In the fashion marketing world, your online presence matters just as much as your portfolio. And yet, LinkedIn (the platform […]
A Studio Mirari Case Study in Strategic Resilience By Diletta Bortesi, Marketing Director, Fashion & Lifestyle, at Studio Mirari. Anticipating
How U.S. Tariffs Are Challenging Made in Italy Fashion E-Commerce Read Post »
Key takeaways from the Lesson by Oliwia Urban, Senior SEO Specialist at GA Agency. 7+ years of experience in international
AI-powered SEO for Fashion Masterclass: key takeaways Read Post »
🎥 What is Video Commerce and Why It Matters for Fashion Brandsby Enrico Fantaguzzi, Digital Fashion Academy Video commerce is
Video Commerce (What, Why and How to) Read Post »
Interview with Andrea Dell’Olio Andrea Dell’OlioHead of Marketplaces Boggi Milano Enrico FantaguzziCo-founder Digital Fashion Academy Fashion eCommerce is continuously evolving,
In this article we focus on how AI and enriched product data are transforming fashion eCommerce, using the case study
From Boutique to Algorithm: How AI is Redefining the Role of the Fashion Sales Assistant Read Post »
Matteo Trombetta Head of eMerchandising at Loewe (LVMH), Madrid A Digital Merchandising Leader with a Passion for Product and Performance
Digital Merchandising Masterclass Read Post »
You Need a Strategy, Not to “Fake It” to Make It Let’s be clear: networking is about connecting with the
Smart Networking tips for Fashion Careers Read Post »
Google’s AI-Powered Virtual Try-On: A New Era for Fashion E-Commerce By Enrico Fantaguzzi, Editor-in-Chief, Digital Fashion Academy May 25th 2025,
AI Shopping Experience: A New Era for Fashion E-Commerce Read Post »
By Mari Kandalaft, Retail & Private Label Consultant Why the Middle East Is a Powerhouse for Italian Fashion Over the
Made in Italy Meets the Middle East: What Luxury Retailers Really Want Read Post »
Strategic Advantage Through Marketing Mix Modeling and Incrementality Testing Fashion brands can significantly enhance their strategic decision-making by leveraging advanced
How Fashion Brands Can Master Marketing Measurement Read Post »
Digital Fashion Academy Bi-Weekly Report: March 29, 2025 Welcome to the latest edition of our bi-weekly update, featuring key developments
Having established that traditional e-commerce metrics — such as Add-to-Cart Rate, Conversion Rate, and Digital Revenue — do not align with a luxury fashion
Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert Read Post »
Setting up and ecommerce is easy, making e-commerce profitable requires a specific skillset. Find out how to make your ecommerce
Fashion Ecommerce Value chain Read Post »
Expanding e-commerce in the Middle East and North Africa Launching a successful fashion e-commerce in Middle East and North Africa.
E-commerce in the MENA region Read Post »
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Spring newsletters really showed up this season – light, shoppable, and surprisingly good. These are the ones that made us
Our Favourite Spring Newsletters and Why We Picked Them Read Post »
The “dress code” establishes what is acceptable to wear in a specific situation A dress code establishes the expectations for
The Ultimate Dress Code Guide: What To Wear For Every Occasion Read Post »
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
Mastering Fashion E-commerce Technology: From CRM to Middleware The world of fashion e-commerce is constantly evolving, demanding businesses to adopt
Fashion Technology Read Post »
