Fashion Digital Marketing Course
From Digital Advertising to Social Media, from Content Marketing to Search Engine Optimization. Learn the skills and tools to master fashion marketing in the digital age.
Fashion Digital Marketing Course & Certification
This is a fashion marketing online course that focuses on digital marketing strategies, tools and KPIs for fashion & luxury professionals.
Fashion Digital Marketing Course Overview
This fashion digital marketing course is designed and delivered by leading Digital Marketing professionals who work in international fashion and luxury companies and digital agencies.
In this online course you’ll learn in-depth fashion digital marketing management strategies, techniques and best practices.
You’ll learn how to structure a digital marketing budget that aims at delivering specific targets of website traffic, conversion rate and cost per acquisition.
During the course you’ll create digital marketing campaigns such as Search Engine Advertising using Google ads platform and Social Media campaigns with Meta Business Suite.
In this course you’ll also learn about Search Engine Optimisation strategies and techniques for content marketing, keywords analysis and tracking SEO results.
The lessons are structured according to the Digital Fashion Academy methodology results driven approach which entails describing what are the outputs of the role or function, how to measure the performance through KPIs and metrics and how to ensure the highest quality in the results.
Online Fashion Marketing Learning Outcomes
By the end of this fashion marketing course online, you will have a solid understanding of digital marketing strategies and techniques specifically tailored for the fashion brands and etailers.
✔ Understand the fundamentals of digital marketing and its applications to the fashion & luxury industries
✔ Understand how to structure a digital marketing budget for a fashion brand and how the fashion marketing budget is connected to the P&L of ecommerce.
✔ Develop an effective digital marketing strategy and editorial plan tailored to the fashion industry
✔ Created a coordinated fashion marketing and commercial calendar of events, communications and other marketing activities
✔ Coordinate and create consistent communication across various digital marketing channels and their applications in the fashion context.
✔ Master the art of creating compelling, engaging and SEO friendly content for fashion brands.
✔ Gain insights into search engine optimization techniques to increase online visibility.
✔ Discover the power of social media marketing and its impact on fashion brands.
✔ Leverage email marketing and email marketing automations to maximise ecommerce revenue and convert leads into customers.
✔ Understand the importance of data analytics and how to measure the success of digital marketing campaigns.
KEY FACTS
FORMAT
⇢ On-demand Co-hort
⇢ Max 30 students
⇢ Start and finish date
⇢ On-demand lessons + exercises
LANGUAGE
⇢ English
FEES
⇢ €950
START DATE
⇢ March 2025
COURSE DURATION
⇢ 5 weeks
⇢ 16 hours of lessons
LOCATION
⇢ Online
CERTIFICATION
⇢ Digital Marketing for Fashion
⇢ Exam fee included
CALENDAR
The fashion digital marketing course will start in March 2025. The lessons are on-demand plus there will be live Virtual Classrooms for special lectures, questions and answers sessions, kick off and wrap up sessions. Also the live sessions will be recorded and made available on-demand.
- Digital Marketing Strategy (On-demand)
- Google Analytics 4 Workshop (Live + On Demand Available)
- Performance Marketing and Digital Advertising (on-demand)
- Performance Marketing + Google Ads Workshop (Live + On Demand Available)
- Search Engine Optimization (SEO) (On-demand)
- Content Marketing (On-demand)
- Email marketing strategy and campaigns (On-demand)
PROGRAM
Digital Marketing Strategy
- Digital Marketing definition: scope and goals of digital marketing for fashion;
- Marketing technology landscape and trends;
- Digital Marketing Strategy: Paid Media, Owned Media, Earned Media concepts;
- Digital Marketing funnel: traditional funnel and the “messy middle”;
- Multi level marketing campaigns planning: Performance, Editorial, Activation
- Consumer behaviour: Mobile, Desktop and other digital devices, Social Media, Marketplaces and Brand websites;
- Media Mix Strategies by Region, Age Groups and Generations
- Adv Market Worth Digital vs Traditional
- Platforms: Google, Meta, Amazon, Tik Tok
- Digital Marketing Budget
- Email Marketing and Marketing Automation planning
Performance Marketing Training
- Working with agencies and Media Centers: processes, flows, Stakeholders, and Approach
- Performance Media-Mix: Search, Shopping, Retargeting, Social, Affiliation, Prospecting Budget and Forecast
- SEM (Search Engine Marketing) Definitions and Principles SERP (Search Engine Results Page), SEA (Search Engine Advertising), SEO (Search Engine Optimization) Functioning of auctions and Targeting Types of Campaigns (Search, Shopping) Ads & Extensions
- RETARGETING Strategy, players, campaigns, and formats
- SOCIAL Strategy, players, campaigns, and formats
- AFFILIATION What is it, formats, and remuneration
- PROSPECTING Display in the service of performances
- TOOLS: Working Tools Google Ads, Bing, Microsoft Editor, Google Editor, Keyword Planner, Excel, Sem Rush, Google Search Console, Meta Libraries
- WORKSHOP Campaign creation: search and shopping. Data analysis: knowing how to read the panel Observed KPIs: focus on the right metrics. Optimizations: how to improve performance Reporting: explaining the result
Social Media Training
- Social Media Strategy for Fashion Brands
- Influencers management
- Digital PR and Media Training
- Digital Media Training: Desktop / Mobile / Tablet, Digital TV DOOH Voice search Digital Audio
- Paid Media, Owned Media Earned Media concepts
- Digital Marketing funnel: messy middle, Exploration Evaluation cycles
- Multi level planning: Performance, Editorial, Activation
- Time spent on devices: Mobile, Desktop Social
- Media Mix by Region and Age Groups
- Adv Market Worth
- Platforms: Google, Meta, Amazon, Tik Tok
- Digital Marketing Budget
- Email Marketing and Marketing Automation planning
Marketing Automation
- Marketing technology
- Email Marketing
- Direct Marketing with push notifications
- Marketing Automations: welcome cycles, loyalty
- Customer Relationship Management
- Online Communities
- Customer reviews
- WORKSHOP Campaign creation: email marketing automation welcome program.
Who is this fashion marketing online course for?
This fashion marketing online course aims to train the role of Marketing Director and Digital Marketing Manager for Fashion & Luxury brands. You will learn about the latest and most innovative digital marketing strategies used in the fashion & luxury industry. You will learn how to create successful campaigns that reach a specific audience, drive revenue and positioning the brand within a target market. You’ll learn a data-driven approach to marketing by using analytics insights and artificial intelligence to reach your company goals.
This fashion marketing course online is for professionals who want to develop or fast-track their career in the digital divisions in the fashion & luxury brands and retailers, such as:
- Graduates who want to develop their career in digital communication in the luxury industry
- Junior professionals working in fashion companies who want to specialise and grow their career in Digital Marketing
- Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge.
- Fashion entrepreneurs who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns.
- Senior professionals in the fashion and luxury industries who want to acquire a deep understanding of the digital marketing principles and best practices, learning from leading professionals.
Fashion Marketing Course Online Methodology
The fashion marketing course online by Digital Fashion Academy is designed to provide fashion professionals with the tools and vision to lead a marketing team and to coordinate digital marketing & communications campaigns at global level.
For each topic covered in the program we focus on meeting practical needs of the participants:
- Goals: what’s the purpose of the function or role?
- KPIs: how do we measure success in the function?
- Toolkit: what tools do we use everyday on the job?
- Best practices: how to excel in our role?
- Case studies: what are best in class companies doing?
- Trends: where is the market going?
Course certification
Certify your skills
Digital Fashion Academy offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification exams in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.
DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.
You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.
The exam fee is included in the enrolment fee for students.
Fashion Digital Marketing Teachers
Make your time worth it! Elevate your learning experience with direct access to fashion & luxury industry experts
Taking a Fashion Digital Marketing Course should be a learning experience that enriches you with relevant knoweledge and provides you with skills that will allow you to excel in your role as marketing professional in the fashion industry. DFA offers you the unique advantage of learning from fashion digital marketing professionals actively engaged with fashion brands, luxury etailers and world-class Digital Marketing Agencies.
Our course will give you the industry insights, practical knowledge imparted by our faculty team. These experts bring a wealth of experience from renowned fashion and luxury brands, leading agencies servicing the fashion and luxury sector, and global technology players dedicated to providing innovative solutions for fashion brands.
Gaetano Vancheri, Head of Digital Marketing
Andrea Di Nicolò, Head of Ebusiness
Maddalena Beltrami, CRM Director
Marcello Messina, Digital Director
Andrea Tombesi, Digital Leader & Consultant
Bianca Maria Ambrogio, Senior Consultant
Enrico Fantaguzzi, Fashion & Luxury E-commerce Consultant
Federico Nibbio, Digital Marketing Strategist
Chiara Davanzo Zamarian, Brand, Communications & Content Director
Our partners
We partner with Fashion companies and agencies who specialise in the Fashion and Luxury industry.
New cohort starting in March 2025
Be notified when the enrolment is open
Fill out the form below to reserve your spot in the next cohort. You will be notified when registration opens and will have the opportunity to subscribe first. Completing this form does not require any payment. You can decide whether to subscribe once you receive the notification.
Need more info?
We’d love to hear from you! Feel free to set-up a call with our course director to help you choose a course or get further information. Click the button below and you’ll be redirected to a calendar where you can choose any available slot to book a call.
FAQs
Yes, all virtual classrooms will be recorded and available to watch on the platform.
Yes, there are several scholarships available. If you are interested in a scholarship, please apply here.
Yes. Digital Fashion Academy offers you the gain the ecommerce certification and become a certified Digital Fashion Professional. We have developed this certification exam in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.
Yes, you will develop a portfolio, you will work on developing a strategy for ecommerce and carry out analysis based on real case studies that you can use in your portfolio. Contact us for more information on this.
The attendance is flexible, it is possible to carry out the training in your own time. If you cannot attend the virtual classrooms and workshops, you can do the exercises in your own time but you should delivering the work according to the schedule.
The lessons are available in English and Italian.
There are several fashion marketing courses online but DFA’s fashion marketing course is different because it is designed by fashion & luxury professionals with decades of experience in this industry. The teachers are all professionals who work in this sector and practice everyday what they teach. Plus you join a global community of fashion & luxury professionals.
Fashion companies who are hiring digital roles such as Digital Marketing Specialists and Marketing Managers prefer candidates who have specific experience or specific training in the fashion industry. When you take a course with DFA you know that the content of the course, the business logic and processes taught are relevant for the fashion companies.
Not ready to enrol yet?
English 
Italian 
Spanish 
French 
German 
Japanese 
Polish 
Portuguese 
Greek 
Arabic 
Hindi 
Korean