Digitale Strategie

How to use Shopify to deliver Ecommerce and Brand Experience in the fashion industry

Shopify for Fashion Ecommerce: the essential guide

Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify adopted by fashion and luxury brands for their ecommerce? Despite all the “pros” and the quick implementation timeframe and reduced set-up costs, Shopify brings also a number of contraints and attention points that, if unknown, […]

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Digital Marketing, Digitale Strategie, Mode-E-Commerce, free training, Projektmanagement
Digital transformation of retail and wholesale in the fashion and luxury industry

Digital Transformation in the fashion industry: a transformative approach through professional development.

Digital transformation has been on the agenda of Fashion companies for a few years now, however even the large players with immense financial resources are struggling with this transformation process. The biggest issues for fashion companies when dealing with digital transformation: What are the benefits and risks from digital transformation? Benefits: Risks How to deal

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Digitale Strategie, Digitale Transformation
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Digitale Strategie, Digitale Transformation, Mode-E-Commerce, , ,
UX Wireframes - Conversion Rate Optimisation Discussion

Conversion Rate Optimization CRO for Fashion & Luxury

CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world of fashion e-commerce, CRO, or Conversion Rate Optimization, is a fundamental element for success. But what exactly is CRO in the context of fashion e-commerce? CRO is not just a trendy term but rather an

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Digitale Strategie, Mode-E-Commerce, Modemanagement,

Fashion in the metaverse. What are the NFT and why they are successful?

Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the

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Digital Marketing, Digitale Strategie
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Planung der Implementierung einer E-Commerce-Website für Mode

Was macht eine E-Commerce-Website für Mode zu einem Erfolg? Welches sind die Wettbewerbsfaktoren im Online- gegenüber dem physischen Einzelhandel? Wie ist ein E-Commerce-Team organisiert? Welche Rollen sind notwendig? Was sind die wichtigsten Erfolgsfaktoren für den elektronischen Handel mit Mode? Was sind die wertschöpfenden Aktivitäten? Was kann im eigenen Haus gemacht werden und was müssen wir

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Digitale Strategie, Mode-E-Commerce

Mode-E-Commerce-Wertschöpfungskette

E-Commerce aufzubauen ist einfach, ihn profitabel zu machen ist eine ganz andere Geschichte. In diesem Artikel befassen wir uns mit allen Aktivitäten, die für den E-Commerce in der Modebranche wertschöpfend sind, und mit den potenziellen Fallstricken, die Modeunternehmen vor der Einrichtung ihres E-Commerce beachten müssen. Was ist die Wertschöpfungskette im Mode-E-Commerce?

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Digital Marketing, Digitale Strategie, Mode-E-Commerce
Digital Fashion Key Performance Indicators

Fashion KPIs: The complete guide to Retail and E-commerce performance

Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand how the business is performing. Key Performance Indicators (KPIs) are the most important metrics that companies look at to understand if the business is progressing consistently with the goals. The majority of these metrics are

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Digital Marketing, Digitale Strategie, Mode-E-Commerce
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