Επισκόπηση: Zani Del Fra’ is a Made-in-Italy leather-goods brand specialising in B2B personalised accessories, travel bags, corporate gifting and custom manufacturing.
Πρόκληση: Facing a competitive luxury leather-goods landscape, Zani Del Fra’ aimed to develop an original approach to the B2B luxury gifts market. They needed a B2B ready digital-commerce platform, product customisation options for final customers, and create a self service solution for B2B customers.
Η Προσέγγισή μας: We collaborated with the brand to design a dual-track roadmap: site build for B2B catalog consultation and online estimate creation, customisation workflow integration (colour, logo, packaging), and training for internal staff to manage digital operations and B2B marketing. Additionally we integrated a business development process involving lead generations, CRM pipeline configuration and B2B marketing campaigns on Google Ads.
Αποτελέσματα: Zani Del Fra’ now offers a seamless online customisation experience, efficient back-office operations for personalised orders, and a trained internal team that controls the entire e-commerce and customisation process.
Γιατί έχει σημασία: This case illustrates how even a niche premium leather-goods company can multiply value with digital transformation — from custom product workflows to omni-channel execution.
