Photography for Fashion E-commerce
Specifically designed for fashion e-commerce managers and teams who run and organise photography production.
Discover the digital production processes and techniques used by top fashion brands and industry experts.
Explore how create high quality e-commerce content that drives engagement, boost sales and enhance your brand’s image.
Course overview
Learn how leading fashion brands produce the images that sell online
In fashion e-commerce, product photos are the single most important asset to improve online sales. This course explains the critical aspects of fashion photography specifically tailored to e-commerce: from setting up the photo studio, staffing the core team, defining shooting guidelines and budgets, to publishing and syndicating images on e-commerce platforms and other channels.
You will analyse examples from luxury and premium brands, learn the technical requirements for different merchandising categories (outerwear, denim, shoes, accessories) and discover when to use richer image sets or video for higher-value items.
next date
⇢ November 26th 2025. Reserve your seat.
COURSE DURATION
⇢ 2 Hours
LANGUAGE
Language: English
Subtitles: English and Italian
Subtitles in other languages available on request.
Delivery format
Live Virtual classroom via Zoom
Available On-demand afterwards
Practice: styling for e-commerce
Online practice with teacher feedback
fees
€75
CERTIFICATION
Certificate of Attendance.
COMMITMENT
2-hour lesson plus 1 hour to complete the course exercise
Why take this course?
Product photography drives conversion. This course will teach you how to conceptualise, organise and execute photo shoots for e-commerce, manage post-production workflows and ensure consistent, on-brand output that increases sales.
- Learn to set up and manage a photo studio, choose equipment, and define consistent shooting guidelines.
- Plan shoots at scale: season planning, stock handling, look creation, and team coordination.
- Manage post-production: selection, retouching principles, syndication and quality control to keep images conversion-ready.
Course structure & methodology
Discover a hands-on approach: the course is split into four parts, each tackling a core step of the photography production process.
- Part 1 — Organising the photoshoot process: planning, roles, timelines, budgets and collection workflows.
- Part 2 — Setting up the photo studio: space layout, equipment, lighting choices (flash vs static), mannequins and props.
- Part 3 — Managing the photoshoot session: vendor selection, styling, on-shoot management, pacing and QC.
- Part 4 — Post-production: retouching principles, file management, syndication and publication workflows.
Course details & enrolment
Flexible training: study wherever you are
- Course duration: Estimated 6–8 hours to complete, including practical exercises
- Language: English. English and Italian subtitles available
- Learning Materials: video lessons, downloadable checklists and templates, photo styling guides
- Where & When: Online On-demand, start immediately
- Teachers: Industry professionals and production managers
Learning goals
- Understand the role and scope of photography in e-commerce and the differences between luxury and mass-market approaches.
- Be able to organise and run photo shoots: team roles, scheduling and on-shoot coordination.
- Manage post-production workflows, retouching briefs and syndication to e-commerce platforms.
- Produce a photoshoot plan, style guide and QC checklist tailored to a specific brand.
Who is this course for?
This course is not addressed to aspiring fashion photographers. It is designed for professionals who need to manage the production and processes of ecommerce photography, including:
- Fashion marketers and merchandisers
- Photographers looking to specialise in e-commerce workflows and scale
- Entrepreneurs, online sellers and retailers
- Junior e-commerce professionals, operations and production managers, coordinators
Course programme
Each part is designed to provide practical outcomes you can apply immediately. At the end of the course you will prepare a full photoshoot plan and style guide.
What You’ll Learn:
- How to plan a photoshoot from inception to delivery, including seasonal planning and stock handling.
- Studio set-up: layout, equipment, lighting and props for consistent e-commerce imagery.
- On-shoot management: vendor selection, team coordination, look creation and quality control.
- Post-production: selection, retouching principles, file naming, and syndication to e-commerce channels.
Part 1: Organising the photoshoot process
- Define staff roles: photographer, stylist, production coordinator, retoucher.
- Plan season calendars and stock handling for shoots at scale.
- Create briefs and shooting guidelines aligned to brand identity.
Part 2: Studio setup & equipment
- Choose equipment depending on volumes and shot types.
- Lighting setups for product-only, ghost mannequin and on-model images.
- Props and background strategies for consistent merchandising.
Part 3: Managing the photoshoot session
- Vendor recruitment and briefing.
- Look creation and fitting workflows.
- Real-time quality checks and shoot pacing.
Part 4: Post-production & syndication
- Retouching briefs and quality control.
- File management and delivery pipelines.
- Syndication best practices for marketplaces and CMS platforms.
What does Fashion E-commerce Photography include?
Fashion e-commerce photography includes a variety of visual assets beyond product page images:
- Product images: flat lays, ghost mannequin, on-model and detail shots.
- Homepage & category banners: high impact visuals to attract attention.
- Contextual / lifestyle imagery: outdoor and in-scene shots that show product usage.
- User generated content: strategies to leverage customer photos for authenticity and social proof.
Meet your instructors
Learn from production managers and industry professionals with hands-on experience in fashion e-commerce photography.
Laura Ceccarelli
Ecommerce Content Production manager at Vivienne Westwood. Practical insights on production of fashion digital content for B2B and B2C fashion brands.
Enrico Fantaguzzi
Co-founder Digital Fashion Academy — E-commerce and Digital Marketing Manager. Formerly at Gucci, Tod’s, Yoox, Walt Disney.
What time is the course in my country / timezone
| Timezone / Location | Local Time |
|---|---|
| UTC (GMT+0) | 2:30 PM |
| United Kingdom (BST / GMT+1) | 3:30 PM |
| Central Europe (CEST / UTC+2) | 4:30 PM |
| Eastern Europe / Moscow (EET / MSK / UTC+3) | 5:30 PM |
| Gulf Standard Time (UAE / UTC+4) | 6:30 PM |
| Pakistan (PKT / UTC+5) | 7:30 PM |
| India (IST / UTC+5:30) | 8:00 PM |
| China / Singapore (CST / SGT / UTC+8) | 11:30 PM |
| Japan (JST / UTC+9) | |
| Australia (AEST / UTC+10) | |
| New Zealand (NZDT / UTC+13) |
FAQs
Is there a recording available of the course?
Yes, the course will be recorded and it will be available to attend on-demand, including the exercises that you can do in your own time and receive teachers feedback. Enrol now and receive the the course on-demand as soon as it’s ready.
How long do I have access to the course after I enrol?
You will have access to the on-line course video for 2 months. Any workbooks, templates and a copy of the presentation will be yours forever.
Is there a certification at the end of the course?
Yes. Upon completion of the course and exericises, you will receive a Certificate of Achievement by Digital Fashion Academy that you can include in your CV and social profiles.
How can I pay for the course?
You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalments solutions.
I’m a professional with a busy schedule, is the attendance to lesson flexible?
Yes, attendance is completely flexible. You can complete the training at your own pace, on your own schedule.
In which languages are the lessons available?
The lessons are available in English and Italian. The subtitles are currently available in English, German and Italian but we can add a language upon request, please reach out to us via the contact us form if you need a specific language to be added.