PROFESSIONAL CERTIFICATE IN
Gestion du commerce électronique de mode
Acquire in-demand skills, fast-track your career.
Train with e-commerce professionals from world-class fashion and luxury companies.
Get the Ecommerce Management Certification.
Fashion E-commerce Online Course
A hands-on Ecommerce Management Course with certification, designed and delivered by fashion and luxury ecommerce professionals from world-class leading fashion companies.
E-commerce Certification Course Overview
Fashion ecommerce online course with certification. Flexible online course with live virtual classrooms, workshops and on-demand video lessons.
Ce ecommerce certification course covers all the value chain activities de fashion e-commerce, strategy and organisation. The teachers are all international experts from whom you’ll acquire, hands-on training experience et real-world case studies. The E-commerce Strategy & Organisation Course will provide you with an in-depth understanding of fashion ecommerce processes and tools. You’ll learn how to make a fashion e-commerce business successful, acquiring essential skills to manage a fashion ecommerce in the real world.
Avantages
✔ Gain a comprehensive understanding of fashion ecommerce logic and business rules with a focus on strategy, organisation and key performance indicators (KPIs)
✔ Develop expertise in organising, managing, and optimising ecommerce teams works in fashion and luxury companies
✔ Acquire a practical & workable knowledge understanding of mode e-commerce store management, marketplaces, operations & logistics, and customer relationship management (CRM)
✔ Attain knowledge and understanding of the up-to-date digital tools used by senior fashion professionals
✔ Obtain the Ecommerce Certification for Fashion & Luxury to fast-track your career
S'inscrire maintenant and prepare to excel in the ever-evolving digital fashion landscape.
FAITS MARQUANTS
DELIVERY FORMAT
⇢ Online
DURÉE DU COURS
⇢ 13 weeks
NEXT START DATE
⇢ October 2024
FRAIS
⇢ €1,450
CERTIFICAT
⇢ Fashion Ecommerce Strategy & Organisation
⇢ Frais d'examen inclus
COMMITMENT
⇢ 4 hours per week
How to participate in the ecommerce course
Flexible ecommerce training: take this course wherever you are
- Mix of live virtual classrooms and self-paced on-demand lessons
- You should be prepared to dedicate around 4 hours per week to this course
- The course will run from March until June
- Over 13 weeks you’ll have access to approximately 45 hours of lessons
- The live lessons will be recorded and always available on-demand for reviewing even outside of class hours
- You can engage remotely with teachers and colleagues through our platform
Who is this ecommerce course for?
Ce cours est pour fashion professionals who need to acquire hands-on ecommerce skills to manage the ecommerce business in fashion brands and retail companies.
Benefits of the ecommerce training:
✔ Diplômés who want or need to start working in the digital department of a fashion company. Learn how a fashion e-commerce works and career opportunities.
✔ Jeunes professionnels acquire a broader set of skills, be more effective in your job, fast-your career. Acquire hands-on skills essential for e-commerce management: Strategic Planning, Finance, Operations, Analytics and Store Management.
✔ Mid-to-senior managers update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce. If you work in a specific department you’ll have the chance to learn the whole activities of the E-commerce Value Chain and how it determines the success of e-commerce.
✔ Digital Agencies / System Integrators will acquire the essential skills to work best with Fashion Brands and E-tailers. Understand how their organisation, processes and KPIs
✔ Fashion Professionals, Head of Departments, CXOs coming from the traditional Bricks and Mortar side of business who need to quickly acquire a working understanding of e-commerce success factors, organisation and processes.
E-commerce Course program
The ecommerce course is structured in several modules. Some of the modules can be purchased and attended individually. To have more detailed information about this course, download our brochure
| Nom et description du module | |
| Introduction to the Fashion Industry & Digital Business Learn the essential notions of Fashion business models, market structure, sales channels, brand positioning and product lifecycle. Excellent for individuals making a transition to the fashion industry from different sectors or those looking to delve deeper into the inner workings of fashion companies. | |
| Stratégie E-commerce Mode & Organisation One of the core modules in this course, you’ll learn how to elaborate an e-commerce business plan for a fashion business, plan a roadmap to achieve the goals established in the business plan and alternative business models and how to make decisions about which activities to insource or outsource to reach your financial targets. | |
| Online Store Management & UX for Fashion Brands Learn how to implement a Commercial Plan for your e-commerce, manage the Buying and Merchandising processes, manage a fashion E-commerce website, design and optimization, track sales and performance of your online store. | |
| E-commerce Operations & Gestion de la logistique Acquire the essential knowledge to coordinate and oversee e-commerce operations which include: logistics management, shipping, customer service and online payments. | |
| Gestion de la relation client Learn the strategies and techniques that fashion companies use to create customer satisfaction and loyalty. This module covers both strategic and technological aspects of CRM. | |
| Marketplaces & Internationalisation In this module you’ll learn how to leverage different digital sales channel in different markets, we’ll analyse the success criteria for cross border e-commerce management, we’ll explore the requirements for doing e-business in foreign markets such as the Far East, Middle East and Africa. You’ll learn about Marketplaces and other relevant digital sales channels; how to satisfy local markets customers via localisation and optimisation of the websites for cultural differences. |
E-commerce Course Teachers
Elevate your training experience with live sessions with ecommerce experts from leading Fashion & Luxury companies
L'expérience de la unique opportunity of attending an ecommerce training with senior fashion & luxury professionals who are actively working in leading fashion brands. Our teachers are all experts who practice every day the ecommerce strategies and techniques they teach. This online ecommerce course it’s unique in this regards as it will allow you to access a wide range of experts connecting remotly. These experts bring a wealth of experience from renowned mode et luxe marques, de premier plan agences la fourniture de services au secteur de la mode et du luxe, et mondial technologie Les acteurs de l'industrie de la mode se consacrent à la fourniture de solutions innovantes pour les marques de mode.
Alexandra Carvalho, Ecommerce Operations Expert
Andrea Dell’Olio, Marketplaces Expert
Martina Donà, Online Store Manager
Enrico FantaguzziConsultant en commerce électronique pour la mode et le luxe
Marcello Messine, Worldwide Head of Global E-Business Director
Raffaele Nardo, Chief Digital Officer
Marco Di Pietro, Entrepreneur, Conseiller Stratégique
Marco Porcellana, Co-Founder
Ilaria Sartorato, Digital Retail Manager
Enrico Franco Roselli, Entrepreneur and Former CEO
E-commerce certification
Get your fashion certification with this ecommerce course online
Obtaining a fashion certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This ecommerce course online offers you the opportunity to certify your skills and become a Professionnel certifié de la mode numérique. Nous avons développé nos examens de certification en collaboration avec des marques de mode, des professionnels du numérique, des agences et des associations.
Les certificats DFA et les badges numériques sont une reconnaissance de l'effort et du dévouement que vous avez consacrés à ce voyage important, vérifiant vos connaissances et votre nouvel ensemble de compétences.
Vous pouvez le partager avec le monde entier par le biais de vos profils sociaux et avoir la possibilité de présenter votre engagement à des employeurs potentiels, à vos amis et à votre famille.
Les frais d'examen sont inclus dans les frais d'inscription des étudiants.
A course with a holistic view of Fashion Commerce électronique
The Digital Fashion Academy Competence Model represents the ensemble de compétences qui sont considérés essentiel pour fashion digital business management.
This e-commerce course focuses on the skills that are relevant to work in Fashion and Luxury Ecommerce teams (see items in colour) and they are divided in Core Management skills in the center and vertical skills, or specialisation skills, in the outer ring
Core Management skills: Fashion, Management, E-commerce
Vertical Skills: Sales & Retail, Buying & Merchandising, Logistics, Digital Photography, Customer Experience, Content Production
Whether you’re a dedicated specialist in a specific department (such as visual merchandising, operations, or store management) or tasked with coordinating an ecommerce team, this program equips you with the knowledge necessary to excel in these roles.
This ecommerce course specifically targets three out of the four key areas outlined in the DFA competence model. For a comprehensive exploration of all the skills encompassed by the model, we recommend checking out the Digital Fashion Business Management course available here.
Modèle de compétence Digital Fashion Academy © 2023
Opportunités de carrière
The fashion industry is rapidly embracing digital and eCommerce channels, creating a surge in demand for professionals with expertise in these domains. By attending the Cours de gestion du commerce électronique de la mode and obtaining the Ecommerce Certificate for Fashion & Luxurt you’ll gain the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management. You’ll acquire in-depth knowledge from senior professionals who will explain real success stories from fashion & luxury global companies, empowering you to optimize operations, enhance customer experiences, and contribute significantly to your company’s success.
By delving into the fundamentals of the ecommerce value chain, you’ll gain a comprehensive understanding of the interconnected processes that bring fashion products from concept to customer’s doorstep.
Here below some examples of roles & profiles that are in line for this course of studies:
- Head of Ecommerce: This individual oversees the entire eCommerce strategy, including product development, marketing, customer service, and operations. They ensure the brand’s online presence is consistent with its overall brand identity and drives sales growth.
- Ecommerce Store Manager: Responsible for managing and executing the day-to-day operations of the eCommerce platform, including product listings, pricing, promotions, and customer support. This person ensures the website is user-friendly and optimized for conversions.
- Digital Marketing Specialist: Manages the digital marketing strategy, including SEO, PPC, social media marketing, and email marketing. They generate leads, drive traffic to the website, and promote brand awareness.
- Content Marketing Manager: Develops and manages content strategy, including blog posts, social media updates, and email newsletters. They create engaging content that attracts and engages target audiences.
- Ecommerce Data Analyst: Analyzes eCommerce data to identify trends, optimize performance, and make data-driven decisions. They use tools like Google Analytics and Adobe Analytics to track key metrics.
- Ecommerce UX/UI Designer: Designs the user interface (UI) and user experience (UX) of the eCommerce website, ensuring it is intuitive, visually appealing, and responsive to different devices.
- Ecommerce Project Manager & Program Manager: Oversees and manages eCommerce projects, from concept to launch. They ensure projects are completed on time, within budget, and to the highest quality standards.
- Ecommerce Operations Specialist and Coordinator: Manages the logistics of eCommerce orders, including fulfillment, shipping, and returns. They ensure orders are processed efficiently and delivered to customers on time. Oversees and Coordinate Customer Services. Manages the payments providers.
Nos partenaires
Nous travaillons en partenariat avec des entreprises et des agences de mode spécialisées dans l'industrie de la mode et du luxe.
How to enrol in the fashion e-commerce course
PAYER MAINTENANT
Pay now to enrol for OCT 2024.
€1,450
DEMANDER UNE FACTURE
Remplir le formulaire pour s'inscrire à un cours et demander une facture
PAYMENT PLAN
Payment plans are available. Set up pay by instalments
Bourses d'études
Digital Fashion Academy in collaboration with our partners, we are offering 10 scholarships to successful candidates. The scholarships are available on a first come first served basis and are awarded by the DFA committee and partners.
> Bourses complètes : Ouvert aux jeunes diplômés et aux jeunes professionnels ayant moins de deux ans d'expérience professionnelle.
> Bourses partielles : Disponible pour les jeunes professionnels ayant moins de 4 ans d'expérience professionnelle.
C'est l'occasion d'apprendre des experts du secteur, de rester à la pointe du commerce électronique de la mode et de rencontrer des personnes qui partagent votre passion pour le style et l'innovation. Click here to review the application process.
Corporate Training
Are you a company? Click here for information and enrolments: Corporate Training
Ce que disent nos étudiants
"Excellent cours sur la mode numériqueL'objectif est de couvrir tous les piliers numériques d'une entreprise de mode, tels que finance, marketing, logistique, site web, CRM, vie privée, juridique, produit, prix... et des enseignants hautement qualifiés ayant des années d'expérience sur le marché de la mode.
Très intéressant aussi le des ateliers avec des cas concrets dans l'environnement de la mode".
Benedetto, Responsable du marketing numérique
"Je recommande cette formation à tous ceux qui souhaitent poursuivre une carrière dans le numérique et à ceux qui occupent déjà des postes de direction.La Commission européenne a décidé d'organiser une conférence sur le thème de l'eau, à la fois pour la variété des sujets abordés (vision à 360 degrés) et pour la mise à jour sur les derniers outils et les dernières tendances du marché.
Enrico et son équipe sont extrêmement utiles et très clairs dans leurs exposés, tous les intervenants sont très qualifiés."
Martina, spécialiste du merchandising pour le commerce électronique
"Une académie de la mode qui offre un large éventail de cours utilisant les technologies de l'information et de la communication. une équipe de professionnels avec des dizaines d'années d'expérience. Plus précisément, le cours sur la gestion du commerce électronique dans le secteur de la mode était riche, complet et adapté à la fois à ceux qui approchent le monde numérique et à ceux qui en font déjà partie.
Définitivement recommandé pour ceux qui veulent approfondir et enrichir leurs compétences et leurs connaissances".
Gabriella, Responsable du commerce électronique
Besoin de plus d'informations ?
If you need a personal consultation for choosing your course or getting advice about attendance of our courses, fees and financing, please set up a call with our staff by clicking the button here below. You’ll be redirected to a calendar where you can choose any available slot to book a call.
FAQ
Oui, toutes les classes virtuelles seront enregistrées et disponibles sur la plateforme.
Yes, there are several scholarships available. If you are interested in a scholarship, please apply here.
Yes. Digital Fashion Academy offers you the gain the ecommerce certification and become a certified Digital Fashion Professional. We have developed this certification exam in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.
Yes, you will develop a portfolio, you will work on developing a strategy for ecommerce and carry out analysis based on real case studies that you can use in your portfolio. Contact us for more information on this.
The attendance is flexible, it is possible to carry out the training in your own time. If you cannot attend the virtual classrooms and workshops, you can do the exercises in your own time but you should delivering the work according to the schedule.
The lessons are available in English and Italian.
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