Measuring ROI of Omnichannel for Fashion
Omnichannel retailing is no longer a choice, it’s a competitive necessity. Beyond boosting revenue, an effective omnichannel strategy reshapes both […]
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How AI makes Faster Decisions
“With a background in research and a deep passion for technology, I focus on solving real-world business challenges through intelligent,
How AI makes Faster Decisions Read Post »
Interview with Sabrina Compagno, Buying & Merchandising Advisor
The Art and Science of Fashion Buying: An Interview with Sabrina Compagno Fashion buying and merchandising lie at the heart
Interview with Sabrina Compagno, Buying & Merchandising Advisor Read Post »
ChatGPT for fashion
How to use ChatGPT to create *human sounding* content for your fashion business If you’re a small fashion brand owner
ChatGPT for fashion Read Post »
How to Update Your LinkedIn Profile to Become Irresistible in the Fashion Marketing Industry, Without Spending 10 Hours a Week Creating Boring Content
In the fashion marketing world, your online presence matters just as much as your portfolio. And yet, LinkedIn (the platform
How U.S. Tariffs Are Challenging Made in Italy Fashion E-Commerce
A Studio Mirari Case Study in Strategic Resilience By Diletta Bortesi, Marketing Director, Fashion & Lifestyle, at Studio Mirari. Anticipating
How U.S. Tariffs Are Challenging Made in Italy Fashion E-Commerce Read Post »
AI-powered SEO for Fashion Masterclass: key takeaways
Key takeaways from the Lesson by Oliwia Urban, Senior SEO Specialist at GA Agency. 7+ years of experience in international
AI-powered SEO for Fashion Masterclass: key takeaways Read Post »
Video Commerce (What, Why and How to)
🎥 What is Video Commerce and Why It Matters for Fashion Brandsby Enrico Fantaguzzi, Digital Fashion Academy Video commerce is
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AI, Brand Control, and the Future of Fashion eCommerce: Insights from Shop Talk Barcelona
Interview with Andrea Dell’Olio Andrea Dell’OlioHead of Marketplaces Boggi Milano Enrico FantaguzziCo-founder Digital Fashion Academy Fashion eCommerce is continuously evolving,
From Boutique to Algorithm: How AI is Redefining the Role of the Fashion Sales Assistant
In this article we focus on how AI and enriched product data are transforming fashion eCommerce, using the case study
From Boutique to Algorithm: How AI is Redefining the Role of the Fashion Sales Assistant Read Post »
Digital Merchandising Masterclass
Matteo Trombetta Head of eMerchandising at Loewe (LVMH), Madrid A Digital Merchandising Leader with a Passion for Product and Performance
Digital Merchandising Masterclass Read Post »
Smart Networking tips for Fashion Careers
You Need a Strategy, Not to “Fake It” to Make It Let’s be clear: networking is about connecting with the
Smart Networking tips for Fashion Careers Read Post »
AI Shopping Experience: A New Era for Fashion E-Commerce
Google’s AI-Powered Virtual Try-On: A New Era for Fashion E-Commerce By Enrico Fantaguzzi, Editor-in-Chief, Digital Fashion Academy May 25th 2025,
AI Shopping Experience: A New Era for Fashion E-Commerce Read Post »
Made in Italy Meets the Middle East: What Luxury Retailers Really Want
By Mari Kandalaft, Retail & Private Label Consultant Why the Middle East Is a Powerhouse for Italian Fashion Over the
Made in Italy Meets the Middle East: What Luxury Retailers Really Want Read Post »
How Fashion Brands Can Master Marketing Measurement
Strategic Advantage Through Marketing Mix Modeling and Incrementality Testing Fashion brands can significantly enhance their strategic decision-making by leveraging advanced
How Fashion Brands Can Master Marketing Measurement Read Post »
Bi-weekly Report
Digital Fashion Academy Bi-Weekly Report: March 29, 2025 Welcome to the latest edition of our bi-weekly update, featuring key developments
Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert
Having established that traditional e-commerce metrics — such as Add-to-Cart Rate, Conversion Rate, and Digital Revenue — do not align with a luxury fashion
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Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making e-commerce profitable requires mastering the Fashion Ecommerce Value Chain Enrico Fantaguzzi – Co-founder
Fashion Ecommerce Value chain Read Post »
E-commerce in the MENA region
Expanding e-commerce in the Middle East and North Africa Launching a successful fashion e-commerce in Middle East and North Africa.
E-commerce in the MENA region Read Post »
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »