Shopify for Fashion Ecommerce: the essential guide
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify […]
Digital Marketing
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
How to Automate Search Engine Optimisation with AI applications. Key takeaways.
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
How Benchmarking helps fashion companies
Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
Digital Marketing for Fashion and Luxury
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media
Digital Marketing, Fashion e-commerce
Essential and free Google tools to manage your e-commerce website
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a
All you need to know about the Metaverse
The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse
Digital Marketing, Fashion Management
The intellectual property in the fashion industry
Since a was a young professional in the digital fashion industry, I found the legal issues caused by the Internet
Digital Marketing, Fashion e-commerce
Google Analytics 4 GA4 Overview and key metrics analysis
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user