We help fashion entrepreneurs and brands launch, optimize, and scale their eCommerce with a proven fashion-first digital strategy.
1️⃣ Launch your Ecommerce with Confidence
Ideal for:
Fashion startups, emerging designers, and brands launching their first online store.
What we do
- Ecommerce strategy & platform selection (Shopify-first)
- Store architecture & UX planning (collections, navigation, PDPs)
- Shopify setup & configuration
- Payments, shipping, taxes & basic legal setup
- Product data structure (variants, sizes, filters)
- Fashion-focused UX best practices (fit, storytelling, imagery)
- Pre-launch checklist & QA
Outcome
✔ A conversion-ready eCommerce store
✔ Solid technical and strategic foundations
✔ No costly mistakes at launch
2️⃣ Optimise and Turn Traffic into Sales
Ideal for:
Brands already online but underperforming.
What we do
- UX & CRO audit (homepage, PDPs, checkout)
- Analytics setup & KPI definition
- Product page optimization (copy, imagery, size guides)
- SEO foundations for fashion eCommerce
- Mobile optimization
- Speed & performance improvements
- Conversion-focused content strategy
Outcome
✔ Higher conversion rate
✔ Better customer experience
✔ Clear performance benchmarks
3️⃣ Scale and Grow Profitability of eCommerce
Ideal for:
Brands ready to scale revenue and international growth.
What we do
- Growth strategy & roadmap (6–12 months)
- Paid media strategy (Meta, Google Shopping)
- Email & CRM strategy (retention, lifecycle marketing)
- Internationalization strategy (markets, languages, currencies)
- Merchandising & sales performance optimization
- Tech stack evolution (apps, automation, integrations)
Outcome
✔ Sustainable revenue growth
✔ Improved LTV & repeat purchase
✔ Scalable operational model
4️⃣ Let’s Build your ecommerce together (Education + Consulting)
This is where Digital Fashion Academy becomes your differentiator.
What we do
- 1:1 strategic consulting with you
- Team training (eCommerce, CRM, digital marketing)
- Access to DFA courses & frameworks
- Ongoing mentorship & decision support
- Workshops for founders & teams
Outcome
✔ Internal skills development
✔ Faster decision-making
✔ Reduced long-term dependency on agencies
5️⃣ Ongoing Support – Your Fashion eCommerce Partner
Ideal for:
Brands that want long-term guidance, not just a one-off project.
What we do
- Monthly strategic support & reporting
- Performance reviews & optimization
- New feature & campaign support
- Tech & marketing alignment
- Founder-level advisory
Outcome
✔ Continuous improvement
✔ Strategic clarity
✔ A trusted digital partner who knows your brand
Why Clients Trust You & Digital Fashion Academy
You should state this explicitly:
- ✔ 20+ years in fashion & luxury eCommerce
- ✔ Experience with brands like Tod’s, Yoox, Gucci, Disney
- ✔ Proven Shopify & fashion eCommerce expertise
- ✔ Education-first approach (not agency dependency)
- ✔ Real-world execution + training combined
Positioning sentence you can reuse everywhere:
“Digital Fashion Academy supports fashion entrepreneurs and brands in building and scaling their eCommerce through a combination of hands-on execution, strategic consulting, and professional education.”