Enrico Fantaguzzi
Co-founder, Digital Fashion Academy | Fashion ecommerce and digital strategy instructor
Enrico Fantaguzzi is a fashion and luxury ecommerce professional with more than 20 years of experience in digital marketing, online retail and business development. He is a co-founder of Digital Fashion Academy and advises fashion brands on digital transformation and the growth of their online businesses.
Professional experience
Enrico has worked with fashion and luxury brands and digital retailers including Gucci, Tod’s, 7 For All Mankind, Woolrich and Yoox. His experience connects ecommerce strategy with the practical work of planning sales, managing digital channels and measuring commercial performance.
What Enrico teaches in the Finance course
In the Fashion Ecommerce Finance course, Enrico explains how ecommerce managers forecast demand, plan growth and control costs. His lessons connect traffic, conversion rate and average order value with sales targets, marketing investment and the ecommerce profit and loss statement.
- Forecasting ecommerce sales by channel.
- Evaluating growth opportunities and marketing investment.
- Estimating operating costs and assessing their effect on profitability.
- Distinguishing recurring expenses from project investments.