Omnichannel

Fashion & Luxury Marketplace positioning map

Fashion & Luxury Marketplaces Management for Fashion Brands

In this blog post we will explore essential characteristics and business models of fashion marketplaces and how fashion, and we’ll discuss how fashion and luxury brands should manage sales on marketplaces. Marketplaces such as Farfetch, Zalando and Nordstrom and many others offer a significant opportunity for fashion & luxury brands to reach new customers across […]

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Fashion Management,

Farfetch and Alabbar acquire 50.7% of Yoox Net-A-Porter, what it means for the fashion industry.

FARFETCH and Alabbar to acquire a 47.5% and 3.2% stake, respectively, in YOOX NET-A-PORTER (“YNAP”), making YNAP a neutral platform with no controlling shareholder FARFETCH and Alabbar to acquire a 47.5% and 3.2% stake, respectively, in YOOX NET-A-PORTER (“YNAP”), making YNAP a neutral platform with no controlling shareholder Richemont and FARFETCH to have put and

Farfetch and Alabbar acquire 50.7% of Yoox Net-A-Porter, what it means for the fashion industry. Read More »

Fashion Management

How to do a check-up of your E-commerce with Google Analytics

If you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics that the sales of your site have had an unexpected and significant drop. What did you do then? Did you panic? Or did you open  Google Analytics to hunt the cause of the drop?

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Fashion e-commerce,
Omnichannel Customer Journey Digital Fashion Academy

Omnichannel Digital Fashion

Keywords: Omnichannel, Digital in store, Innovation, Digital Transformation  What you will learn in this article What is Omnichannel retail in fashion industry? Definition. What are the main omnichannel processes? How is Omnichannel implemented in fashion and luxury companies What skills are required to get a fashion jobs in omnichannel The importance of digital marketing and

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Fashion Management
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