Professional Certification in AI for Fashion
Online Course with Certification.
AI for Fashion Course Overview
Designed & created by leading fashion and digital innovation professionals, for forward-thinking fashion brands, retails and entrepreneurs.
AI, automation, data-driven strategy, genAI tools, content creation, customer intelligence & more.
Learn how AI is transforming fashion, directly from senior professionals working at top Fashion and Luxury brands.
- Topics covering AI for Fashion end-to-end, from strategy to day-to-day applications
- Online Course Duration Live via Zoom and On-Demand: 14 weeks
- Commitment: 3.5 hours per week
- Certification: International Accredited Certification
- Language: English (subtitles in English and other languages)
- Where: Online live and on-demand, study anywhere
- When: Online live via Zoom on Friday from April to June 2026 | On-demand available from April access any time 24/7
- Catch-up: Lessons and Exercises available also on-demand
AI for Fashion Course & Certification
Learn how to leverage AI to transform fashion workflows and drive innovation.
Master the AI strategies, tools and best practices used by industry leaders.
High digital performance today depends on how effectively fashion brands adopt and integrate Artificial Intelligence into content creation, merchandising, marketing, operations, and decision-making.
In this course, you’ll learn to coordinate and implement AI-powered processes that boost productivity, creativity, and business results. From strategic applications to hands-on tools, you’ll learn how AI is reshaping every stage of the fashion value chain.
The course is taught by professionals from global fashion houses and digital consultancies, offering real-world insights, practical frameworks, and actionable case studies.
next start dates
⇢ Next cohort Apr 2026
⇢ Early bird 20% off until December 31st
COURSE DURATION
⇢ 14 weeks
⇢ 3.5 Hours study per week
COMMITMENT
⇢ 3.5 hours per week
Delivery format
⇢ Live via Zoom and rewatch on-demand
⇢ Live online group workshops (optional)
⇢ Online practice with teacher feedback
fees
⇢ €2,150 (exam fee included)
⇢ Includes 3 mentoring sessions
CERTIFICATION
AI for Fashion Professional Certificate
⇢ Accredited certification included
LANGUAGE
⇢ English
⇢ Subtitles: English (other languages on-demand)
AI for Fashion – Course Outcomes
By the end of this course, you will have a solid understanding of AI applications in fashion, including creative, commercial, operational and strategic use cases.
You will learn how to:
- Gain a comprehensive understanding of how AI transforms fashion business processes
- Master essential AI tools, workflows and automation techniques
- Develop expertise in integrating AI into marketing, merchandising, product development, analytics, operations, logistics, retail and customer experience
- Acquire practical knowledge of genAI for content creation, forecasting, CRM, and design
- Build a digital portfolio showcasing your AI projects
- Earn the AI for Fashion Certificate to accelerate your career
- Use AI to enhance fashion business processes with a focus on efficiency and innovation
- Develop hands-on experience with AI tools for fashion, design, marketing, merchandising, and customer experience
- Leverage the KPIs and methodologies trusted by leading digital teams
Learning Experience & Methodology
The course combines expert teaching, real-world projects and mentoring.
By the end of the course, you will understand how AI impacts fashion and how to apply it effectively in a business context. You’ll also earn a certificate to validate your skills. Each module connects theory with practice using:
- Clear learning goals, practical tools, case studies and KPIs
- Exercises, quizzes, and workshops to apply what you learn
- Digital Portfolio: work on real world AI projects to build practical skills
- Feedback and guidance from senior experts
- Break out rooms for group work and workshops
- One-to-one mentoring sessions
How to participate
Flexible training for Fashion professionals: take this course wherever you are
- Reserve your seat now, pay a deposit and benefit of early bird 20% off until December 31st
- Fill out the application form at the bottom of this page to start your enrolment
- Attend the live lessons via Zoom to be held on Friday afternoon between 1:00 PM and 4 PM GMT
- Watch the lessons recordings if you are not availale for the live lesson
- Dedicate approximately 3.5 hours per week to complete the master
- Complete the assignments individually or work in groups
- Create a full portfolio for your business and your career
- Engage remotely with teachers and colleagues through our platform
AI for Fashion Executive Programme
14 weeks, part-time online, live + self-paced learning
8 MODULES
Module 1. Foundation of AI and Fashion Business
Introducing AI in Fashion
Understanding AI, without the hype — and why it matters now
- Overview of the fashion industry: business models, value chain and digital transformation
- Why AI matters in fashion today: megatrends, competitive pressure and expectations
- What is AI? History, definitions, myths and real-world fashion examples
- AI vs Machine Learning vs Generative AI vs Automation – simplified, non-technical frameworks
- Core concepts: Neural Networks, NLP and Computer Vision (face recognition & image analysis)
- The role of data: structured vs unstructured data and fashion-specific datasets
- Case studies: how luxury, fast fashion and sportswear brands are experimenting with AI
Governance, Ethics & Risk
- Talking to AI: prompt design and Natural Language Processing fundamentals
- Governance, legal and ethical frameworks (EU AI Act, IP, privacy)
- Opportunities and risks: bias, sustainability, IP and brand protection
- Case study: AI implementation approach in a leading luxury group
Practice Lab: Creating a job description for an AI-powered virtual assistant
Module 2. Design, Product, and Trend Forecasting
AI in Fashion Design from Trend Forecasting to Product Development
Creativity enhanced by algorithms
- AI-powered trend forecasting: data sources, signals and algorithms
- Product design with Generative AI: sketches, moodboards, fabrics and concepts
- The future of creative direction: fashion shows, campaigns and metaverse experiences
- Virtual product development, digital twins and Digital Product Passports (DPP)
Tools & Practice
- AI tools for design moodboards (MidJourney, Stable Diffusion – demos)
- Practice lab: creating a moodboard using generative AI
- Practice lab: generating a product concept with AI and peer discussion
Module 3. Supply Chain, Inventory, and Operations
AI applications for Supply Chain optimisation from demand forecasting to stock management
Efficiency, resilience and sustainability powered by AI
- Demand forecasting and inventory optimisation
- AI-driven digital content factories (images, photography and video)
- AI in sourcing and production: quality control and defect detection
- Logistics, distribution and returns management with AI
- RFID and Internet of Things
- Smart logistics: automated warehouses, packing systems and delivery optimisation
- AI for sustainability: materials innovation, waste reduction and circular business models
Case Studies & Labs
- Reducing delivery times and logistics costs with predictive sales
- Textile recycling and ethical AI in fashion (debate)
- Practice lab: redesigning a logistics flow using automation and AI
Module 4 — Merchandising & Distribution (Retail & Ecommerce)
The impacts of AI fashion sales channels: Retail, Wholesale, E-commerce, Marketplaces
From products to personalised experiences
- AI-driven merchandising: assortment planning, smart pricing and competitive intelligence
- Retail innovation: demand prediction, price monitoring and store automation
- E-commerce personalisation: chatbots, recommendations, virtual try-on and dynamic pricing
- Conversational commerce and storytelling
- Visual search and product discovery
- Invisible AI: payments, fraud prevention and transaction security
Case Studies & Labs
- Deep dives: Zara, Gucci, Nike, SHEIN, Farfetch
- Practice lab: building an AI-supported merchandising plan
- Practice lab: competitor monitoring with AI tools
- Practice lab: e-commerce automation workflows
Module 5 — Smart Data, from data collection to decisions
How to manage data to enable the introduction of AI in fashion companies.
Turning data into competitive advantage
- The data lifecycle: from collection to insight and action
- Analytics & Business Intelligence: KPIs, dashboards and predictive intelligence
- Finance: AI for budgeting, forecasting and financial analysis
- Human Resources: AI and data to improve people performance
Practice Lab: Designing the data flow for a key business process
Module 6 — Branding, Marketing & Communication
How AI transforms brand storytelling, marketing strategy, communication workflows, and customer experience
Marketing for algorithms — and for humans
- Marketing strategy and planning in the age of algorithms
- AI-powered marketing analytics and marketing mix modelling
- Customer experience, loyalty, clienteling and predictive CRM
- Content creation with AI and virtual influencers
Tools, Workshops & Labs
- Prompt Engineering 101
- AI tools for copywriting and product descriptions (ChatGPT, Jasper, Writesonic)
- Workshop: optimising website content for LLMs and chatbots
- Case study: AI-generated and personalised advertising campaigns
- Workshop: from moodboard to campaign with AI
- Practice lab: creating an AI-powered Google Ads campaign
Module 7 — AI Technology and Implementation Lab
How AI systems are designed, integrated, and deployed within fashion businesses.
Technical foundations, project management methodologies, vendor selection, and cybersecurity best practices, followed by hands-on implementation exercises.
- AI systems explained: platforms, cloud, APIs and integrations
- AI project management: Agile, MVPs and pilot projects
- Building the business case: ROI, KPIs and performance measurement
- Selecting and managing AI vendors
- Cybersecurity, governance and AI culture
Workshop: Building an AI Opportunity Map for a fashion business
Hands-on Lab: Prototyping an AI use case with mentor feedback
Module 8 — The Future of AI in Fashion & Final Project
How AI will shape future roles, organisations, and strategies in the fashion industry
Participants explore Human+AI collaboration, learn how to design an AI roadmap, and work on a final project to apply all concepts learned throughout the program.
- Human + AI collaboration and future skills
- Designing an AI adoption roadmap
- Organisational change: roles, skills, governance and culture
Final Assignment – AI Adoption Roadmap
- Company context and challenges
- 2–3 priority AI use cases
- Selected tools and technologies
- Implementation roadmap (short, medium and long term)
- Risks, governance framework and required skills
Are you looking for training for your company? Contact us to find out about training for teams: contact us.
Fashion AI certification
Get your certification AI for Fashion Business
Obtaining a certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This AI for Fashion executive master offers you the opportunity to acquire a certificate to help you stand out and boost your career and your business.
DFA Certificates are an industry validated recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.
You can share it with the world through your social profiles and have the opportunity to showcase your commitment to professional development.
Who is the fashion management course for?
This course is for fashion professionals, managers and entrepreneurs who want to understand and apply Artificial Intelligence in real business contexts.
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Mid-to-Senior Fashion & Luxury Managers
Upgrade your strategic skill set by mastering how AI is transforming product creation, merchandising, supply chain, and customer experience. Learn how to lead AI-driven initiatives, improve decision-making with data, and understand the technologies reshaping the future of fashion businesses. -
Marketing & Communication Professionals
Strengthen your expertise with advanced AI applications for content creation, performance optimisation, customer segmentation, and predictive CRM. This programme equips you to run data-driven campaigns and collaborate effectively with creative and technical teams. -
Digital Agencies, System Integrators & Consultants
Gain an in-depth understanding of how AI creates value for fashion and luxury brands. Learn the operating models, processes, and challenges of fashion companies so you can design better solutions, advise clients effectively, and deliver high-impact AI projects. -
Senior Leaders, Heads of Departments & CXOs
Build the strategic vision required to guide AI adoption within your organisation. Develop clarity on AI opportunities, risks, governance, and organisational redesign. This programme supports executives in leading digital and AI transformation across merchandising, operations, marketing, and retail. -
Fashion Entrepreneurs & Business Owners
Discover how AI can accelerate product development, improve ecommerce performance, optimise operations, and enhance brand storytelling. Learn how to manage AI tools, select the right partners, and build scalable, data-driven business models for your fashion brand.
Career opportunities after the executive master
- AI Fashion Strategist: Shape digital transformation strategies for fashion and luxury brands, integrating AI into design, merchandising, and marketing.
- E-commerce & Digital Innovation Manager: Use AI to optimize online retail, personalization, and customer journeys.
- CRM & Customer Experience Specialist: Apply AI-driven segmentation, loyalty programs, and predictive analytics to enhance customer relationships.
- AI Product Manager in Fashion Tech: Oversee development of AI-powered tools such as virtual try-ons, recommendation engines, and inventory optimization systems.
- Luxury Brand Digital Consultant: Advise high-end fashion houses on adopting AI for marketing, operations, and customer engagement.
- Innovation & Sustainability Analyst: Leverage AI to reduce waste, improve supply chain transparency, and support sustainable fashion initiatives.
AI for Fashion Executive Master Instructors
The professionals you’ll meet at AI for Fashion Executive Master.
During this course you’ll virtually meet more 20+ senior practitioners and leaders in AI product design, merchandising ecommerce and digital marketing from brands, retailers and agencies.
Enrico Roselli
Former CEO of the iconic luxury sportswear brand La Martina, retail leader with broad experience in fashion operations and strategy.
Enrico Fantaguzzi
Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.
Gianluigi Zarantonello
Gianluigi Zarantonello has been dealing with Digital Strategy and Transformation since the year 2000, combining business logic with a solid knowledge of technology. He worked for leading fashion and luxury brands such as Valentino, OVS and Coin Group.
Marcello Messina
Worldwide Head of Global E-Business – Director at Tod’s
Senior executive with over 20 years of experience in international retail, fashion & luxury. He has held key roles at brands like Furla and OVS, driving digital strategy and customer engagement.
Evelina Kaganovitch
Fashion Marketer, Creative Strategist, and Copywriter.
With over 10 years of experience working with fashion brands across Europe, the United States, Asia, and Australia, Evelina helps fashion brands embracing AI for copywriting and teaches how to customise LLMs to adapt to the brand needs and tone of voice.
Alexandra Carvalho
Ecommerce Operations Expert at Hugo Boss Campus
As E-Commerce Operations Expert at the Hugo Boss Digital Campus in Porto, Alexandra oversees various activities such as order management, marketplaces order processing, payments and customer service.
Craig Crawford
Digital Transformation Strategist / Founder Differently Enabled
Former Vice President IT Strategy at Burberry. Founder and Fashion entrepreneur.
Danilo Blancato
Corporate Online Business Developer at Teddy Group. Danilo has extensive experience in e-commerce, digital business development, and marketplace strategy, focusing on cross-border e-commerce initiatives, direct-to-consumer (D2C) strategies, and marketplace opportunities across global markets. He specialises in Project Management for Fashion.
FAQs — AI for Fashion Executive Master
When does the Executive Master start?
The AI for Fashion Executive Master starts in April and finishes in June.
Is this Master suitable for my background?
This executive master is designed for professionals at various stages of their career who want to understand and apply Artificial Intelligence in fashion business contexts. It is suitable for managers, designers, entrepreneurs and consultants who already have experience in the fashion industry. No technical knowledge is required to attend this training program. A working knowledge of English is required.
Is there a certification at the end of the programme?
Yes, upon successful completion, you will receive an **AI for Fashion Professional Certificate**, an internationally recognised accreditation included with the programme.
I’m a busy professional, is attendance flexible?
Absolutely. This training programme is delivered through a mix of live online sessions and on-demand content, so you can study flexibly from anywhere and revisit lessons anytime on the platform. If you miss the live online lessons you can watch them on-demand.
How long does it take to complete the AI Master?
The programme runs over approximately **14 weeks**, with an expected study commitment of around **3.5 hours per week** including practice time.
How do I enrol?
To enrol, you can complete the online pre-registration form, and you’ll be contacted to complete your enrollment. You will be asked to pay a deposit to reserve your seat. Seats are limited, for this edition there is a maximum number of 30 participants.
What is the teaching methodology?
The Master blends expert instruction from industry professionals with real-world case studies, practical workshops, assignments, quizzes, and mentoring. You’ll build a digital portfolio of AI projects connected to fashion business use cases.
In which language is the programme taught?
The Master is taught in **English**, with subtitles available in English and additional languages on demand.
What are the benefits of taking the AI for Fashion Executive Master?
- Learn how AI impacts fashion business processes — from design and merchandising to marketing, operations, and customer experience.
- Gain practical skills with AI tools, workflows, and automation techniques.
- Develop an AI strategy and build a portfolio of real AI-driven projects.
- Flexible online format with live sessions and on-demand access.
- Interact with senior instructors and peers across the global fashion industry.
Can I use my company / brand for the practice if this course?
Yes you can use your own brand or company case study to carry out exercises and practice lab. You’ll be able to keep and use all the documents produced during the training course for your business.
AF for Fashion – pre-registration
Pre-register and save your seat, only 30 seats available for this Executive Master