Ecommerce and Digital Marketing Skills Test

Digital Business Skills test

Test your fashion Digital Business skills

Take this free skills assessment to assess your knowledge across the core pillars of fashion e-Commerce, Digital Marketing, Analytics.

Complete the test and receive immediate, personalised results, so you can understand your level and take the next step in your professional growth.

This skills test is designed by Digital Fashion Academy based on experience of senior professionals in fashion and luxury industry who teach in our courses.

You have 20 minutes to submit the quiz, after 20 minutes the quiz will be submitted automatically. You’ll receive the result via email.

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User Experience (UX) can be defined as the study interaction between a person and a digital product. Which of these is a goal of UX:

• improve brand positioning
• reduce of cost per click
• improve conversion rate

What percentage of offline sales are influenced by online media according to recent market research?

• 20% to 30%
• 50% to 60%
• 80% to 90%

Gross Profit is calculated as:

• Gross Sales – Cost of Goods Sold
• Net Sales – Cost of Goods Sold
• Total Sales – Fixed Costs

How is EBIT calculated?

• EBITDA – Gross Sales
• EBITDA – Net Marging
• EBITDA – Depreciation and Amortization quota

How is EBITDA calculated?

• Gross sales – Cost of Goods Sold
• Gross sales – Total Costs
• Gross Margin – Total Operating Expenses

What is the purpose of measuring the financial KPI EBIT?

• To track the performance of the retail stores
• To understand the profitability of a company
• To track the gross revenue of a company

In a Profit and Loss statement of an e-commerce channel, the cost of the product photos is usually accounted for as:

• Capital Expenditure (CapEx)
• Operational Expenditure (OpEx)
• General Expenditure (GenEx)

The term Strong Customer Authentication SCA stands for:

• a payment system with double authentication
• a secure login system, such as Single Sign On
• a secure registration process with Double Opt-In

The Payment Security Directive PSD2 is:

• a European Directive to improve security in online transactions
• a worldwide banking agreement for credit cards payments security
• a technical solution solution to implement temporary passwords

What is a KPI for fashion e-commerce buying:

• Sell through rate
• E-commerce conversion rate
• Product view-to-buy rate

What is Google Merchant?

• A free tool for Search Engine Optimization
• A tool for merchants to upload their products on Google
• An e-commerce platform by Google

To estimate sales of your ecommerce website your need to multiply:

• Users * Estimated Order * Average Selling Price
• Sessions * Conversion rate * Average Product Price
• Sessions * Conversion Rate * Avg. Order Value

What is the purpose of an orchestration rule in an Order Management System?

• To ensure the orders are fulfilled by the most appropriate stock location
• To ensure that all the teams involved in the order delivery process are coordinated effectively
• To deliver the product on time to correct customer address and at the expected time of delivery

An Order Management System is used to:

• manage the wish list of the to Clients in a CRM System
• support the customer service team in providing the customer with information about the products on sale in the ecommerce
• manage e-commerce orders and coordinate different stock locations

If you are estimating the sales for the remaining 6 months of the fiscal year based on recent financial performance, you are:

• Forecasting
• Budgeting
• Adjusting

From a financial standpoint, the sales of goods shipped in the current fiscal year that will be paid in the next fiscal year are called:

• Provisions
• Accrued Income
• Futures

Which factors positively influence SEO?

• Inbound links, Internal linking, Keywords density
• Social Network, Search Engine Advertising, Meta keywords
• Keywords stuffing, Meta tags, Page, Content Automation

Organic traffic is:

• traffic of sustainable products
• non-paid visits to your website
• visits to your website as a result of a marketing campaign

Direct traffic in Google Analytics:

• contains some sessions that Google Analytics can’t determine the origin
• is traffic coming from newsletters and referrals
• is traffic coming from direct marketing campaigns

The referral traffic in Google Analytics are:

• sessions generated via word of mouth
• sessions generated via influencers
• sessions generated by other websites

The focus of keywords research in Search Engine Optimisation is:

• the keywords most frequently present on your website
• “the keywords indexed by Google or other search engines for your website “
• the keywords people use to find your product

Performance marketing campaigns are measured by:

• actions taken by the target
• impressions of banners and videos
• total ads reach over a time period

Impression Share in Google Ads is the:

• number of ads run by competition
• number of times your brand ads have been shown vs competitors
• number of competitors bidding on the same Keywords

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