The Myth of Learning from Mistakes: Why It’s a Costly Misconception
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that […]
Fashion Management
Fashion Management is art and science. It requires sensitivity, experience but also relational abilities and analytical skills. Fashion Industry is characterised by rules and practices that are different from other businesses: fashion product lifecycle, collections & seasons, distribution models, sourcing strategies. These elements of fashion business are continuously evolving as technology changes and consumers preferences mutate.
The Fashion Management sections is dedicated to articles that illustrates the state of the art of fashion management with a specific focus on innovation and digitalisation of fashion business.
The Email Marketing and CRM Manager: A pivotal role for fashion companies
The Email Marketing and CRM Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
Visual Merchandising Course
Visual Merchandising is a discipline that is often little understood, but it plays a fundamental role in the development of
Fashion Marketplace Management: Strategies, Experts tips and Best Practices for selling online on fashion maketplaces
Online Fashion Marketplaces have recently made the news for reaching a stunning ~50% of the total sales of fashion and
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The Ecommerce P&L with examples: a guide to ecommerce financial success
How is the P&L of Ecommerce structured and why it’s important to do it right. For fashion ecommerce managers and
Fashion Ecommerce Store Management – the essential guide
We were delighted to host Ilaria and Elisa from Filoblu, a leading e-commerce services provider for the fashion industry, at
Fashion Customer Journey: the complete guide
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Digital Fashion Wholesale, platforms and trends
What does “Digital Fashion Wholesale” Mean? Digital fashion wholesale refers to the process of buying and selling fashion items in
Predictive Analysis with AI: How to Optimize Your E-commerce Inventory
Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto,
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