Digital Marketing

Le marketing de la mode est devenu entièrement numérique. Des défilés de mode aux campagnes médiatiques, des lookbooks numériques au marketing d'influence. Dans cette section, vous trouverez une introduction générale à la Marketing numérique pour la mode, nous plongeons profondément dans le Parcours client et expérience client dans la mode, nous expliquons comment le marketing peut contribuer à générer de la valeur pour le e-commerce . Nous approfondissons également des sujets spécifiques : L'optimisation des moteurs de recherche, Sémiotique pour la mode et l'image de marque.

How to use Shopify to deliver Ecommerce and Brand Experience in the fashion industry

Shopify for Fashion Ecommerce: the essential guide

Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify adopted by fashion and luxury brands for their ecommerce? Despite all the “pros” and the quick implementation timeframe and reduced set-up costs, Shopify brings also a number of contraints and attention points that, if unknown, […]

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Digital Marketing, Stratégie numérique, E-commerce de mode, free training, Gestion de projet
SEO Automation with AI

How to Automate Search Engine Optimisation with AI applications. Key takeaways.

We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that allow fashion brands to automate SEO activities such as product information creation and performance optimization. Search Engine Optimisation is still one of the top priority digital marketers in the Fashion & Luxury industry as it

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Digital Marketing, Transformation numérique, E-commerce de mode,
Digital Marketing Funnel 2024: reconciling with the messy middle

Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel

With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing for Fashion in 2024. First of all I want to thank the digital professionals who have contributed to create a great learning experience for the students of the fashion digital marketing course. Organising and also

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Digital Marketing, Transformation numérique, Gestion de la mode, ,
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Stratégie numérique, Transformation numérique, E-commerce de mode, , ,

Essential and free Google tools to manage your e-commerce website

These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get

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Digital Marketing, E-commerce de mode
2nd life the first virtual world

All you need to know about the Metaverse

The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse goes beyond it, for example by adding virtual features to a real object e.g. with augmented reality. Why is metaverse becoming important for fashion and for the economy? The metaverse is becoming important in for

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Digital Marketing, Gestion de la mode
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The intellectual property in the fashion industry

Since a was a young professional in the digital fashion industry, I found the legal issues caused by the Internet to fashion and luxury brands one of the most interesting areas of research. Selling luxury items on-line The first cases I had to deal with were related to the unauthorized sales of luxury products through

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Digital Marketing, Gestion de la mode

Google Analytics 4 GA4 Overview and key metrics analysis

Google Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement of the users, in technical terms this means that you analyse the “event” that occur on your website: click on links, scrolls, signups Google Analytics 4 engagement metrics Page views:

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Digital Marketing, E-commerce de mode

Fashion in the metaverse. What are the NFT and why they are successful?

Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the

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Digital Marketing, Stratégie numérique
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