Digital Fashion Insights

Discover the latest news, trends and insights from the lessons by Digital Fashion Academy's experts and teachers

Ultime guide to Fashion Ecommerce Quality Assurance 2024

Fashion E-Commerce: testing strategies to optimize performance and quality

Maria, Social Media and Content Creator How do the big fashion and luxury brands guarantee an optimal User Experience for users and customers? It all starts from a solid testing strategy In recent years the Fashion & Luxury sector has undergone a significant revolution, triggered by the adoption of digital technologies, by the change inbehaviour […]

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Digital Transformation, Fashion e-commerce, Project Management
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Digital Strategy, Digital Transformation, Fashion e-commerce, , ,
How to handle blame at Work

How to manage difficult situations at work – Handling “blame”

Easily buy praise, but more easily blame. It’s easy to receive praise, but equally easy to face blame. Defining blame in the workplace involves scolding or reproach, the opposite of praise or compliment. In colloquial terms, one might consider “shampooing” as a metaphor for washing away blame without expiry. Recognizing that none of us is

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Team Management, ,
Fashion & Luxury Ecommerce priorities in 2024

10 Priorities for Fashion E-commerce in 2024

Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at an unprecedented pace, driven by technological advancements, shifting consumer behaviors, and the ever-changing fashion industry trends. As we step into 2024, e-commerce managers in the fashion sector are faced with new challenges and opportunities. To

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Fashion e-commerce, Fashion Management

Essential AI Applications for Fashion E-commerce in 2024

Title: 10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead of the curve is crucial for businesses looking to enhance customer experience, streamline operations, and boost sales. Artificial Intelligence (AI) is proving to be a game-changer, offering innovative solutions to address various challenges in

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Digital Transformation, Fashion e-commerce, Fashion Management
UX Wireframes - Conversion Rate Optimisation Discussion

Conversion Rate Optimization CRO for Fashion & Luxury

CRO Specialist – Antonio Moschetta What is CRO? In the competitive world of fashion e-commerce, CRO, or Conversion Rate Optimization, is a fundamental element for success. But what exactly is CRO in the context of fashion e-commerce? CRO is not just a trendy term but rather an approach to improving the performance of your website,

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Digital Strategy, Fashion e-commerce, Fashion Management
Online Store Management Lesson with FiloBlu

Online Store Management class with FiloBlu

We were delighted to host Ilaria Sartorato, Retail Manager at FiloBlu, and Martina Donà, Online Store Manager at FiloBlu, for an insightful conversation on the pivotal role of Online Store Management and its profound impact on the success of a Fashion Ecommerce Store. Our discussion unveiled several key insights Digital Touchpoint Excellence The online store

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Digital Transformation, Fashion e-commerce, Fashion Management
Fashion & Luxury Marketplace positioning map

Fashion & Luxury Marketplaces Management for Fashion Brands

In this blog post we will explore essential characteristics and business models of fashion marketplaces and how fashion, and we’ll discuss how fashion and luxury brands should manage sales on marketplaces. Marketplaces such as Farfetch, Zalando and Nordstrom and many others offer a significant opportunity for fashion & luxury brands to reach new customers across

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Fashion Management
Fashion Digital Strategy 10 Steps

How to implement digital transformation in Fashion SMEs

How to implement digital transformation for small-medium enterprises of the fashion industry The fashion industry is undergoing a rapid digital transformation, driven by changing consumer demands, new technologies, and global competition. Small-medium enterprises (SMEs) in the fashion industry can benefit from digital transformation by improving their efficiency, agility, and customer experience. Here are some tips

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Digital Transformation
Overshirt man 2023 - must haves

“Overshirts & Shackets” the new must have in the Men’s wordrobe and how to style them.

Overshirt & Shackets, the new must-have for the man’s wardrobe. In the ever-evolving landscape of men’s fashion, the overshirt has emerged as a versatile and stylish staple, seamlessly bridging the gap between casual and formal wear. Not quite a shirt, not quite a jacket, the overshirt is a hybrid garment that offers both functionality and

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Fashion trends
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