Photography for Fashion E-commerce
Specifically designed for fashion e-commerce managers and teams who run and organise photography production.
Course overview
Learn how leading fashion brands produce the images that sell online
In fashion e-commerce, product photos are the single most important asset to improve online sales. This course explains the critical aspects of fashion photography specifically tailored to e-commerce: from setting up the photo studio, staffing the core team, defining shooting guidelines and budgets, to publishing and syndicating images on e-commerce platforms and other channels.
You will analyse examples from luxury and premium brands, learn the technical requirements for different merchandising categories (outerwear, denim, shoes, accessories) and discover when to use richer image sets or video for higher-value items.
next date
⇢ November 26th 2025. Reserve your seat.
COURSE DURATION
⇢ 2 Hours
Delivery format
Live Virtual classroom via Zoom
Available On-demand afterwards
Practice labs & a photoshoot planning assignment
Online practice with teacher feedback
Language: English
Subtitles: English and Italian
You can request subtitles in other languages after enrolling.
fees
€75
CERTIFICATION
Certificate of Attendance.
COMMITMENT
2-hour lesson plus 1 hour to complete the course exercise
Why take this course?
Product photography drives conversion. This course will teach you how to conceptualise, organise and execute photo shoots for e-commerce, manage post-production workflows and ensure consistent, on-brand output that increases sales.
- Learn to set up and manage a photo studio, choose equipment, and define consistent shooting guidelines.
- Plan shoots at scale: season planning, stock handling, look creation, and team coordination.
- Manage post-production: selection, retouching principles, syndication and quality control to keep images conversion-ready.
Course structure & methodology
Discover a hands-on approach: the course is split into four parts, each tackling a core step of the photography production process.
- Part 1 — Organising the photoshoot process: planning, roles, timelines, budgets and collection workflows.
- Part 2 — Setting up the photo studio: space layout, equipment, lighting choices (flash vs static), mannequins and props.
- Part 3 — Managing the photoshoot session: vendor selection, styling, on-shoot management, pacing and QC.
- Part 4 — Post-production: retouching principles, file management, syndication and publication workflows.
Course details & enrolment
Flexible training: study wherever you are
- Course duration: Estimated 6–8 hours to complete, including practical exercises
- Language: English. English and Italian subtitles available
- Learning Materials: video lessons, downloadable checklists and templates, photo styling guides
- Where & When: Online On-demand, start immediately
- Teachers: Industry professionals and production managers (lead instructor: Enrico Fantaguzzi)
Learning goals
- Understand the role and scope of photography in e-commerce and the differences between luxury and mass-market approaches.
- Be able to organise and run photo shoots: team roles, scheduling and on-shoot coordination.
- Manage post-production workflows, retouching briefs and syndication to e-commerce platforms.
- Produce a photoshoot plan, style guide and QC checklist tailored to a specific brand.
Certification
Professional certification in Fashion E-commerce Photography
Completing this course will give you a certificate of completion from Digital Fashion Academy, industry-validated and accredited by the CPD Standards Office. The certificate recognises your capability to plan and manage e-commerce photography production workflows and can be shared on professional profiles.
CPD Standards Accreditation
Accredited Fashion E-commerce Photography Course
This course is accredited with The CPD Standards Office. The programme has been assessed to ensure relevance, structure and measurable learning outcomes suitable for professionals working in fashion e-commerce.
Who is this course for?
This course is not addressed to aspiring fashion photographers. It is designed for professionals who need to manage the production and processes of ecommerce photography, including:
- Fashion marketers and merchandisers
- Photographers looking to specialise in e-commerce workflows and scale
- Entrepreneurs, online sellers and retailers
- Junior e-commerce professionals, operations and production managers, coordinators
Course programme
Each part is designed to provide practical outcomes you can apply immediately. At the end of the course you will prepare a full photoshoot plan and style guide.
What You’ll Learn:
- How to plan a photoshoot from inception to delivery, including seasonal planning and stock handling.
- Studio set-up: layout, equipment, lighting and props for consistent e-commerce imagery.
- On-shoot management: vendor selection, team coordination, look creation and quality control.
- Post-production: selection, retouching principles, file naming, and syndication to e-commerce channels.
Part 1: Organising the photoshoot process
- Define staff roles: photographer, stylist, production coordinator, retoucher.
- Plan season calendars and stock handling for shoots at scale.
- Create briefs and shooting guidelines aligned to brand identity.
Part 2: Studio setup & equipment
- Choose equipment depending on volumes and shot types.
- Lighting setups for product-only, ghost mannequin and on-model images.
- Props and background strategies for consistent merchandising.
Part 3: Managing the photoshoot session
- Vendor recruitment and briefing.
- Look creation and fitting workflows.
- Real-time quality checks and shoot pacing.
Part 4: Post-production & syndication
- Retouching briefs and quality control.
- File management and delivery pipelines.
- Syndication best practices for marketplaces and CMS platforms.
What does Fashion E-commerce Photography include?
Fashion e-commerce photography includes a variety of visual assets beyond product page images:
- Product images: flat lays, ghost mannequin, on-model and detail shots.
- Homepage & category banners: high impact visuals to attract attention.
- Contextual / lifestyle imagery: outdoor and in-scene shots that show product usage.
- User generated content: strategies to leverage customer photos for authenticity and social proof.
Meet your instructors
Learn from production managers and industry professionals with hands-on experience in fashion e-commerce photography.
Enrico Fantaguzzi
Lead instructor — e-commerce and production specialist. Formerly at Gucci, Tod’s, Yoox, Walt Disney.
Industry Photographer (Guest)
Practical insights on lighting, framing and post-production workflows for e-commerce (guest tutor).
Production Manager (Guest)
Focus on shoot planning, vendor management and scaling production for collections.
What our students say
Our students appreciate the practical approach, the production checklists and the real-world case studies.
Laly
Fractional Growth Partner for DTC Brands
A must for anyone managing production
“Practical, well structured and full of production checklists I can immediately use with vendors. Highly recommended.”
Martina
Ecommerce Merchandising Specialist at Gucci
Recommended
“I recommend this course to anyone responsible for product visuals — it fills a big gap between creative and commerce.”
FAQs
Can I start anytime?
Yes — the course is on-demand and flexible. You need to complete it within 6 months from enrolment.
I’m a fashion entrepreneur — is this course suitable?
Yes. The course is recommended for entrepreneurs, e-commerce managers and production coordinators who need to manage photography at scale.
Is there a certification at the end of the course?
Yes. Upon successful completion, you will receive a Certificate of Achievement by Digital Fashion Academy accredited by the CPD Standards Office.
What CPD Standards Office?
The CPD Standards Office is a UK-based organisation providing accreditation for Continuing Professional Development activities to ensure quality and relevance.
How can I pay for the course?
You can pay by credit card, PayPal or bank transfer. Credit cards and PayPal may offer instalment solutions.
Is there live coaching or mentoring included?
Yes — one complimentary 30-minute mentoring session is included with the course fee.
In which languages are the lessons available?
Lessons are in English. Subtitles are available in English and Italian; additional languages can be added on request via our contact form.
How can I enrol?
Purchase the course online and you’ll receive access credentials shortly after purchase.
Download the Photography for E-commerce course brochure
