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Fashion Ecommerce Management Course
Digital strategy, financial planning & controlling, ecommerce store management, operations & more. Learn ecommerce for fashion directly from senior professionals at top Fashion and Luxury brands.
95%
of students found this course practical and relevant for their job
90%
of students found that gaining a full view of eCommerce processes helped advance their careers
98%
of students would recommend this course to their colleagues
Upcoming start dates
Enrol Early – Save up to 25%
Take advantage of our Early Bird offers:
- July 1st-19th:✨ 25% OFF (save over €400!)
- July 20th-Aug 15th: ✨ 20% OFF
- Aug 16th-Sep 1st: ✨ 10% OFF
💳 Choose the payment option that works best for you
✓ Pay in full today and complete your registration
✓ Or reserve your place with a €250 deposit and pay the rest in September
Need a custom payment plan? No problem — contact us to discuss flexible options.
Fashion Ecommerce Management course & certification
Designed & delivered by expert fashion and luxury professionals from leading fashion companies.
The #1 Ecommerce course dedicated to Fashion and Luxury. Designed to teach you the strategies top brands use to grow online.
Fashion E-commerce Course Overview
Learn how to create a powerful online presence and drive sustainable growth
Master the ecommerce strategies, tools and best practices used by industry leaders.
High ecommerce performance is the result of a combination of a multitude of activities and functions working together simultaneously, efficiently and synergically (the ecommerce value chain).
In this ecommerce course you’ll learn to coordinate and organise all the activities involved in highly performant ecommerce to drive growth and generate profits. From growth strategy to day-to-day best practices in logistics operations, you’ll learn from top fashion professionals how to successfully manage an ecommerce business.
You will learn how to:
- Manage a successful fashion e-commerce business with a focus on sustainable growth
- Develop hands-on experience with essential tools and workflows in fashion e-commerce
- Leverage the KPIs and systems trusted by leading fashion and luxury companies
The course is taught by experts from global fashion houses and digital consultancies, offering real-world insights, practical frameworks, and actionable case studies.
What’s inside the course:
- Topics covering the e-commerce lifecycle, from strategic planning to day-to-day store operations
- Clear learning goals, practical tools, and KPIs
- Exercises, quizzes, and optional workshops to apply what you learn
- Digital Portfolio: work on real world projects to build practical skills
- Feedback and guidance from senior experts
- Monthly live sessions and workshops (optional)
- One-to-one mentoring sessions
This is an on-demand, cohort-based course. You can study at your own pace, from anywhere in the world. While the course is entirely on-demand, you have the option to join monthly sessions and still be part of a group.
By the end of the course, you will have a full understanding of how fashion e-commerce works and how to grow a digital brand successfully. You’ll also earn a certificate to show your skills.
next start date
⇢ Cohort September 2025
⇢ Flexible start – start now
COURSE DURATION
⇢ 26 weeks
⇢ Fast track available
Delivery format
⇢ Online on-demand, hybrid
⇢ Online on-demand
COMMITMENT
⇢ 2.5 hours per week
⇢ Fast track available
fees
⇢ €1,750 (exam fee included)
CERTIFICATION
⇢ Fashion Ecommerce Management
Language
⇢ English
⇢ Subtitles: English + Italian
Ecommerce Management Course Outcomes
By the end of this Fashion Ecommerce course online, you will have a solid understanding of all ecommerce management processes, strategy and tools utilized fashion brands and retailers.
- Gain a comprehensive understanding of fashion ecommerce sales drivers with a focus on strategy, organisation and financial performance
- Build a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
- Develop expertise in organising, leading and coordinating ecommerce teams
- Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics, and customer relationship management (CRM)
- Attain knowledge and understanding of the up-to-date digital tools used by senior fashion professionals for ecommerce management
- Apply your skills in practical exercises and create a digital portfolio to showcase your work
- Obtain the Ecommerce Certification for Fashion & Luxury to fast-track your career
A course with a holistic view of Fashion Ecommerce
Our Competence Model defines the complete skill set for today’s Digital Fashion professionals.
At the centre are four key knowledge areas:
- Fashion Industry Expertise – specific knowledge, rules, and trends
- Business & Management – general organization and leadership skills
- E-commerce Management – strategy, performance, and innovation
- Digital Marketing – brand communication and performance marketing
The outer circle highlights the practical processes where these skills are applied.
About the Courses:
The E-commerce course covers all key areas except for in-depth Digital Marketing. You’ll gain a basic understanding of Digital Marketing, but it’s not the main focus.
If you want to dive deeper into marketing, the Fashion E-commerce & Digital Marketing course includes both E-commerce and a full exploration of Digital Marketing.
Who is this course for?
This course is for fashion professionals who need to acquire hands-on ecommerce and digital marketing skills to manage the ecommerce business in fashion brands and retail companies.
Junior Professionals
Early-career professionals in the fashion and luxury industry. If you’re in a junior to mid-level role, such as Ecommerce Visual Merchandiser, Operations Coordinator, or Junior Store Manager, you’ll find a clear path to advance your career in fashion ecommerce.
You’ll gain a 360° understanding of ecommerce and hands-on experience in strategic planning, finance, operations, analytics, and store management.
Mid-to-Senior Fashion & Luxury Managers
Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion.
Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.
Fashion Entrepreneurs, Business Owners
If you’re building or growing a fashion business and need to drive online sales, this course will equip you with the ecommerce and digital marketing skills needed to take control of your brand’s growth.
You’ll learn how to manage key areas of your digital business, coordinate teams, and work effectively with external partners like 3PLs, marketing agencies, ecommerce platforms, and payment providers.
Digital Agency Professionals / System Integrators / Consultants
who work with fashion and luxury brands: You’ll learn the key value drivers in fashion ecommerce—helping you deliver greater impact and tailored solutions to your clients.
By understanding your clients’ business models, goals, and financial processes, you’ll be better equipped to support their growth. Gain insight into how fashion companies operate and generate value through ecommerce and digital marketing.
Senior Professionals, Head of Departments, CXOs
Whether you’re leading a department or managing an entire company, understanding the business logic and value drivers of Ecommerce and Digital Marketing is essential. As a decision-maker, you play a key role in driving your company’s digital transformation.
In this course, you’ll explore the strategies and processes used by top fashion brands—covering ecommerce strategy, financial planning, merchandising, store management, logistics, operations, and digital marketing.
Senior professionals with a background in brick-and-mortar fashion will gain a clear understanding of what makes online sales successful and sustainable.
Graduates
Graduates who want to start working in the digital department of a fashion company. Learn how a fashion e-commerce works and what career opportunities you can have.
E-commerce Course programme
26 weeks, 2.5 hours per week commitment, 15 modules
MODULES 1-8
MODULES 9-15
The e-commerce course is divided into multiple modules, some of which can be purchased and attended separately. It can be customised to suit your individual needs. The course is also adaptable for corporate training.
Contact us for a tailored solution.
Meet your instructors
Experience the unique opportunity of training from senior fashion & luxury professionals who are actively working in leading fashion brands. Our teachers are all experts who practise the ecommerce strategies and techniques they teach every day.
Enrico Fantaguzzi
Co-founder DFA
and Digital Business Advisor
Enrico Roselli
Co-founder DFA
and Sr. Advisor
G. Gaucher-Cazalis
C-Level Executive, Finance
SpecR Consulting
Alexandra Carvalho
E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS
Marcello Messina
Worldwide Head of E-Business @ TOD’S.
Ilaria Sartorato
Digital Retail Manager
@ FiloBlu
These experts bring a wealth of experience from renowned fashion and luxury brands, leading digital agencies, and global technology players dedicated to providing innovative solutions for fashion brands.
See all DFA teachers >>
E-commerce certification
Get certified as a Digital Fashion Professional and stand out in the industry.
Our certification, developed with top fashion brands and experts, proves your skills and boosts your career. Earn a recognised credential you can proudly share with employers and on your social profiles.
The exam fee is included in the enrolment fee.
Career in fashion ecommerce
The fashion industry is rapidly embracing eCommerce creating a surge in demand for professionals with expertise in these domains. By attending the Fashion E-commerce Management Course and obtaining the Ecommerce Certificate for Fashion & Luxury you’ll gain the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management.
Here below some examples of roles & profiles that are in line for this course of studies:
- Head of Ecommerce: This individual oversees the entire eCommerce strategy, including product development, marketing, customer service, and operations. They ensure the brand’s online presence is consistent with its overall brand identity and drives sales growth.
- Ecommerce Store Manager: Responsible for managing and executing the day-to-day operations of the eCommerce platform, including product listings, pricing, promotions, and customer support. This person ensures the website is user-friendly and optimized for conversions.
- Ecommerce Project Manager & Program Manager: Oversees and manages eCommerce projects, from concept to launch. They ensure projects are completed on time, within budget, and to the highest quality standards.
- Ecommerce Operations Specialist and Coordinator: Manages the logistics of eCommerce orders, including fulfillment, shipping, and returns. They ensure orders are processed efficiently and delivered to customers on time. Oversees and Coordinate Customer Services. Manages the payments providers.
What our students say
Read what our students say about their experience.
Benedetto
Digital Marketing Manager at North Sails
Great Course
“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”
Martina
Ecommerce Merchandising Specialist at Gucci
Recommended
“I recommend this course to all interested in pursuing a career in digital and those who already occupy managerial positions, both for the variety of topics covered and for updating on the latest tools.”
Gabriella
Ecommerce Manager at Kocca
Rich and Complete
“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”
Where our students work
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