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Fashion Finance Course Overview

Boost your e-commerce growth and profitability with expert budgeting and financial planning strategies

This course is your gateway to mastering the fashion finance principles that shape the e-commerce industry. You’ll acquire the best practices adopted by CFOs of international brands for e-commerce financial strategy, including financial planning, budgeting, and performance optimization.

The Fashion Ecommerce P&L course is designed for e-commerce managers and fashion professionals who have responsibility for the ecommerce channel financial performance. It equips you with essential fashion finance concepts to accurately manage and optimize e-commerce financial planning.

The course focuses on financial KPIs and standard best practices in e-commerce for fashion & luxury management. Includes the essential steps of budgeting process in fashion brands and deep dives into revenue streams for ecommerce and cost control to ensure profitability.

Fashion E-commerce and Digital Marketing Course

Brand Management, Market Positioning, Business Models and Distribution

• The Fashion & Luxury Market Positioning Pyramid: Explanation of the pyramid and its segments
• Price, Quality, and Perceived Quality: Discussion of the differences and their impact on brand perception.
• Brand Positioning Strategies: How companies use price and style to differentiate their brands.
• Case Study: Armani: Analysis of Armani’s brand portfolio and market positioning.• Fashion business models, market structure, sales channels, brand positioning and product lifecycle

Fashion Companies Structure

• Explanation of the organisation hierarchy: the role of CEO, Executive Board and Departments.
• Key Departments of a Fashion Company: Overview of Design & Production, Sales, Marketing (including e-commerce), and IT

Sales Channels & Business Models

• Market positioning within the fashion and luxury industry, different business models, and traditional distribution channels
• Traditional Sales Management in the Fashion Industry: wholesale and direct to consumer (DTC)
• Direct Sales: Advantages (control, margin) and disadvantages (investment, risk)
• Licensing: Advantages (scalability, lower cost) and disadvantages (less control, data access)
• Hybrid Systems: Overview of concession partnerships and joint ventures
• Business models and sales channels for internationalization and cross border
• Distribution Channels and E-commerce Integration: How e-commerce integrates with traditional retail and wholesale channels, creating omnichannel experiences

Digital Transformation: the Evolution of E-commerce in fashion brands

Phase 1: E-commerce as a spin-off reporting directly to the CEO.
Phase 2: Creation of a dedicated e-commerce department.
Phase 3: E-commerce as a component of each department.
Phase 4: The advanced digital model with a CDO and full digital integration.
• The Role of the CDO: Managing digital activities and coordinating across departments.
• Digital Transformation and Fashion Digital Asset Management: Explanation of digital transformation and how traditional sales structures (Wholesale, Retail, E-commerce) integrate with digital roles (e.g., marketplace management)

Pricing

• How fashion companies determine pricing for products, pricing strategies and pricing techniques

Fashion E-commerce Strategy & Organisation

• Introduction to the Fashion Industry & Digital Business
• Fashion business models, market structure, sales channels, brand positioning and product lifecycle
• E-commerce Processes & Organisation
• Lifecycle of Ecommerce management processes
• Ecommerce Store Management
• E-commerce Strategy & Planning: Ecommerce Value Chain, and discuss key KPIs and financial metrics.
• Digital Fashion Business trends, trend analysis, forecasting, benchmarking
• Strategic planning, goal-setting, management best practices, task prioritisation, roadmapping and project planning planning
• Demand Generation, Ecommerce Budgeting, traffic growth, and conversion rates.
• Essential Financial Processes and Financial KPIs for Fashion Ecommerce: learn to read and control every line and of Profit & Loss of ecommerce to steer the wheel towards profitability and growth.
• Learn budgeting and forecasting processes used by fashion brands for ecommerce and other channels.
• Learn how to cost control through examples and practical exercises

E-commerce Operations & Logistics Management

The operations module focus on learning Logistics, Shipping, Payments and Customer Service.

Topics include:
• Organise, coordinate and oversee e-commerce operations: Logistics management, shipping and online payments.
• Customer Service: role of customer service in fashion Ecommerce, tools and KPIs, effectively manage customer inquiries – pre and post sale, handle returns, and resolve issues to enhance the overall shopping experience
• Strategies for maintaining customer satisfaction, building brand loyalty, and using feedback to improve service
• IT and AI applications to manage the relationship with the customers
• Integration with applications such as ERP, CRM, Ticketing Systems

Online Store Management

The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts.

Topics include:
• Implement a Commercial Plan for your e-commerce
• Manage the Buying and Merchandising processes,
• Manage a fashion E-commerce website, design and optimise the user experience for conversion and customer satisfaction,
• Track sales and performance of your online store
• Customer Relationship Management
• Strategies and techniques to create customer satisfaction and loyalty.
• Strategic and technological aspects of CRM.
• Leverage email marketing programs to drive new sales, cross-sell, upsell, generate loyalty and collect customer’s feedback.
• Email Marketing: the fundamentals of email marketing tailored specifically for fashion businesses.
• Craft compelling email campaigns that resonate with your audience segments, drive engagement, and boost sales.
• Audience segmentation, personalisation, and effective design strategies and KPIs to measure and monitor performance.

Marketplaces & Internationalisation

This module focus on e-commerce strategies to maximise sales, focusing on the activation of new channels such as fashion digital marketplaces and expanding e-commerce to international markets.

Topics include:
• Learn how to leverage different digital sales channel in different markets, we’ll analyse the success criteria for cross border e-commerce management
• Explore the requirements, strategies and organisation for digital trading in foreign markets such as the Far East, Middle East and Africa.
• Learn about Marketplaces and other relevant digital sales channels; how to satisfy local markets customers via localisation and optimisation of the websites for cultural differences.

Analytics and Business Intelligence

In this module you learn the metrics and the tools used by international fashion companies to meaure performance online.

Topics include:
• Acquire an overview of the KPIs utilised by fashion companies to track performance of digital channels and learn how to use some of the analytics tools utilised by fashion companies for analysing performance of digital campaigns.
• We will also look at the most recent Artificial Intelligence platforms used for predictive analytics.

Technology for Fashion Ecommerce

In this module you’ll gain an overview of the technology solutions that are frequently adopted by fashion companies and how to leverage their potential.

Topics include:
• Gain an overview and understanding of the E-commerce platforms such as Adobe Commerce, Shopify and Salesforce.
• Learn about other applications adopted by fashion brands for their e-commerce infrastructures such as Marketing Technology tools,
• Product Information & Asset Management, Order Management Systems & AI Applications. Explore Omnichannel Ecommerce Processes including Digital in store applications and Omnichannel customer care.

The ecommerce course is structured in several modules. Some of the modules can be purchased and attended individually. The e-commerce course can be tailored to your needs, contact us for a personalised solution.

fashion management overview blocks

fashion finance overview blocks

key facts

next start date

Start any time on-demand. or join next cohort starting next February

COURSE DURATION

60 Hours (25 weeks)

Delivery format

Online On-demand

Study flexibly

Language: English

Subtitles: English and Italian

fees

€750

CERTIFICATION

Certificate of Achievement

Enrico Roselli

Co-founder DFA and Sr. Advisor

Enrico Fantaguzzi

Co-founder DFA and Digital Business Advisor

Gilles Gaucher-Cazalis

C-Level Executive | CFO | EMBA

instructors fashion finance

Enrico Fantaguzzi

Co-founder DFA and Digital Business Advisor. Ex. Gucci, Tod’s, Yoox, Walt Disney.

Leaonardo Pecchioli, ex CFO at Gues Europe, Teacher of Finance for Fashion Ecommerce

Leonardo Pecchioli

Chairman Keros Digital SA. Former CFO at Guess Europe. Ex KPMG.

Gilles Gaucher-Cazalis

MD of SpectR Consulting, Former CFO at Philipp Plein and Finance Director at Michael Kors.

Is there a certification at the end of the course?

Yes. Digital Fashion Academy offers you the gain the ecommerce certification and become a certified Digital Fashion Professional. We have developed this certification exam in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.

I’m a professional with a busy schedule, is the attendance to the course flexible?

The attendance is flexible, you can attend anytime and anywhere within 6 months from enrolment.

I’m a fashion designer is this course suitable me?

This course is recommended for fashion designers, product managers and other professionals who need to acquire a 360° view on sales and brand positioning processes of fashion brands. The course includes a deep dive on pricing for fashion and luxury products.

How long does it take to complete the fashion business online course?

The estimated time to complete the course is less than 4 hours.

How can I enrol in the fashion business online course?

To enrol in this course you need to buy the course online and you’ll receive the user name and password to access the course shortly after.

What is the teaching methodology? Will I learn practical skills from this course?

The teaching methodology is based on the work of industry professionals, working in fashion companies, e-tailers and agencies, who shares their best practices and work experiences. Therefore you’ll acquire a view of real work situations in this course. The typical lessons consists of:
– Objectives of the professional roles or functions;
– Management control: monitoring of results and KPIs;
– Toolbox: learn about the tools and software used by the professionals;
– Analysis of best practices and case studies of Fashion & Luxury Brands;
– Processes and guidelines implemented in fashion companies;
– Consolidation: exercises, reflection activities and/or quizzes

What are the benefits of taking the fashion management course?

The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies;
Participants can interact with teachers and our community during the course and after;
The course allows you to study flexibly from anywhere from any device;
You’ll be allowed to join a global community of fashion professionals around the world

Is there a certification at the end of the course?

Yes. There is a certificate of successful completion of the course that you will be able to use for your CV and social media profiles.

I’m a professional with a busy schedule, is the attendance to the course flexible?

The attendance is flexible, you can attend anytime and anywhere within 6 months from enrolment.

I’m a fashion entrepreneur is this course suitable me?

This course is recommended for fashion entrepreneurs, e-commerce managers and other professionals who need to acquire a deep understanding of fashion brands budgeting processes and financial KPIs.

How long does it take to complete the fashion finance online course?

The estimated time to complete the course is 6.5 hours.

How can I enrol in the fashion finance online course?

To enrol in this course you need to buy the course online and you’ll receive the user name and password to access the course shortly after.

What is the teaching methodology? Will I learn practical skills from this course?

What are the benefits of taking the fashion fianance course?

What our students say

100% verified reviews, real students, real experiences

Beatriz

Product Manager – Head of Design

★★★★★

Very interesting!

“I found the course very interesting. As a professional in the sector, there were many things I knew but I didn’t know why I knew them (or what was the correct term to refer to them, for example, white label garments), so I can say that it has enriched me and I thank you for it.”

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