Omnicanale

Fashion & Luxury Marketplace positioning map

Fashion & Luxury Marketplaces Management for Fashion Brands

In this blog post we will explore essential characteristics and business models of fashion marketplaces and how fashion, and we’ll discuss how fashion and luxury brands should manage sales on marketplaces. Marketplaces such as Farfetch, Zalando and Nordstrom and many others offer a significant opportunity for fashion & luxury brands to reach new customers across […]

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Gestione della moda,

Farfetch and Alabbar acquire 50.7% of Yoox Net-A-Porter, what it means for the fashion industry.

FARFETCH and Alabbar to acquire a 47.5% and 3.2% stake, respectively, in YOOX NET-A-PORTER (“YNAP”), making YNAP a neutral platform with no controlling shareholder FARFETCH and Alabbar to acquire a 47.5% and 3.2% stake, respectively, in YOOX NET-A-PORTER (“YNAP”), making YNAP a neutral platform with no controlling shareholder Richemont and FARFETCH to have put and

Farfetch and Alabbar acquire 50.7% of Yoox Net-A-Porter, what it means for the fashion industry. Leggi tutto »

Gestione della moda

The top 10 e-commerce platforms for Fashion 2022

When we talk about e-commerce platforms in the fashion industry we generally talk about Adobe Commerce, Salesforce commerce cloud (SFCC), Shopify and other platforms, but what we need is a system to manage product catalogs, the check-out process and the order management. In practical terms this means that we need to manage several flows of

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Commercio elettronico di moda

How to do a check-up of your E-commerce with Google Analytics

If you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics that the sales of your site have had an unexpected and significant drop. What did you do then? Did you panic? Or did you open  Google Analytics to hunt the cause of the drop?

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Commercio elettronico di moda,
Omnichannel Customer Journey Digital Fashion Academy

Moda digitale omnicanale

Parole chiave: Omnichannel, Digital in store, Innovazione, Trasformazione digitale Cosa imparerete in questo articolo Cos'è l'Omnichannel retail nel settore della moda? Definizione. Quali sono i principali processi omnichannel? Come viene implementato l'Omnichannel nelle aziende della moda e del lusso Quali sono le competenze necessarie per ottenere un lavoro nel settore della moda in ambito omnichannel L'importanza del marketing digitale e della trasformazione digitale.

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Gestione della moda
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