The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), ābranding is much more than naming an offer. It means making a […]
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
According to Kotler (apud Tybout and Calkins, 2006), ābranding is much more than naming an offer. It means making a […]
We live in a world where our customers are one click away from our competitors. This is one of the
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a
The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse