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	<title>Start-up &#8211; Digital Fashion Academy</title>
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	<title>Start-up &#8211; Digital Fashion Academy</title>
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		<title>Accelerating fashion Brands in Africa</title>
		<link>https://www.digitalfashionacademy.com/accelerating-fashion-brands-in-africa/</link>
					<comments>https://www.digitalfashionacademy.com/accelerating-fashion-brands-in-africa/#respond</comments>
		
		<dc:creator><![CDATA[X2CB4D796ZF]]></dc:creator>
		<pubDate>Mon, 22 Sep 2025 17:16:31 +0000</pubDate>
				<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[Fashion Ecommerce]]></category>
		<category><![CDATA[Fashion Management]]></category>
		<category><![CDATA[Accelerator]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[SMEs]]></category>
		<category><![CDATA[Start-up]]></category>
		<guid isPermaLink="false">https://www.digitalfashionacademy.com/?p=36918</guid>

					<description><![CDATA[Digital Fashion Academy partners with AFFI to accelerate the future of Africa’s Creative Economy Date: 22 September 2025 Digital Fashion [&#8230;]]]></description>
										<content:encoded><![CDATA[
<h1 class="wp-block-heading">Digital Fashion Academy partners with AFFI to accelerate the future of Africa’s Creative Economy</h1>



<p><strong>Date:</strong> 22 September 2025</p>



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<figure class="wp-block-image size-large"><img data-recalc-dims="1" fetchpriority="high" decoding="async" width="827" height="1024" src="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=827%2C1024&#038;ssl=1" alt="Digital Fashion Academy supports Fashion Start-up in Africa in AFFI II 2025" class="wp-image-36933" srcset="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=827%2C1024&amp;ssl=1 827w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=1920%2C2377&amp;ssl=1 1920w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=242%2C300&amp;ssl=1 242w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=768%2C951&amp;ssl=1 768w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=1241%2C1536&amp;ssl=1 1241w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=1654%2C2048&amp;ssl=1 1654w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?resize=10%2C12&amp;ssl=1 10w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Designers_Accelerate-02.webp?w=2000&amp;ssl=1 2000w" sizes="(max-width: 827px) 100vw, 827px" /></figure>
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<p>Digital Fashion Academy is proud to announce a new strategic partnership with the African Fashion Futures Incubator (AFFI), a visionary platform committed to building resilient creative enterprises across the continent. Together, the organizations aim to empower the next generation of African fashion leaders by providing the tools, knowledge, and networks needed to transform creativity into global influence and impact.</p>



<p>This partnership goes beyond fashion design: it is about fostering innovation, entrepreneurship, and long-term economic value for Africa’s creative industries also thanks to the engagement of a top-level digital academy whose efforts are addressed to leverage on advanced skills both in the fashion and the digital fields.</p>



<p>As a leading online platform for digital fashion education, the Digital Fashion Academy brings cutting-edge training in areas such as fashion tech, e-commerce, digital marketing and AI, that are critical for success on international markets. This partnership marks a shared commitment to democratizing access to industry knowledge and ensuring that African designers are heard on the world stage.</p>
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<h3 class="wp-block-heading">Quotes</h3>



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<figure class="wp-block-image size-full"><img data-recalc-dims="1" decoding="async" width="719" height="700" src="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/enrico-fantaguzzi-700-square.webp?resize=719%2C700&#038;ssl=1" alt="Enrico Fantaguzzi, Co-founder Digital Fashion Academy" class="wp-image-34982" srcset="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/enrico-fantaguzzi-700-square.webp?w=719&amp;ssl=1 719w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/enrico-fantaguzzi-700-square.webp?resize=300%2C292&amp;ssl=1 300w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/enrico-fantaguzzi-700-square.webp?resize=12%2C12&amp;ssl=1 12w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/enrico-fantaguzzi-700-square.webp?resize=600%2C584&amp;ssl=1 600w" sizes="(max-width: 719px) 100vw, 719px" /></figure>
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<div class="wp-block-uagb-container uagb-block-5747f9d8">
<p>“We believe in the transformative power of education and digital innovation.” said Enrico Fantaguzzi,  Founder of the Digital Fashion Academy. “Our partnership with AFFI goes beyond fashion, it’s about empowering young entrepreneurs to shape the future of Africa’s fashion industry and connecting them with best practices from leading managers at global brands.”</p>
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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“Through our collaboration, the AFFI-II’25 is shaping resilient enterprises that can drive long-term value for Africa’s creative economy,” said Roberta Annan, Founder of African Fashion Foundation. “At the African Fashion Foundation, we act as a convener of ecosystem players for those in our network. We promote collaboration amongst African and non-African creative stakeholders. Through AFFI-II’25, we are strengthening pathways for African creatives to thrive, while empowering local communities and inspiring diversity in the global creative economy.”</p>
</blockquote>



<p>AFFI-II’25 represents the next chapter in a bold initiative to nurture the talents and visions of Africa’s emerging fashion entrepreneurs, positioning them to lead, inspire, and create value at both local and global levels.</p>



<p><strong>For further information, please contact:</strong><br><a>info@digitalfashionacademy.com</a></p>



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<h2 class="wp-block-heading">About Digital Fashion Academy</h2>



<p>Digital Fashion Academy is a global online school dedicated to Fashion and Luxury professionals who want to enhance their digital expertise. The flexible training programs in digital fashion and e-commerce management cover key areas such as e-commerce, digital marketing, customer relationship management (CRM), business intelligence and web analytics, fashion technology, and marketplaces with a focus on the latest trends and best practice in these fields.</p>



<p>Designed with industry needs in mind, the courses provide the practical skills and knowledge required to succeed in today’s digital fashion landscape. The aim of the Academy is to equip the professionals with the tools to advance their career and thrive in a fast-changing industry.</p>



<p><strong>Find out more:</strong> <a href="https://www.digitalfashionacademy.com">www.digitalfashionacademy.com</a></p>



<p>Follow the DFA on <a href="https://www.linkedin.com/company/digitalfashionacademy">LinkedIn</a> and <a href="https://www.instagram.com/digitalfashionacademy">Instagram</a></p>



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<figure class="wp-block-image size-large"><img data-recalc-dims="1" decoding="async" width="827" height="1024" src="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=827%2C1024&#038;ssl=1" alt="Partners at AFFI II 2025" class="wp-image-36932" srcset="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=827%2C1024&amp;ssl=1 827w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=1920%2C2377&amp;ssl=1 1920w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=242%2C300&amp;ssl=1 242w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=768%2C951&amp;ssl=1 768w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=1241%2C1536&amp;ssl=1 1241w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=1654%2C2048&amp;ssl=1 1654w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=10%2C12&amp;ssl=1 10w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?w=2000&amp;ssl=1 2000w" sizes="(max-width: 827px) 100vw, 827px" /></figure>
</div>



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<h2 class="wp-block-heading">About the African Fashion Foundation</h2>



<p>The African Fashion Foundation (AFF) is a non-profit organization committed to supporting Africa’s creative industries. Through capacity-building programmes, international partnerships, and access to global platforms, AFF empowers designers, entrepreneurs, and communities to thrive in the creative economy.</p>



<p>AFF uses its programmes and facilities to empower local African communities and entrepreneurs, working at the intersection of culture, creativity, and commerce. With AFFI-II’25, the Foundation continues to scale its impact by promoting innovation, investment, and long-term industry growth for African designers.</p>



<p>AFFI-II’25 builds on the success of the inaugural incubator, which supported a dynamic cohort of designers who have since expanded their brands internationally. This next phase will deepen collaboration, foster cross-border partnerships, and position African fashion more prominently in the global economy.</p>



<p><strong>Find out more:</strong> <a href="https://africanfashionfoundation.org/">https://africanfashionfoundation.org/</a></p>
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<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="827" height="1024" src="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=827%2C1024&#038;ssl=1" alt="Designers in the acceleration program AFFI II 25" class="wp-image-36931" srcset="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=827%2C1024&amp;ssl=1 827w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=1920%2C2377&amp;ssl=1 1920w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=242%2C300&amp;ssl=1 242w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=768%2C951&amp;ssl=1 768w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=1241%2C1536&amp;ssl=1 1241w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=1654%2C2048&amp;ssl=1 1654w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?resize=10%2C12&amp;ssl=1 10w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA-AFFI-II_25-Designers-01.webp?w=2000&amp;ssl=1 2000w" sizes="auto, (max-width: 827px) 100vw, 827px" /></figure>
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<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="827" height="1024" src="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=827%2C1024&#038;ssl=1" alt="Partners at AFFI II 2025 " class="wp-image-36932" srcset="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=827%2C1024&amp;ssl=1 827w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=1920%2C2377&amp;ssl=1 1920w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=242%2C300&amp;ssl=1 242w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=768%2C951&amp;ssl=1 768w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=1241%2C1536&amp;ssl=1 1241w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=1654%2C2048&amp;ssl=1 1654w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?resize=10%2C12&amp;ssl=1 10w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/DFA_AFFI-II_25_Fashion_Designers-03.webp?w=2000&amp;ssl=1 2000w" sizes="auto, (max-width: 827px) 100vw, 827px" /></figure>
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<h3 class="wp-block-heading">For more information, please contact:</h3>



<p><strong>African Fashion Foundation</strong><br>Joel-Karl Keku<br><a>joel-karl@africanfashionfoundation.org</a></p>



<p>Anna-Stephanié Ayemene<br><a>anna.ayemene@africanfashionfoundation.org</a></p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">36918</post-id>	</item>
		<item>
		<title>B2B E-commerce for Zani Del Fra&#8217;</title>
		<link>https://www.digitalfashionacademy.com/b2b-e-commerce-for-zani-del-fra/</link>
					<comments>https://www.digitalfashionacademy.com/b2b-e-commerce-for-zani-del-fra/#respond</comments>
		
		<dc:creator><![CDATA[X2CB4D796ZF]]></dc:creator>
		<pubDate>Sat, 25 Jan 2025 07:05:20 +0000</pubDate>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[SMEs]]></category>
		<category><![CDATA[Start-up]]></category>
		<guid isPermaLink="false">https://www.digitalfashionacademy.com/?p=37403</guid>

					<description><![CDATA[Overview: Zani Del Fra’ is a Made-in-Italy leather-goods brand specialising in B2B personalised accessories, travel bags, corporate gifting and custom [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p><strong>Overview:</strong> <a href="https://www.zanidelfra.com/" target="_blank" rel="noreferrer noopener">Zani Del Fra’</a> is a Made-in-Italy leather-goods brand specialising in B2B personalised accessories, travel bags, corporate gifting and custom manufacturing.</p>



<p><strong>Challenge:</strong> Facing a competitive luxury leather-goods landscape, <a href="https://www.zanidelfra.com/" target="_blank" rel="noreferrer noopener">Zani Del Fra’</a> aimed to develop an original approach to the B2B luxury gifts market. They needed a B2B ready digital-commerce platform, product customisation options for final customers, and create a self service solution for B2B customers.</p>



<p><strong>Our Approach:</strong> We collaborated with the brand to design a dual-track roadmap: site build for B2B catalog consultation and online estimate creation, customisation workflow integration (colour, logo, packaging), and training for internal staff to manage digital operations and B2B marketing. Additionally we integrated a business development process involving lead generations, CRM pipeline configuration and B2B marketing campaigns on Google Ads.</p>



<p><strong>Results:</strong> Zani Del Fra’ now offers a seamless online customisation experience, efficient back-office operations for personalised orders, and a trained internal team that controls the entire e-commerce and customisation process.</p>



<p><strong>Why it matters:</strong> This case illustrates how even a niche premium leather-goods company can multiply value with digital transformation — from custom product workflows to omni-channel execution.</p>



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<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="1024" height="695" src="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-how-to.webp?resize=1024%2C695&#038;ssl=1" alt="B2B Luxury ecommerce consulting and development" class="wp-image-37406" srcset="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-how-to.webp?resize=1024%2C695&amp;ssl=1 1024w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-how-to.webp?resize=300%2C204&amp;ssl=1 300w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-how-to.webp?resize=768%2C522&amp;ssl=1 768w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-how-to.webp?resize=18%2C12&amp;ssl=1 18w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-how-to.webp?w=1259&amp;ssl=1 1259w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="1014" height="522" src="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-luxury.webp?resize=1014%2C522&#038;ssl=1" alt="B2B E-commerce product page with wholesale prices" class="wp-image-37407" srcset="https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-luxury.webp?w=1014&amp;ssl=1 1014w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-luxury.webp?resize=300%2C154&amp;ssl=1 300w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-luxury.webp?resize=768%2C395&amp;ssl=1 768w, https://i0.wp.com/www.digitalfashionacademy.com/wp-content/uploads/b2b-ecommerce-luxury.webp?resize=18%2C9&amp;ssl=1 18w" sizes="auto, (max-width: 1014px) 100vw, 1014px" /></figure>
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]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">37403</post-id>	</item>
		<item>
		<title>E-commerce coaching and set-up for MLV Luxury Vintage</title>
		<link>https://www.digitalfashionacademy.com/e-commerce-coaching-and-set-up-for-mlv-luxury-vintage/</link>
					<comments>https://www.digitalfashionacademy.com/e-commerce-coaching-and-set-up-for-mlv-luxury-vintage/#respond</comments>
		
		<dc:creator><![CDATA[X2CB4D796ZF]]></dc:creator>
		<pubDate>Sat, 25 Jan 2025 06:09:18 +0000</pubDate>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Shopify]]></category>
		<category><![CDATA[SMEs]]></category>
		<category><![CDATA[Start-up]]></category>
		<guid isPermaLink="false">https://www.digitalfashionacademy.com/?p=37389</guid>

					<description><![CDATA[Overview: MLV Luxury Vintage is a Milan-area luxury vintage retailer and e-commerce company who has recently launched their vintage ecommerce [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p><strong>Overview:</strong> MLV Luxury Vintage is a Milan-area luxury vintage retailer and e-commerce company who has recently launched their vintage ecommerce website with the support of Digital Fashion Academy.</p>



<p><strong>Challenge:</strong> As a specialist in high-end vintage and pre-loved luxury fashion, MLV needed to define its digital presence and e-commerce operations <strong>across multiple channels</strong> to tap into national &amp; international clientele.</p>



<p><strong>Our Approach:</strong> At Digital Fashion Academy we worked with MLV team to define a strategic roadmap and a financial plan that would bring them to profitability in 3 years. Then we guided MLV team in the definition of the requirements for their digital business and finally we configured the Shopify platform. </p>



<p>We  worked together to create a trustworthy online destination for vintage and pre-loved custoemrs, we created together a technical architecture that satisfies the needs of MLV Luxury Vintage, accounting for <strong>social media &amp; marketplace marketing, product onboarding, logistics for online orders, and international shipping setup</strong>. We are now working side by side with MLV to <strong>consolidate and expand their online presence on several international marketplaces</strong>.<br><strong>Results:</strong> MLV is now live with an optimised e-commerce site, better product-catalogue management, improved customer journey online, and an international fulfilment plan. They’ve also developed internal capabilities and digital expertise to grow further in the international digital markets.</p>



<p><strong>Why it matters:</strong> This case highlights how a niche luxury vintage player can scale digitally while retaining its curated brand identity and premium service model.</p>



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