Photography for Fashion E-commerce
Specifically designed for fashion e-commerce managers and teams who run and organise photography production.
コース概要
Learn how leading fashion brands produce the images that sell online
In fashion e-commerce, product photos are the single most important asset to improve online sales. This course explains the critical aspects of fashion photography specifically tailored to e-commerce: from setting up the photo studio, staffing the core team, defining shooting guidelines and budgets, to publishing and syndicating images on e-commerce platforms and other channels.
You will analyse examples from luxury and premium brands, learn the technical requirements for different merchandising categories (outerwear, denim, shoes, accessories) and discover when to use richer image sets or video for higher-value items.
次の開始日
⇢ Start anytime. Enrol and start the course immediately.
コース期間
⇢ 6–8 Hours (time to complete the course, depending on exercises)
配信形式
オンラインオンデマンド、柔軟な学習
4 lessons
Practice labs & a photoshoot planning assignment
Online practice with teacher feedback
言語: 英語
字幕：英語とイタリア語
You can request subtitles in other languages after enrolling.
手数料
€450
⇢ Included: 1 live mentoring session of 30′
認証
Accredited Certificate of successful completion.
CPD Standards Certification
献身
このコースは登録から6ヶ月以内に修了する必要があります
Why take this course?
Product photography drives conversion. This course will teach you how to conceptualise, organise and execute photo shoots for e-commerce, manage post-production workflows and ensure consistent, on-brand output that increases sales.
- Learn to set up and manage a photo studio, choose equipment, and define consistent shooting guidelines.
- Plan shoots at scale: season planning, stock handling, look creation, and team coordination.
- Manage post-production: selection, retouching principles, syndication and quality control to keep images conversion-ready.
Course structure & methodology
Discover a hands-on approach: the course is split into four parts, each tackling a core step of the photography production process.
- Part 1 — Organising the photoshoot process: planning, roles, timelines, budgets and collection workflows.
- Part 2 — Setting up the photo studio: space layout, equipment, lighting choices (flash vs static), mannequins and props.
- Part 3 — Managing the photoshoot session: vendor selection, styling, on-shoot management, pacing and QC.
- Part 4 — Post-production: retouching principles, file management, syndication and publication workflows.
コースの詳細と登録
柔軟なトレーニング：どこにいても学習できます
- コース期間: Estimated 6–8 hours to complete, including practical exercises
- 言語: 英語。英語とイタリア語の字幕あり
- 学習教材: video lessons, downloadable checklists and templates, photo styling guides
- Where & When: Online On-demand, start immediately
- 教師: Industry professionals and production managers (lead instructor: Enrico Fantaguzzi)
Learning goals
- Understand the role and scope of photography in e-commerce and the differences between luxury and mass-market approaches.
- Be able to organise and run photo shoots: team roles, scheduling and on-shoot coordination.
- Manage post-production workflows, retouching briefs and syndication to e-commerce platforms.
- Produce a photoshoot plan, style guide and QC checklist tailored to a specific brand.
認証
Professional certification in Fashion E-commerce Photography
Completing this course will give you a certificate of completion from Digital Fashion Academy, industry-validated and accredited by the CPD Standards Office. The certificate recognises your capability to plan and manage e-commerce photography production workflows and can be shared on professional profiles.
CPD基準認定
Accredited Fashion E-commerce Photography Course
このコースは CPD基準局. The programme has been assessed to ensure relevance, structure and measurable learning outcomes suitable for professionals working in fashion e-commerce.
このコースは誰を対象にしていますか?
このコースは not addressed to aspiring fashion photographers. It is designed for professionals who need to manage the production and processes of ecommerce photography, including:
- Fashion marketers and merchandisers
- Photographers looking to specialise in e-commerce workflows and scale
- Entrepreneurs, online sellers and retailers
- Junior e-commerce professionals, operations and production managers, coordinators
コースプログラム
Each part is designed to provide practical outcomes you can apply immediately. At the end of the course you will prepare a full photoshoot plan and style guide.
学習内容:
- How to plan a photoshoot from inception to delivery, including seasonal planning and stock handling.
- Studio set-up: layout, equipment, lighting and props for consistent e-commerce imagery.
- On-shoot management: vendor selection, team coordination, look creation and quality control.
- Post-production: selection, retouching principles, file naming, and syndication to e-commerce channels.
Part 1: Organising the photoshoot process
- Define staff roles: photographer, stylist, production coordinator, retoucher.
- Plan season calendars and stock handling for shoots at scale.
- Create briefs and shooting guidelines aligned to brand identity.
Part 2: Studio setup & equipment
- Choose equipment depending on volumes and shot types.
- Lighting setups for product-only, ghost mannequin and on-model images.
- Props and background strategies for consistent merchandising.
Part 3: Managing the photoshoot session
- Vendor recruitment and briefing.
- Look creation and fitting workflows.
- Real-time quality checks and shoot pacing.
Part 4: Post-production & syndication
- Retouching briefs and quality control.
- File management and delivery pipelines.
- Syndication best practices for marketplaces and CMS platforms.
What does Fashion E-commerce Photography include?
Fashion e-commerce photography includes a variety of visual assets beyond product page images:
- Product images: flat lays, ghost mannequin, on-model and detail shots.
- Homepage & category banners: high impact visuals to attract attention.
- Contextual / lifestyle imagery: outdoor and in-scene shots that show product usage.
- User generated content: strategies to leverage customer photos for authenticity and social proof.
インストラクターに会う
Learn from production managers and industry professionals with hands-on experience in fashion e-commerce photography.
エンリコ・ファンタグッツィ
Lead instructor — e-commerce and production specialist. Formerly at Gucci, Tod’s, Yoox, Walt Disney.
Industry Photographer (Guest)
Practical insights on lighting, framing and post-production workflows for e-commerce (guest tutor).
Production Manager (Guest)
Focus on shoot planning, vendor management and scaling production for collections.
学生の声
Our students appreciate the practical approach, the production checklists and the real-world case studies.
ラリー
DTCブランドのフラクショナルグロースパートナー
A must for anyone managing production
“Practical, well structured and full of production checklists I can immediately use with vendors. Highly recommended.”
マルティナ
グッチのEコマースマーチャンダイジングスペシャリスト
推奨
“I recommend this course to anyone responsible for product visuals — it fills a big gap between creative and commerce.”
よくある質問
いつでも始められますか？
Yes — the course is on-demand and flexible. You need to complete it within 6 months from enrolment.
I’m a fashion entrepreneur — is this course suitable?
Yes. The course is recommended for entrepreneurs, e-commerce managers and production coordinators who need to manage photography at scale.
コース終了時に認定証は発行されますか?
Yes. Upon successful completion, you will receive a Certificate of Achievement by Digital Fashion Academy accredited by the CPD Standards Office.
CPD 標準オフィスとは何ですか?
The CPD Standards Office is a UK-based organisation providing accreditation for Continuing Professional Development activities to ensure quality and relevance.
コース料金の支払い方法は？
You can pay by credit card, PayPal or bank transfer. Credit cards and PayPal may offer instalment solutions.
Is there live coaching or mentoring included?
Yes — one complimentary 30-minute mentoring session is included with the course fee.
レッスンはどの言語で受けられますか？
Lessons are in English. Subtitles are available in English and Italian; additional languages can be added on request via our contact form.
どうすれば登録できますか?
Purchase the course online and you’ll receive access credentials shortly after purchase.
Download the Photography for E-commerce course brochure
