Professional Certification in Shopify eCommerce for Fashion
Online Course with Certification
Shopify eCommerce for Fashion – Course Overview
Designed and delivered by leading fashion digital professionals, this course teaches how to build, launch and grow a successful fashion eCommerce business using Shopify.
Learn how fashion brands use Shopify to manage product catalogues, optimise merchandising, implement marketing strategies and scale international online sales.
- Complete training on Shopify for fashion brands
- Course Duration: 12 weeks
- Commitment: 3 hours per week
- Certification included
- Language: English
- Where: Online live and on-demand
- Live classes via Zoom + on-demand lessons
- Assignments and practical workshops
next start dates
⇢ Next cohort September 2026
⇢ Early bird 20% off until June 30th (sign up now below to receive the 20% off)
COURSE DURATION
⇢ 12 weeks
⇢ 3 Hours study per week
COMMITMENT
⇢ 3 hours per week
Delivery format
⇢ Live via Zoom and rewatch on-demand
⇢ Live online group workshops (optional)
⇢ Practice on your own Shopify account
fees
⇢ €950 (sign up now for 20% off)
⇢ Includes 2 mentoring sessions of 30 minutes with the teacher
CERTIFICATION
Shopify for Fashion Professional Certificate
⇢ Certificate by Digital Fashion Academy – industry validated
LANGUAGE
⇢ English
⇢ Subtitles: English (other languages on-demand)
Why attend this Shopify course
Learn the relevant aspects of creating a successful ecommerce with Shopify.
“Shopify is easy to learn but you need to focus on what’s relevant”.
High converting ecommerce is a mix of Technology, User Experience and Commercial strategy.
In this course, you’ll learn to set-up and launch an ecommerce with Shopify from scratch. From the creation of an account to the configuration of essential options in Shopify like markets, taxes, shipping, languages, privacy policy, themes. We’ll guide you to make the best decisions for your store and how to configure them to scale up.
During the course we’ll set up a fully functioning ecommerce with Shopify with the stardard them of Shopify and learn how to customise it. We cover the home page design, product listing pages configuration and how to created personalised filters, we’ll see how to personalise the product page for your brand and more. Taught by Enrico Fantaguzzi who has build several fashion ecommerce websites on Shopify and alsi managed large ecommerce business .
Shopify eCommerce for Fashion – Course Outcomes
By the end of this course you will know how to design, build and optimise a Shopify store specifically for fashion brands.
- Build and launch a Shopify fashion store
- Structure fashion product catalogues with variants, collections and metafields
- Design high-converting fashion product pages
- Implement fashion merchandising strategies online
- Use Shopify tools to optimise UX, SEO and conversion rate
- Manage payments, shipping and operations
- Create digital marketing campaigns
- Use analytics to optimise performance
Shopify eCommerce for Fashion Programme
12 weeks part-time online
8 Modules
Module 1 – Fashion eCommerce Fundamentals
- Fashion digital transformation
- Fashion online consumer behaviour
- Direct-to-consumer business models
- Fashion eCommerce KPIs
- Overview of Shopify ecosystem
Module 2 – Planning a Shopify Store
- Fashion brand positioning online
- Competitor benchmarking
- Merchandising strategy
- Product categories and collections
- Fashion UX principles
Module 3 – Shopify Store Setup
- Shopify account setup
- Domain configuration
- Payment systems
- Shipping rules
- Taxes and international markets
Module 4 – Fashion Product Catalogue
- Products and variants
- Managing sizes and colours
- Product descriptions and storytelling
- Collections and navigation
- Inventory management
Module 5 – Shopify Metafields & Product Data
- Standard Shopify metafields
- Custom metafields for fashion products
- Fabric composition and sustainability attributes
- Model measurements and size guides
- Metaobjects and structured content
- Displaying metafields in themes
Module 6 – Shopify Themes & UX
- Shopify themes architecture
- Theme customization
- Mobile-first design
- Product page UX
- Fashion lookbooks and storytelling
Module 7 – Digital Marketing for Shopify
- SEO for fashion eCommerce
- Social media marketing
- Paid advertising
- Email marketing and CRM
- Influencer marketing
Module 8 – Analytics, Operations & Growth
- Shopify analytics
- Conversion rate optimisation
- Logistics and fulfilment
- Returns management
- International expansion
Certification
Shopify eCommerce for Fashion Certificate
Upon successful completion of the course participants receive the **Shopify eCommerce for Fashion Professional Certificate** issued by Digital Fashion Academy.
This certification validates your skills in fashion eCommerce strategy, Shopify implementation and digital marketing.
Who is this course for?
- Fashion entrepreneurs launching their online store
- Fashion marketing professionals managing digital channels
- Ecommerce managers working for fashion brands
- Digital agencies specialising in fashion eCommerce
- Consultants working with fashion brands
AI for Fashion Executive Master Instructors
The professionals you’ll meet at AI for Fashion Executive Master.
During this course you’ll virtually meet more 20+ senior practitioners and leaders in AI product design, merchandising ecommerce and digital marketing from brands, retailers and agencies.
Enrico Roselli
Former CEO of the iconic luxury sportswear brand La Martina, retail leader with broad experience in fashion operations and strategy.
Enrico Fantaguzzi
Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.
Career Opportunities
Learning how to use Shopify for fashion opens a wide range of career opportunities in the digital fashion industry. Professionals with Shopify expertise can work as Fashion eCommerce Managers, Shopify Specialists, Digital Marketing Managers, or eCommerce Consultants, helping brands build, manage, and grow their online stores. These skills are also valuable for entrepreneurs and fashion startups looking to launch their own direct-to-consumer brands and scale their online sales globally.
- Fashion eCommerce Manager
- Shopify Specialist
- Digital Marketing Manager
- Fashion Digital Consultant
- DTC eCommerce Manager
Shopify eCommerce for Fashion – Pre-registration
Reserve your seat now for the next cohort and get 20% off.