Here are some of the most in-demand jobs currently, based on industry reports, recruiter insights, and job market trends:

1. E-commerce Managers/Specialists
   With online sales dominating fashion retail, professionals who manage platforms (e.g., Shopify), optimize user experience, and drive digital sales are highly sought after. Skills in analytics, digital marketing, and tools like Google Analytics or Meta Ads are key.
2. Digital Marketing & Social Media Managers/Content Creators
   Roles focused on TikTok, Instagram, and influencer strategies are booming. Brands need experts to create engaging content, analyze performance, and boost direct-to-consumer engagement.
3. Sustainability Specialists/Experts
   As consumers prioritize eco-friendly practices, jobs involving ethical sourcing, circular economy initiatives, sustainable materials, and supply chain transparency are rising fast.
4. Data Analysts & Merchandising Analysts
   Fashion merchandisers and buyers who use data for trend forecasting, inventory planning, and sales analysis are critical. Proficiency in Excel, AI tools, and quantitative insights is essential.
5. Technical & 3D Fashion Designers
   Beyond traditional design, demand grows for designers skilled in 3D software (e.g., CLO, Browzwear) for digital prototyping, reducing waste and speeding production.
6. Fashion Tech Roles (e.g., Digital Fashion Designers, Tech Innovators)
   Emerging positions in wearable tech, virtual fashion (for metaverses/NFTs), and AI integration are gaining traction as brands blend technology with style.
7. Retail & Customer Experience Roles (e.g., Visual Merchandisers, Stylists)
   With a focus on omnichannel experiences, skills in customer service, merchandising, and personalized styling remain strong, especially in luxury and hybrid retail.

The job market is competitive and somewhat stagnant in traditional areas due to economic factors, but opportunities are strong in digital, sustainable, and tech-driven roles. Key skills recruiters want include digital fluency (e.g., analytics tools), adaptability, soft skills (communication, teamwork), and sustainability knowledge. Building a strong portfolio, LinkedIn presence, and upskilling in these areas can help stand out.

To access the in-demand fashion jobs in the USA (such as e-commerce managers, digital marketing specialists, sustainability experts, data/merchandising analysts, 3D designers, and fashion tech roles), focus on online courses that build practical, industry-recognized skills. Platforms like Coursera, FutureLearn, Udemy, and specialized fashion sites (e.g., Digital Fashion Academy) offer flexible, certification-bearing options. Many are self-paced and taught by experts from top brands.

1. E-commerce Managers/Specialists

Build skills in platforms, operations, logistics, and digital sales.

• Fashion E-commerce Management Certification (Digital Fashion Academy): Comprehensive course on strategy, operations, profitability, and tools used by global brands. Highly practical with real-world case studies.
• E-commerce & Digital Marketing (Digital Fashion Academy): Covers the full value chain, including budgeting, logistics, and partnerships.
• General options: Coursera’s e-commerce courses or Udemy’s “Fashion Brand Launch: E-Commerce & Drop Ship” for startups.

2. Digital Marketing & Social Media Managers/Content Creators

Master social media, SEO, paid ads, content, and influencer strategies tailored to fashion.

• Digital Marketing for Fashion Certification (Digital Fashion Academy): Focuses on campaigns, social media, performance marketing, and KPIs from luxury brands.
• Vogue Fashion Marketing & Social Media (Vogue College of Fashion): Hands-on with masterclasses on TikTok/Instagram strategies and content creation.
• Other strong picks: Coursera’s “Digital Marketing” specializations or Istituto Marangoni’s Fashion Business & Digital Marketing intensive.

3. Sustainability Specialists/Experts

Learn ethical sourcing, circular economy, traceability, and eco-strategies.

• Fashion and Sustainability: Understanding Luxury Fashion in a Changing World (FutureLearn, by London College of Fashion/Kering): Free/introductory MOOC on impacts and solutions.
• Sustainable Fashion (Coursera, by Copenhagen Business School): Explores business models for sustainability.
• Advanced/free options: Centre for Sustainable Fashion’s “Fashion Values” series (e.g., Nature, Society) or Redress’s circular design courses.

4. Data Analysts & Merchandising Analysts

Gain proficiency in analytics tools, forecasting, inventory, and trend data.

• Predictive Analytics for Inventory and Marketing (Fashion Institute of Technology – FIT): Certificate focused on retail/fashion data, seasonality, and demand forecasting.
• Data Analytics and Applications in the Fashion Industry (Udemy): Practical intro to analytics, AI, and fashion-specific applications.
• Fashion Analytics with Tableau (365 Data Science): Hands-on with real fashion datasets for merchandising insights.

5. Technical & 3D Fashion Designers

Focus on software like CLO 3D or Browzwear for digital prototyping.

• CLO 3D Courses (Official CLO platform or The Cut Fashion Academy): Beginner to advanced levels, including garment simulation and pattern making.
• Learn CLO3D Fashion Masterclass (Udemy): Intermediate-advanced with Blender integration for rendering.
• Alternatives: Browzwear-specific training or Learn 3D Fashion’s comprehensive CLO/Marvelous Designer bundles.

6. Fashion Tech Roles (Digital Fashion, Wearables, AI)

Blend tech with creativity for virtual fashion and innovation.

• Digital Fashion Courses (Digital Fashion Academy): Overlaps with e-commerce/marketing but includes AI and tech tools.
• Introduction to CLO’s 3D Garment Visualization (FIT): Entry to digital prototyping.
• Broader platforms: Domestika or University of Fashion for digital design; emerging courses on Style3D or Learn 3D Fashion for virtual/metaverse fashion.

Many of these (e.g., Digital Fashion Academy, FIT certificates) are valued by recruiters for their industry focus and CPD accreditation. Start with free options on FutureLearn/Coursera to test interests, then invest in certifications. Pair with a strong portfolio (e.g., via Behance) and LinkedIn networking. In 2025, hybrid skills (e.g., digital + sustainability) are key—consider bundling courses from one platform for depth. Check current availability and reviews on the sites, as offerings evolve.

Subtitle:
Insights from Anna Maria Tushes Villi, Global Head Hunter and Career Consultant at Digital Fashion Academy

Anamaria Tushishvili

Anamaria Tushishvili is an international recuiter and headhunter for marketing roles in fashion and advertising industry

The fashion industry is undergoing a constant change, your CV is more than just a list of experiences, it’s your ticket to an interview. During our recent Digital Fashion Academy webinar, international recruiter and career consultant Annamaria Tushesvilli shared her best strategies for creating a CV that stands out in the global fashion employment market.

According to Anna Maria, the first rule is simplicity and focus. Your CV should be no longer than two pages, even if you have a long career. “If I can fit 20 years of experience into two pages,” joked DFA’s Enrico Fantaguzzi during the session, “you can too!”

1. Tailor your CV to each position and to each company

Generic CVs rarely work. Taylor each application to the specific role, especially since many fashion companies now use Applicant Tracking Systems (ATS) that scan documents for keywords.

💡 Tip: Read the job ad carefully and include key terms such as “digital marketing,” “CRM,” or “eCommerce operations” directly in your CV.

Anna Maria emphasized that sending the same CV to every company is one of the biggest mistakes job seekers make.

“Every role requires a different approach,” she explained. “Fashion companies use Applicant Tracking Systems (ATS), which scan your CV for specific keywords. If your CV doesn’t contain them, a human might never even see it.”

💡 Tip: Carefully read the job posting and repeat relevant terms in your CV, for example eCommerce operations, digital marketing, or customer engagement.

2. Keep the design professional

While creative layouts can look appealing, Anna Maria warned against overdesigning your CV. Recruiters value readability and clear structure over fancy graphics.
Tools like Canva, Google Docs, or Microsoft Word are great for creating clean, professional templates.

“Your CV is your business card,” said Anna Maria. “It needs to be clear, focused, and relevant to the position you’re applying for. Recruiters don’t have time to read five pages, two pages are more than enough.”

If you need support with polishing your CV you can ask our experts to support you with a dedicated online meeting.

3. Use action verbs and measurable results

Recruiters love numbers. Instead of listing responsibilities, describe achievements using dynamic verbs such as led, launched, optimized, or increased.

“Don’t just say what you did. Show what impact you had, for example: ‘Improved conversion rate by 15% through a new email strategy.’ That tells the recruiter you can deliver results.”

Instead of describing tasks, highlight achievements:
✅ “Launched a global eCommerce campaign increasing sales by 25%.”
✅ “Led a team of 5 to deliver digital marketing projects for luxury brands.”

Be consistent with the use of tenses throughout the CV. If you start using the past tense, keep it that way throughout the document.

4. Differentiate your CV and LinkedIn

Your LinkedIn profile can be longer and more detailed, it’s your digital portfolio. The CV, on the other hand, should be concise and targeted. Recruiters often search LinkedIn using keywords, so make sure your profile includes your job title, skills, and certifications.

The fashion job market values precision, results, and authenticity. Whether you’re a graduate or a senior manager, applying these rules will increase your visibility, both to recruiters and head hunters.

Although both serve as professional profiles, they play different roles.

“Your LinkedIn profile can be long and detailed,” Anna Maria explained. “It’s your online portfolio, you can write your full career story there. The CV, instead, should be short and adapted for each position.”

Enrico added:

“Think of your LinkedIn as your long-form professional narrative, and your CV as your pitch. The recruiter will often find you on LinkedIn first, then ask for your CV if you’re a good fit.”

Final advice: quality over quantity

Anna Maria closed the session with a reminder that job searching is not about volume but precision.

“Don’t apply to fifty roles with the same CV,” she said. “Apply to five, but make each one count.”

At Digital Fashion Academy, we believe the same rule applies to your career development: focused, strategic moves create lasting success.

💬 Ready to take your next step?
Explore DFA’s online courses in E-commerce, Digital Marketing, and CRM to strengthen your skills and build a CV that stands out in the global fashion industry.

👉 Do you need support to polish your CV or prepare for an Interview? Book a live mentoring session with us!

Add a comment or any questions below!

Fashion buying and merchandising lie at the heart of what we wear, what we see in stores, and how trends become part of our everyday lives. To explore this critical area of the fashion industry, we sat down with Sabrina Compagno, a seasoned fashion buyer and merchandising consultant with over 15 years of experience. Sabrina also teaches aspiring professionals, sharing her insights through lectures and workshops. In this interview, she offers invaluable advice for anyone looking to enter or grow in this dynamic field.

Interview by Anamaria Tushishvili

Sabrina Compagno

is a Fashion Buying & Merchandising Consultant with over 20 years of experience in the luxury and contemporary fashion industry.

She works with both brands and retailers, helping them define product strategy, optimise assortments, and align creativity with commercial goals. Passionate about education, she teaches post-diploma courses and workshops, guiding students to develop both analytical and creative skills to thrive in today’s fast-changing fashion landscape.

Anamaria Tushishvili

Global Headhunter | Executive Search | Recruiting Team Lead for MENA @ BYYD | Founder of TalentVibe

TalentVibe is a leading recruitment agency specialising in beauty, fashion & advertising industries — connecting visionary companies with top talent and helping job seekers land standout roles across MENA & Europe.

Teaching Fashion Buying: Bridging Theory and Practice

Sabrina’s teaching approach blends foundational knowledge with practical application. “In my classes, I teach the basics of fashion buying and merchandising: how to plan collections, understand trends, manage budgets, and analyze sales data,” she explains. Students participate in real-life case studies, simulations, and product assortment exercises. The goal? To equip future buyers with decision-making skills that mirror industry reality.

Key Skills for Today’s Merchandisers

When asked about the most important hard and soft skills for beginners, Sabrina emphasizes data literacy and flexibility. “This job is all about numbers,” she says. “Understanding sales data, managing stock, and being able to act quickly are all critical.” On the soft skills side, teamwork, communication, and adaptability are essential. She encourages students to master tools like Excel, PLM systems, Power BI, and Tableau, which are widely used across fashion companies today.

This job is all about numbers. Understanding sales data, managing stock, and being able to act quickly are all critical

Building a Network: Online and Offline

Networking, Sabrina notes, is easier than ever thanks to digital platforms. “LinkedIn is your best friend,” she says, recommending students create a professional profile and actively participate in webinars and fashion communities. Offline, attending trade shows, showroom visits, and volunteering at events can open doors. “Fashion is all about people and connections.”

Balancing Creativity and Analysis

Is fashion buying more creative or analytical? “It’s 50/50,” Sabrina says. “You can learn numbers, but creativity is harder to teach.” In her classes, she encourages students to build collections based on trend research and sales data, helping them merge instinct with logic. “Understanding both sides is essential to succeed in buying.”

A Day in the Life of a Fashion Buyer

No two days are alike in Sabrina’s role. “Every morning starts with reviewing sales and stock,” she shares. “Then it’s meetings with suppliers, reviewing trends, and aligning with marketing and planning teams.” The work is a mix of analytics, creativity, and cross-functional collaboration, keeping the job dynamic and engaging.

The fashion buyer work is a mix of analytics, creativity, and cross-functional collaboration

How the Industry Has Changed

Reflecting on her 15-year career, Sabrina notes that the industry has evolved significantly. “There used to be more time for personal judgment and relationships. Now everything moves faster, and decisions are more data-driven.” She sees both positives and negatives in this shift, citing improvements in sustainability and efficiency through technology—but also a move away from quality and individuality.

In today’s fashion buying work everything moves faster, and decisions are more data-driven than taste-based.

Starting Out in Fashion Buying

For newcomers, Sabrina suggests a mix of education and hands-on experience. “I started as an assistant designer, then took a buying course at Istituto Marangoni, which led to my first role at YOOX.” She also sees value in retail experience:

“Many buyers start as store assistants. Being on the shop floor teaches you what sells and why.”

Online vs Offline: Different Worlds

Today, Sabrina works in an omnichannel environment. “Offline retail is more about people, emotions, and high operational costs,” she explains. “Online is data-driven, scalable, and sometimes more efficient. The balance between both worlds is where the future lies.”

The Role of AI in Fashion Buying

Artificial intelligence is beginning to influence the role of buyers, Sabrina acknowledges. From demand forecasting to user experience, AI offers new tools, but she cautions against seeing it as a replacement. “It should empower professionals, not replace them. Human intuition and creativity are still irreplaceable.”

AI should empower fashion buying professionals, not replace them

Final Advice for Aspiring Buyers

Sabrina’s advice to her younger self, and to students, is simple yet powerful: “Be curious, ask questions, and don’t rush. Build real relationships and don’t fear the numbers, they’ll make your creative ideas stronger.”

Join Our Upcoming Fashion Buying Masterclass

Inspired by Sabrina’s insights? Later this year, Digital Fashion Academy will host an exclusive Fashion Buying Masterclass, where Sabrina will lead a practical and immersive session on collection planning, data analysis, and trend forecasting.

Stay tuned for dates and registration details, subscribe to our newsletter and follow us on LinkedIn to be the first to know.

Full Interview

What are three hard and soft skills that are necessary to learn and have as a beginner merchandising beginner in the industry? And what digital tools should the students learn nowadays? What is the newest one and important?

That’s a tough question. But you know, usually people think you need to know all the brands and be very focused on that — like who the creative director is, and so on. Of course, that’s important, but in reality, this job is all about numbers.

I would say the key hard skills are understanding data and knowing how collections work. Brands come and go, but numbers stay — they really tell the story and guide best practices. Also, managing stock is crucial. You need to be quick in responding to out-of-stocks and fast in making decisions, because right now, it’s all about inventory and maintaining a balanced stock.

As for soft skills — teamwork is really important. Some merchandisers may work more independently, but in reality, it’s about networking and collaboration. Communication is key — you need to be able to speak to all departments clearly and effectively. And flexibility is essential, because everything is constantly changing. You have to stay adaptable and ready to shift directions when needed.

And you know, I always suggest that they learn Excel — especially at an advanced level. It’s important to be comfortable with PLM systems and other software used to manage collections, as well as data tools like Power BI or Tableau. These tools are widely used in many companies today.

What advice would you give students on how to build strong networking connections, both online and offline? Are there any specific websites or platforms they can explore to connect with professionals from different areas within the fashion industry? How should they approach this? If you could share your suggestions, that would be really helpful.

Today, it’s definitely easier than in the past to make connections — networking has become much more accessible. Right now, the main platform for professional networking is LinkedIn. It’s a social network for careers, and it really works.

Online, I always recommend students to open a strong LinkedIn profile, join fashion webinars, and become part of industry communities. Great platforms include WGSN, Business of Fashion, and others that help you stay constantly updated — because today, every piece of information counts.

Offline, it’s really important to attend trade shows. Wherever you are, try to find relevant events — especially in countries like Italy, the UK, or France, which are central to the European fashion scene. Of course, there are great shows in the US as well. Even helping out at events or attending showroom visits can lead to real opportunities. That’s why I always say fashion is all about good people and strong connections.

Fashion buying seems to include both analytical and creative sides. Which one is more important for building a career in fashion merchandising? And how do you help students develop both skill sets?

That’s also a tough question. Ideally, it would be a 50/50 balance. But I believe that creativity is something you’re born with, while numbers — although difficult for some — can be learned. So, if we had to assign weight, I’d give a slight edge to creativity.

That said, I always help students bridge numbers and creativity. We do exercises where they analyze sales data and then create a visual assortment based on current trends. They take images from the internet to build a sample collection, and then I ask them to explain their choices: Why that style? Why that price? This helps them develop both taste and business sense, which are essential for buying roles.

Could you share what a typical working day looks like for you as a fashion buyer or merchandiser?

Every day is a bit different, but one consistent task is checking sales and stock first thing in the morning. Even if the numbers don’t shift drastically daily, it’s important to track trends — especially toward the end of the week or month when key changes happen.

Then comes communication with suppliers, reviewing trends, preparing and analyzing orders. You also work closely with teams like marketing and planning to ensure the product aligns with the brand and season. So, it’s a constant process of coordination. Overall, it’s a mix of numbers, creativity, and teamwork — and every day brings something new.

With your 15 years of experience in fashion, what major changes have you seen? How did things look in the beginning, and what’s different today? Are there aspects you miss from the past or things you appreciate more now?

Fashion has changed a lot — both in good and not-so-good ways. In the past, there was more time for personal relationships and using individual judgment. Today, things move much faster, and data plays a much bigger role in every decision.

That said, I do appreciate how technology has improved efficiency and made certain processes more sustainable and cost-effective. For example, processes that used to require a lot of financial resources can now be done more quickly and affordably.

However, I feel that we’ve moved away from the human side of the business. Previously, the personality of the designer or the identity of the brand played a much bigger role. Now, trends dominate, and unfortunately, this has led to overproduction and mass consumption.

About 20 years ago, it was more about quality and craftsmanship — especially with “Made in Italy” being a symbol of excellence. Today, many consumers have lost faith in brands, and I think the future will shift toward individuality and personal style rather than mass trends.

So, we’re really looking at three phases: the past, the present, and what’s coming next. And I believe we’re ready for the future.

What advice would you give your younger self? It’s my favorite question for experienced professionals. What would you have done differently, or what would you worry less about?

That’s a lovely question. I would tell my younger self not to stress too much. Things take time, and experience truly shapes your perspective. I’d remind myself to trust the process, stay curious, and be open to change. It’s important to stay grounded, but also to take risks when the opportunity feels right.

And most importantly — always be kind to yourself while learning.

Yeah, so I would tell myself to take time to learn and to ask questions. Always be very curious — and if you don’t know something, don’t be ashamed to ask. You’re young, and your job is to learn. I believe curiosity is truly what drives a career forward.

Fashion often feels very fast-paced, but the best careers grow step by step. Don’t rush just to “be there” quickly, because along the way, major changes often happen unexpectedly.Another piece of advice I’d give is: don’t be afraid of numbers. They actually help you make better creative decisions. And always focus on building real relationships, because often the people you meet along the way become your biggest opportunities.

Want to attend a Fashion Buying online masterclass?

Pre-register now to for the online course that will be held on October 23rd, with Sabrina Compagno.

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Evelina Kaganovitch

Fashion Marketer, Creative Strategist, and Copywriter | Founder of Evelina Kreative
Melbourne, Australia

Evelina helps fashion entrepreneurs craft messaging strategies that convert into high-performing copy for websites, sales pages, ads, emails, and other marketing assets.

But that’s changing. More fashion marketers, creatives, and consultants are beginning to see the importance of creating a polished LinkedIn presence. Even if you’re working in-house for a big fashion brand. And the best part? You don’t need a huge following or endless hours to make it work. You just need a smart, strategic profile that communicates your value.

LinkedIn ranks as a top platform for building authority and generating leads, over and over. And its professional focus and high-ticket audience are unmatched.

Since I updated my own LinkedIn profile last year, I’ve landed 15+ podcast features, dream clients, and built a flourishing network of other fashion professionals – all with under 2,000 followers and less than 1 hour of content creation and engagement per week. 

I’m sharing the exact framework I use to create my fashion LinkedIn profile that turns views into opportunities.

1. Understand Why LinkedIn is Different for Fashion Marketing

Instagram and TikTok may dominate fashion content with ‘normal’ consumers. But LinkedIn is where fashion decision-makers and fashion industry leaders are actively looking for talent, collaborators, and fresh creative voices.

A well structured LinkedIn profile: 

1. Tells other fashion professionals not just what you do, but why they should trust you to do it. 
2. Highlights your creative and professional edge and rewards consistent, clear, and authentic content
3. Positions you as a thought leader in the fashion industry

In fashion marketing, where aesthetics and strategy intersect, your LinkedIn profile can increase your visibility by X21 times and generate X36 more messages.

2. Start With a Clear and Specific Headline

Forget “Marketing Manager” or “Freelance Copywriter.” That’s too generic and broad. Your headline is like a front row ticket to the Celine show. Prime real estate. It appears everywhere (in search, on every comment, and in every conversation) and sets the tone for your profile.

To get this right, try this formula:

[Who you help] + [How you help them] + [Why it matters]

Example: Helping Fashion Course Creators Sell Out Their Launches with Strategic Email Copy + Storytelling

A Hubspot study agrees that profiles with clear, benefit-driven headlines are more likely to attract views. Keep in mind that the headline is what will come straight after your name and what other users will notice when seeing your comments on other posts in their inbox, as well as what pops up first when searching for you.

Your goal is to attract the right kind of attention, using fashion industry language that your dream client or employer instantly relates to.

AI prompt to help you write your LinkedIn headline: 

I am building a LinkedIn profile headline designed to attract [specific audience] interested in [specific outcome or benefit]. My goal is to clearly and effectively showcase my unique value proposition while driving engagement and increasing profile clicks. Create a list of potential LinkedIn headlines that are benefit-driven, concise, and action-oriented. Each headline should highlight one or more of these elements—my expertise/role, the specific audience I help, the value I provide, or the problem I solve. Use engaging language that resonates with [audience’s pain points/desires].

3. Use the About Section to Tell a (Strategic) Story

Think of your About section as your digital runway. Less corporate CV and more engaging storytelling. It’s your chance to connect on an emotional level with your reader while showing you understand your audience’s pain points and ambitions. This is where you get to say, “This is who I am, and this is why I care.”

If you’re stuck, start with a hook, something bold, relatable, or story-driven as your opening sentence.

Then clearly state:

• What you do
• What you do
• Who you help
• What makes you different
• The kind of opportunities you’re open to
• Finish with a clear call to action (CTA) on how someone can get in touch or work with you
  

AI prompt to help you write your LinkedIn About Section:

I am crafting a LinkedIn About section that resonates deeply with [target audience], showcases my unique value proposition, and compels readers to take action. The About section should tell a professional yet engaging story, highlight my core expertise, and demonstrate how I help my audience achieve [specific outcomes]. Ensure the tone is approachable and credible, with a clear focus on benefits while building trust. Start with an engaging anecdote, bold statement, or question that captures the reader’s attention. Include a touch of personality to stand out without sounding overly formal or generic. Make sure the About section follows all LinkedIn best practices, including length and structure, and touches on relevant industry keywords.

4. Your Experience Section Should Reflect Your Specific Fashion Values

For your LinkedIn experience section, even if your background includes roles outside of fashion, tailor each entry to highlight transferable skills that matter in this industry. Campaign strategy, consumer psychology, branding, and digital storytelling – they are all relevant to the fashion industry.💡 Tip: Use bullet points to show results, especially metrics tied to engagement, sales, visibility, or growth (they’re easier to read).

5. Add a Portfolio (Even a Small One) to Your LinkedIn Featured Section

So many fashion recruiters request a portfolio during the job seeking process. Make it easier for them and attach yours directly to your LinkedIn profile. You can upload media to your Featured section.

You can upload things like:

• Campaigns you wrote or styled
• Press coverage you got for your clients
• Strategy decks you created
• Moodboards, lookbooks, or branding guides you made
• Resources, events you’re hosting, or links to work with you

6. Update Your Skills + Get Endorsed By Past Bosses and Clients

The best and fastest way to build trust and authority is to ask your previous employers and clients to write you a testimonial. LinkedIn makes this extremely easy – you can send a request directly to the person to fill out on your behalf. Aim to get at least 3 quality testimonials that confirm your skills (and you can repay the favour by leaving a kind (and honest) review for the other person.  

The skills section is a great mini SEO tool. You can select from a range of skills to display on your profile, which makes it easier for other fashion professionals to discover your profile when searching for someone with your skillset. Include phrases people might search for when hiring or collaborating, like:

• Fashion marketing
• Brand storytelling
• Creative direction
• E-commerce Email copywriting
• Digital fashion strategy

7. Choose a Professional But Warm LinkedIn Profile Photo

How weird is it when you find a faceless profile stalking your profile? Don’t be ‘that’ person. LinkedIn’s 2025 insights show that profiles with human-centered, high-quality pictures receive 21% more profile visits (Linkability, 2025). 

People connect with people. So, show your face to break through any potential resistance that fashion industry professionals feel by not seeing who you are. A professional photo with a friendly smile can do wonders in building trust with a potential student interested in your course. And since you’re in the fashion industry, don’t be afraid to show off your creative personality in the photo.

AI advice to help you: 

If you don’t have a recent headshot, AI tools like Supawork.ai can generate a clean, polished photo from a selfie. 

Aim for:

• A professional but approachable headshot
• Clean background
• Natural lighting
• Styling that reflects your niche (fashion matters here!)

8. Stay True To Your Personal Brand

The best LinkedIn profiles feel cohesive. They have the same tone, same values, same vibe across every section. The look and feel of your profile should match how you show up in real life. So, if someone goes from looking at your profile to meeting you in person, they feel that they’re speaking with the same person.

• Use your brand colours or fonts in visuals
• Keep your messaging aligned with your website or portfolio
• Speak in a tone that matches how you show up in real life

If you’re bold and witty working in a fashion marketing role, let that show in your profile. If you’re thoughtful and analytical and working as a fashion trend forecaster, lead with insight. Consistency builds credibility.

9. LinkedIn Posting Tips For Professionals In Fashion

You don’t need to become a *LinkedIn Creator* or post every day. That’s exhausting. And you are too busy for that. Start with 2-3 posts per week:

• One value post (e.g., industry insight, tip, or strategy)
• One personal story or lesson from your fashion career
• One community-focused or promotional post (e.g., asking for input, sharing a win, announcing your availability)

This balance builds thought leadership, personality, and visibility without burning you out.

This is an educational post to build authority with my audience of fashion business owners on a topic I know is interesting to them.

This is a personal post to build trust with my audience of fashion business owners, with a personal photo from a visit to a gallery

I use monthly content “sprints” to batch these posts in just 2-3 hours. Then I schedule them and let them auto-post while I’m chasing my daughter around the park. That’s how I’ve been able to keep consistent for over a year with posting on my LinkedIn Profile.

10. Messaging That Feels Human Without Giving You The Ick

When someone engages with your content, checks out your profile, or sends you a connection request, that’s a perfect chance to send a thoughtful message that opens a door to connect. Think of messaging as a connection tool, not a cold pitch.

You could say something like this: 

“Hey [Name], loved your comment on my recent post about brand storytelling. Curious to know how you’re approaching this in your current work?”

This opens the door for connection, conversation, and yes, collaboration or hiring (without sounding sleazy).

What Changed After I Updated My Profile

Before LinkedIn, I was posting sporadically on Instagram, hoping the right client would magically appear. When I took the time to build my personal brand and position myself as a key player in the fashion marketing space, the opportunities started coming in, and I was being taken seriously by other fashion professionals. 

I grew my audience from zero to nearly 2,000 fashion professionals in less than a year. For me, it’s not about ‘going viral’, it’s about building slowly and with the right audience of fashion industry professionals. Since investing in my LinkedIn, I have booked 15+ podcast interviews, countless strategy sessions, and collected a full spreadsheet of client leads. And my favourite part has been building a community of like minded fashion entrepreneurs who are also creating exciting projects and businesses all around the world (just like Digital Fashion Academy).

I started hearing:

• “I love how you explain things so clearly.”
• “Your post came at the exact right time.”
• “Are you available for a project?”

I finally feel seen in a way that aligns with the work I love to do.

With just 2–4 hours a month, my network grew from 0 to over 1,900 engaged followers in under a year.

If you want to stand out in fashion marketing, LinkedIn isn’t optional anymore. 

Let’s be clear: networking is about connecting with the right people in the right way at the right time, not about talking to everyone in the room. Furthermore, connections are frequently just as important in the fashion industry as skill. I’ve worked as a recruiter in the fashion, retail, and advertising industries, and I’ve witnessed firsthand how successful people with connections succeed not because they’re loud but rather because they’re intelligent.

There is good news for those who detest small talk: the fashion business is teeming with inventors, disruptors, and visual thinkers that prioritise authenticity over scripted dialogue. How you present yourself both online and off is what counts.

Opportunities for Fashion Students to Network in Realistic Ways

To make connections in the industry, you don’t need front-row access. As a student, pay attention to easily accessible activities that provide genuine exposure and educational possibilities.

Offline events you can attend

• University Events: Professionals willing to mentor or hire are frequently featured in guest lectures, student fashion exhibits, and alumni forums;
• Public Fashion Fairs and Exhibitions;
• Première Vision (Paris): Provides student tickets at a reduced price;
• Dubai Design Week or Tbilisi Fashion Week: accessible and student-friendly;
• Fashion Graduate Italy (Milan): Designed for up-and-coming talent;
• Pop-Ups & Brand Launches: Keep an eye on regional designers, concept stores, and showrooms for public events.

Expert Advice for Increasing Events

Prior to: Investigate speakers, brands, and important subjects. Establish one or two specific objectives, such as asking one meaningful inquiry or meeting two individuals.

After: Send a customised note to [Name] on LinkedIn, saying, “Hey [Name], great lecture at [Event]! I appreciate the insights and look forward to keeping in contact.
To demonstrate involvement and maintain network activity, share a brief post or anecdote about your main takeaway.

Easy, efficient, and expertly done!

Online network opportunities.

• Business of Fashion (BoF)
Industry-leading platform offering career resources, expert webinars, and mentorship programs.
businessoffashion.com
• FashionUnited
Global job board with fashion industry listings, career insights, and regular webinars.
fashionunited.com
• The Dots
Creative professional network with job postings, portfolio showcases, and virtual events.
the-dots.com

Remember, consistent and strategic efforts today lay the foundation for your future in fashion. Start small, stay authentic—and most importantly, don’t be shy. Your confidence is your best asset.

Anamaria Tushishvili

About the author

Anamaria Tushishvili

Global Headhunter | Executive Search | Recruiting Team Lead for MENA @ BYYD | Founder of TalentVibe