FASHION DIGITAL MARKETING

Fashion Digital Marketing Course

Digital marketing has revolutionized fashion marketing. From content marketing to social media management, from performance campaigns to search engine optimization. This course provides you with the skills and tools to master fashion marketing in the digital age. You will learn the best practice directly from senior fashion professionals, including the use of applied Artificial Intelligence.

START DATES: September 2024

Fashion Digital Marketing Course & Certification

This is a fashion marketing online course that focuses on digital marketing strategies, tools and KPIs for fashion & luxury professionals.

Fashion Digital Marketing Course Overview

This fashion digital marketing course is designed and delivered by leading Digital Marketing professionals who work in world-class Fashion & Luxury companies and digital agencies. In this online course you’ll learn in-depth fashion digital marketing management strategies, techniques and best practices. You’ll learn how to structure a digital marketing budget for a fashion online store, and create digital marketing campaigns such as Search Engine Advertising and Social Media campaigns, through to creating a content marketing strategy and managing a SEO project.

The lessons are structured according to a results driven approach which entails describing what are the outputs of the role or function, how to measure the performance through KPIs and metrics and how to ensure the highest quality in the results.

Learning Outcomes

By the end of this fashion marketing course online, you will have a solid understanding of digital marketing strategies and techniques specifically tailored for the fashion brands and etailers.

✔ Understand the fundamentals of digital marketing and its applications to the fashion & luxury industries

Develop an effective digital marketing strategy and editorial plan tailored to the fashion industry

✔ Created a coordinated fashion marketing and commercial calendar of events, communications and other marketing activities

✔ Coordinate and create consistent communication across various digital marketing channels and their applications in the fashion context.

Master the art of creating compelling, engaging and SEO friendly content for fashion brands.

✔ Gain insights into search engine optimization techniques to increase online visibility.

✔ Discover the power of social media marketing and its impact on fashion brands.

✔ Leverage email marketing and email marketing automations to maximise ecommerce revenue and convert leads into customers.

Understand the importance of data analytics and how to measure the success of digital marketing campaigns.


KEY FACTS

FORMAT
⇢ Part-time live online
⇢ Wed 5:00-7:00pm
⇢ Fri 2:00-4:00pm
⇢ GMT+1 (Rome Time)

LANGUAGE
⇢ English

FEES
⇢ €950

START DATE
⇢ January 17th 2024

COURSE DURATION

⇢ 2 weeks
⇢ 12 hours of lessons

LOCATION
⇢ Online live lessons
⇢ Recordings available

CERTIFICATION
⇢ Digital Marketing for Fashion
⇢ Exam fee included

CALENDAR

The fashion digital marketing course will take place in September 2024. Attendance is possible in both live Virtual Classrooms and On-Demand if you cannot attend the training live.

  • Digital Marketing Strategy
  • Google Analytics 4 Workshop
  • Performance Marketing and Digital Advertising
  • Performance Marketing + Google Ads Workshop
  • Search Engine Optimization (SEO)
  • Content Marketing on-demand
  • Email marketing strategy and campaigns

PROGRAM

Digital Marketing Strategy

  • A Digital Marketing definition
  • Marketing technology roadmap
  • Paid Media, Owned Media Earned Media concepts
  • Digital Marketing funnel: messy middle, Exploration Evaluation cycles
  • Multi level planning: Performance, Editorial, Activation
  • Time spent on devices: Mobile, Desktop Social
  • Media Mix by Region and Age Groups
  • Adv Market Worth
  • Platforms: Google, Meta, Amazon, Tik Tok
  • Digital Marketing Budget
  • Email Marketing and Marketing Automation planning

Performance Marketing Training

  • Agencies and Media Centers: Flows, Stakeholders, and Approach
  • Performance Media-Mix: Search, Shopping, Retargeting, Social, Affiliation, Prospecting Budget and Forecast
  • SEM (Search Engine Marketing) Definitions and Principles SERP (Search Engine Results Page), SEA (Search Engine Advertising), SEO (Search Engine Optimization) Functioning of auctions and Targeting Types of Campaigns (Search, Shopping) Ads & Extensions
  • RETARGETING Strategy, players, campaigns, and formats
  • SOCIAL Strategy, players, campaigns, and formats
  • AFFILIATION What is it, formats, and remuneration
  • PROSPECTING Display in the service of performances
  • TOOLS: Working Tools Google Ads, Bing, Microsoft Editor, Google Editor, Keyword Planner, Excel, Sem Rush, Google Search Console, Meta Libraries
  • WORKSHOP Campaign creation: search and shopping. Data analysis: knowing how to read the panel Observed KPIs: focus on the right metrics. Optimizations: how to improve performance Reporting: explaining the result

Social Media Training

  • Social Media Strategy for Fashion Brands
  • Influencers management
  • Digital PR and Media Training
  • Digital Media Training: Desktop / Mobile / Tablet, Digital TV DOOH Voice search Digital Audio
  • Paid Media, Owned Media Earned Media concepts
  • Digital Marketing funnel: messy middle, Exploration Evaluation cycles
  • Multi level planning: Performance, Editorial, Activation
  • Time spent on devices: Mobile, Desktop Social
  • Media Mix by Region and Age Groups
  • Adv Market Worth
  • Platforms: Google, Meta, Amazon, Tik Tok
  • Digital Marketing Budget
  • Email Marketing and Marketing Automation planning

Marketing Automation

  • Marketing technology
  • Email Marketing
  • Direct Marketing with push notifications
  • Marketing Automations: welcome cycles, loyalty
  • Customer Relationship Management
  • Online Communities
  • Customer reviews
  • WORKSHOP Campaign creation: email marketing automation welcome program.

Who is this fashion marketing online course for?

This fashion marketing online course aims to train the role of Marketing Director and Digital Marketing Manager for Fashion & Luxury brands. You will learn about the latest and most innovative digital marketing strategies used in the fashion & luxury industry. You will learn how to create successful campaigns that reach a specific audience, drive revenue and positioning the brand within a target market. You’ll learn a data-driven approach to marketing by using analytics insights and artificial intelligence to reach your company goals.

This fashion marketing course online is for professionals who want to develop or fast-track their career in the digital divisions in the fashion & luxury brands and retailers, such as:

  • Graduates who want to develop their career in digital communication in the luxury industry
  • Junior professionals working in fashion companies who want to specialise and grow their career in Digital Marketing
  • Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge.
  • Fashion entrepreneurs who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns.
  • Senior professionals in the fashion and luxury industries who want to acquire a deep understanding of the digital marketing principles and best practices, learning from leading professionals.
Who is this online course for?

Course certification

Certify your skills

Digital Fashion Academy offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification exams in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.

DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.

You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.

The exam fee is included in the enrolment fee for students.

Fashion Digital Marketing course certification

Course teachers

Elevate your learning experience with direct access to our industry experts

Experience the unique advantage of learning from seasoned professionals actively engaged in the dynamic field of Digital Fashion. Our course stands out for the invaluable practical insights and expert knowledge imparted by our faculty team. These experts bring a wealth of experience from renowned fashion and luxury brands, leading agencies servicing the fashion and luxury sector, and global technology players dedicated to providing innovative solutions for fashion brands.

Gaetano Vancheri, Head of Digital Marketing
Andrea Di Nicolò, Head of Ebusiness
Maddalena Beltrami, CRM Director
Marcello Messina, Digital Director
Andrea Tombesi, Digital Leader & Consultant
Bianca Maria Ambrogio, Senior Consultant
Enrico Fantaguzzi, Fashion & Luxury E-commerce Consultant
Federico Nibbio, Digital Marketing Strategist
Chiara Davanzo Zamarian, Brand, Communications & Content Director

Discover all teachers >>

Our partners

We partner with Fashion companies and agencies who specialise in the Fashion and Luxury industry.


How to enrol

PAY NOW

Pay now to enrol for September 2024

REQUEST AN INVOICE

Complete the form to enrol on course and request an invoice


Need more info?

We’d love to hear from you! Feel free to set-up a call with our course director to help you choose a course or get further information. Click the button below and you’ll be redirected to a calendar where you can choose any available slot to book a call.


FAQs

If I miss a live lesson can I watch the recording?

Yes, all virtual classrooms will be recorded and available to watch on the platform.

Is it possible to have a scholarship to fund the course?

Yes, there are several scholarships available. If you are interested in a scholarship, please apply here.

Is there a certification at the end of the course?

Yes. Digital Fashion Academy offers you the gain the ecommerce certification and become a certified Digital Fashion Professional. We have developed this certification exam in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.

Will I develop a portfolio during the course

Yes, you will develop a portfolio, you will work on developing a strategy for ecommerce and carry out analysis based on real case studies that you can use in your portfolio. Contact us for more information on this.

I’m a professional with a busy schedule, is the attendance to lesson flexible?

The attendance is flexible, it is possible to carry out the training in your own time. If you cannot attend the virtual classrooms and workshops, you can do the exercises in your own time but you should delivering the work according to the schedule.

In which languages are the lessons available.

The lessons are available in English and Italian.

Digital fashion academy

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