Luca Lisci is an innovation, artificial intelligence and digital strategy expert with more than 30 years of experience connecting technology, art and business. His work brings together creative thinking, strategic design and responsible AI adoption. He has collaborated with international brands including Lamborghini, Maserati, Valentino and Ferragamo on projects combining artificial intelligence and visual storytelling.

Founder of Effimera, a research laboratory exploring generative art and artificial intelligence, Luca also brings extensive experience in digital media and artistic experimentation. As a strategist, educator and international speaker, he leads workshops for companies and institutions on AI, ethics and sustainability, helping professionals understand the opportunities and implications of these technologies.

At Digital Fashion Academy, Luca teaches in the Executive Master in AI for Fashion. His sessions cover prompting, enterprise assistants, data quality and responsible AI use, including human oversight and internal AI policies. He also explores AI-generated copy, product descriptions and storytelling, alongside the importance of brand control, human touch and client data sensitivity in luxury customer experiences.

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