FASHION BUSINESS MANAGEMENT ONLINE COURSE | ENROLMENT OPEN FOR OCTOBER 2024
Fashion Ecommerce Management & Digital Marketing
Acquire in-demand skills to build a career in the Digital Fashion industry. Learn from senior experts from world class fashion and luxury brands.
Fashion Business Management Course & Certification
An industry-facing and hands-on Digital Fashion Business Course, for Fashion Professionals who want to acquire Digital Business Skills to manage their online business and fast-track their career in world-class fashion brands.
Aperçu du cours
Learn end-to-end Fashion Ecommerce Management & Digital Marketing
Se basant sur l'expertise de professionnels seniors de premier plan in the fashion and luxury sector, you will learn everything you need to know to become a Professionnel certifié de la mode numérique
Avantages
✔ Become a certified Digital Fashion Professional in a growing industry
✔ Acquérir les connaissances et les compétences qui vous permettront de travailler au plus haut niveau dans les divisions du commerce électronique de la mode, de la vente directe aux consommateurs, de la vente en gros en ligne et du marketing numérique de la mode.
✔ Apprenez des compétences approfondies en gestion de commerce électronique de mode. (par exemple comment structurer un plan d'affaires pour le commerce électronique, comment organiser le commerce électronique et comment gérer une équipe de commerce électronique)
✔ Étudier et travailler créer et gérer des stratégies de marketing numérique, des campagnes et des projets de référencement.
✔ Acquérir une compréhension approfondie de mode gestion de boutique e-commerce, merchandising, finance, plateformes e-commerce, paiements, logistique et juridique,
FAITS MARQUANTS
DELIVERY FORMAT
⇢ Online
DURÉE DU COURS
⇢ 24 weeks
NEXT START DATE
⇢ Oct 2024
FRAIS
⇢ €2,450
CERTIFICAT
⇢ Fashion Ecommerce Management & Digital Marketing
⇢ Frais d'examen inclus
COMMITMENT
⇢ 4 hours per week
How to participate in this course
Flexible learning: take this course wherever you are
- Mix of live virtual classrooms and self-paced on-demand lessons
- You should be prepared to dedicate around 4 hours per week to this course
- The next course starts October 2024
- Over 24 weeks you’ll have access to approximately 80 hours of lessons
- The live lessons will be recorded and always available on-demand for reviewing even outside of class hours
- You can engage remotely with teachers and colleagues through our platform
Programme de cours
To have more detailed information about this course, download our brochure
| Nom et description du module | |
| Introduction to the Fashion Industry & Digital Business Learn the essential notions of fashion business models, fashion distribution models, traditional and digital sales channels, market structure, brand positioning, fashion product lifecycle, collections structure, merchandising categories and seasons concepts. Excellent for individuals making a transition to the fashion industry from different sectors or those looking to delve deeper into the inner workings of fashion companies. | |
| Stratégie E-commerce Mode & Organisation One of the core modules in this course, you’ll learn how to elaborate an ecommerce business plan for a fashion business, create a 5-years plan and plan a roadmap to achieve the goals established in the business plan et design a digital business strategy for growth and learn how to make decisions about which activities to insource or outsource to reach your financial targets. | |
| Fashion Finance: master financial planning & cost control for a healthy ecommerce P&L In this on-demand lesson and live workshop you’ll acquire the essential knowledge of financial KPIs, budgeting process and financial controls best practices used in fashion companies. You will learn the essential financial metrics tel que Gross and Net revenue, Marge brute, Operating Margin, EBIT and EBITDA. You will understand the budget process and the logic behind the financial targets and the company evaluation based on profitability. You’ll learn essential strategies to ensure a profitable ecommerce and managing cost of stock and investments. | |
| E-commerce Operations: Logistics Management Acquire the essential knowledge to coordinate and oversee e-commerce operations which include: logistics management, shipping, customer service and online payments. | |
| E-commerce Operations: Customer Service organisation, processes & KPIs Learn how to organise the customer service team and processes for fashion ecommerce. Learn the strategies and tools to manage customer enquiries efficiently et transform the customer service cost into an opportunity to drive additional sales. You’ll learn the KPIs to measure efficiency and effectiveness of the customer service. Learn how to evaluate insourcing and outsourcing opportunities, we’ll explore case studies and digital solutions built by leading fashion brands to improve the customer service experience and online virtual selling. | |
| Online Store Management & UX for Fashion Brands Acquire the essential skills to implement a Commercial Plan for fashion ecommerce, organise a merchandising & promotional calendar, manage the Buying and Merchandising processes and update a fashion E-commerce website, implement design and optimisation, track sales and performance of your online store. | |
| UX Design for Fashion Ecommerce The success of fashion e-commerce is created by a mix of content, technology and User Experience Design. Despite the fact that e-commerce user experience is standardised in many aspects, there are important differences from brand to brand and between product categories that need to be accounted for in order to implement the most suitable user experience for the specific product-brand-user combination. In this lesson you’ll learn the essential techniques to design and optimise the user experience for your users and you’ll learn how to measure the effectiveness of your web interface. | |
| Fashion Gestion des places de marché In this module In this course, you will acquire the skills to manage marketplaces as a sales channel for fashion brands. The course covers the explanation of marketplace business logics, business and logistical models, analysis of the profit and loss of the marketplace channel, and the study of KPIs for performance monitoring. The course includes a workshop with a simulation of P&L analysis and merchandising strategy for marketplaces. | |
| Internationalisation In this module you’ll learn about cross border e-commerce management, doing e-business in foreign markets such as the Far East, Middle East and Africa. You’ll learn about relevant digital sales channels in different markets and how to meet local markets customers expectations via localisation and optimisation of the websites for cultural differences. | |
| Gestion de la relation client Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. This module covers both strategic and technological aspects of CRM. This short course is made of a 2-hour on-demand lesson and 2-hour live virtual class workshop with the teacher. | |
| Technologie pour le commerce électronique de mode Gain an overview and understanding of the E-commerce platforms most frequently used by fashion companies such as Adobe Commerce, Shopify and Salesforce. You’ll also learn about other technology generally adopted by fashion brands for their e-commerce infrastructures such as Marketing Technology tools, Product Information & Asset Management, Order Management Systems & AI Applications. You will explore Omnichannel Digital Communication including Digital in store applications and Omnichannel customer care. | |
| Aspects juridiques essentiels du commerce électronique de mode Acquire the essential knowledge of international Privacy Laws such as GDRP, e-commerce consumers rights and fiscal aspects to run cross border e-commerce in compliance with local and international law. The short course includes a lesson on Cybersecurity. | |
| Web Analytique & L'intelligence d'entreprise Study the KPIs utilised by fashion companies to track performance of digital channels and learn how to use some of the analytics tools utilised by fashion companies for analysing performance of digital campaigns. We will also look at the most recent Artificial Intelligence platforms used for predictive analytics. | |
| Digital Marketing Strategy & Budget In this module we’ll explore and discuss how to structure the budget for Digital Marketing for a Fashion E-commerce Business. The Goal is to ensure the e-commerce websites achieves the targets of traffic and conversion rate to reach the expected revenue. In this lesson you’ll learn how to orchestrate the different traffic acquisition channels in a comprehensive digital strategy to reach the revenue targets for your e-commerce. In the second part of this lesson we’ll have the heads of Digital Departments from Leading fashion brands to explain their approach and discuss strategies and techniques with the participants. | |
| Omnichannel Marketing & Content Strategy In this lesson we’ll explore solutions and applications to leverage digital solutions in Bricks and Mortar stores, we’ll discuss online to offline and offline to online strategies and solutions. We’ll learn how to create engaging content that can be utilised across different sales channels to generate both organic and paid traffic. | |
| Newsletter Design and Contact Planning In this lesson and workshop we’ll work together on the creation of a contact plan and the design of newsletters. We’ll analyse best practices and examples of strategies from leading fashion and luxury brands. You’ll learn how to design effective newsletters for both desktop and mobile devices, you’ll learn about email automation processes such as welcome cycles, data enrichment and automated campaigns. | |
| Performance Marketing for Fashion E-commerce Deep dive into the digital communication best-practices with senior managers and professionals from specialising agencies. In this module you’ll learn how to create a digital marketing strategy and implementation plan. You’ll gain hands-on experience on frequently used tools for digital advertising and social media marketing. We’ll discuss the best practices adopted by leading fashion and luxury brands. | |
| L'optimisation des moteurs de recherche In this workshop you’ll acquire hands on-experience to master the most advanced tools needed to optimise your e-commerce for search engines. This short course is composed of a on-demand lesson and a live workshop in virtual classroom with teachers. | |
| Wrap up session |
Certification de cours
Certifiez vos compétences
Digital Fashion Academy vous offre la possibilité de certifier vos compétences et de devenir un Professionnel certifié de la mode numérique. We have developed this certification exam in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.
Les certificats DFA et les badges numériques sont une reconnaissance de l'effort et du dévouement que vous avez consacrés à ce voyage important, vérifiant vos connaissances et votre nouvel ensemble de compétences.
Vous pouvez le partager avec le monde entier par le biais de vos profils sociaux et avoir la possibilité de présenter votre engagement à des employeurs potentiels, à vos amis et à votre famille.
Les frais d'examen sont inclus dans les frais d'inscription des étudiants.
À qui s'adresse ce cours ?
Ce cours est pour professionnels qui souhaitent démarrer ou développer leur carrière dans les divisions numériques de l'industrie de la mode.
✔ Professionnels juniors travaillant dans les départements e-commerce des marques de mode et des e-commerçants qui souhaitent acquérir un ensemble de compétences plus large et accélérer leur carrière
✔ Cadres moyens à supérieurs de l'industrie de la mode qui ont besoin d'élargir leur éventail de compétences en intégrant l'expertise de la mode traditionnelle aux compétences numériques et en commerce électronique
✔ Professionnels seniors des industries de la mode et du luxe qui souhaitent acquérir une compréhension approfondie des processus qui rendent les ventes en ligne réussies et rentables
✔ Consultants/ Suppliers to fashion brands who want to acquire essential Fashion and Ecommerce knowledge, best practices, KPIs
✔ Entrepreneurs ou propriétaires d'entreprise cherchant à étendre leur activité en ligne à un public régional / mondial
✔ Professionnels à la recherche d'une reconversion professionnelle
Opportunités de carrière
The fashion industry is rapidly embracing digital and eCommerce channels, creating a surge in demand for professionals with expertise in these domains. By attending the Fashion Ecommerce Management & Digital Marketing Course and obtaining the Certificate you’ll acquire the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management. You’ll acquire in-depth knowledge from senior professionals who will explain real success stories from fashion & luxury global companies, empowering you to optimize operations, enhance customer experiences, and contribute significantly to your company’s success.
By exploring the fundamentals of the ecommerce value chain, you’ll gain a comprehensive understanding of the interconnected processes that bring fashion products from concept to customer’s doorstep.
Here below some examples of roles & profiles that are in line for this course of studies:
- E-commerce Director: Oversees and manages the digital and eCommerce strategy for a fashion brand, ensuring seamless online shopping experiences and driving sales growth.
- Chief Digital Officer, Chief Marketing Officer: Leads the overall digital strategy for a fashion brand, encompassing eCommerce, marketing, customer experience, and technological advancements.
- IT Director or IT Manager: Steers the IT department of a luxury brand, ensuring technological infrastructure, data security, and innovation align with the brand’s vision and customer needs.
- Project Management Officer: Oversees and manages complex projects across the fashion brand’s operations, ensuring timely, efficient, and budget-conscious execution.
- CXO: the course provides the top management of a Fashion Brand, Reatilers and E-tailers wiith the set of skills and 360° understanding of all Digital Business Processes that affect the revenues and margins of the company.
Professeurs de cours
Améliorez votre expérience d'apprentissage en bénéficiant d'un accès direct à nos experts du secteur.
L'expérience de la unique avantage d'apprendre auprès de professionnels chevronnés activement engagés dans le domaine dynamique de la mode numérique. Notre cours se distingue par inestimable pratique perspectives et expert connaissances dispensés par notre équipe de professeurs. Ces experts possèdent une riche expérience acquise dans des établissements renommés de l'Union européenne. mode et luxe marques, de premier plan agences la fourniture de services au secteur de la mode et du luxe, et mondial technologie Les acteurs de l'industrie de la mode se consacrent à la fourniture de solutions innovantes pour les marques de mode.
Alexandra Carvalho, Ecommerce Operations Expert
Philippe Chiari, Global Director Analytics and Insights
Chiara Davanzo, Brand, Communication & Content Director
Enrico Fantaguzzi, Consultant E-commerce Mode & Luxe
Mauro Lorenzutti, CTO & E-commerce Solution Architect
Marcello Messine, Worldwide Head of Global E-Business Director
Raffaele Nardo, Chief Digital Officer
Andrea di Nicolo, Directeur Ebusiness, Omnicanal et Marketing Digital
Marco Di Pietro, Entrepreneur, Conseiller Stratégique
Ilaria Sartorato, Digital Retail Manager
Enrico Franco Roselli, Entrepreneur and Former CEO
Gianluigi Zarantonello, Directeur des solutions numériques
Nos partenaires
Nous travaillons en partenariat avec des entreprises et des agences de mode spécialisées dans l'industrie de la mode et du luxe.
Comment s'inscrire
PAYER MAINTENANT
Pay now to enrol for Oct 2024.
€2,450
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PAYMENT PLAN
Payment plans are available. Set up pay by instalments
Bourses d'études
Digital Fashion Academy in collaboration with our partners, are offering 10 scholarships to successful candidates. The scholarships are available on a first come first served basis and are awarded by the DFA committee and partners.
> Bourses complètes : Ouvert aux jeunes diplômés et aux jeunes professionnels ayant moins de deux ans d'expérience professionnelle.
> Bourses partielles : Disponible pour les jeunes professionnels ayant moins de 4 ans d'expérience professionnelle.
C'est l'occasion d'apprendre des experts du secteur, de rester à la pointe du commerce électronique de la mode et de rencontrer des personnes qui partagent votre passion pour le style et l'innovation. Click here to review the application process.
Corporate Training
Are you a company? Click here for information and enrolments: Corporate Training
Ce que disent nos étudiants
"Excellent cours sur la mode numériqueL'objectif est de couvrir tous les piliers numériques d'une entreprise de mode, tels que finance, marketing, logistique, site web, CRM, vie privée, juridique, produit, prix... et des enseignants hautement qualifiés ayant des années d'expérience sur le marché de la mode.
Très intéressant aussi le des ateliers avec des cas concrets dans l'environnement de la mode".
Benedetto, Responsable du marketing numérique
"Je recommande cette formation à tous ceux qui souhaitent poursuivre une carrière dans le numérique et à ceux qui occupent déjà des postes de direction.La Commission européenne a décidé d'organiser une conférence sur le thème de l'eau, à la fois pour la variété des sujets abordés (vision à 360 degrés) et pour la mise à jour sur les derniers outils et les dernières tendances du marché.
Enrico et son équipe sont extrêmement utiles et très clairs dans leurs exposés, tous les intervenants sont très qualifiés."
Martina, spécialiste du merchandising pour le commerce électronique
"Une académie de la mode qui offre un large éventail de cours utilisant les technologies de l'information et de la communication. une équipe de professionnels avec des dizaines d'années d'expérience. Plus précisément, le cours sur la gestion du commerce électronique dans le secteur de la mode était riche, complet et adapté à la fois à ceux qui approchent le monde numérique et à ceux qui en font déjà partie.
Définitivement recommandé pour ceux qui veulent approfondir et enrichir leurs compétences et leurs connaissances".
Gabriella, Responsable du commerce électronique
Gain a 360° view of Digital Fashion
Vous couvrirez une vue à 360°, des compétences commerciales dans le domaine commercial à la compréhension de la technologie, en passant par la façon dont le design influence les performances de vente.
The DFA competence model represents the ensemble de compétences qui sont considérés essentiel au rôle de Responsable Mode Digitale.
Les quatre cercles au centre représentent ces domaines d'études :
- Connaissances et règles spécifiques à l'industrie de la mode
- Direction générale : management et organisation
- Management du e-commerce : stratégie, performance et innovation
- Marketing digital : communication de marque, marketing à la performance
Modèle de compétence Digital Fashion Academy © 2023
Besoin de plus d'informations ?
If you need a personal consultation for choosing your course or getting advice about attendance of our courses, fees and financing, please set up a call with our staff by clicking the button here below. You’ll be redirected to a calendar where you can choose any available slot to book a call.
FAQ
Oui, toutes les classes virtuelles seront enregistrées et disponibles sur la plateforme.
Yes, there are several scholarships available. If you are interested in a scholarship, please apply here.
Oui. La Digital Fashion Academy vous offre la possibilité de certifier vos compétences et de devenir un professionnel de la mode numérique certifié. Nous avons développé cet examen de certification en collaboration avec des marques de mode, des professionnels du numérique, des agences et des associations.
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