DFA Background corporate

Fashion Ecommerce, Built to Scale

  • Build your ecommerce
  • Scale your business
  • Training in e-commerce and marketing

We help fashion entrepreneurs and brands build, optimize, and scale their eCommerce through a unique mix of hands-on execution, strategic consulting, and professional education.

πŸ‘‰ From first launch to international growth, Digital Fashion Academy is by your side.

HOW IT WORKS

A Fashion-First Ecommerce Approach

Unlike generic agencies, we specialize exclusively in fashion business.

βœ” 20+ years of fashion & luxury experience
βœ” Shopify expertise
βœ” Proven frameworks taught at Digital Fashion Academy
βœ” Execution + education combined

We don’t just build stores, we build digital businesses.


Our Services

πŸš€ Ecommerce Starter
Launch your fashion eCommerce with the right strategy, technology, and UX.

πŸ“ˆ Ecommerce Growth
Optimize performance, improve conversion, and unlock sustainable growth.

🌍 Ecommerce Scale
Build a scalable, international fashion eCommerce engine.

πŸ‘‰ Each service is supported by Digital Fashion Academy training, ensuring long-term autonomy for founders and teams.


Consulting for Fashion eCommerce & Digital Transformation

Our Consulting services are designed for fashion brands and digital teams who need strategic direction, expert execution, and hands-on support. We work alongside founders, CEOs, and internal teams to define priorities, solve complex challenges, and accelerate sustainable growth across eCommerce and digital transformation initiatives.

With over 20 years of experience in fashion, luxury, and global eCommerce, we combine strategic thinking with practical implementation β€” ensuring that ideas translate into measurable results.

Our Consulting Services Include:

Roadmap Definition & Strategic Planning
We help you define a clear, realistic digital roadmap aligned with your business goals. From short-term quick wins to long-term transformation initiatives, we prioritise actions that deliver the highest impact.

Shopify eCommerce Training & Configuration
We support brands in setting up, optimising, and scaling their Shopify stores. This includes platform configuration, best-practice architecture, integrations, and tailored training for internal teams to ensure long-term autonomy and performance.

Project Management & Delivery Support
We provide structured project management for eCommerce and digital initiatives, coordinating internal teams and external partners to ensure projects are delivered on time, on budget, and according to strategic objectives.

eCommerce Assessment
A comprehensive evaluation of your current eCommerce setup, covering platform performance, user experience, conversion optimisation, technology stack, operations, and team processes β€” with actionable recommendations for improvement.

Digital Transformation Assessment
An in-depth analysis of your organisation’s digital maturity, including tools, processes, skills, and governance. We identify gaps, opportunities, and priorities to support scalable, future-proof growth.

Why Work With Us

  • At team of international fashion and luxury experts available to you
  • Experience with multinational companies as well as start-ups
  • Over 20 years in fashion eCommerce & digital transformation
  • Available online
  • Trusted by fashion brands at every stage

β€œWe combine the mindset of a fashion executive, the precision of an eCommerce specialist, and the structure of a professional academy.”

Case studies

Il Borgo Cashmere

We build the ecommerce website for il Borgo Cashmere on Shopify. We handled the migration from Woocommerce to Shopify.

E-commerce coaching and website development on shopify

Zani del Fra’

Designed and developed a B2B ecommerce website built on Woocommerce. Zani Del Fra’ B2B Ecommerce For Luxury Gifting.

B2B Ecommerce for personalised Luxury Gifting

MLV Luxury Vintage

The orginal luxury vintage and pre-loved is a growing digital market. With MLV luxury vintage we collaborate to provide training and support on e-commerce on Shopify

Xsuit

Xsuit is a leading brand for no-iron and stretch men’s suits. Digital Fashion Academy provides Xsuit with experience in international markets and program management in order to exapand the brand internationally

Xsuit Case Study - international expansion - scale up - program management

Le Silla

Le Silla is a luxury shoes brand from Italy. They needed training to improve specific areas of their business and they asked Digital Fashion Academy to create and deliver bespoke courses to meet their needs

Bespoke training courses online

Grey Flannel

Grey Flannel is a clothing and accessories shop in London that provides tailored services and branded products. They needed an assessment of their Shopify store in order to improve conversions and lead generation

Grey Flannel Shop in London - Ecommerce assessment

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