The Most In-Demand Skills Fashion Recruiters Are Looking For in 2025
From digital marketing to soft skills, here’s what fashion employers want today
Fashion is evolving faster than ever, and so are the skills recruiters seek. In our latest 1ΤΡ1Τ webinar, head hunter Annamaria Tushesvilli outlined the most in-demand competencies for 2025, both technical and human.
“Fashion is no longer just about creativity or product,” said Annamaria. “Today, brands are looking for professionals who can combine creativity, business understanding, and digital skills. That’s the new luxury.”
🧠 1. Digital-First Expertise
Every fashion brand — from luxury houses to emerging labels — now operates as a digital company. That means professionals who understand eCommerce, digital marketing, data analytics, and CRM systems are in particularly high demand.
“Even creative professionals need to speak the language of digital,” Anna Maria explained. “If you’re a merchandiser, stylist, or PR manager, you should understand online customer journeys, campaign metrics, and conversion rates. These are part of your job now.”
Technical tools and platforms such as Shopify, Google Analytics, Meta Ads, Klaviyo, and Salesforce are now standard across the industry. Enrico Fantaguzzi added:
“When I started in digital fashion 20 years ago, these roles didn’t exist. Today, they’re essential. Every department interacts with eCommerce in some way, from marketing to logistics to retail.”
💡 Tip: You don’t need to become a data scientist — but learning to interpret digital performance and collaborate with tech or marketing teams makes you much more valuable to employers.
🌀 2. Adaptability and Hybrid Roles
The boundaries between fashion roles are disappearing. Recruiters now seek multifunctional professionals who can operate across areas like digital marketing, merchandising, or communication.
“We see a lot of hybrid roles emerging,” said Anna Maria. “For example, a ‘Digital Merchandiser’ who not only manages the assortment but also analyses online customer data and collaborates with marketing on conversion strategy.”
Adaptability means being open to change — and learning fast when the company introduces new tools or priorities.
“Fashion is a dynamic environment,” Enrico noted. “Your job description today may look different six months from now. Those who thrive are the ones who stay curious and flexible.”
💡 Tip: When describing your work experience, highlight moments when you took on new responsibilities or helped bridge departments — this demonstrates versatility and resilience.
💬 3. Communication and Soft Skills
While digital knowledge is essential, soft skills are what often make the difference in hiring decisions. Recruiters consistently rank communication, teamwork, and empathy among the top attributes they seek in candidates.
“Recruiters don’t just hire skills — they hire personalities,” said Anna Maria. “You can teach software, but you can’t teach attitude. People who are collaborative, positive, and curious always stand out.”
In global fashion companies, collaboration happens across cultures, time zones, and languages. Professionals who can navigate diverse teams with empathy are highly valued.
Giuseppe Muriel added an interesting insight:
“Soft skills are becoming the new hard skills. In fashion, where everything is fast and emotional, being able to manage people, stress, and priorities is what makes a true professional.”
💡 Tip: Highlight your communication and problem-solving skills in your CV and during interviews — through examples, not adjectives. Instead of writing “team player,” describe a situation where your collaboration achieved a tangible result.
🌱 4. Sustainability Awareness
Fashion companies are under growing pressure to operate responsibly — and that’s changing the kind of talent they hire.
“Sustainability is no longer a niche,” said Anna Maria. “Even if you work in eCommerce or marketing, you need to understand the brand’s environmental and social values.”
Knowledge of sustainable materials, ethical sourcing, and the circular economy can be a decisive factor, especially for young professionals entering the industry.
“Many brands are now looking for people who can combine creativity with awareness — professionals who can communicate sustainability authentically,” Enrico noted.
💡 Tip: Stay informed about sustainability trends, and if you’ve worked on relevant projects — like a campaign highlighting traceable supply chains or a second-hand initiative — make sure to include them in your portfolio.
🔁 5. Continuous Learning
The fashion industry is reinventing itself every six months. New tools, technologies, and strategies appear constantly — making lifelong learning one of the most valuable professional habits.
“The most successful professionals I’ve met never stop learning,” said Anna Maria. “They take short courses, attend webinars, and stay curious. Even five hours a month of learning can change your career.”
Enrico concluded the session with a clear message:
“Continuous education is the bridge between where you are and where you want to be. That’s exactly why we created Digital Fashion Academy — to give fashion professionals the tools to evolve with the industry.”
💡 Tip: Consider upskilling in areas like Fashion E-commerce, CRM, Digital Marketing, or Data Analytics — courses that directly impact employability and open doors to new roles.
✨ Final Thoughts
The fashion industry of 2025 is defined by digital fluency, adaptability, soft skills, and sustainability. Recruiters are looking for professionals who combine technical competence with a human touch — people who can understand both business and culture.
“Fashion is still about people,” Anna Maria reminded attendees. “Technology is important, but empathy, curiosity, and communication are what build great careers.”
Στο 1ΤΡ1Τ, we help professionals gain the skills that matter — from eCommerce and CRM to digital strategy and leadership.
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