Fashion e-commerce

E-commerce has become the most important channel for fashion and luxury. Even before the pandemic struck, it was the most important channel of growth for brands, but now has become essential to ensure positive P&Ls. Despite of the fact that e-commerce sales are soaring and people are getting more used to buy online, fashion companies need to find qualified and experienced talents which are still available in small numbers.

How to use Shopify to deliver Ecommerce and Brand Experience in the fashion industry

Shopify for Fashion Ecommerce: the essential guide

Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify adopted by fashion and luxury brands for their ecommerce? Despite all the “pros” and the quick implementation timeframe and reduced set-up costs, Shopify brings also a number of contraints and attention points that, if unknown, […]

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Digital Marketing, Digital Strategy, Fashion e-commerce, free training, Project Management
A guide to B2B Digital Fashion Wholesale

Digital Fashion Wholesale, platforms and trends

What does “Digital Fashion Wholesale” Mean? Digital fashion wholesale refers to the process of buying and selling fashion items in bulk between brands and retailers entirely online. It’s a shift from the traditional method that involved physical trade shows, sales reps, and paper catalogs. Here are some key features of digital fashion wholesale: Overall, digital

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Digital Transformation, Fashion e-commerce, Fashion Management, ,
SEO Automation with AI

How to Automate Search Engine Optimisation with AI applications. Key takeaways.

We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that allow fashion brands to automate SEO activities such as product information creation and performance optimization. Search Engine Optimisation is still one of the top priority digital marketers in the Fashion & Luxury industry as it

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Digital Marketing, Digital Transformation, Fashion e-commerce,
Predictive logistics analysis

Predictive Analysis with AI: How to Optimize Your E-commerce Inventory

Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto, Alpenite Lorenzo Bortolotto is an expert in innovative technologies, with long experience in the ERP, business processes, eCommerce, web portals, AI and Web3.0 sectors. Thanks to his technical and business skills, his ability to communicate

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Digital Transformation, Fashion e-commerce, Fashion Management, , ,
Ultime guide to Fashion Ecommerce Quality Assurance 2024

Fashion E-Commerce: testing strategies to optimize performance and quality

Maria, Social Media and Content Creator How do the big fashion and luxury brands guarantee an optimal User Experience for users and customers? It all starts from a solid testing strategy In recent years the Fashion & Luxury sector has undergone a significant revolution, triggered by the adoption of digital technologies, by the change inbehaviour

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Digital Transformation, Fashion e-commerce, Project Management, ,
Predictive logistics analysis

Essential AI Applications for Fashion E-commerce in 2024

10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead of the curve is crucial for businesses looking to enhance customer experience, streamline operations, and boost sales. Artificial Intelligence (AI) is proving to be a game-changer, offering innovative solutions to address various challenges in the

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Digital Transformation, Fashion e-commerce, Fashion Management,
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Digital Strategy, Digital Transformation, Fashion e-commerce, , ,
Fashion & Luxury Ecommerce priorities in 2024

10 Priorities for Fashion E-commerce in 2024

Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at an unprecedented pace, driven by technological advancements, shifting consumer behaviors, and the ever-changing fashion industry trends. As we step into 2024, e-commerce managers in the fashion sector are faced with new challenges and opportunities. To

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Fashion e-commerce, Fashion Management,
UX Wireframes - Conversion Rate Optimisation Discussion

Conversion Rate Optimization CRO for Fashion & Luxury

CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world of fashion e-commerce, CRO, or Conversion Rate Optimization, is a fundamental element for success. But what exactly is CRO in the context of fashion e-commerce? CRO is not just a trendy term but rather an

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Digital Strategy, Fashion e-commerce, Fashion Management,
Online Store Management Lesson with FiloBlu

Online Store Management class with FiloBlu

We were delighted to host Ilaria Sartorato, Retail Manager at FiloBlu, and Martina Donà, Online Store Manager at FiloBlu, for an insightful conversation on the pivotal role of Online Store Management and its profound impact on the success of a Fashion Ecommerce Store. Our discussion unveiled several key insights Digital Touchpoint Excellence The online store

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Digital Transformation, Fashion e-commerce, Fashion Management,
3D Fashion Design Louis Vuitton

3D design in fashion & luxury e-commerce

3D fashion design is rapidly gaining traction in the industry and it’s paving the way for a more sustainable future of fashion. Brands like Louis Vuitton and Nike are pioneers in this field and they are experimenting with virtual runway shows and digital showrooming. What 3D design means for the Fashion Industry How collections were

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Digital Transformation, Fashion e-commerce, Fashion Management,
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