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Digital Fashion Academy

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    • Digital Transformation Assessment
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    Digital Fashion Academy logo mobile png

    Digital Fashion Academy logo mobile png

    • Blog & Resources
    • Quizzes
      • Digital Transformation Assessment
      • Digital Knowledge Quiz
    • Courses
      • Fashion Digital Marketing Course 1
      • Master Fashion Ecommerce Marketing
      • Fashion E-commerce Course 1: strategy and impementation
    • Community
      • Register
      • Members
    Sign in Sign up

    Category: Fashion e-commerce

    E-commerce has become the most important channel for fashion and luxury. Even before the pandemic struck, it was the most important channel of growth for brands, but now has become essential to ensure positive P&Ls. Despite of the fact that e-commerce sales are soaring and people are getting more used to buy online, fashion companies need to find qualified and experienced talents which are still available in small numbers.

    How to do a check-up of your E-commerce with Google Analytics

    If you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics…

    Enrico October 7, 2021
    0 Comments

    How to use Google Search Console

    The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your website received from the Google…

    Digital Fashion Academy July 31, 2021
    0 Comments
    Web Development process for Fashion & Luxury

    Web development for Fashion from Design to Quality Assurance

    In this article we cover the end to end web development process, from the collection of requirements to the quality assurance of the live web site or …
    Digital Fashion Academy October 8, 2020
    0 Comments

    Planning the implementation a Fashion eCommerce site

    What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles…

    Digital Fashion Academy May 17, 2020
    0 Comments

    Fashion Ecommerce Value chain

    Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all the activities that generates value…

    Digital Fashion Academy May 12, 2020
    0 Comments

    How to build a successful Fashion Ecommerce

    5 key steps to e-commerce success Build the commercial offer and business plan Build the website and digitalise the product Build brand awareness and visibility…

    Digital Fashion Academy May 3, 2020
    0 Comments

    Twitter: 3 reasons why it’s important for work and how to use it (read in 5 minutes)

    Some people asked me recently why do I use more Twitter than Facebook or Instagram. Well… the answer is: Twitter works much better for my…

    Digital Fashion Academy November 12, 2015
    0 Comments

    Digital Fashion Essentials

    Fashion digital marketing
    Fashion Brand DNA
    Digital Fashion Dictionary
    Fashion E-commerce
    Digital Fashion Knowledge Quiz

    Categories

    • Digital Marketing (7)
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    • Fashion e-commerce (8)
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