Matteo Trombetta | E-commerce Merchandising Instructor
Head of E-Merchandising at Loewe and Instructor at Digital Fashion Academy
Matteo Trombetta is an experienced e-commerce merchandising professional specialising in online product presentation, digital visual merchandising and performance-driven e-commerce growth for fashion and luxury brands.
He currently serves as Head of E-Merchandising at Loewe, where he applies merchandising strategy, product knowledge and performance data to create compelling online shopping experiences.
Before joining Loewe, Matteo spent five years working in digital merchandising roles at Burberry. His professional background spans several internationally recognised fashion and luxury companies, including Louis Vuitton, 7 For All Mankind and Guess.
Throughout his career, Matteo has developed extensive experience in connecting product storytelling with commercial objectives. His work focuses on ensuring that customers encounter the right products, presented in the right way and at the right moment, while supporting conversion, revenue and margin targets.
Areas of expertise
Matteo’s areas of expertise include:
• E-commerce and digital merchandising
• Online product presentation
• Digital visual merchandising
• Category and collection management
• Product sorting and prioritisation
• Homepage, landing page and product listing page merchandising
• Product detail page optimisation
• Online product discovery and navigation
• Sales and product performance analysis
• Merchandising KPIs
• Sales planning and trend forecasting
• Conversion rate and average order value optimisation
• Alignment between merchandising, marketing, CRM and stock management
• Reaching sales and margin targets
Matteo’s course at Digital Fashion Academy
Matteo teaches the E-commerce Merchandising Course at Digital Fashion Academy.
Drawing on his experience with leading international fashion and luxury brands, Matteo introduces students to the strategies, processes and performance indicators used to organise, present and promote fashion products effectively within an online store.
The course combines creative product storytelling with data-driven decision-making. Students learn how to structure categories and collections, manage product placement, optimise key e-commerce touchpoints and evaluate merchandising performance through relevant KPIs.
Topics taught by Matteo include:
• The role of the e-commerce merchandiser
• Category management and online product placement
• Homepage and landing page merchandising
• Product listing pages, filters and internal search
• Product detail page optimisation
• Cross-selling, size guides and virtual try-on tools
• Manual and automated visual merchandising
• Local and global merchandising approaches
• Performance analysis and merchandising KPIs
• Fashion and luxury e-commerce case studies
The course is designed for e-commerce and merchandising professionals, fashion buyers and planners, digital marketing specialists, retail professionals transitioning into e-commerce, entrepreneurs, students and aspiring digital merchandisers.
Discover the E-commerce Merchandising Course
Learn directly from Matteo and discover how leading fashion and luxury brands use digital merchandising to improve product discovery, customer experience, conversion rates and online sales.
View the E-commerce Merchandising Course
Professional profile
Connect with Matteo and discover more about his professional experience on LinkedIn.
View Matteo Trombetta’s on LinkedIn
Beyond e-commerce merchandising
Beyond his work in fashion and digital commerce, Matteo is a dogs and margaritas lover.