Digital Marketing

Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.

How to use Shopify to deliver Ecommerce and Brand Experience in the fashion industry

Shopify for Fashion Ecommerce: the essential guide

Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify adopted by fashion and luxury brands for their ecommerce? Despite all the “pros” and the quick implementation timeframe and reduced set-up costs, Shopify brings also a number of contraints and attention points that, if unknown, […]

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Digital Marketing, Digital Strategy, Fashion e-commerce, free training, Project Management
SEO Automation with AI

How to Automate Search Engine Optimisation with AI applications. Key takeaways.

We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that allow fashion brands to automate SEO activities such as product information creation and performance optimization. Search Engine Optimisation is still one of the top priority digital marketers in the Fashion & Luxury industry as it

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Digital Marketing, Digital Transformation, Fashion e-commerce,
Digital Marketing Funnel 2024: reconciling with the messy middle

Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel

With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing for Fashion in 2024. First of all I want to thank the digital professionals who have contributed to create a great learning experience for the students of the fashion digital marketing course. Organising and also

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Digital Marketing, Digital Transformation, Fashion Management, ,
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Digital Strategy, Digital Transformation, Fashion e-commerce, , ,

Essential and free Google tools to manage your e-commerce website

These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get

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Digital Marketing, Fashion e-commerce

Google Analytics 4 GA4 Overview and key metrics analysis

Google Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement of the users, in technical terms this means that you analyse the “event” that occur on your website: click on links, scrolls, signups Google Analytics 4 engagement metrics Page views:

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Digital Marketing, Fashion e-commerce

Fashion in the metaverse. What are the NFT and why they are successful?

Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the

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Digital Marketing, Digital Strategy
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