UX Design for Fashion
UX design is the process of designing User Interfaces (UI) and User Experiences (UX) across multiple touchpoints, such as websites, mobile apps, and digital touch points in retail stores. UX Design adopts a user-centered approach with the goal of creating the most satisfactory user experience for the user, and create multiple customer journeys that ends in the conversion and the transformation of the users into loyal customers.
UX Design Course overview
Quite often, when we browse fashion ecommerce websites, we either have the feeling that they all look the same, or we have the impression that a website it’s looking cool but it’s difficult to use.
UX designers working in the fashion industry constantly need to balance usability optimization with the need to convey brand stories and emotions, and being consistent with the brand image.
The best practice for ecommerce UX design often impose standards in the creation of landing pages, product listing pages and product pages, and quite often the result are websites that are all similar to each other, thus creating a problem to fashion brands who strive to stand out.
In this course you’ll learn how to create a UX design for your ecommerce website that stands out from the crowd, aligns with your brand DNA and converts users into customers.
In the fashion and luxury industries however, UX designers need to balance the need for usability and conversion rate optimisation with the need to convey brand stories and emotions, and being consistent with the brand image.
UX design for Fashion Course Agenda
In this masterclass you’ll learn the essential concepts and processes for effective UX design for fashion ecommerce. You’ll learn how bring online your brand DNA. We’ll explain metrics and tools used by fashion brands to support design decisions and improve conversions.
We will touch on some essential notions of UX design such as:
- Information architecture
- Responsive Design
- Conversion rate optimisation
- Image compression
- Call to actions
Finally we will look at the creative and design process, answering some specific questions such as:
- How to organise UX design process?
- How to competitor analysis for UX design?
- What metrics can we use to measure effectiveness of design?
- Which tools can we use for UX design for fashion
UX Design Course Learning Outcomes
By the end of this UX Design course, you will have a solid understanding of UX design strategies and techniques specifically tailored for the fashion brands and etailers.
- Understand the UX design process and its applications to ecommerce websites, mobile apps and retail digital touchpoints
- Learn to analyse competitors and best in class players to compete at the same level and differenciate your brand.
- Understand how to structure a customer journey that drives sales and returning customers for a fashion brand.
- Develop an effective UX design briefing for agencies and designers
- Acquire the techniques and strategies used by UX design professionals such as wireframing and responsive design
- Create consistent online image that reflect your brand, discover the color palette for interactive design.
- Explore the essential digital tools and user journeys employed by leading brands for in store digital experience
- Learn essential principle for high converting ecommerce websitesusing best practices in Conversion Rate Optimisation CRO and cognitive bias.
- Analyse a real fashion brand case study and understand strengths and weaknesses of a brand website design
- Learn how to test and fix issues on UX design using quality testing.
- Learn the basics of newsletter design.
- Understand the importance of data analytics and how to measure the effectivness of user experience design
How to enrol
- Enrol online now, click enrol and complete the check out. You’ll receive via email the link and the details to connect to the live virtual course;
- Contact us here if you want to request an invoice or enrol more than one person;
- Enrol online now and watch it on demand if you cannot attend on the specific date
Time zones
- Los Angeles (PDT, UTC−7) → 7:00 AM
- New York / Toronto (EDT, UTC−4) → 10:00 AM
- Mexico City (CDT, UTC−5) → 9:00 AM
- São Paulo (BRT, UTC−3) → 11:00 AM
- Paris / Rome / Berlin (CEST, UTC+2) → 4:00 PM
- Athens (EEST, UTC+3) → 5:00 PM
- Dubai (GST, UTC+4) → 6:00 PM
- Mumbai (IST, UTC+5:30) → 7:30 PM
- Bangkok (ICT, UTC+7) → 9:00 PM
- Hong Kong / Singapore (HKT/SGT, UTC+8) → 10:00 PM
- Tokyo (JST, UTC+9) → 11:00 PM
- Sydney (AEST, UTC+10) → 12:00 AM (next day)
- Auckland (NZST, UTC+12) → 2:00 AM (next day)
