Fashion Digital Marketing Course
From Digital Advertising to Social Media, from Content Marketing to Search Engine Optimization. Learn the skills and tools to master fashion marketing in the digital age.
Fashion Digital Marketing Course & Certification
This is a fashion marketing online course that focuses on digital marketing strategies, tools and KPIs for fashion & luxury professionals.
Fashion Digital Marketing Course Overview
This fashion digital marketing course is designed and delivered by leading Digital Marketing professionals who work in fashion companies and international digital marketing agencies.
In this online course you’ll learn in-depth fashion digital marketing management strategies, techniques and best practices.
You’ll learn how to structure a digital marketing budget that aims at delivering specific targets of website traffic, conversion rate and cost per acquisition.
During the course you’ll create digital marketing campaigns such as Search Engine Advertising using Google ads platform and Social Media campaigns with Meta Business Suite.
In this course you’ll also learn about Search Engine Optimisation strategies and techniques for content marketing, keywords analysis and tracking SEO results.
The lessons are structured according to the Digital Fashion Academy methodology, using a results driven approach which entails describing what are the outputs of the role or function, how to measure the performance through KPIs and metrics and how to ensure the highest quality in the results.
Fashion Marketing Online Course Learning Outcomes
By the end of this fashion marketing online course, you will have a solid understanding of digital marketing strategies and techniques specifically tailored for the fashion brands and etailers.
✔ Understand the fundamentals of digital marketing and its applications to the fashion & luxury industries
✔ Learn digital marketing strategy with focus on traffic generation and customer acquisition.
✔ Understand how to structure a digital marketing budget for a fashion brand and how the fashion marketing budget is connected to the P&L of ecommerce.
✔ Develop an effective digital marketing strategy and content marketing plan tailored to the fashion industry
✔ Acquire the techniques and strategies used by performance marketing professionals to drive qualified traffic to your website through Search Engine Advertising (SEA) and Social Media Marketing
✔ Coordinate and create consistent communication across various digital marketing channels and their applications in the fashion context.
✔ Explore the best practices of Search Engine Optimisation (SEO) for fashion, measure the results of SEO with specific KPIs, explore the synergies between SEO and SEM.
✔ Create engaging content suitable for both humans and search engines following SEO agency processes.
✔ Analyse a real fashion brand case study and develop advertising messages for them
✔ Discover the power of social media marketing through best practices in content creation with a specialising media agency.
✔ Leverage email marketing and email marketing automations to maximise ecommerce revenue and convert leads into customers.
✔ Understand the importance of data analytics and how to measure the success of digital marketing campaigns using metrics and KPIs specific to fashion industry
Key facts of the Fashion Marketing Online Course
FORMAT
⇢ On-demand
⇢ Feedback from instructors
⇢ Digital Portfolio
LANGUAGE
⇢ English
⇢ English & Italian subtitles
FEES
⇢ 900 USD
AVAILABLE FROM
⇢ Start immediately
COURSE DURATION
⇢ 15 weeks
⇢ 3-4 hours per week
LOCATION
⇢ Online flexible
CERTIFICATION
⇢ Digital Marketing for Fashion
⇢ Exam fee included
Fashion Digital Marketing Course Program
Digital Marketing Strategy
- Digital Marketing definition: scope and goals of digital marketing for fashion;
- Marketing technology landscape and trends;
- Digital Marketing Strategy: Paid Media, Owned Media, Earned Media concepts;
- Digital Marketing funnel: traditional funnel and the “messy middle”;
- Multi level marketing campaigns planning: Performance, Editorial, Activation
- Consumer behaviour: Mobile, Desktop and other digital devices, Social Media, Marketplaces and Brand websites;
- Media Mix Strategies by Region, Age Groups and Generations
- Adv Market Worth Digital vs Traditional
- Platforms: Google, Meta, Amazon, Tik Tok
- Digital Marketing Budget
- Email Marketing and Marketing Automation planning
Performance Marketing Training
- Working with agencies and Media Centers: processes, flows, Stakeholders, and Approach
- Performance Media-Mix: Search, Shopping, Retargeting, Social, Affiliation, Prospecting Budget and Forecast
- SEM (Search Engine Marketing) Definitions and Principles SERP (Search Engine Results Page), SEA (Search Engine Advertising), SEO (Search Engine Optimization) Functioning of auctions and Targeting Types of Campaigns (Search, Shopping) Ads & Extensions
- RETARGETING Strategy, players, campaigns, and formats
- SOCIAL Strategy, players, campaigns, and formats
- AFFILIATION What is it, formats, and remuneration
- PROSPECTING Display in the service of performances
- TOOLS: Working Tools Google Ads, Bing, Microsoft Editor, Google Editor, Keyword Planner, Excel, Sem Rush, Google Search Console, Meta Libraries
- WORKSHOP Campaign creation: search and shopping. Data analysis: knowing how to read the panel Observed KPIs: focus on the right metrics. Optimizations: how to improve performance Reporting: explaining the result
Social Media Training
- Social Media Strategy for Fashion Brands
- Influencers management
- Digital PR and Media Training
- Digital Media Training: Desktop / Mobile / Tablet, Digital TV DOOH Voice search Digital Audio
- Paid Media, Owned Media Earned Media concepts
- Digital Marketing funnel: messy middle, Exploration Evaluation cycles
- Multi level planning: Performance, Editorial, Activation
- Time spent on devices: Mobile, Desktop Social
- Media Mix by Region and Age Groups
- Adv Market Worth
- Platforms: Google, Meta, Amazon, Tik Tok
- Digital Marketing Budget
- Email Marketing and Marketing Automation planning
Marketing Automation
- Marketing technology
- Email Marketing
- Direct Marketing with push notifications
- Marketing Automations: welcome cycles, loyalty
- Customer Relationship Management
- Online Communities
- Customer reviews
- WORKSHOP Campaign creation: email marketing automation welcome program.
Who is this fashion marketing online course for?
This fashion marketing online course aims to train the role of Marketing Director and Digital Marketing Manager for Fashion & Luxury brands. Discover the latest and most innovative digital marketing strategies used in the fashion & luxury industry. You will learn how to create successful campaigns that reach a specific audience, drive revenue and positioning the brand within a target market. You’ll learn a data-driven approach to marketing by using analytics insights and artificial intelligence to reach your company goals.
This fashion marketing course online is for fashion professionals who want to acquire a deep understanding of the digital marketing principles and best practices, learning from leading digital marketing professionals.
- Junior professionals working in fashion companies who want to specialise and grow their career in Digital Marketing.
- Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge.
- Fashion entrepreneurs who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns.
- Professionals in the fashion and luxury industries who want to transition into digital in order to leverage the digital marketing opportunities to grow their company business.
Great insights
Well structured digital marketing course focusing on the fashion industry. Definitely recommend it. Great insight into understanding how Digital Marketing really works!
Marlena
Owner @Horizon Athletic
Strongly recommended
Complete course both from the point of view of the topics addressed and for the alternation of theoretical lessons with practical cases.
Roberta
Digital Advertising Manager @WMR Group
Very Helpful
Highly recommended for who wants to approach Fashion and Luxury, or who wants to understand it better.
Mirco
Senior Product Manager @Gucci
Read what other DFA alumni say about us
Fashion Marketing Course Online Methodology
The fashion marketing course online by Digital Fashion Academy is designed to provide fashion professionals with the tools and vision to lead a marketing team and to coordinate digital marketing & communications campaigns at global level.
For each topic covered in the program we focus on meeting practical needs of the participants:
- Goals: what’s the purpose of the function or role?
- KPIs: how do we measure success in the function?
- Toolkit: what tools do we use everyday on the job?
- Best practices: how to excel in our role?
- Case studies: what are best in class companies doing?
- Trends: where is the market going?
Course certification
Digital Fashion Academy offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification exams in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.
DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.
You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.
The exam fee is included in the enrolment fee for students.
Fashion Digital Marketing Teachers
Elevate your learning experience with direct access to fashion & luxury industry experts
Taking a Fashion Digital Marketing Course should be a learning experience that enriches you with relevant knoweledge and provides you with skills that will allow you to excel in your role as marketing professional in the fashion industry. DFA offers you the unique advantage of learning from fashion digital marketing professionals actively engaged with fashion brands, luxury etailers and world-class Digital Marketing Agencies.
Our course will give you the industry insights, practical knowledge imparted by our faculty team. These experts bring a wealth of experience from renowned fashion and luxury brands, leading agencies servicing the fashion and luxury sector, and global technology players dedicated to providing innovative solutions for fashion brands.
Gaetano Vancheri, Head of Digital Marketing @ Golden Goose
Andrea Tombesi, Digital Leader & Consultant @ Dentsu
Bianca Maria Ambrogio, Senior Consultant @ Dentsu
Enrico Fantaguzzi, Digital Strategist ex Gucci, Yoox, Tod’s, Woolrich, Twinset, / For All Mankind
Federico Nibbio, Digital Marketing Strategist @ Filoblu
Chiara Davanzo Zamarian, Brand, Communications & Content Director @ Storeis
Elisabetta Pettenuzzo, Head of Communication @ Storeis
Giuliano Maria Fabbri, Growth Strategist @ GA Agency
Oliwia Urban, SEO Manager @ GA Agency
Marco Porcellana, CEO & Co-founder @ Nosetta
Ivan Saladino, CRM Manager @ Golden Goose
Our partners
We partner with Fashion companies and agencies who specialise in the Fashion and Luxury industry.
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