Ecommerce jobs you can get with Digital Fashion Academy
Fashion ecommerce jobs fall into a few clear groups: e-commerce support, e-store management, merchandising, CRM, marketing, analytics, and broader commercial or operations roles.
Job types
- E-commerce Assistant: supports website upkeep, product descriptions, inventory checks, and coordination with marketing and merchandising teams.
- E-Store Management Senior Specialist: oversees the online store operation at a more senior level.
- CRM roles: such as CRM Manager or IT CRM B2C Lead, focused on customer retention, lifecycle messaging, and client data.
- Merchandising roles: Assistant Merchandiser and Merchandiser roles appear across fashion ecommerce listings, linking product selection with online sales performance.
- Marketing and performance roles: examples include performance marketing, junior marketing, and digital marketing positions tied to ecommerce growth.
- Operations and commercial roles: including business analysis, supply chain, logistics, and trading-related jobs that keep the site profitable and stocked.
What these roles do
These jobs typically cover running the online storefront, uploading and maintaining products, planning promotions, improving conversion, and coordinating stock and fulfilment. They also connect with content, analytics, and customer experience, so the work is not just “selling online” but managing the whole digital retail flow.
Typical career levels
The ecommerce job market is still thriving and the job listings available suggest opportunities from entry-level internships and assistants up to senior specialist and manager roles. So the field includes both hands-on execution roles and higher-level strategy roles, depending on experience.
Good keywords to search
If you are looking for a job now, useful search terms are: e-commerce assistant, e-store manager, ecommerce merchandiser, CRM manager, performance marketing, digital trading, and ecommerce operations.
Or simply search for “ecommerce” on job search websites like FashionJobs or FashionUnited or Business of Fashion Career to obtain a wide range of options
What is the average salary for the different ecommerce job roles?
Here’s a practical UK salary picture for common fashion ecommerce roles, using current ecommerce salary sources and role benchmarks.
Typical salary ranges
| Role | Typical UK salary |
|---|---|
| eCommerce Coordinator / Assistant / Executive | £22,000 to £40,000 |
| eCommerce Trading Executive | £28,000 to £38,000 |
| eCommerce Manager | £40,000 to £70,000, with some sources showing a lower average around £31,471 to £49,250 depending on dataset |
| Senior eCommerce Manager | £52,000 to £68,000 |
| eCommerce Trading Manager | £48,000 to £65,000 |
| Head of eCommerce | £70,000 to £120,000 |
| eCommerce Director | £120,000 to £180,000+ |
Other ecommerce roles
- Ecommerce developer roles can run from about £28,000 to £40,000 at junior level, £45,000 to £65,000 at mid level, and £65,000 to £90,000+ at senior level.
- Performance marketing roles commonly sit around £25,000 to £36,000 entry level, £45,000 to £80,000 mid level, and £75,000 to £115,000 senior level.
- SEO/content roles are often around £23,000 to £32,000 entry level, £38,000 to £68,000 mid level, and £70,000 to £95,000 senior level.
- CRO and UX roles are often around £28,000 to £38,000 entry level, £40,000 to £80,000 mid level, and £70,000 to £105,000 senior level.
What to expect by level
The biggest pay jump usually comes from moving from assistant/executive level into manager level, then again into head or director roles. Fashion ecommerce salaries also vary a lot by London versus regional location, company size, and whether the role is trading, marketing, merchandising, or technical. For example, one source shows an average ecommerce executive salary around £36,625 in London.
Best use of these figures
If you are applying for fashion ecommerce jobs, a sensible rule is to treat assistant/executive roles as roughly low- to mid-£20k to low-£30k, manager roles as roughly low-£40k to mid-£50k, and senior leadership as £70k+. The exact figure depends heavily on whether the job is in trading, CRM, merchandising, or technical ecommerce.
How Digital Fashion Academy training helps with getting hired for these jobs
Digital Fashion Academy can help candidates get hired by giving them job-ready skills, a portfolio, and fashion-specific certifications that match what employers look for in ecommerce roles. The best course depends on the role, so I mapped the main positions to the most relevant DFA option below.
Role to course map
| Position | Best Digital Fashion Academy course | Why it fits |
|---|---|---|
| E-commerce Assistant / Coordinator / Executive | Ecommerce & Digital Marketing for Fashion or Fashion Ecommerce Management | Builds a 360-degree view of ecommerce, KPIs, product flow, and day-to-day operations, which suits entry-level and junior roles ^4_1^4_3. |
| E-commerce Trading Executive | Fashion Ecommerce Management | Focuses on ecommerce processes, strategy, planning, and tools used by brands, which aligns with trading and site performance work ^4_3. |
| E-commerce Manager | Fashion Ecommerce Management | Specifically positioned as a certified path for becoming a fashion ecommerce manager, with strategy, KPIs, and digital portfolio work ^4_3. |
| Senior E-commerce Manager | Fashion Ecommerce Management plus mentoring/workshops | The course covers strategy, analytics, and leadership topics; the mentoring and practical project help sharpen senior-level impact ^4_5. |
| CRM Manager / CRM Lead | Customer Relationship Management and User Experience | DFA explicitly highlights CRM as a core pillar, and this course is the most directly aligned with retention, customer journeys, and UX ^4_6. |
| Digital Marketing / Performance Marketing | Ecommerce \& Digital Marketing for Fashion | Covers SEO, paid media, email marketing, CRM, conversion, analytics, and campaign strategy ^4_2. |
| Merchandiser / Assistant Merchandiser | Fashion Ecommerce Management | Helps with ecommerce organisation, product strategy, KPIs, and commercial planning, which support merchandising in digital retail ^4_3. |
| Ecommerce Operations / Logistics / Customer Service | Fashion Ecommerce Management | DFA includes logistics, payments, and customer service as part of the ecommerce value chain ^4_4. |
| Digital Merchandiser / Junior Digital Merchandiser | Ecommerce \& Digital Marketing for Fashion | The course page says it prepares graduates for junior digital merchandiser and ecommerce coordinator roles ^4_6. |
DFA hard skills and hands-on experience
DFA’s strongest hiring advantage is that it combines practical exercises, case studies, KPIs, and a digital portfolio, so candidates can show evidence of skills rather than only listing theory on a CV. It also emphasizes certification and training from senior industry professionals, which can improve credibility in interviews. For career switchers and junior candidates, the “interview-ready” framing is especially useful because it targets the skills employers expect in fashion ecommerce teams.
Best course choices by goal
- For entry-level ecommerce roles, choose Ecommerce & Digital Marketing for Fashion.
- For broader ecommerce management and progression into manager roles, choose Fashion Ecommerce Management.
- For retention, customer experience, and lifecycle marketing roles, choose Customer Relationship Management and User Experience.
Practical recommendation
If the goal is to apply for multiple fashion ecommerce jobs, the safest single choice is Fashion Ecommerce Management because it covers the widest range of commercial, operational, and strategic topics. If the goal is a junior marketing or coordinator role, Ecommerce \& Digital Marketing for Fashion is the most direct fit.