Fashion Jobs of the Week: 10 E-commerce, CRM, Data and Digital Roles in the UK

This week’s fashion jobs selection brings together ten fresh opportunities in e-commerce, CRM, loyalty, digital product, site merchandising, conversion optimisation and customer AI. All were published on LinkedIn within the previous seven days and were checked on 17 August 2026.

The roles show how fashion and luxury businesses are connecting commercial trading, customer data, technology and brand experience. They range from analytical and management positions to senior leadership appointments, offering useful signals about the capabilities employers value now.

1. CRM Data Analyst — Burberry

  • Location and work model: London Area, United Kingdom — on-site
  • Posted: 2 days before our 17 August check

Why it is interesting: This role sits between CRM, data science and digital teams, turning large customer datasets into segmentation and actionable insight. It is a strong example of luxury CRM becoming an analytical discipline rather than only a campaign function.

Main skills sought: customer data modelling, segmentation, advanced analytics, Databricks, coding and the ability to translate technical findings into commercial CRM recommendations.

Relevant DFA learning areas: CRM and customer lifecycle management, fashion analytics, customer data and omnichannel experience.

2. Global Senior CRM Manager — Aesop

  • Location and work model: London — hybrid
  • Posted: 1 day before our check

Why it is interesting: Aesop is looking for a strategic operator who can translate a global consumer-engagement vision into market execution. The position offers a clear view of how international brands govern CRM while allowing local teams to activate relevant programmes.

Main skills sought: global CRM strategy, lifecycle planning, consumer data interpretation, market coordination, operating-model development and senior stakeholder management.

Relevant DFA learning areas: CRM strategy, digital marketing planning, customer journeys and international fashion management.

3. Senior Ecommerce Director, EMEA & APAC — ghd

  • Location and work model: London (Soho) — hybrid, three office days and two home-working days
  • Posted: 4 days before our check

Why it is interesting: This is an end-to-end commercial leadership role covering DTC, Amazon and key pure-play partners across two regions. It illustrates the breadth of modern e-commerce leadership: P&L ownership, channel strategy, demand generation, customer experience and conversion.

Main skills sought: e-commerce P&L management, regional growth strategy, DTC and marketplace leadership, Amazon joint business planning, profitability management and capability building.

Relevant DFA learning areas: e-commerce management, digital business planning, marketplaces, performance measurement and international expansion.

4. Loyalty & CRM Director, Europe — Levi Strauss & Co.

  • Location and work model: London — hybrid
  • Posted: 5 days before our check

Why it is interesting: The role leads the evolution of Levi’s RedTab loyalty programme and connects CRM with e-commerce and retail touchpoints. Its focus on customer lifetime value, retention and brand-led benefits reflects the move beyond purely transactional loyalty.

Main skills sought: loyalty strategy and roadmaps, lifecycle marketing across email, app, SMS and push, member acquisition, retention, reactivation and omnichannel programme integration.

Relevant DFA learning areas: fashion CRM, loyalty, customer lifetime value, omnichannel retail and e-commerce growth.

5. Senior E-Shop Trading Manager — Dover Street Market

  • Location and work model: London Area, United Kingdom — on-site
  • Posted: 3 days before our check

Why it is interesting: A particularly complete luxury e-commerce trading brief, with responsibility for revenue, conversion, average order value, sell-through, stock efficiency and onsite presentation. It also requires close coordination with merchandising, studio, marketing and brand partners.

Main skills sought: e-commerce trading, commercial reporting, onsite merchandising, performance marketing collaboration, advanced Excel and preferably Shopify; the employer asks for substantial retail or luxury experience.

Relevant DFA learning areas: digital trading, e-commerce KPIs, online merchandising, conversion and fashion commercial planning.

6. Head of Global Customer Product — Dr. Martens

  • Location and work model: London — work model not specified in the listing
  • Posted: 4 days before our check

Why it is interesting: Dr. Martens describes the end-to-end customer experience as a product, from discovery through post-purchase and loyalty. That framing makes this a notable retail-transformation role linking brand, experience design, technology and commercial priorities.

Main skills sought: digital product leadership, customer value proposition, omnichannel journey design, strategic roadmaps, cross-functional influence and customer-experience measurement.

Relevant DFA learning areas: omnichannel customer experience, digital transformation, e-commerce strategy and fashion brand management.

7. Manager, Digital Testing & Optimisation — Coach

  • Location and work model: London — work model not specified in the listing
  • Posted: 3 days before our check

Why it is interesting: This role owns Coach’s European experimentation and conversion-rate optimisation programme. It focuses on measurable improvements across bounce rate, add-to-cart, checkout completion, engagement and sales—an excellent illustration of insight-led digital trading.

Main skills sought: A/B testing and experimentation, hypothesis development, CRO roadmaps, web analytics, prioritisation and collaboration with trading, product, UX/UI and technology teams.

Relevant DFA learning areas: conversion optimisation, web analytics, e-commerce KPIs, customer journey and digital trading.

8. Head of Digital, 12-month FTC — Vivobarefoot

  • Location and work model: Wrington, Bristol — hybrid, two days per week at the company’s Nature HQ
  • Posted: 3 days before our check

Why it is interesting: This maternity-cover leadership role brings customer-facing digital platforms, internal systems and IT under one technology vision. The brief includes a Magento-to-Shopify migration and an explicit mandate to reduce manual work through automation and AI.

Main skills sought: technology and e-commerce strategy, enterprise architecture, Shopify migration, NetSuite ERP, APIs and middleware such as Boomi, cybersecurity, automation and AI.

Relevant DFA learning areas: retail digital transformation, e-commerce platforms, systems integration, AI and business-process innovation.

9. Senior Manager, Site Merchandising UK — Quince

  • Location and work model: London — four days per week in the office
  • Posted: 3 days before our check

Why it is interesting: The role owns the customer journey across Quince’s UK website and apps, combining storytelling, commercial strategy and data. It also connects onsite merchandising with SEO, organic discovery, localisation, personalisation and automation.

Main skills sought: site-merchandising strategy, product discovery, SEO and organic growth, web and app optimisation, localisation, personalisation tools, data interpretation and cross-functional delivery.

Relevant DFA learning areas: online visual merchandising, e-commerce content, SEO, customer experience and localisation.

10. Global Head of Data Science CIX — Ralph Lauren

  • Location and work model: London — work model not specified in the listing
  • Posted: 4 days before our check

Why it is interesting: The appointment is designed to move customer engagement from traditional CRM and segmentation toward predictive, real-time and agentic experiences. It is an executive-level signal of how AI is reshaping personalisation, loyalty, clienteling, media and e-commerce.

Main skills sought: enterprise AI strategy, predictive modelling, machine learning, recommendation systems, next-best-action frameworks, causal inference, MLOps, responsible AI and global data-science leadership.

Relevant DFA learning areas: AI for fashion business, customer intelligence, advanced analytics, personalisation and responsible data use.

What these fashion job openings tell us

Three themes stand out this week. First, CRM is becoming more data-intensive, with segmentation, predictive decisioning and customer lifetime value moving to the centre of commercial planning. Second, e-commerce employers expect leaders to combine P&L ownership with channel, marketplace, product and customer-experience knowledge. Third, experimentation, automation and AI are increasingly embedded in day-to-day retail operations rather than treated as isolated innovation projects.

Professionals preparing for these roles can strengthen their foundations in e-commerce management, CRM and loyalty, digital marketing, online merchandising, analytics, omnichannel retail and applied AI. These are also core learning areas covered across Digital Fashion Academy’s online courses.


Vacancies can close, change or be removed without notice. Publication dates and availability were checked on LinkedIn on 17 August 2026. Readers should verify the latest job description, location, work model and application status directly with the employer before applying. Digital Fashion Academy is not affiliated with the employers listed.

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