How to do a check-up of your E-commerce with Google Analytics
If you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics…
Category: Fashion e-commerce
E-commerce has become the most important channel for fashion and luxury. Even before the pandemic struck, it was the most important channel of growth for brands, but now has become essential to ensure positive P&Ls. Despite of the fact that e-commerce sales are soaring and people are getting more used to buy online, fashion companies need to find qualified and experienced talents which are still available in small numbers.
How to use Google Search Console
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your website received from the Google…
Fashion ecommerce platforms
The most complete guide to fashion ecommerce platforms. So if you want to: Understand what is an ecommerce platform Choose an ecommerce platform that is…
Web development for Fashion from Design to Quality Assurance
In this article we cover the end to end web development process, from the collection of requirements to the quality assurance of the live web site or …
Planning the implementation a Fashion eCommerce site
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles…
Ecommerce Fashion Strategy
Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is…
Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all the activities that generates value…
How to build a successful Fashion Ecommerce
5 key steps to e-commerce success Build the commercial offer and business plan Build the website and digitalise the product Build brand awareness and visibility…
Ecommerce P&L – Revenue and Costs of E-commerce
How to manage an ecommerce P&L and make it profitable In this lesson we analyse the revenue streams that can be generated through e-ecommerce and…
Fashion KPIs for Digital and E-commerce
Key Performance Indicator or KPIs are the most important metrics that a company look at to steer the wheel of the company towards success. In…