AI For Fashion Module 2 Barbara Maiocchi

AI for Trend Intelligence and Product Design

Turn fragmented signals into stronger creative and product decisions. A hands-on module for fashion teams that want to use AI in trend intelligence, creative development and product workflows without losing brand identity, human judgement or product-data discipline.

€ 490

Description

Turn trend signals into fashion concepts with AI

Explore how artificial intelligence supports trend intelligence, creative exploration and product development, while keeping brand identity and human judgement at the centre.

Module programme

FAQs

Module instructors

AI for Trend Intelligence, Design & Product Development

Turn fragmented signals into stronger creative and product decisions.

A hands-on module for fashion teams that want to use AI in trend intelligence, creative development and product workflows without losing brand identity, human judgement or product-data discipline.

Fashion professionals learning with Digital Fashion Academy

Module overview

Learn how to connect market signals, creative interpretation and product development through AI. This module explores how fashion teams can use data to identify emerging trends, develop visual directions and translate ideas into product concepts.

The first day focuses on trend forecasting, creative intelligence and AI-assisted product design. The second explores virtual sampling, digital twins, fit and material simulation, alongside the role of human creative control.

Practical labs help you move from prompts and visual references to an AI-assisted design and a product concept sheet with a description, visual direction and product attributes.

Module key facts

Dates

16 Oct 2026 and 23 Oct 2026. Live online + 12-month replay

Duration

6 scheduled teaching hours across two sessions

Session times

15:00–18:00 CEST on both days
14:00–17:00 UK time
09:00-12:00 EDT
06:00-09:00 EDT

Language

English – Subtitles: English. Other languages available on-demand.

Practical output

AI-assisted seasonal moodboard and product concept sheet with visual direction, description and product attributes

Enrolment

Enrol Online or contact us for further information.

Learning outcomes

By the end of this module, you will be able to:

Assess trend intelligence: identify relevant data sources and signals, and recognise the limits of AI forecasting.
Translate signals into creative direction: connect social listening, search, cultural, sales and market data with fashion interpretation.
Develop visual concepts: use generative AI to explore moodboards, creative territories, materials, colour palettes and collection narratives.
Guide AI-assisted design: structure prompts to develop a hero design and explore variations.
Evaluate digital development workflows: understand how 3D, virtual sampling and digital twins support prototyping, fit and iteration.
Maintain creative control: recognise risks of aesthetic flattening, brand dilution, plagiarism and over-standardisation.
Create a product concept sheet: bring together a description, visual direction and product attributes with AI support.

AI for Trend Intelligence, Design & Product Development Programme

Two sessions connect trend intelligence with design and product development.

Day 1: Trend Forecasting and Creative Intelligence

16 Oct 2026 – 3 hours

AI for trend forecasting: data sources, signals and limitsInstructor: Barbara Maiocchi
Generative AI for moodboards, creative territories, materials, colour palettes and collection narrativesInstructor: Barbara Maiocchi
Social listening, search trends, cultural data, sales data and market signals. From trend detection to creative interpretationInstructor: Barbara Maiocchi
Gen AI for visual assets creationInstructor: Loris Dedamiani
AI-assisted product design: Prompt engineering from Hero Design to VariationsInstructor: Zarina Izy
Practice lab: Higgsfield demo, build an AI assisted design for a productInstructor: Zarina Izy

Day 2: Product Development, Digital Twins and Virtual Prototyping

23 Oct 2026 – 3 hours

From sketch to prototype: generative tools, 3D, virtual sampling and digital twinsInstructor: Yulia Raquel
Connecting design, merchandising and supply chain earlier in the processInstructor: Yulia Raquel
AI for fit, sizing, material simulation and product iterationInstructor: Yulia Raquel
Social listening, search trends, cultural data, sales data and market signalsInstructor: Orietta Pelizzari
From trend detection to creative interpretationInstructor: Orietta Pelizzari
The role of AI in creative direction: support, not substitution. Risks: aesthetic flattening, brand dilution, plagiarism and over-standardisationInstructor: Guido Mengoni
Human creative control: where AI helps and where it should not decideInstructor: Guido Mengoni
Practice lab: create an AI-assisted product concept with description, visual direction and product attributesInstructor: Guido Mengoni + Andrea Baioni
Output: product concept sheet generated with AI supportInstructor: Guido Mengoni + Andrea Baioni

Additional topic listed in the programme: Product data foundations: PLM, PIM, DAM, taxonomy, attributes and Digital Product Passport.

Benefits of applying AI to fashion design and development

Discover real insights from fashion professionals and AI software providers who work with leading fashion & luxury brands

Explore creative alternatives: develop and compare visual directions, colour palettes and product variations.
Connect insights with decisions: relate trend signals to creative choices and product concepts.
Improve collaboration: understand how design, merchandising and supply chain can connect earlier in development.
Protect brand identity: establish where AI supports the process and where human judgement remains essential.

Who is this module for?

This module is designed for fashion and luxury professionals who want to understand how AI can support creative and product workflows.

Designers, creative directors and product development professionals.
Trend researchers, buyers and merchandisers translating signals into collection decisions.
Brand managers and fashion entrepreneurs exploring AI-assisted creative processes.
Digital and innovation professionals working with design and product teams.

Why choose this module?

This module provides specific about introducing AI solutions into the Merchandising processes of your company.

A connected perspective: follow the journey from trend signals to product concepts and virtual prototypes.
Practical application: take part in labs focused on AI-assisted design and product concept development.
Fashion-specific challenges: address creative identity, materials, fit, collection narratives and product attributes.
Human oversight: evaluate AI outputs through creative judgement and brand requirements.

Learning experience & methodology

The module combines instructor-led sessions, tool demonstrations and practical labs.

Explore data sources, trend signals and the limitations of forecasting.
See how generative tools support moodboards, visual assets and design variations.
Examine 3D, virtual sampling, digital twins and product iteration.
Practise developing an AI-assisted product design.
Create a product concept sheet with a description, visual direction and product attributes.

The emphasis is on understanding workflows and making informed creative decisions.

Module instructors

Learn from trend, design and technology specialists

Explore different approaches to AI in fashion through sessions led by the instructors listed in the module programme. Connect trend analysis, visual experimentation and product development with practical exercises and creative decision-making.

Meet the instructors listed for the scheduled sessions. Descriptions below reflect their teaching topics in this module.

Barbara Maiocchi | CEO LiveTrend

AI trend forecasting, moodboards, collection narratives and market signals.

Loris Dedamiani | Founder Dualme

Generative AI for visual asset creation.

Zarina Izy – Fashion & AI Designer

Prompt engineering, hero designs, variations and the AI-assisted design lab.

Yulia Raquel | CEO PatternFast

Virtual prototyping, digital twins, fit, sizing and material simulation.

Orietta Pelizzari | Consultant

Market signals and the transition from trend detection to creative interpretation.

Guido Mengoni | Entrepreneur

AI in creative direction, human control and the product concept lab.

Andrea Baioni | Digital Marketer

Co-teaching the product concept lab and concept sheet output.

Executive Master in AI for Fashion

Build your skills within the Executive Master

This module forms part of the Executive Master in AI for Fashion. For certification requirements and any certificate available for standalone module participation, please contact Digital Fashion Academy.

View the full Executive Master programme.

Standalone module or full Executive Master

Choose this standalone module to develop focused capability in one area. Choose the full AI for Fashion Executive Master to connect use cases across the value chain and build an organisation-wide adoption roadmap.

Standalone module

Explore AI for trend intelligence, fashion design and product development. Contact us for module availability, fees and enrolment details.

6 hours focused on AI for Trend Intelligence, Design & Product Development
Module fee: €490
12-month replay access
Module materials, exercises and certificate

Request information

Explore the Executive Master

Build a broader understanding of AI across the fashion value chain with the Executive Master in AI for Fashion.

48 hours across 8 modules
Integrated coverage of the fashion value chain
Cross-functional portfolio
Final AI Adoption Roadmap
Programme fee: €2,150
Three mentoring sessions

Discover the Master

FAQs

When does Module 2 take place?

The scheduled sessions are on 16 and 23 October 2026, from 15:00 to 18:00 CEST (14:00 to 17:00 UK time).

How long is the module?

The scheduled programme comprises six teaching hours across two sessions. (3 hours per day)

Are the sessions recorded?

Yes. Sessions are delivered live online and the recordings remain available for 12 months.

Will I practise using AI?

Yes. The programme includes an AI-assisted product design lab and a product concept lab. The latter produces a concept sheet with a description, visual direction and product attributes.

Will I receive a certificate?

Yes. Participants who complete the module receive a module-specific certificate of attendance. This is distinct from the certificate awarded for completing the full Executive Master.

Does the module cover digital twins and virtual sampling?

Yes. Day 2 explores generative tools, 3D, virtual sampling, digital twins, fit, sizing and material simulation.

Do I need technical knowledge?

No coding knowledge is required. The programme is designed for experienced fashion professionals and business leaders. A working knowledge of English is required.

What is included in the module fee?

The fee includes two live online sessions, 12-month access to the recordings, learning materials, practical exercises and a module-specific certificate of attendance.

How does the module address creative risks?

Sessions examine aesthetic flattening, brand dilution, plagiarism and over-standardisation, alongside the role of human creative control.

Is mentoring included?

No. Individual mentoring sessions are reserved for participants enrolled in the full AI for Fashion Executive Master. However you can ask questions during the lessons or via email and you can book paid mentoring sessions if you want.

Can I enrol in this module only or do I have to enrol in the full executive master programme?

You can enrol in any single module. You can enrol online or you can fill out the form below if you have any questions.

Where can I find the full Master programme?

Visit the Executive Master in AI for Fashion page for programme information.

AI for Trend Intelligence, Design & Product Development — Contact us

Ask about Module 2, team participation or enrolment in the Executive Master in AI for Fashion.

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