Maximizing Marketing Results in Marketplace Commerce: Insider Tips
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A […]
Digital Marketing
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Ecommerce Vs Digital Marketing: what are the differences?
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
The Email Marketing and CRM Manager: A pivotal role for fashion companies
The Email Marketing and CRM Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Impact of Cookie Changes on the Fashion Industry: Google, Apple, and the Digital Advertising Landscape
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
Fashion Customer Journey: the complete guide
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Shopify for Fashion Ecommerce: the essential guide
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
How to Automate Search Engine Optimisation with AI applications. Key takeaways.
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
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