Digital Fashion Insights

Discover the latest news, trends and insights from the lessons by Digital Fashion Academy's experts and teachers

A guide to B2B Digital Fashion Wholesale

Digital Fashion Wholesale, platforms and trends

What does “Digital Fashion Wholesale” Mean? Digital fashion wholesale refers to the process of buying and selling fashion items in bulk between brands and retailers entirely online. It’s a shift from the traditional method that involved physical trade shows, sales reps, and paper catalogs. Here are some key features of digital fashion wholesale: Overall, digital

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Digital Transformation, Fashion e-commerce, Fashion Management, ,
SEO Automation with AI

How to Automate Search Engine Optimisation with AI applications. Key takeaways.

We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that allow fashion brands to automate SEO activities such as product information creation and performance optimization. Search Engine Optimisation is still one of the top priority digital marketers in the Fashion & Luxury industry as it

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Digital Marketing, Digital Transformation, Fashion e-commerce,
Digital transformation of retail and wholesale in the fashion and luxury industry

Digital Transformation in the fashion industry: a transformative approach through professional development.

Digital transformation has been on the agenda of Fashion companies for a few years now, however even the large players with immense financial resources are struggling with this transformation process. The biggest issues for fashion companies when dealing with digital transformation: What are the benefits and risks from digital transformation? Benefits: Risks How to deal

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Digital Strategy, Digital Transformation
Predictive logistics analysis

Predictive Analysis with AI: How to Optimize Your E-commerce Inventory

Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto, Alpenite Lorenzo Bortolotto is an expert in innovative technologies, with long experience in the ERP, business processes, eCommerce, web portals, AI and Web3.0 sectors. Thanks to his technical and business skills, his ability to communicate

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Digital Transformation, Fashion e-commerce, Fashion Management, , ,
Digital Marketing Funnel 2024: reconciling with the messy middle

Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel

With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing for Fashion in 2024. First of all I want to thank the digital professionals who have contributed to create a great learning experience for the students of the fashion digital marketing course. Organising and also

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Digital Marketing, Digital Transformation, Fashion Management, ,
Ultime guide to Fashion Ecommerce Quality Assurance 2024

Fashion E-Commerce: testing strategies to optimize performance and quality

Maria, Social Media and Content Creator How do the big fashion and luxury brands guarantee an optimal User Experience for users and customers? It all starts from a solid testing strategy In recent years the Fashion & Luxury sector has undergone a significant revolution, triggered by the adoption of digital technologies, by the change inbehaviour

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Digital Transformation, Fashion e-commerce, Project Management, ,
Predictive logistics analysis

Essential AI Applications for Fashion E-commerce in 2024

10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead of the curve is crucial for businesses looking to enhance customer experience, streamline operations, and boost sales. Artificial Intelligence (AI) is proving to be a game-changer, offering innovative solutions to address various challenges in the

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Digital Transformation, Fashion e-commerce, Fashion Management,
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Digital Strategy, Digital Transformation, Fashion e-commerce, , ,
How to handle blame at Work

How to manage difficult situations at work – Handling “blame”

Easily buy praise, but more easily blame. It’s easy to receive praise, but equally easy to face blame. Defining blame in the workplace involves scolding or reproach, the opposite of praise or compliment. In colloquial terms, one might consider “shampooing” as a metaphor for washing away blame without expiry. Recognizing that none of us is

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Team Management, ,
Fashion & Luxury Ecommerce priorities in 2024

10 Priorities for Fashion E-commerce in 2024

Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at an unprecedented pace, driven by technological advancements, shifting consumer behaviors, and the ever-changing fashion industry trends. As we step into 2024, e-commerce managers in the fashion sector are faced with new challenges and opportunities. To

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Fashion e-commerce, Fashion Management,
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