Stratégie numérique

How to use Shopify to deliver Ecommerce and Brand Experience in the fashion industry

Shopify for Fashion Ecommerce: the essential guide

Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify adopted by fashion and luxury brands for their ecommerce? Despite all the “pros” and the quick implementation timeframe and reduced set-up costs, Shopify brings also a number of contraints and attention points that, if unknown, […]

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Digital Marketing, Stratégie numérique, E-commerce de mode, free training, Gestion de projet
Digital transformation of retail and wholesale in the fashion and luxury industry

Digital Transformation in the fashion industry: a transformative approach through professional development.

Digital transformation has been on the agenda of Fashion companies for a few years now, however even the large players with immense financial resources are struggling with this transformation process. The biggest issues for fashion companies when dealing with digital transformation: What are the benefits and risks from digital transformation? Benefits: Risks How to deal

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Stratégie numérique, Transformation numérique
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Stratégie numérique, Transformation numérique, E-commerce de mode, , ,
UX Wireframes - Conversion Rate Optimisation Discussion

Optimisation du taux de conversion CRO pour la mode et le luxe

CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world of fashion e-commerce, CRO, or Conversion Rate Optimization, is a fundamental element for success. But what exactly is CRO in the context of fashion e-commerce? CRO is not just a trendy term but rather an

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Stratégie numérique, E-commerce de mode, Gestion de la mode,

Fashion in the metaverse. What are the NFT and why they are successful?

Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the

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Digital Marketing, Stratégie numérique
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Fashion Digital Marketing guide 2024 - Digital Fashion Academy

How to create a Digital Marketing plan for Fashion

In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online business. At the end of the post you find also a template of Fashion Marketing calendar. This article focus specifically on the marketing calendar and marketing plan, for a general overview of Digital Marketing activities

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Digital Marketing, Stratégie numérique

Planification de la mise en place d'un site de commerce électronique de mode

Qu'est-ce qui fait le succès d'un site de commerce électronique de mode ? Quels sont les facteurs de concurrence entre le commerce en ligne et le commerce physique ? Comment une équipe de commerce électronique est-elle organisée ? Quels sont les rôles nécessaires ? Quels sont les facteurs clés de succès du commerce électronique de mode ? Quelles sont les activités qui génèrent de la valeur ? Qu'est-ce qui peut être fait en interne et qu'est-ce qui doit être fait en externe ?

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Stratégie numérique, E-commerce de mode

Chaîne de valeur du commerce électronique de la mode

Créer un commerce électronique est facile, le rendre rentable est une toute autre histoire. Dans cet article, nous abordons toutes les activités qui génèrent de la valeur pour un commerce électronique de mode et les pièges potentiels dont les entreprises de mode doivent être conscientes avant de commencer à mettre en place leur commerce électronique. Quelle est la chaîne de valeur du commerce électronique de la mode ?

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Digital Marketing, Stratégie numérique, E-commerce de mode
Digital Fashion Key Performance Indicators

Fashion KPIs: The complete guide to Retail and E-commerce performance

Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand how the business is performing. Key Performance Indicators (KPIs) are the most important metrics that companies look at to understand if the business is progressing consistently with the goals. The majority of these metrics are

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Digital Marketing, Stratégie numérique, E-commerce de mode
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