Ecommerce Skills Test

Benchmark your fashion eCommerce expertise

At Digital Fashion Academy, we work with professionals and brands navigating the complexities of digital transformation in fashion.

This free skills assessment is designed to benchmark your knowledge across the core pillars of fashion eCommerce—from digital marketing and analytics to operations and customer experience.

Complete the test and receive immediate, personalised results, so you can understand your level and take the next step in your professional growth.

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User Experience (UX) can be defined as the study interaction between a person and a digital product. Which of these is a goal of UX:

• improve brand positioning
• reduce of cost per click
• improve conversion rate

What percentage of offline sales are influenced by online media according to recent market research?

• 20% to 30%
• 50% to 60%
• 80% to 90%

Gross Profit is calculated as:

• Gross Sales – Cost of Goods Sold
• Net Sales – Cost of Goods Sold
• Total Sales – Fixed Costs

How is EBIT calculated?

• EBITDA – Gross Sales
• EBITDA – Net Marging
• EBITDA – Depreciation and Amortization quota

How is EBITDA calculated?

• Gross sales – Cost of Goods Sold
• Gross sales – Total Costs
• Gross Margin – Total Operating Expenses

What is the purpose of measuring the financial KPI EBIT?

• To track the performance of the retail stores
• To understand the profitability of a company
• To track the gross revenue of a company

In a Profit and Loss statement of an e-commerce channel, the cost of the product photos is usually accounted for as:

• Capital Expenditure (CapEx)
• Operational Expenditure (OpEx)
• General Expenditure (GenEx)

The term Strong Customer Authentication SCA stands for:

• a payment system with double authentication
• a secure login system, such as Single Sign On
• a secure registration process with Double Opt-In

The Payment Security Directive PSD2 is:

• a European Directive to improve security in online transactions
• a worldwide banking agreement for credit cards payments security
• a technical solution solution to implement temporary passwords

What is a KPI for fashion e-commerce buying:

• Sell through rate
• E-commerce conversion rate
• Product view-to-buy rate

What is Google Merchant?

• A free tool for Search Engine Optimization
• A tool for merchants to upload their products on Google
• An e-commerce platform by Google

Management financial What

To estimate sales of your ecommerce website your need to multiply:

• Users * Estimated Order * Average Selling Price
• Sessions * Conversion rate * Average Product Price
• Sessions * Conversion Rate * Avg. Order Value

What is the purpose of an orchestration rule in an Order Management System?

• To ensure the orders are fulfilled by the most appropriate stock location
• To ensure that all the teams involved in the order delivery process are coordinated effectively
• To deliver the product on time to correct customer address and at the expected time of delivery

An Order Management System is used to:

• manage the wish list of the to Clients in a CRM System
• support the customer service team in providing the customer with information about the products on sale in the ecommerce
• manage e-commerce orders and coordinate different stock locations

If you are estimating the sales for the remaining 6 months of the fiscal year based on recent financial performance, you are:

• Forecasting
• Budgeting
• Adjusting

From a financial standpoint, the sales of goods shipped in the current fiscal year that will be paid in the next fiscal year are called:

• Provisions
• Accrued Income
• Futures

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