概要： MLV Luxury Vintage is a Milan-area luxury vintage retailer and e-commerce company who has recently launched their vintage ecommerce website with the support of Digital Fashion Academy.
チャレンジ： As a specialist in high-end vintage and pre-loved luxury fashion, MLV needed to define its digital presence and e-commerce operations across multiple channels to tap into national & international clientele.
私たちのアプローチ: At Digital Fashion Academy we worked with MLV team to define a strategic roadmap and a financial plan that would bring them to profitability in 3 years. Then we guided MLV team in the definition of the requirements for their digital business and finally we configured the Shopify platform.
We worked together to create a trustworthy online destination for vintage and pre-loved custoemrs, we created together a technical architecture that satisfies the needs of MLV Luxury Vintage, accounting for social media & marketplace marketing, product onboarding, logistics for online orders, and international shipping setup. We are now working side by side with MLV to consolidate and expand their online presence on several international marketplaces.
結果： MLV is now live with an optimised e-commerce site, better product-catalogue management, improved customer journey online, and an international fulfilment plan. They’ve also developed internal capabilities and digital expertise to grow further in the international digital markets.
なぜ重要なのか: This case highlights how a niche luxury vintage player can scale digitally while retaining its curated brand identity and premium service model.
