In this article we focus on how AI and enriched product data are transforming fashion eCommerce, using the case study […]
From Boutique to Algorithm: How AI is Redefining the Role of the Fashion Sales Assistant Read Post »
Matteo Trombetta Head of eMerchandising at Loewe (LVMH), Madrid A Digital Merchandising Leader with a Passion for Product and Performance
Digital Merchandising Masterclass Read Post »
You Need a Strategy, Not to “Fake It” to Make It Let’s be clear: networking is about connecting with the
Smart Networking tips for Fashion Careers Read Post »
Google’s AI-Powered Virtual Try-On: A New Era for Fashion E-Commerce By Enrico Fantaguzzi, Editor-in-Chief, Digital Fashion Academy May 25th 2025,
AI Shopping Experience: A New Era for Fashion E-Commerce Read Post »
By Mari Kandalaft, Retail & Private Label Consultant Why the Middle East Is a Powerhouse for Italian Fashion Over the
Made in Italy Meets the Middle East: What Luxury Retailers Really Want Read Post »
Strategic Advantage Through Marketing Mix Modeling and Incrementality Testing Fashion brands can significantly enhance their strategic decision-making by leveraging advanced
How Fashion Brands Can Master Marketing Measurement Read Post »
Digital Fashion Academy Bi-Weekly Report: March 29, 2025 Welcome to the latest edition of our bi-weekly update, featuring key developments
Having established that traditional e-commerce metrics — such as Add-to-Cart Rate, Conversion Rate, and Digital Revenue — do not align with a luxury fashion
Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert Read Post »
Setting up and ecommerce is easy, making e-commerce profitable requires a specific skillset. Find out how to make your ecommerce
Fashion Ecommerce Value chain Read Post »
Expanding e-commerce in the Middle East and North Africa Launching a successful fashion e-commerce in Middle East and North Africa.
E-commerce in the MENA region Read Post »
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Spring newsletters really showed up this season – light, shoppable, and surprisingly good. These are the ones that made us
Our Favourite Spring Newsletters and Why We Picked Them Read Post »
The “dress code” establishes what is acceptable to wear in a specific situation A dress code establishes the expectations for
The Ultimate Dress Code Guide: What To Wear For Every Occasion Read Post »
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
Mastering Fashion E-commerce Technology: From CRM to Middleware The world of fashion e-commerce is constantly evolving, demanding businesses to adopt
Fashion Technology Read Post »
Decoding the Future of Marketing: SEO AI Solutions and SEO Automation The fashion industry is a challenging market moment, fashion
SEO AI automation best practices Read Post »
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
Interview with Marc Sondermann former Director of Fashion Magazine Author: Marc SondermannEntrepreneur and Former CEOFashion Magazine The past decade has
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Fashion Ecommerce is a technology driven business, which means that in order to succeed in fashion ecommerce you need to
FashionTech Map: Essential Fashion eCommerce Software Solutions Read Post »
