Online course & professional certification
Fashion Digital Marketing Course and Certification
From Digital Advertising to Social Media, from Content Marketing to Search Engine Optimization. Learn Digital Marketing skills and tools directly from senior professionals at top Fashion and Luxury brands.
Fashion Digital Marketing
Course & certification
Designed & delivered by fashion and luxury professionals from leading fashion companies.
A practical fashion marketing online course focused on digital strategies, key tools, and performance metrics: built for fashion and luxury professionals.
Fashion Digital Marketing Course Overview
Learn how to drive growth in fashion and luxury with the digital marketing skills and KPIs that matter.
This Fashion Marketing Online Course gives you the practical tools and strategic insights you need to succeed in today’s digital fashion industry.
You’ll start with the fundamentals of fashion management and customer relationship management (CRM), then move into core digital marketing strategy and expert areas like SEO, email marketing, and performance marketing.
You’ll gain a holistic view of how digital marketing functions within a modern fashion company.
You’ll learn how to:
- Build and grow a sustainable digital marketing strategy for fashion eCommerce
- Create targeted, high-performing campaigns that drive revenue, engage specific audiences, and position your brand effectively in a competitive market
- Use the same tools, KPIs, and methods as top fashion and luxury brands
This fashion digital marketing course is designed and delivered by leading Digital Marketing professionals who work in global fashion brands and top digital agencies. They’ll share real-world case studies, best practices, and insider advice from the industry.✔ Create engaging content suitable for both humans and search engines following SEO agency processes.
What’s inside the course:
- Comprehensive coverage of the full digital marketing process: strategy to execution
- Clear learning goals with practical tools and actionable KPIs
- Interactive exercises, quizzes, and optional workshops
- A Digital Portfolio: work on real-world projects to build job-ready skills
- Expert feedback and guidance from senior fashion marketing professionals
- Optional live sessions and workshops
- One-to-one mentoring sessions for personalized support
This course is 100% on-demand. You can start anytime and study at your own pace, from anywhere in the world.
By the end of the course, you’ll have a complete understanding of how fashion digital marketing works, and how to grow a brand in the digital space. You’ll also earn a certificate to showcase your new skills.
Fashion Marketing Online Course
Key Facts
next start date
⇢ Start immediately
COURSE DURATION
⇢ 15 weeks
Delivery format
⇢ Online on-demand
COMMITMENT
⇢ 3-4 hours per week
⇢ Fast track available
fees
⇢ €900 (exam fee included)
CERTIFICATION
⇢ Digital Marketing for Fashion
Language
⇢ English
⇢ Subtitles: English + Italian
Learning Outcomes
By the end of this fashion marketing online course, you will have a solid understanding of digital marketing strategies and techniques specifically tailored for the fashion brands and etailers.
✔ Understand the basics of Fashion Management, how fashion companies operate, business models and brand strategy
✔ Gain a solid understanding of Customer Relationship Management (CRM), with a focus on the customer journey and effective omnichannel strategies
✔ Learn the fundamentals of digital marketing and its applications to the fashion & luxury industries, with focus on traffic generation and customer acquisition
✔ Structure a digital marketing budget for a fashion brand and how the fashion marketing budget is connected to the P&L of ecommerce
✔ Develop an effective digital marketing strategy and content marketing plan tailored to the fashion industry
✔ Acquire the techniques and strategies used by performance marketing professionals to drive qualified traffic to your website through Search Engine Advertising (SEA) and Social Media Marketing
✔ Coordinate and create consistent communication across various digital marketing channels and their applications in the fashion context
✔ Explore the best practices of Search Engine Optimisation (SEO) for fashion, measure the results of SEO with specific KPIs, explore the synergies between SEO and SEM
✔ Create engaging content suitable for both humans and search engines following SEO agency processes
✔ Analyse a real fashion brand case study and develop advertising messages for them
✔ Discover the power of social media marketing through best practices in content creation with a specialising media agency
✔ Leverage email marketing and email marketing automations to maximise ecommerce revenue and convert leads into customers
✔ Undertsand how to maximise marketing for marketplaces
✔ Learn a data-driven approach to marketing by using analytics insights and artificial intelligence to reach your company goals
Who is this fashion marketing online course for?
This fashion marketing online course is designed for aspiring and current Marketing Directors and Digital Marketing Managers in the fashion and luxury industry.
It’s ideal for professionals who want are seeking a comprehensive understanding of digital marketing principles, best practices and the most innovative digital marketing strategies used by top fashion brands.
- Junior professionals working in fashion companies who want to specialise and grow their career in Digital Marketing
- Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge
- Fashion entrepreneurs who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns
- Professionals in the fashion and luxury industries who want to transition into digital in order to leverage the digital marketing opportunities to grow their company business
- Graduates who want to deepen their knowledge of the fashion and luxury industries
Fashion Digital Marketing Course Program
15 weeks, 3-4 hours per week, 9 modules, deep dives
MODULES 1-5
MODULES 6-9
The fashion digital marketing course can be adapted for companies.
For more information please contact us.
Fashion Digital Marketing Teachers
Elevate your learning experience with direct access to fashion & luxury industry experts
Taking a Fashion Digital Marketing Course should be a learning experience that enriches you with relevant knoweledge and provides you with skills that will allow you to excel in your role as marketing professional in the fashion industry.
DFA offers you the unique advantage of learning from fashion digital marketing professionals actively engaged with fashion brands, luxury etailers and world-class Digital Marketing Agencies.
- Gaetano Vancheri, Head of Digital Marketing @ Golden Goose
- Marcello Messina, Worldwide Head of Global E-Business Director @ TOD’s
- Andrea Tombesi, Digital Leader & Consultant @ Dentsu
- Bianca Maria Ambrogio, Senior Consultant @ Dentsu
- Enrico Fantaguzzi, Digital Strategist @ DFA
ex Gucci, Yoox, Tod’s, Woolrich, Twinset, / For All Mankind - Federico Nibbio, Digital Marketing Strategist @ Filoblu
- Chiara Davanzo Zamarian, Brand, Communications & Content Director @ Storeis
- Elisabetta Pettenuzzo, Head of Communication @ Storeis
- Oliwia Urban, SEO Manager @ GA Agency
- Giuliano Maria Fabbri, Growth Strategist @ GA Agency
- Marco Porcellana, CEO & Co-founder @ Nosetta
- Ivan Saladino, CRM Manager @ Golden Goose
- Giulia Rosetti, Marketing & Digital Director @ EssilorLuxottica
What our students say
Read what our students say about their experience.
Marlena, Owner
@Horizon Athletic
Great Insights
Well structured digital marketing course focusing on the fashion industry. Definitely recommend it. Great insight into understanding how Digital Marketing really works!
Roberta, Digital Advertising Manager @WMR Group
Strongly Recommended
Complete course both from the point of view of the topics addressed and for the alternation of theoretical lessons with practical cases.
Mirco, Digital Product Manager @Gucci
Very Helpful
Highly recommended for who wants to approach Fashion and Luxury, or who wants to understand it better.
Where our students work
Fashion Digital Marketing certification
Get certified as a Digital Fashion Professional and stand out in the industry.
Our certification, developed with top fashion brands and experts, proves your skills and boosts your career. Earn a recognised credential you can proudly share with employers and on your social profiles.
The exam fee is included in the enrolment fee for students.
Our partners
We partner with Fashion companies and agencies who specialise in the Fashion and Luxury industry.
Ready to become a certified Digital Fashion Professional?
Join now!
FAQs
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