Ecommerce & Digital Marketing

In the process of CPD accreditation – official recognition coming soon

Become a certified
E-Commerce & Digital Marketing Professional

» Learn from professionals at top fashion brands
» Gain the skills to grow online sales, lead digital teams and accelerate your career
» Receive premuim support
» Earn internationally accredited certification

ENROL HERE

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95%

of students found this course
practical and relevant for their job

90%

of students reported that gaining
a comprehensive 360° view of eCommerce processes
has positively impacted their careers

98%

of students would recommend
this course to their colleagues

Why choose DFA?

The DFA experience puts you first – learn flexibly, with premium support

Created by Trusted Industry Leaders

This program is created by professionals working at the forefront of fashion ecommerce and digital marketing.

When you join, you’re connecting with a network of digital fashion experts committed to your success.

Premium Support & Mentoring Sessions

Personalised onboarding call to map your goals and design your learning journey.

3x private mentoring sessions with fashion industry professionals to keep you on track and accelerate your progress.

Practical Exercises & Instructor Feedback

Learn by doing: our exercises are designed to mirror real-life challenges in fashion ecommerce and digital marketing, giving you the chance to practise the skills professionals use every day.

Every exercise is reviewed by real experts who provide real feedback – never automated, always personal.

Internationally Accredited

Earn a CPD-accredited certification in Ecommerce and Digital Marketing for Fashion
that is officially recognised and endorsed by our industry partners.

Showcase your certification on your CV and LinkedIn profile to stand out in the competitive fashion industry.

Ecommerce and Marketing Course

The Results You Can Expect

By the end of this Digital CPD-accredited program, you’ll walk away with:

➧ Practical knowledge of the end-to-end process of fashion e-commerce and digital marketing: from strategy and KPIs to tools used by leading global brands

➧ A proven framework to grow your career or business using industry best practices

➧ A digital portfolio of real exercises and projects, reviewed by instructors, to showcase your skills to employers or clients

➧An official CPD-certified recognition to strengthen your CV and professional credibility

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Who is this course for?

This digital marketing and ecommerce course is for fashion professionals who need to acquire hands-on digital fashion skills to manage the ecommerce business in fashion brands and retail companies.

Junior Professionals

Early-career professionals in the fashion and luxury industry. If you’re in a junior to mid-level role, such as Ecommerce Visual Merchandiser, Operations Coordinator, or Junior Store Manager, you’ll find a clear path to advance your career in fashion ecommerce.

You’ll gain a 360° understanding of ecommerce and hands-on experience in strategic planning, finance, operations, analytics, and store management.

Mid-to-Senior Fashion & Luxury Managers

Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion.

Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.

Fashion Entrepreneurs, Business Owners

If you’re building or growing a fashion business and need to drive online sales, this course will equip you with the ecommerce and digital marketing skills needed to take control of your brand’s growth.

You’ll learn how to manage key areas of your digital business, coordinate teams, and work effectively with external partners like 3PLs, marketing agencies, ecommerce platforms, and payment providers.

Fashion Ecommerce Management Online Course

GET THE BROCHURE ➞

Professional Certification in Ecommerce & Digital Marketing for Fashion

What will you learn?

Approx. 16 hours of practice & exercises

The #1 Digital Fashion course designed to teach you
end-to-end Fashion Ecommerce and Digital Marketing

MODULES 1-10

Fashion Industry: Business Models & Brand Strategy

Understand how fashion brands operate, generate revenue, and adapt to the digital era.

You’ll Learn:
• The key processes, timelines, and revenue drivers behind successful fashion brands
• Different business models and market positioning strategies
• How fashion brands manage product lifecycles and sales channels
• The impact of digital transformation and pricing strategy on brand growth

E-commerce Processes

Explore the key e-commerce processes specific to the fashion industry and understand the full lifecycle of an online transaction.

You’ll Learn:
• How fashion brands manage each stage of the e-commerce process, from browsing to fulfilment
• The organisational structures and roles that support successful online operations
• Why cross-functional collaboration is critical to delivering a seamless customer experience
• Best practices for building efficient, scalable e-commerce workflows

E-commerce Operations & Logistics

Discover how fashion e-commerce operations work behind the scenes; from creating digital content to managing fulfilment and delivery.

You’ll Learn:
• The key components of daily e-commerce operations and workflow management
• How to align content creation, merchandising, and logistics for smooth execution
• The impact of evolving consumer behaviours on operations and fulfilment
• How efficient logistics ensure every online purchase runs seamlessly

Customer Service

Explore how fashion brands deliver exceptional customer service online and turn support interactions into opportunities to build loyalty and drive sales.

You’ll Learn:
• Key strategies and tools for managing customer enquiries effectively
• How to measure service performance and manage SLAs
• The pros and cons of insourcing vs outsourcing customer service
• How AI and digital solutions enhance customer experience and online selling

Customer Relationship Management (CRM)

Learn how fashion and luxury brands build customer satisfaction and long-term loyalty through data-driven strategies and personalised experiences.

You’ll Learn:
• The key CRM concepts and techniques used in fashion and luxury
• How to create a customer-focused strategy across multiple touchpoints
• Practical methods to analyse data and improve customer interactions
• How to turn insights into actions that strengthen loyalty and boost business performance

Email Marketing

Learn how to plan, design, and optimise email campaigns that engage customers and drive sales for fashion and luxury brands.

You’ll Learn:
• How to create a contact plan and schedule effective newsletters
• Best practices and case studies from leading fashion and luxury brands
• How to design responsive newsletters for both desktop and mobile
• The essentials of email automation: welcome cycles, data enrichment, and triggered campaigns
• How to track and interpret key email marketing KPIs

Inside a Fashion Brand: Strategy, Storytelling

Get an exclusive, behind-the-scenes look at how a small fashion business operates and makes strategic decisions.

You’ll Learn:
• How to analyse a fashion brand through a practical case study
• How to conduct a SWOT analysis and identify key business challenges
• Techniques for developing strategic communication and marketing messages
• How to align brand storytelling with overall business goals

E-commerce Strategy & Planning

Develop the strategic mindset and tools needed to manage the fast-changing world of fashion e-commerce.

You’ll Learn:
• How to apply strategy and planning methods to real e-commerce challenges
• How to turn ideas into actionable plans and make informed business decisions
• Practical management techniques such as bottom-up planning and issue tracking
• How to organise projects with tools like roadmaps and task planning frameworks
• How successful brands use strategic tools to drive growth and adapt in a fast-moving industry

Online Store Management & eMerchandising

Learn how to manage the daily operations of a fashion e-commerce store and master the art of digital merchandising to boost sales and enhance the customer experience.

You’ll Learn:
• The core operational tasks of running an online store: planning, execution, and performance tracking
• How to organise content for product pages and campaigns
• How to build and implement a commercial plan for your e-commerce business
• Key strategies and tools used by top e-merchandisers to optimise product assortment
• How to use AI at key digital touchpoints (homepages, PLPs, and PDPs)
• How to balance editorial storytelling with sales goals through hybrid merchandising methods
• The essential metrics to track and improve your merchandising performance

UX Design Fundamentals for Ecommerce

Discover how to create seamless, high-performing user experiences that blend fashion content, technology, and design.

You’ll Learn:
• The principles of effective UX design for fashion e-commerce
• How to optimise key pages: Home, PLP, PDP, Landing, and Checkout
• How to apply benchmarking, analytics, and A/B testing to improve performance
• Techniques for conversion rate optimisation (CRO) and user journey design
• How to evaluate and improve website performance, whether managing your own store or collaborating with designers

MODULES 11-20

E-commerce Growth and Cost Management

Learn how to scale a fashion e-commerce business sustainably by mastering the financial drivers of growth and profitability.

You’ll Learn:
• The key financial levers behind online growth, from demand generation to cost control
• How to plan budgets and manage margins for long-term success
• How to track and optimise essential KPIs: traffic, conversion rate, and average order value
• How to interpret and use an e-commerce Profit & Loss statement
• How to balance revenue growth with profitability for sustainable business performance

Finance for Fashion Ecommerce

Understand how fashion companies plan, budget, and manage financial performance to achieve sustainable, profitable growth.

You’ll Learn:
• The core principles of financial planning, budgeting, and reporting in fashion
• How to build accurate forecasts and align budgets with business goals
• How fashion brands allocate resources and track key financial KPIs
• How to manage and optimise an e-commerce Profit & Loss statement for target profitability (EBIT)
• Insights from a CFO guest webinar, offering a real-world view of financial leadership in fashion and luxury

Web analytics and Business Intelligence

Module 13: Web Analytics & Business Intelligence
Learn how to measure, analyse, and optimise online performance using the same tools and metrics employed by global fashion brands.

You’ll Learn:
• The key KPIs for tracking digital marketing and e-commerce performance
• How to use analytics platforms to evaluate campaigns and customer behaviour
• How to interpret data to make informed, strategic decisions

Technology for Fashion Ecommerce

Explore the technology ecosystem that powers modern fashion e-commerce and learn how to use it to create a seamless omnichannel experience.

You’ll Learn:
• An overview of the main e-commerce platforms used in fashion such as Adobe Commerce, Shopify and Salesforce
• How to leverage marketing technology, PIMs, DAMs, OMS, and AI solutions effectively
• How digital in-store technologies connect online and offline customer experiences
• How to integrate omnichannel strategies and customer care systems for consistent service across all touchpoints

Marketplaces & Internationalisation

Discover how to grow fashion e-commerce sales by expanding into new digital channels and international markets.

You’ll Learn:
• Strategic approaches to selling through global fashion marketplaces
• How to manage cross-border e-commerce and regional operations
• The key success factors for trading in international markets, including the Far East, Middle East, and Africa
• How to apply localisation strategies and website optimisation to meet diverse customer expectations worldwide

Marketing for Marketplaces

Learn how to boost visibility and sales on major fashion marketplaces through data-driven advertising and strategic campaign management.

You’ll Learn:
• The strategic importance of marketing on platforms such as Amazon and Zalando
• How marketplace advertising works and how it compares to Google Ads and other paid channels
• How to tailor campaigns for different marketplace partners to maximise ROI
• Proven tactics and real-world examples of how effective marketplace marketing drives brand growth

Digital Marketing Strategy

Gain a solid understanding of digital marketing strategy and how leading platforms drive traffic, customer acquisition, and brand growth in fashion e-commerce.

You’ll Learn:
• How Google, Meta, Amazon, and other platforms fit into a fashion brand’s marketing ecosystem
• The key principles of the marketing funnel, customer lifecycle, and the “messy middle”
• How to plan, execute, and evaluate digital media campaigns using data and audience insights
• The challenges, trade-offs, and evolving landscape of digital advertising in fashion

Search Engine Optimisation (SEO)

Master the fundamentals of SEO for fashion e-commerce and learn how to build long-term online visibility for your brand.

You’ll Learn:
• The key principles of on-page, off-page, technical, and local SEO
• How SEO and SEM work together to drive sustainable traffic
• How to track performance using essential KPIs and reporting tools
• How to develop an SEO strategy and editorial plan for a fashion brand

Performance Marketing

Learn how to reach the right audience at the right time through effective paid advertising across search engines and social media platforms.

You’ll Learn:
• The core principles of Performance Marketing and its role in fashion e-commerce
• How to plan and manage Search Engine Advertising (SEA) and Meta campaigns
• How to use data and targeting to optimise campaign performance
• How to build a complete SEA toolkit and create a real-world ad campaign for your digital portfolio

Content Marketing

Discover how to create effective, data-driven content strategies that connect creativity with business goals in fashion and luxury.

You’ll Learn:
• The core principles and goals of successful content marketing campaigns
• How to build strategies and brand personas that drive engagement
• How to use data and measurement tools to improve content performance
• Real-world examples of how leading brands bring content strategies to life

Enrol

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How the program works

The Professional Certificate in Ecommerce and Digital Marketing course is 100% online, designed to fit around your schedule with on-demand, self-paced learning. Here’s how your journey unfolds:

➟ Enrol Today and get instant access to the platform

➟ Kick off with a 1:1 personalised call to map out your learning path and career goals

➟ Flexible Learning. Study at your own pace. The course is ~58 hours in total.

➟ Access an Interactive Learning Experience

➟ Get Premium mentorship during three 1:1 sessions with industry experts

➟ Graduate with Confidence: Earn your industry recognised CPD-accredited certification and a digital portfolio of reviewed work to showcase your skills.

Program Digital Marketing and Ecommerce course - How it works

Enrol

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Included in your program

There are many benefits when you join one of our programs. Here’s what you’ll have access to

On demand lessons available any time

Free access to monthly live classes

A live community with peers and instructors

Where our students work

Our alumni are driving digital growth worldwide at leading fashion brands and retailers

No Caption

What our students say

Real stories of career growth and transformation

Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.

BenedettoDigital Marketing Manager
North Sails

Each module contains a theoritical part but also feedback from industry experts. I think this approach is extremely important as it links the theory to real life situations and points out industry challenges.
The other point I really apprecaited is the regular follow-ups and feedback.
Overall this feels like a community, everyone is very approchable and helpful.

SoniaFashion Brand Business Owner,
Dubai

I recommend this course to all interested in pursuing a career in digital and those who already occupy managerial positions, both for the variety of topics covered and for updating on the latest tools.

MartinaEcommerce Merchandising Specialist
Gucci

I highly recommend this course to anyone interested in e-commerce, fashion, or anything related to the digital side of the industry. Even if you don’t come from a fashion background, the course makes you feel welcome and walks you through the fundamentals step by step. The instructors are incredibly knowledgeable and passionate about what they teach, and they explain everything in a way that’s clear, practical, and easy to follow. A great foundation for anyone looking to dive into this world with confidence.

YamineEcommerce Business Owner,
Turkey

For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it

GabriellaEcommerce Manager
Kocca

A top destination for anyone looking to explore or deep dive into the world of digital fashion. The courses are excellently designed, covering all aspects of this fascinating field, and the masterclasses are led by outstanding professionals. Highly recommended.

MircoDigital Product Manager
Gucci

The Digital Portfolio exercises were my favourite part of the course! They really helped me make sense of everything I was learning and gave me a chance to apply it right away.

EricaEcommerce Manager
Filoblu

I gained a clear understanding of areas I work alongside but had never dealt with directly. The course covered complex topics in an accessible way, and the professors explained them so they were easy to grasp, even for those less familiar with the subject.

AlessiaBrand Marketing Manager
SheTech

I liked the detailed contents taught and I also loved the team you have, your organization and most importantly the experienced teachers that tutored us are incredible. I was very happy to be able to do this course with you, specially since it was not only about theory, but also about trying to apply the information we were acquiring.

DishaFashion Student
Chile

>> Read more reviews on Trustpilot

Learn From Digital Fashion Experts

Experience the unique opportunity of training from senior fashion & luxury professionals who are actively working in leading fashion brands. Our instructors are all experts who practise the ecommerce strategies and techniques they teach every day.

Enrico Fantaguzzi
Co-founder @ DFA
and Digital Business Advisor

Enrico Roselli
Co-founder @ DFA
and Sr. Advisor

G. Gaucher-Cazalis
C-Level Executive, Finance @
SpecR Consulting

Alexandra Carvalho
E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Marcello Messina
Worldwide Head of E-Business @ TOD’S.

Ilaria Sartorato
Digital Retail Manager
@ FiloBlu

See all DFA teachers >>

Ivan Saladino
CRM & Marketing Automation Manager
@ Golden Goose

Marco Porcellana
Co-founder
@ Nosetta

Oliwia Urban
SEO Manager
@ GA Agency

Elisa Elena Franzoso
E-Commerce Store Manager
@ Filoblu

Matteo Trombetta
Head of E-Merchandising @ Loewe

Filippo Chiari
Senior Director Global Analytics & Insights
@ VF Corporation

Giulia Rosetti
Marketing & Digital Director
@ EssilorLuxottica

Andrea Dell’Olio
Digital Marketplaces Manager
@ Boggi Milano

Gaetano Vancheri
Head of Digital and Traffic Acquisition
@ Golden Goose

Mauro Lorenzutti
CTO and Ecommerce Solution Architect
@ Webformat

Elisabetta Pettenuzzo
Head of Communication and Content
@ Storeis

Leonardo Pecchiolo
Chairman of the Board
@ Keros Digital

These experts bring a wealth of experience from renowned fashion and luxury brands, leading digital agencies, and global technology players dedicated to providing innovative solutions for fashion brands.

See all DFA instructors >>

Professional Certification in Ecommerce & Digital Marketing for Fashion

Get certified as a Digital Fashion Professional and stand out in the industry.

CPD Accredited · Industry Approved

Upon completing the course, you’ll earn a CPD-accredited certification in Ecommerce and Digital Marketing for Fashion, officially recognised and endorsed by our industry partners.

Showcase your certification on your CV, LinkedIn profile, and professional portfolio to stand out in the competitive fashion industry.

ENROL NOW

PRICING

Join today and take the next step in your fashion ecommerce career.

An investment in your career with mentoring, feedback, and CPD recognition included.

Total investment

€2,150

Due today to reserve your spot:

€2,150

ENROL NOW

FAQs

How is the course delivered?

The digital marketing and ecommerce course is delivered 100% online through our e-learning platform.

You’ll get:
📚 Self-paced modules you can follow anytime, anywhere
🎥 Videos, eBooks, templates, and toolkits
🖥️ Optional live classes each month
📝 Practical exercises reviewed by real instructors (not AI)
🤝 Support from mentors and our online community

You can learn at your own speed, on your own schedule, while still getting the hands-on practice and expert guidance you need to put skills into action quickly.

How long is this course?

The course takes around 58 hours in total. You’ll have 12 months’ access to complete it at your own pace.

To give you an idea:
⏱️ If you study about 2.5 hours per week, you can finish in 35 weeks.
➝ Most students complete it in 20-30 weeks.

This means you can fit the course around your schedule – whether you want to move quickly or take your time.

How can I enrol on this course?

Enrolling is simple:
➝ Click the Enrol button and complete the checkout online.
➝ We’ll set up your account on our e-learning platform.
➝ You’ll get your login details by email so you can start learning right away.
➝ You’ll also receive an invitation to book your personalised onboarding call to help you get started.
That’s it! In just a few minutes you’ll be ready to begin your journey.

When can I start the course?

You can start right away.
➝ As soon as you enrol, you’ll get instant access to the platform and all course materials.
➝ We also run new cohorts starting on the first Monday of every month. That means:
➝ If you enrol today, you can begin learning immediately.
➝ Your official cohort start date will be the next first Monday of the month.
Example: If you enrol on September 14, you can start learning right away, and your official cohort will begin on October 6.

This way, you get the best of both worlds: immediate access + the benefits of a cohort structure.

I’m not sure which course to take, can I talk to someone?

Yes! You can book a call with a senior staff member at DFA to help you decide. They’ll help you match the course to your learning goals.

Is there a certification at the end of the course?

Yes! When you complete the course, you’ll earn a CPD-accredited certification in E-commerce and Digital Marketing for Fashion.
This certification is:
📜 Industry approved – recognised by our fashion industry partners
🌍 Globally respected – CPD accreditation is trusted worldwide
💼 Career boosting – you can add it to your CV, LinkedIn, and portfolio to stand out in the job market

Alongside your certification, you’ll also graduate with a digital portfolio of reviewed exercises, showing proof of your skills and progress. This makes your learning practical, credible, and visible to employers.

How is the course assessed?

Your final result is based on two parts:
📝 Digital Portfolio (60%) — the practical exercises you complete during the course
📊 End-of-module quizzes (40%) — short tests to check your understanding
To pass, you’ll need an overall score of 60% or higher.
Your certificate will be awarded with a grade of Pass, Merit, or Distinction, depending on your final score.
This way, your assessment reflects both your practical skills and your theoretical knowledge.

Are payment plans available?

Yes! You can pay in instalments when you pay at the checkout. You can chose either Klarna (if available in your country) or PayPal and select the pay by instalments option. If you don’t have Paypal or Klarna please choose the “Enrol and pay later” at the check out to arrange an alternative plan.

I’m a professional with a busy schedule, is the course flexible?

Yes. The course is on-demand and self-paced, with optional monthly live sessions and a private community. You can study from anywhere and stay on track with your cohort to earn your certification on time.

What level of English do I need to participate?

You need at least a B2 level of English to follow the course effectively.
(Video lessons also have Italian subtitles).

Will I get a mentor?

Yes! You’ll be supported by an experienced learning mentor who leads your live sessions, gives structured feedback on your project work, and is available for three one-on-one 30 minute calls during the course. This is all included in your fee.

Will the e-commerce and digital marketing certification improve my career opportunities?

Yes. This course will equip you with in-demand skills needed for the contemporary fashion business. By validating your expertise in e-commerce and digital marketing, you’ll stand out on your CV, increase your chances of getting interviews, and position yourself as a strong candidate for roles in fashion brands, retailers and digital marketing agencies.

Ready to become a certified Digital Fashion Professional?
Join now!

Enrol now

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Ecommerce & Digital Marketing

Become a certified E-Commerce & Digital Marketing Professional

Why choose DFA?

Created by Trusted Industry Leaders

Premium Support & Mentoring Sessions

Practical Exercises & Instructor Feedback

Internationally Accredited

Ecommerce and Marketing Course

The Results You Can Expect

Who is this course for?

Professional Certification in Ecommerce & Digital Marketing for Fashion

What will you learn?

How the program works

Included in your program

On demand lessons available any time

Free access to monthly live classes

A live community with peers and instructors

Where our students work

What our students say

Learn From Digital Fashion Experts

Get certified as a Digital Fashion Professional and stand out in the industry.

Join today and take the next step in your fashion ecommerce career.

€2,150

€2,150

FAQs

Ready to become a certified Digital Fashion Professional?Join now!

Download the brochure

Become a certified
E-Commerce & Digital Marketing Professional

Ready to become a certified Digital Fashion Professional?
Join now!