Fashion Finance: eCommerce P&L, Financial Planning & Cost Control

Fashion Finance Course

Specifically designed and created by leading fashion professionals

Course programme

Course instructors

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Fashion Finance Course Overview

Boost your e-commerce growth and profitability with expert budgeting and financial planning strategies

This course is your gateway to mastering the fashion finance principles that shape the e-commerce industry. You’ll acquire the best practices adopted by CFOs of international brands for e-commerce financial strategy, including financial planning, budgeting, and performance optimization.

The Fashion Ecommerce P&L course is designed for e-commerce managers and fashion professionals who have responsibility for the ecommerce channel financial performance. It equips you with essential fashion finance concepts to accurately manage and optimize e-commerce financial planning.

The course focuses on financial KPIs and standard best practices in e-commerce for fashion & luxury management. Includes the essential steps of budgeting process in fashion brands and deep dives into revenue streams for ecommerce and cost control to ensure profitability.

Why take this e-commerce financial course?

Imagine having the skills to not only grow your e-commerce business but also optimize it for maximum profitability through expert e-commerce financial planning. Picture yourself confidently interpreting financial statements and making strategic decisions that align with a strong e-commerce financial strategy, leading to continuous improvement and sustainable growth. This course will equip you with the knowledge and tools to make these visions a reality.

1. You will learn the essential financial metrics such as Gross and Net revenue, Gross Margin, Operating Margin, EBIT and EBITDA.
2. You will understand the budget process and the logic behind the financial targets and the company evaluation based on profitability.
3. You’ll learn essential strategies to ensure a profitable ecommerce and managing cost of stock and investments.

Fashion Finance Course Structure

This course consists of five key lessons, delivered by industry experts who bring a wealth of experience and insights into fashion finance and e-commerce financial strategy.

• Case studies: Explore real-world case studies and pragmatic exercises on e-commerce financial planning from leaders in international fashion companies.
• Tools & KPIs: Acquire the tools and best practices for ecommerce financial planning ecommerce financial strategy
• Subject Experts: The point of view from both Fashion Finance experts and CFOs on ecommerce P&L management.
• Network: Gain access to a global community of like-minded fashion professionals

Course duration: Estimated 6.5 hours to complete the course, including 2 exercises. Language: English Learning Materials: video lessons, downloadable presentations, Google Sheets templates for exercises. Where & When: Online On-demand, start immediately . Teachers: Enrico Fantaguzzi, Gilles Gaucher-Cazalis, Leonardo Pecchioli. Fashion Finance Course:  Learning Goals

This course is designed to give you a comprehensive understanding of the financial aspects of the e-commerce fashion industry. Not al P&L management courses are alike! Each lesson of this fashion finance course is crafted to offer valuable insights and practical knowledge, helping you master -ecommerce financial planning and make strategic decisions that drive profitability.  Here is an overview of the P&L course:  

Fashion Finance Course Programme

Each lesson is crafted to provide real fashion companies insights and practical knowledge that you can immediately apply to your work. At the beginning of each lesson you will find precise learning outcomes. Here’s an overview of what each lesson covers and why they are important:

Lesson 1: Driving Ecommerce Growth: The Ecommerce Manager’s Perspective

By the end of the lesson you will know how to interpret ecommerce profit and loss KPIs and apply forecasting and planning techniques for continuous development. Instructor: Enrico Fantaguzzi

What You’ll Learn:

• Discover the key revenue drivers and costs that determine profitability in the online fashion industry, with a focus on fashion finance principles.
• Understand demand generation strategies and how to construct an effective e-commerce budget
• Review methods to optimise online channels, focusing on increasing total traffic and improving conversion rates

By the end, you’ll be able to interpret e-commerce profit and loss KPIs and apply forecasting and planning techniques for continuous development.

Why It’s Important: Understanding these core principles will help you boost your e-commerce performance and drive sustainable growth.

 

Lesson 2: Making Ecommerce Efficient: A Lesson in Profitability

You will learn how to streamline your ecommerce business to enhance profitability while gaining a deep understanding of your competitive landscape. You’ll also master financial strategies to optimise costs and develop a solid grasp of key Ecommerce Profit and Loss cost items. Instructor: Enrico Fantaguzzi What You’ll Learn:

• Learn how to streamline your e-commerce business to enhance profitability
• Gain a thorough understanding of your financial landscape and implement e-commerce financial strategy techniques to optimize costs.
• Get to grips with e-commerce financial planning and key E-commerce Profit and Loss cost items,

 

Why It’s Important: Efficient management of financial and physical resources and the ability to control costs is crucial for maintaining a profitable ecommerce business in an increasingly competitive industry.

 

Lesson 3 & 4: Essential Financial Processes and Financial KPIs and Metrics Explained

Instructor: Leonardo Pecchioli

What You’ll Learn:

• An overview of the financial operations of fashion companies, with a focus on e-commerce financial planning and cost control.
• Understand how companies allocate funds, track expenses, and plan for the future using effective e-commerce financial strategy techniques.
• Explore the key financial performance indicators (KPIs) specific to fashion e-commerce companies.

Why It’s Important: A deep understanding of financial planning processes and cost control best practices will enable you to make better financial decisions and play a pivotal role in your company’s digital business team.

Driving Ecommerce Growth: A CFO’s Perspective Lesson 5

 

Lesson 5: Driving Ecommerce Growth: A CFO’s Perspective

Learn directly from a Chief Financial Officer as he shares his proven methods for developing ecommerce financial strategies and planning. Discover what top executives prioritise in e-commerce performance, gain insights into the financial budgeting process, and understand the key factors that drive a successful e-commerce strategy.

 

By the end of this Ecommerce Financial Management and P&L course, you’ll be equipped to make data-driven decisions that propel your e-commerce business forward.

What Does Fashion Finance Mean?

Fashion finance is all about managing the money behind fashion businesses—especially in e-commerce and retail. It helps brands stay profitable, competitive, and financially healthy by focusing on budgeting, cost control, revenue, and financial planning. Here’s a simple breakdown of what fashion finance includes:

1. Understanding Profit & Loss (P&L): Tracks all money coming in (sales) and going out (expenses) while using key financial metrics like Gross Revenue, Net Revenue, Gross Margin, Operating Margin, EBIT, and EBITDA to assess profitability.
2. Budgeting and Financial Planning: Setting budgets for marketing, stock, and operations while forecasting demand to avoid overstocking or understocking. Budgets are adjusted seasonally to align with fashion trends.
3. Understanding Revenue Streams: Covers different ways to generate income, including direct online sales, wholesale partnerships, subscription services, influencer collaborations, and selling through digital marketplaces.
4. Controlling Costs for Profitability: Focuses on reducing production and operational costs, ensuring efficient marketing spend, and managing return-related expenses to protect profit margins.
5. Key Performance Indicators (KPIs): Measures financial success through metrics like Gross Margin, Net Profit Margin, Customer Acquisition Cost (CAC), Average Order Value (AOV), Conversion Rate, and Return on Ad Spend (ROAS).
6. The Role of the CFO (Chief Financial Officer): Ensures financial strategies align with business goals by deciding where to invest, controlling costs, and making adjustments to drive profitability while keeping the company financially competitive.

What You’ll Learn in the Fashion Finance course:

• Learn what top executives look for in e-commerce performance, review financial mechanisms, and understand what makes an e-commerce strategy successful
• Learn the international standards for financial planning: budgeting, forecasting, cost control, financial reporting;
• Gain insights into the e-commerce expectations within the fashion and luxury industry from a CFO’s perspective

 

Why It’s Important: Learning from the perspective of a CFO will help you align your e-commerce strategies with the overall financial goals of your company, ensuring long-term success and financial stakeholders’ satisfaction.

 

Instructors at Fashion Finance Course

Enrico Fantaguzzi

Co-founder DFA and Digital Business Advisor. Ex. Gucci, Tod’s, Yoox, Walt Disney.

Leonardo Pecchioli

Chairman Keros Digital SA. Former CFO at Guess Europe. Ex KPMG.

Gilles Gaucher-Cazalis

MD of SpectR Consulting, Former CFO at Philipp Plein and Finance Director at Michael Kors.

Fashion Finance FAQ

Is there a certification at the end of the course?

Yes. There is a certificate of successful completion of the course that you will be able to use for your CV and social media profiles.

I’m a professional with a busy schedule, is the attendance to the course flexible?

The attendance is flexible, you can attend anytime and anywhere within 6 months from enrolment.

I’m a fashion entrepreneur is this course suitable me?

This course is recommended for fashion entrepreneurs, e-commerce managers and other professionals who need to acquire a deep understanding of fashion brands budgeting processes and financial KPIs.

How long does it take to complete the fashion finance online course?

The estimated time to complete the course is 6.5 hours.

How can I enrol in the fashion finance online course?

To enrol in this course you need to buy the course online and you’ll receive the user name and password to access the course shortly after.

What is the teaching methodology? Will I learn practical skills from this course?

The teaching methodology is based on the work of industry professionals, working in fashion companies, e-tailers and agencies, who shares their best practices and work experiences. Therefore you’ll acquire a view of real work situations in this course. The typical lessons consists of:
– Objectives of the professional roles or functions;
– Management control: monitoring of results and KPIs;
– Toolbox: learn about the tools and software used by the professionals;
– Analysis of best practices and case studies of Fashion & Luxury Brands;
– Processes and guidelines implemented in fashion companies;
– Consolidation: exercises, reflection activities and/or quizzes

What are the benefits of taking the fashion fianance course?

The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies;
Participants can interact with teachers and our community during the course and after;
The course allows you to study flexibly from anywhere from any device;
You’ll be allowed to join a global community of fashion professionals around the world

What our students say of our courses >

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