Fashion e-commerce

E-commerce has become the most important channel for fashion and luxury. Even before the pandemic struck, it was the most important channel of growth for brands, but now has become essential to ensure positive P&Ls. Despite of the fact that e-commerce sales are soaring and people are getting more used to buy online, fashion companies need to find qualified and experienced talents which are still available in small numbers.

Ultime guide to Fashion Ecommerce Quality Assurance 2024

Fashion E-Commerce: testing strategies to optimize performance and quality

Maria, Social Media and Content Creator How do the big fashion and luxury brands guarantee an optimal User Experience for users and customers? It all starts from a solid testing strategy In recent years the Fashion & Luxury sector has undergone a significant revolution, triggered by the adoption of digital technologies, by the change inbehaviour […]

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Digital Transformation, Fashion e-commerce, Project Management
Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape,

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Digital Marketing, Digital Strategy, Digital Transformation, Fashion e-commerce, , ,
Fashion & Luxury Ecommerce priorities in 2024

10 Priorities for Fashion E-commerce in 2024

Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at an unprecedented pace, driven by technological advancements, shifting consumer behaviors, and the ever-changing fashion industry trends. As we step into 2024, e-commerce managers in the fashion sector are faced with new challenges and opportunities. To

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Fashion e-commerce, Fashion Management

Essential AI Applications for Fashion E-commerce in 2024

Title: 10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead of the curve is crucial for businesses looking to enhance customer experience, streamline operations, and boost sales. Artificial Intelligence (AI) is proving to be a game-changer, offering innovative solutions to address various challenges in

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Digital Transformation, Fashion e-commerce, Fashion Management
UX Wireframes - Conversion Rate Optimisation Discussion

Conversion Rate Optimization CRO for Fashion & Luxury

CRO Specialist – Antonio Moschetta What is CRO? In the competitive world of fashion e-commerce, CRO, or Conversion Rate Optimization, is a fundamental element for success. But what exactly is CRO in the context of fashion e-commerce? CRO is not just a trendy term but rather an approach to improving the performance of your website,

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Digital Strategy, Fashion e-commerce, Fashion Management
Online Store Management Lesson with FiloBlu

Online Store Management class with FiloBlu

We were delighted to host Ilaria Sartorato, Retail Manager at FiloBlu, and Martina Donà, Online Store Manager at FiloBlu, for an insightful conversation on the pivotal role of Online Store Management and its profound impact on the success of a Fashion Ecommerce Store. Our discussion unveiled several key insights Digital Touchpoint Excellence The online store

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Digital Transformation, Fashion e-commerce, Fashion Management
3D Fashion Design Louis Vuitton

3D design in fashion & luxury e-commerce

3D fashion design is rapidly gaining traction in the industry and it’s paving the way for a more sustainable future of fashion. Brands like Louis Vuitton and Nike are pioneers in this field and they are experimenting with virtual runway shows and digital showrooming. What 3D design means for the Fashion Industry How collections were

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Digital Transformation, Fashion e-commerce, Fashion Management,
Fashion Ecommerce Trends 2023

Fashion ecommerce trends 2023

E-commerce trends 2023 Internationalisation and Glocalization Another important trend that fashion brands should keep in mind in 2023 is the internationalisation and localisation of e-commerce.  The international expansion of e-commerce for fashion brands is more and more important to ensure the continuous growth in terms of sales of digital channels.  The problems that happened with

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Fashion e-commerce, Fashion Management

Essential and free Google tools to manage your e-commerce website

These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get

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Digital Marketing, Fashion e-commerce
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