Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your website received from the Google search results page. The Performance report allow you to analyse the performance of the different keywords that people used to find your website. You can select Average Click Through Rate …
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all the activities that generates value for a fashion ecommerce and the potential pitfalls that fashion companies need to be aware of before the start setting up their ecommerce. What is the fashion ecommerce value chain …
