You’ll be able to:

  • Define a SEO strategy based on Content, Technical Optimization and Digital PR strategy;
  • Use the essential SEO tools provided by Google
  • Coordinate a team and a SEO project for your brand

Lessons in the SEO Course

  • SEO Strategy: what goals and results should we achieve and in what timeframe
  • SEO tools: Google Search Console, Google Keywords Planner, Google Trends
  • Technical SEO Tools: Google Page Speed Insight, Web Page Speed
  • SEO Checklist

About Instructor

Enrico

1 Course

+33 enrolled
Open Registration

Course Includes

  • 3 Lessons
  • 3 Topics